The UK’s European university
PROJECTING OUR DISTINCTIVENESS/ BRAND IDENTITY May 2018
CONTENTS
Projecting and preserving our distinctiveness
1
Online communications
24
Key contacts
1
Social media
30
The brand
2
Video
31
Presentations
32
Letterheads
33
Compliments slips and business cards
34
Operational forms
35
Coat of Arms
36
Merchandise
37
Signage
38
20 years in Europe sub-brand
39
The brand concept The institutional brand proposition Target audience propositions The use of the brand
The UK’s European university
3
The tradition of knowledge and learning Where the world meets Europe Study programmes European staff and students European partnerships
Tone of voice
4
Key words Key messages Audience straplines Editorial guidance
House style
6
Use of the logo
8
Sub-brands
10
Typefaces
11
Colours
12
Forward slash
13
Images/photography
14
Student recruitment and marketing
16
Staff recruitment
19
Stakeholder communications
20
Corporate Communications Current students Alumni communications
Third party, co-branding and partnerships
22
For the most up-to-date advice on how to create accessible documents and resources, please see www.kent.ac.uk/accessibility
www.kent.ac.uk/brand
PROJECTING AND PRESERVING OUR DISTINCTIVENESS All universities have their own identity and character. As the competition in higher education intensifies, so too does the need for each university to define what it is that makes it distinctive. What makes Kent unique is a combination of many factors: an unrivalled mix of academic, cultural and social experience; our growing international reputation for research and teaching; and the global study and research opportunities through our work with other leading institutions and businesses. Above all, it is our position as the UK’s European university, geographically at the gateway to continental Europe, our curriculum which provides opportunity for study with a European focus and study abroad placements underpinned by our centres at Brussels, Paris, Athens and Rome, and the diversity of our staff and student body. Encouraging excellent staff and students to continue to choose Kent is not just a question of explaining who and what we are in words alone. According to a recent HEFCE review into information provided to prospective students, applicants commonly choose a university on the basis of whether or not it ‘feels right’. A conscious effort has therefore to be made also to define and disseminate a distinctive – and recognisable – identity for our University that is associated with the characteristics of the institution that we are. An important element of recognition is in the consistent use of our logo and the font, style and colours that we use and the tone of voice when we write. It is also important that we have, and convey, a shared story of who we are, what we
do, and why, with a vision of what we hope to achieve. Our identity has to be conveyed uniformly at every point of contact with those who interface with the University, whether in the prospectus, on the web, social media, presentations, advertising, communications or merchandise. The more consistently, and more widely, we display a distinctive identity the greater we build awareness of Kent as a university with a special character. A great deal of research has gone into the elements that define this identity. These are set out in the following guidelines, which have been approved by the Brand Strategy Group, which I chair on behalf of the ViceChancellor. Much of the detail might seem prescriptive but it is defined in this way for those who are responsible for technical matters. Some may find the language rebarbative, I make no apology for this; if we are to continue to thrive, we need not only to be distinctive but be seen to be distinctive. It is therefore essential that all staff follow these guidelines in communications of whatever kind, through whatever medium. Adhering to the guidelines will reinforce our distinctiveness and raise our profile within the competitive environment in which we operate.
David Nightingale Senior Deputy Vice-Chancellor
KEY CONTACTS It is important that all materials produced by the University follow these guidelines, not only in terms of key messages, but also in terms of the logo, the use of imagery, colours, typeface etc. This ensures that all University communications, whether online or offline, are consistent. This brochure outlines what you need to know and who you need to contact to produce any type of communications. For the most up-to-date information, please see www.kent.ac.uk/brand All recruitment marketing and advertising communications should be produced in conjunction with the Recruitment and Marketing Unit, and all printed and web recruitment materials in conjunction with the Publishing Office. Communications and campaigns aimed at current students may use the ‘brand lite’ style when advised by the Design & Print Centre and developed in conjunction with Corporate Communications. For communications aimed at
stakeholders, including current students, the Corporate Communications team can provide support. These teams have specialist staff who can provide assistance to you and can ensure that you are aware of wider University initiatives so that campaigns and communications can be coordinated and reinforced. It also ensures that the University gets the best value for money from its initiatives and investments. In order to ensure you receive the correct advice and assistance, please contact our professional teams on: kentbrand@kent.ac.uk
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University of Kent / Projecting our distinctiveness
THE BRAND
The current University brand was established in February 2010, after extensive research with current students, stakeholders and our target audiences, and wide consultation across the institution with both academic schools and professional service departments. Qualitative research group sessions were conducted with current undergraduate and postgraduate students (home and international) both at Canterbury and Medway, and with potential undergraduate and postgraduate students in both London and the south-east. In-depth interviews were conducted with our other target audiences: alumni, employers and the business community. Previously, the mainstay of our brand was the overall message of ‘Open minds, broad horizons’, which encapsulated the international outlook of the University and our accessible, friendly and open environment. The current brand was developed in support of the University’s strategy to position itself as a top 20, research-led institution. It was developed to support greater emphasis on a challenging academic environment and the attraction of students with stronger academic qualifications, without losing those characteristics that made Kent attractive to students previously.
