BUSINESS SCHOOL
MSc Entrepreneurship and Innovation Management
HANDBOOK 2021– 2022
CONTENTS
THE TEAM
2
MODULES BEMM385 Entrepreneur Business Start Up BEMM221 Entrepreneurial Practice BEMM222 Agile Innovation BEMM223 Operations and Project Management BEMM224 Funding, Accounting and Finance BEMM473 Talent in Organisations BEMM386 Business Law and Mitigating Risks
4 5 6 7 8 9 10
PERSONAL DEVELOPMENT
12
ACADEMIC GUIDANCE
14
RESOURCES AND SUPPORT
15
SCHEDULE 16
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 1
WELCOME The MSc in Entrepreneurship and Innovation Management is not your typical postgraduate Programme will be exposed to a wide variety of innovative learning experiences, such as hackathons and design sprints, in conjunction with more traditional approaches such as lectures, group-work and tutorials. You will ‘learn by doing’ with a cohort of like-minded students, looking to disrupt traditional ways of working and affect change. Engagement with guest entrepreneurs and specialists will further enhance the development of your entrepreneurial knowledge, skills, and confidence. Every effort is made to offer a high standard of diverse learning experiences making each subject accessible. This will range from pre- online learning to oneto-one coaching. Modules are assessed through a mixture of group work, course work, individual project work, and an examination: the weighting of each of these components will vary according to the academic requirements of the module. This Programme offers a creative, energized and pragmatic approach that delivers a stimulating education in entrepreneurship and innovation management where students learn like entrepreneurs. Its goal is to enable students to go out into a world that is full of opportunities with an advanced set of entrepreneurial skills, knowledge, and confidence to create new ventures; to create something special. Dr. William Casely Programme Director
2 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
THE TEAM William Casely is a Senior Lecturer in Entrepreneurship and Innovation. Prior to joining the university, William gained 28 years’ experience working in the retail industry, 16 of them in Senior Management roles. Trained at Harrods, he has worked with a mix of retail names across a mix of retail sectors. Career progression with Debenhams culminated in him managing their Oxford Street store, before he moved across London to Kingston as General Manager of Bentalls. As Chairman of Kingston Town Management Ltd, he developed one of the earliest Town Centre management organisations in the country. He returned to Knightsbridge appointed as the first General Manger of Harvey Nichols and, during this tenure, became a Group Director at the Oxford Retail Summer School, Keble College. Returning to his roots in the South West, William became Managing Director of the Otter Retail Group. William’s research interest lies within the fields of Entrepreneurship and Innovation, with particular focus on ‘Intelligent Failure’ within corporate entrepreneurship. William is Personal Academic Tutor to all Programme students.
Dr. William Casely
Programme Director Personal Academic Tutor w.casely@exeter.ac.uk
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 3
Adam Lusby
Jackie Bagnall
Prof. Nazrul Islam
Dr Emily Beauchamp
Prof. Erno Tornikoski
Prof. Markus Fitza
Dr. Bill Russell
Emma Wood
Prof. Tom Vanacker
Entrepreneurship
Law and Risk
Management
Leadership and Management
Entrepreneurship
Marketing
Operations
Entrepreneurship
Entrepreneurship
4 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
BEMM385
ENTREPRENEUR BUSINESS START UP This module underpins the Programme and consists of both a strong theoretical and applied approach. In other words, in a pragmatic way, this module provides you with the tools, skills, and the mental framework to successfully create and grow a new venture. It addresses the fundamental pillars of entrepreneurship to empower your wider understanding, and will give you a robust understanding of entrepreneurs, the entrepreneurial process, and creating successful new ventures. Centring on theory and practice this module will enable you to create your
60 Credits Module Leader: Dr. William Casely
own startup venture or a new venture within an existing business. Whilst we understand that you need to turn up with motivation and a burning desire to get started, we also appreciate that entrepreneurship relies on a set of skills that can be continually improved. This module provides a theoretical framework that allows you to reflect on your strengths and weaknesses. Once we have identified what you need to work on we will support you accordingly, enabling you to become an effective entrepreneur.
TEACHING BLOCKS: Entrepreneurship and Innovation Foundations – William Casely Entrepreneurship and Innovation Theory and Practice – Erno Tornikoski Business Model Generation – William Casely Entrepreneurial Mind set – William Casely Opportunities and Creativity, Resources, and Networks – Markus Fitza Entrepreneurial Marketing – Emma Wood
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 5
BEMM221
ENTREPRENEURIAL PRACTICE This module centres on the pragmatic application of your entrepreneurial knowledge and skills through a live project that entails the ‘virtual’ creation of either A) New venture project or B) Business growth project. This can be a new venture creation, or you can work on new ventures within an existing business such as a family business. It gives you the opportunity to practice entrepreneurship in a very real way. The fluid nature of this module allows academic learning followed by individual application of new venture processes within one learning framework.
