DEGREE in MARKETING
The aim is to train students to become versatile marketing professionals, with comprehensive knowledge of the methods and tools required to navigate a professional environment that is rapidly and constantly changing. The combination of communication and business training skills creates a unique advantage in the corporate and industrial field. The degree is taught within the School of Communication, which sets it apart from other universities that teach it in economics and business schools. This reflects the focus placed on the development of both communication and entrepreneurial skills.
Anthropology
Marketing Law
Introduction
Introduction to Calculus and Algebra
Consumer Behavior
Written and Oral Expression
Digital Content Management
Probability and Statistics
Corporate Communication
Sales Management
Cultural Keys
Find out more about the degree by scanning the QR code or visiting en.unav.edu/web/degreein-marketing
SPECIALIST PROGRAMS
Marketing +Corporate Communication
This specialization allows students to learn how to use communication to establish, maintain and consolidate mutually beneficial relationships and to get audiences to play an active role in institutional communication policies.
The Corporate Communication specialization provides students with basic strategic instruction in communication roles such as communication managers, lobbyists, managers of public affairs, those responsible for crisis communication and relations with investors, the community and the media, and press office managers.
Marketing +Creativity
The industry requires marketing professionals who can provide creative, innovative responses, whose ideas spark excitement in their organizations and who opt for effective, two-directional communication concepts that build consistent brand experiences for their consumers.
The Specialization in Creativity allows future marketing professionals, including marketing directors, brand managers, advertising directors, digital managers, communication managers, innovation managers and account managers, to reinforce their knowledge and skills in the areas of creativity, communication and motivation, and to design strategies that will create real, lasting bonds between consumers and brands.
The curriculum of the Degree in Marketing allows students to choose from three official specializations.
Marketing +Fashion
en.unav.edu/web/degree-in-marketing/ much-more-than-a-degree#mencioncomunicacion-corporativa
en.unav.edu/web/degree-in-marketing/ much-more-than-a-degree#mencioncreatividad
This specialization is aimed at students who wish to acquire comprehensive knowledge and practical experience to prepare them to work in the fashion communication and marketing industry.
The specialization has two main pillars, culture and business, which offer a unique blend of knowledge and skills to help students carry out different communication and marketing activities in the fashion industry and the world of trends.
It also involves the participation of ISEM Fashion Business School, a leader in training for professionals in the fashion industry, and the University of Navarra Museum of Contemporary Art.
en.unav.edu/web/degree-inmarketing/much-more-than-adegree#mencion-moda