The brand concept This concept of brand was built on three central ambitions: • to create impact internationally • to provide an inspiring student experience • to enhance our reputation for innovation. The University’s tagline of ‘The UK’s European university’ is a unique selling point and through this USP, we communicate a distinct sense of place in terms of geography as well as demonstrating the value of our European locations, partnerships and programmes. Many of our programmes have specific European opportunities and, in our research, these ‘real’ European opportunities appealed to our target audiences and reinforced the view of Kent as an international entity. Our research demonstrated that ratings and credentials based on high-quality teaching also appealed, showing that league table positions and teaching awards were of great importance. Access to academics and individual attention was also vital, along with the fundamentals of good facilities and accommodation.
The institutional brand proposition From the research, an overall brand proposition was created that: • Kent offers the best of all worlds – socially, culturally but, above all, academically • the University has a growing international reputation for its research and teaching. Our academics share a passion and talent for inspiring students, reflected in our consistent achievement of excellent ratings for our teaching, course quality and student experience • our students and staff have world-class study and research opportunities through our collaborations with other leading institutions and businesses • Kent’s unique position at the gateway to Europe and our centres in Brussels, Paris, Athens and Rome underpin our international focus.
Target audience propositions We also have specific brand propositions/positions for each of our target audiences: undergraduate students, postgraduate students, international students, alumni, business and employers.
Undergraduate • Students join a university respected across the world, with an exceptional reputation for its quality of teaching. • All our programmes teach our students the ability to think for themselves and are relevant to the real world. • Our undergraduates benefit from access to our European network, opening up a world of opportunities personally and professionally.
International • Students join a university respected across the world, with an exceptional reputation for its quality of teaching. • With roots in Canterbury and our position at the gateway to Europe, Kent offers the perfect balance of British culture and international diversity. • Our friendly environment and cosmopolitan student population makes Kent the ideal place to make friends and connections in the UK and across the world.
Alumni • Kent offers a lifelong professional and personal network that reaches across the world. • The positive experience of studying at Kent means former students have a lasting bond with the University and there are alumni groups across the world.
Business • Kent is committed to transferring the intellectual wealth, skills and knowledge held by the University’s academic and research centres into the work environment. • Our flexible and forward-thinking approach to collaboration underpins our valuable relationships with private and public-sector organisations. • Closer ties to business help to stimulate new areas of research, vital to future enterprise.
Employers • Kent has an enterprising and global outlook that we instil in our students. • We ensure that all of our graduates have a broad knowledge and refreshing attitude. • Our approach means that Kent graduates are able to quickly adapt to a professional working environment, optimising their intellectual skills and knowledge.
Postgraduate • Students receive focused individual attention, leadership and guidance from academics who are experts in their field. • Our student-to-staff ratio allows for individual feedback on student work and the opportunity to be part of the academic team. • We have an ‘open door’ policy so students can drop in to discuss their work with tutors when they need to. • Kent has specially designed, dedicated spaces for postgraduates, ensuring they have access to the facilities they need to focus on academic pursuits. • Our international links allow postgraduates to access a rich network, providing personal and professional opportunities on a global scale.
Use of the brand Our brand helps us to communicate our distinctiveness and our visual identity is a tool (our logo, font, style) to establish brand recognition. To achieve good recognition, we must apply our identity consistently at every point of contact with our stakeholders, whether in the prospectus, on the web, social media, presentations, advertising, communications or merchandise. The more consistently and more widely we display our brand, the greater we build awareness of Kent and its distinctive features to stakeholders and prospective students. The key messages and themes, outlined above, must run through all our communications, whether in print or online.
www.kent.ac.uk/brand
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THE UK’S EUROPEAN UNIVERSITY ‘The UK’s European university’ tagline is a major pillar of our identity and distinctiveness, and this unique selling point is used throughout our communications and marketing materials. Our tagline helps to reinforce our status as a progressive and international university, and is based on the following key attributes: • the proximity of our UK campuses to mainland Europe, which is easily accessible via Eurostar, the Channel ports and local airports • centres in Brussels, Paris, Athens and Rome • research into all aspects of European society and culture • collaborative partnerships with prestigious European institutions • a high proportion of European students and staff • undergraduate and postgraduate programmes with a European focus • a wealth of European exchange programmes • a tradition of knowledge creation and dissemination that accords with Canterbury, our original location, as a City of Knowledge.