30 Credits Module Leader: Adam Lusby
In developing your new venture, this module will take you from idea to launch. It is designed to move you through the phases of startup from validation, MVP (minimal viable product), to test and iterate towards market fit. We are interested in creating great businesses and we know they take time and dedication, we will therefore support you through this journey. We will ensure you have the know-how to lead, shape, maintain, and develop an entrepreneurial organisation to continue fast business growth well into the future.
6 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
BEMM222
AGILE INNOVATION In a world increasingly characterised as ‘VUCA’ – volatile, uncertain, complex and ambiguous – few things are assured. We can be relatively certain that an insatiable demand for high quality products and services will only be met by individuals and organisations who invest in learning how to manage innovation within an increasingly digital world. While stakeholders are rarely willing to compromise on quality, the demand for value is greater than ever. Traditional business models are increasingly being turned on their head in both B2C and B2B markets. Organisations of all sizes and missions are facing growing pressure from costconscious and eco- aware customers, employees and governments, who are
30 Credits Module Leader: Dr. Bill Russell
demanding affordable, sustainable and high-quality products that work in the digital era. The module addresses these challenges through integrating innovation, the creation of value from ideas, and entrepreneurship, the skills and ideas to make innovation happen. Research demonstrates that innovative organisations outperform, in both employment and sales, firms that fail to innovate. To support individuals with either limited or extensive business experience seeking to develop a new innovation mindset and toolkit, the Agile Innovation module focuses on developing the dynamic capabilities that entrepreneurs need to innovate in demanding global and technology driven environments.
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 7
BEMM223
OPERATIONS AND PROJECT MANAGEMENT Being able to organise and drive efficiencies through your company’s processes and assets is vital to staying competitive. This module provides a fundamental underpinning for the design of sustainable business strategies by focusing on how to achieve the efficient and effective management of resources and operations.
15 Credits Module Leader: Prof Nazrul Islam
The module will provide you with the means to analyse operational activities and design solutions to overcome wasteful operational processes and issues. It will also equip the participant with the skills to manage projects to achieve these goals.
8 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
BEMM224
FUNDING, ACCOUNTING AND FINANCE This course will introduce you to the key concepts of entrepreneurial finance and build confidence in how to navigate the funding, accounting, and finance space successfully. Businesses across the world have a multitude of options in how to raise finance to start and create further growth.
15 Credits Module Leader: Prof. Tom Vanacker
You will learn how to identify and manage the best options of funding from financial bootstrapping, banks, crowdfunding, angel investment, to venture capital. By having a good working knowledge of how to manage money and make it work for you, it will give you the confidence to build, launch, and make your business financially sustainable.
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 9
BEMM473
TALENT IN ORGANISATIONS This module will introduce you to the processes and tools of human resource management to enable you to attract, retain, and foster talent within your startup, scale ups, and established organisations, adopting a long-term perspective. It will prepare you to deal with the growing pains of successfully
15 Credits Module Leader: Jackie Bagnall
scaling an organisation, as well as how to identify the right systems and structures that are appropriate to your organisational type. It will encourage a developmental mindset, equipping you with the skills to practically manage and grow talent within your organisation.
10 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
BEMM386
BUSINESS LAW AND MITIGATING RISKS All sizes of organisations are increasingly working across international boundaries, with many SMEs becoming micromultinationals. Businesses rely on the law to be recognised as a trading entity, for their interests to be protected, and to facilitate their increasing diverse relationships.
15 Credits Module Leader: Dr Emily Beauchamp
Practically, this course will enable you to understand the requirements of setting up your own business and assist you in successfully navigating the legal space. You will master the ability to navigate and negotiate commercial contracts, manage and mitigate business risk through acquiring the capability to identify and understand key commercial, policy and legal requirements.
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 11
12 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
PERSONAL DEVELOPMENT In an ever-changing world, education is increasingly not only about gaining excellent academic skills and absorbing a wealth of knowledge but also about investing in your own personal development.Across this whole programme, we encourage all students to engage with all the personal development opportunities available but also to view the whole programme as an exercise in personal development. Entrepreneurship is a discipline which is very much linked to individual mindset and wellbeing and there are six areas of focus that we would like you to thread through every aspect of your engagement with the programme. 1. Who are we? Understanding who we are and why we do what we do is not only fascinating, but also, the more we know, the more empowered we are to become the person we want to be.Try to view all theory and activities through the lens of,“ What does this mean to me and how can I use this to develop who I am and who I aspire to be?” 2. Strengths and Weaknesses The human species is capable of incredibly positive action but also, we have some ingrained weaknesses which can frustrate our best ambitions. There can be a strong pressure to present an almost faultless front to peers and colleagues, however it has shown that being aware of our own strengths AND weaknesses is essential to sustainable success. So, let this Programme be an opportunity to honestly explore your strengths and weaknesses and learn to build an even more balanced and successful you.
