Luxury fabrics. Engineered fits. Staple styles. Sizes 00 to 40.
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Staples we could all wear, all love, all live in.
THE DENIM DIFFERENCE Meet what’s been missing from your wardrobe, the unassuming icons you’ll reach for again and again. Elevated essentials start with US.
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1. Kennedy Cupro Shirt $128 2. Donna Curve Straight Jeans $98 3. Toni Hi Low Tunic $112 4. Riviera Skinny Curve Jeans $108
5. Eco Foundation Turtleneck $68 6. Amy Pullover Hoodie $89 7. Willow Wool Cocoon Coat $345 8. Etta Straight Leg Jeans $98
TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
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For Every Day
“Best jeans I’ve ever purchased. Will never buy any other kind.” - TAYLOR J, DENIM DEVOTEE
Pairs perfectly with a premium Peruvian cotton tee that proves better basics make all the difference.
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Our signature super-stretch jeans will become your most comfortable Monday to Sunday essentials.
Discover your favorite everyday uniform through deceptively simple staples that feel like they were designed just for you. Because they were. Do denim in every way for every day. 4
1. Classic Denim Shirt $96 2. Carrie Wide Leg Jeans $128 3. Classic Denim Shirt $96 4. Carrie Wide Leg Jeans $128 5. V Rex $50 6. Bae Boyfriend Crop Jeans $98
TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
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1. Amy Pullover Hoodie $89 2. Willow Wool Cocoon Coat $345 3. Etta Straight Leg Jeans $98 4. Eco Foundation Turtleneck $68 5. Joni Curve Skinny Jeans $98 6. Nailah Button Down Tunic $118 7. Dolly Button Fly Straight Leg Jeans $118
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A true chameleon, denim is the perfect accompaniment to your every styling whim. It’s not magic. It’s in the jeans.
16 UUNNI VI VEERRSSAALLSSTA 6 TANNDDAARRDD. C . COOMM FREE FREESHIPPING. SHIPPING.FREE FREERETURNS. RETURNS.EVERY EVERYDAY. DAY.
TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
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Denim
Make top-to-bottom denim a reality in an iconic style that’s thoughtfully tailored in soft-stretch denim. Designed to move with you. Kelsey Denim Jacket $128
Jacket 8 U N I V E R S A L S TA N D A R D . C O M FREE SHIPPING. FREE RETURNS. EVERY DAY.
TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
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22 Sizes 21 Washes 20 Styles 4 6 1
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Each style is fit-reviewed 7 times… Yes our designers are a little fit obsessed, but we wouldn’t have it any other way. It takes US about 365 days to develop a new pair of jeans - from first concept to last stitch. Rigorous testing that doesn’t happen in a lab. Our team wear-tests every style before it hits the site, so we’re confident you can sit, strut, and squat with ease.
1. Bae Boyfriend Crop Jeans $98 2. Donna Curve Straight Jeans $98 3. Seine Skinny Jeans $98 4. Donna Curve Straight Jeans $98 5. Joni Curve Skinny Jeans $98 6. Donna Curve Straight Jeans $98 7. Etta Straight Leg Jeans $98 8. Seine Skinny Jeans $98
TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
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Don’t Call Them Jeggings
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1. Nailah Button Down Tunic $118 2. Eco Foundation Turtleneck $68 3. Don’t Call Them Jeggings $78 4. Kelsey Denim Jacket $128 5. Don’t Call Them Jeggings $78 6. Eco Foundation Turtleneck $68
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7. Don’t Call Them Jeggings $78
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Premium pull-on jeans with all the elevated denim details you want. No buttons, zips, pinching, or struggling included. 12 U N I V E R S A L S TA N D A R D . C O M FREE SHIPPING. FREE RETURNS. EVERY DAY.
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Short Overalls Designed with our signature selvedge-style fabric for a unique raw denim look with a stretch denim feel.
High-shine hardware and distinctive goldenrod top stitching elevate this casual warm-weather staple.
A thoughtful 7” inseam makes the perfect spring length, and is just long enough to roll up when summer hits.. 1 2
Daydreaming of warmer days filled with bright sun, loose plans, and effortless looks to match? US too.
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1. Classic Denim Short Overalls $124
2. Eco Foundation Camisole $44
TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
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“This is EVERYTHING. I could cry right now.” 1 2
New sustainable styles. Sizes 00 to 40.
FOUNDATION AS SEEN IN :
“So soft and lightweight... Incredibly comfortable and yet you can feel it is a quality fabric that is sure to last.” - ASHLEY, US CUSTOMER
1. Eco Foundation Tank Dress $64
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2. Eco Foundation Camisole $44 3. Eco Foundation Square Neck Tee $50 16 U N I V E R S A L S TA N D A R D . C O M FREE SHIPPING. FREE RETURNS. EVERY DAY.
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Introducing an eco-friendly update to everyone’s favorite micro rib Foundation. Designed with biodegradable, compostable Lenzing Modal fibers that allow for a lower environmental impact.
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1. Eco Foundation Square Neck Tee $50 2. Eco Foundation Tank Dress $88 3. Eco Foundation
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Turtleneck $80 4. Eco Foundation Turtleneck $80
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18 U N I V E R S A L S TA N D A R D . C O M FREE SHIPPING. FREE RETURNS. EVERY DAY.
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THE DENIM ISSUE
SPRING 2022