The tradition of knowledge and learning From its origins, and the establishment of the Church in Canterbury in 597, the city has long been a seat of learning and a location for the exchange and dissemination of knowledge. Canterbury was the starting point for the Via Francigena, or the Lombard Way, the major pilgrimage route to Rome in the Middle Ages. This route passed through England, France, Switzerland and Italy via abbeys and monasteries – the centres of learning in medieval times. Through this route, the information superhighway of its time, knowledge was exchanged, and ideas and culture were communicated to the known world.
Canterbury itself was a pilgrimage site and the destination of the well-known Pilgrims’ Way, which linked Canterbury to London via Rochester. The University prides itself on the leading role it plays in the creation and dissemination of knowledge. Since our establishment in Canterbury, we have extended our centres for learning throughout the county and Europe to include Medway, Tonbridge, Belgium, Paris, Rome and Athens. We also have further partnerships with over 100 prestigious universities throughout Europe and many more worldwide.
Where the world meets Europe As an established research-intensive university, Kent acts as a gateway to Europe for students from the UK and across the world. With 149 countries represented in our student body and 41% of our teaching and research staff from outside the UK, Kent celebrates intellectual and cultural diversity with a commitment to educate its students to be the global citizens of tomorrow. Our strong links with top-ranking mainland European institutions, our exchange partnerships with prestigious worldwide institutions, our UK locations close to the European mainland and postgraduate centres within Europe reinforce Kent’s position as a progressive, dynamic and European university. Our proximity to airports, the Channel ports and the Eurostar terminals at Ashford and Ebbsfleet make it quick and easy to travel to Paris, Brussels and Lille. As a result, we attract a high percentage of students from the European Union. In addition, our centres provide bases within continental Europe for specialist postgraduate study.
Study programmes Given our strong links with Europe, Kent provides an impressive range of programmes with a European focus. Most academic subjects offer opportunities either to study or to work in Europe, which allows students to benefit from our long-standing partnerships with top-ranking European institutions, many of which are the number one university in their country. We are a key player in the Erasmus student exchange programme, with the second highest percentage of students studying under the scheme of any multi-faculty UK university. We were also one of the first universities in the UK to receive the E-quality label for our European exchange programmes. Kent was also the first UK university to introduce the European Diploma Supplement, a document to ensure the mutual recognition of European degrees. We also use the European Credit Transfer and Accumulation System (ECTS) in all of our degrees. Some of our programmes offer dual UK and European qualifications, enabling students to earn a degree from Kent as well as a degree from one of our partner universities.
European staff and students Kent gives both students and staff a truly European experience. On our campuses in the UK, there are students from every EU country; around 11% of our students and 20% of our teaching staff are from the European mainland. The University community cultivates global citizenship; students and staff that are prepared to be engaged and responsible citizens of a global society, with an understanding of various cultures, attitudes and approaches.
European partnerships Kent collaborates with other European universities in producing innovative research funded by the EU, including projects within the Framework Programme. The University plays a leading role in the European Commission’s Erasmus Mundus programme, which facilitates scholarships and academic co-operation between Europe and the rest of the world. In 2010, Kent was granted funding under the highly competitive Erasmus Mundus Joint Doctoral scheme. Kent is also the only university in the UK to be involved in two other Erasmus Mundus projects: LiSUM, linking ten universities from the EU and ten from China; and the Lotus Project, which promotes co-operation between European and Southeast Asian universities. We are also a member of the Santander Group, a network of European universities with the aim of establishing special academic, cultural and socio-economic ties between institutions.
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University of Kent / Projecting our distinctiveness
TONE OF VOICE
Our tone of voice is the way we write and speak to our different audiences; it is what we say and, more importantly, how we say it. From brochures to advertisements, speeches to tweets, a consistent tone of voice will build, reinforce and strengthen our distinctive identity. We communicate with a diverse range of audiences and each audience may receive different information. However, to be authentic and credible, we need to be consistent in our tone of voice. We need to communicate in a clear, concise and honest way. Our tone of voice is grounded in the values of our brand and reflects our position as a leading UK university, and our unique selling point (USP) as ‘The UK’s European university’. It is influenced by our achievements and future goals, and supported by the key messages that run through our communications.
Inspiring
Examples from our prospectuses
Create the feeling that Kent is the place to be, make the reader picture themselves here and want to be here. This could be through the terrific experiences they could have here, the great things we do and how they can be part of that.
Academic excellence
Passionate
Inspirational teaching
Show enthusiasm, not only for the big things and the wider University picture, but also for the little details of everyday life at Kent.
Kent is renowned for its teaching style; our academics have an outstanding ability to pass on their passion for study and debate. Our academic staff are approachable and accessible and, through direct contact with them, you are intellectually challenged and encouraged to broaden your horizons.