3. Goals, Success and Happiness All of us have conscious and unconscious aims and ambitions that we strive toward. We don’t always know where these came from and they are incredibly powerful in driving us in our daily actions. There is only so much we can control in our lives, so it is essential that we consciously assess our goals and success criteria to ensure that we have an excellent chance of achieving a fulfilling and happy life. Try to have an open mind as to which opportunities may take you to your best future! 4. Creativity, Opportunity and Risk Creativity is often seen as something you either excel in or not, but in reality, each of us have to use creative thinking every time we solve issues and problems. Creativity is often undervalued in traditional education, but in this Programme we value creative thinking very highly. The more you can think creatively about an issue from every angle, the better chance you have
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 13
of spotting new opportunities as well as accurately identifying and mitigating risks. Our world needs a whole generation of new creative thinkers to solve the big issues of our world. 5. Planning, Time and Action Increasingly, we all feel that we just don’t have enough time to do everything we need to, let alone all the things we’d like to. One of the key reasons that we struggle to be proactive in our lives, is that daily life gets on top of us and we just don’t have the time or energy to take on even more. There are wonderful time management and planning resources that we encourage you to make full use of, but also, we will try to help you to priorities effectively and identify how to maintain motivation and excitement about your future.
6. Wellbeing and Support While it can be tempting to just get your assignments done and keep your head down, it has been shown that one of the most important and valuable aspects of a degree Programme, is the network of support , peers and champions that you build. We are all stronger when we let those around us support and encourage us and we have an incredible support team here at Exeter, so please get to know them right from day one. Your wellbeing is the single most influential factor in achieving your goals and we shouldn’t wait until we are struggling to prioritise our wellbeing. Use every resource available and make a habit of asking for help, support and guidance every day.
14 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
ACADEMIC GUIDANCE
Dr William Casely is your Personal Academic Tutor and will be supporting your academic, personal and professional development across the year. w.casely@exeter.ac.uk
This Programme encourages the very highest quality of academic achievement and writing and as such, you will find detailed academic guidance throughout every module. Each module handbook will have thorough guidance on the details of assignments and assessments along with outlined expectations in regard to academic integrity and plagiarism. If you ever feel like you may need some additional support in producing work that matches the standard that you would like to achieve, there are incredible support services which you can find links to on the ELE pages of every module and of course never hesitate to contact your Personal Academic Tutor.
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 15
RESOURCES AND SUPPORT This Programme is designed to be engaging, stimulating and supportive for every student. We encourage a proactive and honest approach to personal growth, achievement and wellbeing and this means that we want you to feel supported and able to reach out not only in times of crisis but also whenever you have questions, challenges, insecurities or ideas. Wellbeing
is not something to consider simply once the pressure is on, but rather we would like you to use all the support and resources available to you from day one so that you can become the best graduate you can be. Every module ELE page is packed full of resources and support links and it would be great if you set aside time to explore and utilise as many as possible.
16 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
PROGRAMME SCHEDULE Entrpreneur Business Startup
Agile Innovation
Busi
Talent in Organisations
Operations and Project Management SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK 17
UNIVERSITY CALENDAR AUTUMN TERM: Monday 20 September – Friday 10 December 2021 SPRING TERM: Monday 10 January – Friday 1 April 2022 SUMMER TERM: Monday 2 May – Friday 17 June 2022
Entrepreneurship: Venture Launch
iness Law and Mitigating Risk
Funding, Accounting and Finance
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
PROGRAMME PYRAMID To enable students to go out into a world full of opportunities with an advanced set of entrepreneurial skills, knowledge, and confidence to create new ventures; to create something special.
North Star Goal
Programme Essence Value Proposition Key Benefits
The guiding objective and reason for creating this Programme
A creative, energised and pragmatic approach that delivers a stimulating education in entrepreneurship and innovation management where students learn like entrepreneurs (utilising the entrepreneurial learning paradigm), and practice like entrepreneurs supported by SETsquared, the global no. 1 university business incubator. A fully transferable and implementable education in entrepreneurship and innovation management that will enable nascent entrepreneurs to confidently apply newly acquired knowledge and skill to enable new venture creation. Emotional Benefits Confidence, positivity, sureness, happiness, direction. Functional Benefits Using the entrepreneurial learning paradigm, the programme offers a robust, specialised and advanced education in entrepreneurship and innovation earthed in pragmatism, and informed with academic rigour, that will enable students to practice the entrepreneurial process and to create new ventures.
What defines and differentiates the Programme The single most important thing the Programme provides What students get from the Programme
Personality Traits and Attributes Innovative – purposeful – focused – pragmatic – creative – engaging – dynamic – driven – confident – convincing – lively – ambitious – energised – realistic – current – forward facing – worldly – student centred – outcome focused – passionate – doable – entrepreneurial!
Personality Traits and Attributes of the Programme
Accuracy of subject brochure information Every effort has been made to ensure that the information contained in this subject brochure and on the University website is correct at the time of going to press. The University will use reasonable endeavours to deliver programmes and other services in accordance with the descriptions provided. However, changes may be reasonably required to programmes, modules, entry requirements, services delivered by the University or the content of the subject brochure, for example, to meet the requirements of an accrediting body or to keep courses current and accurate or to respond to changes which are outside the reasonable control of the University eg, a member of staff leaving the University, or to maintain standards of student experience.
2020BS031
BUSINESS SCHOOL