Confident Take pride in the great things we do and celebrate our successes. This isn’t about being boastful but doing justice to the people and work carried out here. We need to acknowledge and promote our achievements.
Key messages
We use key words to guide and define our tone of voice. These are then used to craft and shape our key messages (see examples right).
Although we speak to a variety of audiences, the key messages that we convey within our communications remain consistent and are a vital part of our brand. These key messages can be found within the printed marketing materials and online. These messages are then expanded and reinforced with evidence-based information to convey our identity, values and achievements within our marketing materials.
These key words are:
Our key messages are:
INTELLIGENT
ACADEMIC EXCELLENCE
Key words
GENUINE
Kent is one of the UK’s leading universities. All of our academic schools produce world-class research, and Kent is rated as internationally excellent, leading the way in many fields of study.
Superb student experience Our campuses provide stunning locations for your studies and offer first-class academic and social facilities.
A global outlook Kent has well-established links and partnerships across the world and is known as the UK’s European university. Our international reputation means that we attract a high proportion of students from overseas; in 2013/14, 27% of our students came from countries outside the UK.
A successful future Kent equips you with essential skills to give you a competitive advantage when it comes to getting a job.
World-class research
INSPIRATIONAL TEACHING
Kent’s excellent research performance positions us as one of the UK’s leading universities. Our 19 academic schools engage in research of international and world-class standing.
PASSIONATE
SUPERB STUDENT EXPERIENCE
Strong academic community
CONFIDENT
A GLOBAL OUTLOOK
ENGAGING INSPIRING
Intelligent Speak from a viewpoint that respects the reader, is appropriate for that reader, is not dumbed down, patronising or lacking in substance. At the same time, the language is easy to understand, without the use of complicated terminology or jargon.
Genuine Ensure that what is being said is sincere, honest and consistent. Don’t make claims that cannot be backed up by clear evidence.
Engaging Copy should be active and involve the reader. That’s why we use ‘you’ as much as possible rather than ‘students’. Be welcoming and inclusive with your language.
A SUCCESSFUL FUTURE WORLD-LEADING RESEARCH STRONG ACADEMIC COMMUNITY
A thriving intellectual community of students and staff is fundamental to Kent’s position as a researchintensive university. Our students benefit from a rich and stimulating research culture where they are able to work alongside expert staff. For full examples of the key messages from the splash pages in the prospectuses, through to subject brochures, can be found at www.kent.ac.uk/brand
www.kent.ac.uk/brand
Audience straplines We have straplines for three of our specific audiences, all of which were designed to project our distinctive identity and support our brand and written to reflect our tone of voice. These straplines can guide you as you write for your undergraduate and postgraduate audiences. Straplines can be an effective way to convey high-level messages. If you would like to develop a strapline for a particular use, please contact the Publishing Office for advice and assistance. The straplines, which are used in all major communications, can be found below. Undergraduate strapline
A PLACE TO INSPIRE /AN APPROACH TO CHALLENGE Postgraduate strapline
WITH PASSION AND FOCUS/YOU CAN ACHIEVE ANYTHING 50th anniversary strapline
PRIDE IN OUR PAST/ INSPIRING YOUR FUTURE
Editorial guidance
Tips for writing for the web
The Publishing Office
• Digital content is not the same as print content. People encounter and read it differently – they scan it, so you need to write it differently. Divide it into smaller chunks with subheadings.
The Publishing Office ensures that published materials, whether in print or on the web, are editorially correct; use the right tone of voice for our target audiences; adhere to house style; contain the correct key messages for the University and are on-brand each and every time. We work with you to ensure that your information, as well as general information, is presented to potential students in a clear and consistent way. We provide advice and expertise in producing professional publications for new and existing products across the University. All the work the Publishing Office does – everything from advice to editorial work, proofing and print buying/management – is free of charge. To contact the Publishing Office, email publishingoffice@kent.ac.uk
Writing for publications We can work with you on your copy and give you guidelines on how to produce workable text, but here are some tips to get you thinking. • Read the Kent style guide before starting. See p6 or online at www.kent.ac.uk/brand for details. • Remember who you are talking to. What’s important to them? What would excite or help them? How much time do they have to read this? Bear in mind that you know what you are writing about, whereas the reader may be discovering this information for the first time. • Use the present rather than the future tense. Write ‘You have the opportuity…’ rather than ‘You will have the opportunity’. Similarly, avoid the passive tense where possible and use ‘you’ rather than ‘the student’. Say ‘We (or you) analyse’ rather than ‘the programme analyses’. Be human. • Keep your language as direct, clear (and confident) as possible. Avoid mentioning the ‘aim’ or ‘objective’ in module or programme information, using ‘vague’ words such as ‘approximately’ and ‘about’, long sentences with numerous sub-clauses and archaic terms such as ‘amongst’ (use among), ‘whilst’ (use while), ‘thus’, ‘hitherto’ and ‘nonetheless’. • Ensure your copy covers what our readers want to know and not just what you want to tell them. Remember you have a team of professionals in the Publishing Office who can help you; we are used to reworking and crafting copy as necessary to ensure it is correct, on-brand and ready for publication in print or online.
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• Structure. When structuring your work, think of an inverted pyramid: the most important information first, the broader base of detail later. • Language is most powerful when used economically, and that’s doubly true online. Write in bite-size packages and only include one idea in each paragraph. • Legibility. It’s hard to read off a screen – it’s 25% slower than print. Help your reader. Don’t go crazy with bolding, italicising and capitals. Never use underlining to highlight because it will make your text look hyperlinked and confuse your reader. • Credibility. There are no excuses for poor spelling and grammar – it seriously undermines the credibility of your message. Sloppy spelling will not make you look serious or professional. It could even make your communications appear fraudulent. Make the dictionary your best friend; we use the Oxford English Dictionary, which you can access online through the Library (www.kent.ac.uk/library/resources/reference). • Avoid ambiguity. Your writing should do what it says. • Searchability. Write to be found. What words would people type into Google to find you? Use those words in your copy, but don’t overuse the same phrase to the detriment of the writing. • Accessibility. Don’t exclude visually impaired or blind readers. Don’t let your copy rely heavily on imagery, and make sure you use image ‘alt’ tags and captions as opportunities to fully describe pictures. Remember to describe hyperlinks fully. • Personality. Even when writing for digital media, you can still find ways to infuse even the most restrained copy with the correct tone of voice and personality.
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University of Kent / Projecting our distinctiveness
HOUSE STYLE
Kent has its own house style, which details how we write and present certain parts of the language within our communications, for example, we refer to ourselves as ‘University of Kent’ or ‘Kent’, not ‘Kent University’ or ‘UoK’. It is important that all our communications, whether in print or online, follow ‘Kent style’ to ensure consistency and continuity at all times. The style guide is included here but this is a changing document as new things are added or refined, so it is useful to check the online version as necessary. Kent’s editorial style guide can be found at www.kent.ac.uk/brand
Abbreviations • Do not use full stops in abbreviations and use spaces between initials: BBC, US, mph, eg, 4am, lbw, No 10, P J O’Rourke, W H Smith. • Spell out less well-known abbreviations on first mention, with abbreviation in brackets for later use; it is not necessary to spell out well-known ones, such as EU, UN, US, BBC, CIA, FBI. • Use all caps only if the abbreviation is pronounced as the individual letters; eg the BBC, ICI, VAT; otherwise spell out as a proper title, eg Unison, Erasmus. • Do not use contractions such as aren’t, can’t, couldn’t, hasn’t, don’t, I’m, it’s, there’s and what’s if you are writing formally, but you can use them when quoting speech or writing more informally. • Do not abbreviate ‘professor’.
Capitalisation
Grammar – quick guide
• Put headings in sentence case, that is, do not capitalise the first word of each noun, eg, ‘Top ten style guidelines’ and not ‘Top Ten Style Guidelines’. The exception here is when a proper noun or named title is in the heading. • Do not use block capitals in text. • See also ‘Titles’ below.
Colons • Use after abbreviations where they start with a capital, such as: Tel: Fax: Email:
Commas
• Avoid ‘&’ and use ‘and’, with the exception of the following departments: Design & Print Centre Kent Innovation & Enterprise Classical & Archaeological Studies.
• Avoid the Oxford comma, that is, the comma preceding ‘and’ at the end of a list. However, if this causes confusion within a sentence, leave it in (usually where an item in a list includes the word ‘and’ such as ‘fish and chips’ or the list occurs in the middle of sentence).
• Use curly apostrophes, although on the web straight apostrophes are acceptable. • Do include the possessive apostrophes in degrees, eg a Bachelor’s degree, a Master’s degree.
Bullet points • When a bullet-point list is part of a sentence, end the final point with a full stop. For non-grammatical lists isolated from text, there is no need to use full stop.
• Do not use full stops after initials or abbreviations.
• For university, school, faculty, capitalise if referring to a specific university, school or faculty even if abbreviated, such as ‘the University’ when specifically referring to the University of Kent (as it is part of a proper title). Note that ‘the UK’s European university’ uses a lower-case u as this is a comparison to all UK universities.
Ampersands
• Use single apostrophes for quotes, and double apostrophes for quotes within quotes (except for ‘pull quotes’ within the layout of a document).
Full stops • Do not use full stops in degrees.
• Include accents on all words where appropriate.
Apostrophes/quotation marks
• See also ‘Numbers’.
• Capitalise all proper nouns, that is, names of specific people, organisations, places, events, etc. Do not capitalise common nouns (a general class of people, organisations, places, events, etc).
• For a list, begin with a colon and separate items with a semi-colon. However, this is not necessary if the list is given in a series of bullet points.
Accents
named after specific dynasties or people: eg the Tudors, Elizabethan. But use lower case for more general terminology, eg medieval, baroque.
Date and time
• Use only one space after full stops in text. • For ellipses, use three full stops, no space…
• Use ‘an’ only if the ‘h’ is silent: an hour, an heir, an honourable woman, an honest man; but a hero, a hotel, a historian. • Please take note in the distinction between the following commonly confused words: - affect is a verb; effect is a noun (the exception is ‘to effect change’) - dependent is an adjective; dependant is a noun. - disinterested means objective; uninterested means lacking in interest - license is a verb; licence is a noun - practise is a verb; practice is a noun - stationary means not moving; stationery means office/writing material.
Hyphenation • Use where one word qualifies the next: eg decision-making process, long-lost friend, and where syllables are connected by identical vowels, eg co-operation. Specific examples: south-east Kent, southeasterly direction, word-processing software, non-linear, Vice-Chancellor. • Exceptions: Always hyphenate ‘full-time’ and ‘part-time’. Do not hyphenate any words ending in ‘–ly’, eg nicely made cake. • Other exceptions include: first class degree, A levels, microorganism, healthcare, Southeast Asia, website, workload, word processor.
• Use the 24-hour clock, as in 16.14. • Do not use punctuation between the day, month or year, dates should appear as Wednesday 1 January 2020. • 1000 BC, the first century, the tenth century (but hyphenate when date is used as an adjective, such as ‘a tenth-century manuscript’), 11th century, 12th century, 1790s, 1930s, 1990s, 1985-90 (in a range, do not use spaces either side of a dash). • Capitalise names of widely recognised epochs in anthropology, archaeology, geology and history: the Bronze Age, the Dark Ages, the Middle Ages, the Renaissance, the Victorian era, the Enlightenment, the Third Reich, the First World War, Crimean/Boar/Vietnam War; or periods
Language • Use UK English. • Avoid ‘z’ spelling, use ‘ise’ not ‘ize’. • Use ‘while’ not ‘whilst’, ‘among’ not ‘amongst’.
Language (tone) • Disability Use positive language about disability, avoiding outdated terms that stereotype or stigmatise. Terms to avoid, with acceptable alternatives in brackets, include: - victim of, crippled by, suffering from, afflicted by (person who has, person with) - wheelchair bound, in a wheelchair (wheelchair user) - invalid (disabled person)
www.kent.ac.uk/brand
- mental handicap, backward, retarded, slow (person with a learning disability) - the disabled, the handicapped, the blind, the deaf (disabled people, blind people, deaf people) - deaf and dumb (a person who is deaf and speech-impaired, or a person who is hearing and speech-impaired) - dwarf/midget (a person with restricted growth) - spastic (a person with cerebral palsy) - stammerer (a person with a speech impairment). • Diseases Don’t use a disease as a descriptive adjective in connection with an individual; eg, don’t say: ‘He is a diabetic’, but rather, ‘He has diabetes’. One acceptable variation is survivor of, as in ‘She is a survivor of cancer’; it should be applied only to individuals who are overcoming severely debilitating or life-threatening diseases. • Gender The University uses non-discriminatory language and expects all written and verbal material to be given in a non-gender specific manner. Avoid the use of ‘man’ when referring to a person. Use he/she instead of he. Avoid terms which imply gender stereotyping in work, eg ‘cleaning lady’, ‘best man for the job’. • Racial terminology Do not use ‘ethnic’ to mean black or Asian people. In a UK sense, they are an ethnic minority but in a world sense, white people are an ethnic minority. The words black and Asian should not be used as nouns, but adjectives: black people rather than ‘blacks’, an Asian woman rather than ‘an Asian’. • Sexuality Appropriate terminology for the LGBT community is lesbian, gay, bisexual, transgender.
Locations • Distinct areas use capitals: Black Country, East Anglia, Lake District, Midlands, Peak District, West Country; the West, but areas defined by compass points are lower case: north, south-east, the south-west. • Developing countries is preferred over Third World.
Numbers • Use words for one to ten, numerals for 11 upwards, percentages and money. first, second, third … spell out up to ninth, then 10th, 21st, millionth. Always spell out a number if at the beginning of a sentence, eg Eleven years ago. • Use %, except when the number is written out in full: ten per cent. • Money: £40 not £40.00, £10 million. • Telephone numbers: 01227 764000, 020 7749 4400, +44 (0)1227 764000. No hyphens.
Plurals
Word reference list – common terms
• For plurals, or words ending in ‘s’, do not add an extra ‘s’ after apostrophe, such as Dickens’ work; cats’ eyes, etc.
• • • • • •
Titles (media) • For titles of books, films, television and radio shows, capitalise first word of nouns and put in italics; Great Expectations, Brief Encounter, Ten O’Clock News. • Do not italicise institutions. The National Student Survey is not a publication, as opposed to The Guardian University Guide. • For titles of chapters, articles, individual episodes, place within apostrophes.
Titles (people) • When referring to a specific person, capitalise the title, such as Professor Joe M Bloggs. • If not referring to a specific individual, use lower case, such as ‘a group of professors’. • Do not use Mr/Mrs/Miss/Ms in titles. • Post-nominal letters and qualifications can be up to one line’s worth in length.
Titles (places) • The form of titles for the University are as follows: - University of Kent (note ‘the’ is not capitalised as part of the title) or Kent (short form) - University of Kent, Brussels - University of Kent, Paris - University of Kent, Tonbridge. • Do not abbreviate these titles, such as UoK, UKC or UKM. • We are ‘the UK’s European university’, that is, lower case on the university here as this is comparison to all UK universities. For universities in general, use lower-case u.
Web addresses • Wherever possible, do not include http:// in web addresses, start at www. However, there are certain web addresses that do not use the www prefix so check if unsure. • Use the minimum required address; remove the end slash, remove index.htm or index.html wherever possible, as browsers add these by default. • When ending a sentence with a web or email address, do not put a full stop. • Avoid putting the web address in the middle of a paragraph. • Do not underline web addresses. • Examples: www.kent.ac.uk www.kent.ac.uk/arts (not www.kent.ac.uk/arts/).
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
• • • • • • •
7
2.1; 2.2 accommodation adviser A level among (not amongst) alumnus (male, singular); alumna (female, singular); alumni (male or mixed group, plural); alumnae (female, plural) BA (Hons) Bachelor’s degree Bible; biblical Canterbury Cathedral common sense (noun); commonsense (adjective) communism; Communist Party convenor co-operate coursework Deputy Pro-Vice-Chancellor e-commerce E. coli email; e-marketing Erasmus DLit; DLitt; DPhil; Dr full-time handbook; handout health care (noun); healthcare (adjective); licence (noun); license (verb) Master’s degree MA; MArch; MDrama; MEng; MPhys medieval microorganisms online Park Wood part-time per cent PhD policyholder; policymaker; policymaking postgraduate post-war practice (noun); practise (verb) pre-Master’s Professor (named person, never abbreviate); professor (as a general term) Pro-Chancellor; Pro-Vice-Chancellor Revd Senior Deputy Vice-Chancellor Senior Lecturer (specific person); senior lecturer (general term) undergraduate University of Kent (short form: Kent); University of Kent, Brussels; University of Kent, Paris; University of Kent, Tonbridge an upper second; an upper-second class degree Vice-Chancellor web page; website wheelchair while (not whilst) worldwide x-ray
8
University of Kent / Projecting our distinctiveness
USE OF THE LOGO
Master logo – vertical version
Master logo – horizonal version
This is the version of the logo that is used most frequently. It is used on printed items where there is space to use the tagline (The UK’s European university) separately and for online items such as adverts.
Use of the horizontal version of the logo is limited to specific applications, for example: Powerpoint presentations, horizontal banners, forms and merchandise. Use of this version of the master logo must be approved by the Design & Print Centre.
• A suitable version of the logo can be downloaded at www.kent.ac.uk/brand This area is password protected so you will need to login with your Kent ID.
The minimum size for this version of the logo is 20mm across.
• The logo must not be altered or manipulated in any way. Do not distort or angle the logo. Do not change the colour, typeface or proportions of the logo. Do not replace the tagline with other text.
Exclusion zone
U U U U
U
U U
• The logo should always be clear and visible. The logo should never be placed onto a background that makes it difficult to read. • The logo should never be reproduced smaller than the specified minimum size (see opposite) or it will be difficult to read or become lost on the page.
The exclusion zone around this version of the logo is equal to the height of the capital ‘U’ from University
Master logo with tagline – horizonal version
U U
• The logo should only be reproduced in Kent blue, black or reversed white out of a colour or suitable image (see examples opposite).
The exclusion zone around this version of the logo is twice the height of the capital ‘U’ from University.
Exclusion zone
U
The minimum size for this version of the logo is 17.5mm across.
U
• Never try to recreate the logo. Always use the logo provided.
U
A University logo must appear on all communications, whether print or online. For the majority of items, we use the ‘master’ version without the tagline, ‘The UK’s European university’. The tagline is then placed elsewhere on the item.
Master logo with tagline – vertical version
The minimum size for this version of the master logo is 20mm across.
Exclusion zone The exclusion zone around this version of the logo is equal to the height of the capital ‘U’ from University
U
U
• Please note: the lower case ‘u’ in the tagline, ‘The UK’s European university’ is the correct usage.
The minimum size for this version of the logo is 30mm across.
• Any alternate tagline must be approved by the Brand Strategy Group.
Exclusion zone
Master logo with tagline – web version The exclusion zone around this version of the logo is twice the height of the capital ‘U’ from University.
U U
U U U U The minimum size for this version of the master logo is 190 pixels across.
Exclusion zone The exclusion zone around this version of the logo is equal to the height of the capital ‘U’ from University
U U
U
U
U U
• Only those who are formally in partnership with Kent via an official Memorandum of Understanding may use the University of Kent logo, and only after explicit approval by the Brand Strategy Group (see Third Party and Partnerships p22).
U
U
• There must be an ‘exclusion zone’ around the logo. This varies depending on which logo is being used (see opposite). Ensure no text or images encroach into this space and detract from the logo.
www.kent.ac.uk/brand
Logo placement
Logo colourways
Examples of incorrect logo usage
Colour version on white background
Do not place the master logo on an image which makes it illegible
The preferred position for the master and sub-brand logo is top right on any given format. The secondary position is bottom right. The logo should be horizontally aligned to the righthand margin. In specified circumstances, only the logo may be used top left on a layout, for example, on our website and forms.
www.kent.ac.uk
Black version on white background
Do not replace the tagline with any other information such as web addresses
White version on Kent Blue/or other approved background colour
Do not angle, tilt or add affects
Centre for Music Technology
White version for use in instances when a colour logo cannot be used
Never create your own sub-brand
Do not distort or squash the master logo
9
10
University of Kent / Projecting our distinctiveness
SUB-BRANDS
A sub-brand is where a section of an organisation uses its name alongside the main organisation’s identity. Some sub-brands already exist within the University; these include certain centres, schools and service departments.
• Sub-brand logos must be created by the Design & Print Centre. Any new sub-brands will be typographic only, no new graphic devices will be created.
• All requests for new sub-brands must be directed to the Brand Strategy Group, email kentbrand@kent.ac.uk Never create a sub-brand without prior approval of the Brand Strategy Group.
• Non-academic support departments are not allowed a sub-brand and should use the main University logo.
• Any new sub-brand must use the main logo with the title set in full to the right of the logo (see below).
• Sub-brands must be used with the same principles as the main University logo (see pp8-9).
Examples of sub-brands
Centre for English and World Languages
• Like the master logo, sub-brands should only be in one colour (corporate blue or black) and used on approved backgrounds (see p9). • Always use the sub-brand artwork provided to you and do not alter or manipulate it in any way. Do not distort or angle the sub-brand. Do not change the colour, typeface or proportions of the sub-brand.
www.kent.ac.uk/brand
11
TYPEFACES
The approved University type families are Century Schoolbook and Arial MT. These should be used for ALL communications, including letters and emails. If Century Schoolbook or Arial MT are not available (for example in Microsoft Office applications) then substitute Century Schoolbook with Century or Times and Arial MT with Arial. • Century Schoolbook is used for main headings (these must be set in capitals for a bold and confident feel), standfirsts, introductory copy and quotations. • Arial MT Bold is used for subheadings. Arial MT Bold may also be used for headings and subheadings within tables, charts and diagrams, though sparingly. • Arial MT Light is used for body copy, text within tables, charts and diagrams. • Only use the approved fonts. You should set these as the default fonts on your system. • All headings and body copy should be ranged left, not fully justified. Do not centre headings or sentences. Do not vary the size of the text too much.
Century Schoolbook
ABCDEFGHIJKLM abcdefghijklm 1234567890 Century Schoolbook Bold
ABCDEFGHIJKLM abcdefghijklm 1234567890 Arial MT Light
ABCDEFGHIJKLM abcdefghijklm 1234567890 Arial MT
ABCDEFGHIJKLM abcdefghijklm 1234567890 Arial MT Medium
ABCDEFGHIJKLM abcdefghijklm 1234567890 Arial MT Bold
ABCDEFGHIJKLM abcdefghijklm 1234567890 Example of the typography in use Admissions enquiries T: +44 (0)1227 827272 E: information@kent.ac.uk
178
www.kent.ac.uk/politics
179
• Do not underline headings or subheadings. Canterbury and Brussels
POLITICS AND INTERNATIONAL RELATIONS The School of Politics and International Relations is one of the most dynamic places to study Politics and International Relations. We combine high-quality teaching with cutting-edge research in a supportive environment that welcomes students from all over the world. All lectures and seminars on postgraduate modules are informed by the latest research and scholarship, and are delivered by full-time academic staff who have internationally recognised expertise in their field. The School has grown significantly in the last few years and now has over 30 academic staff based at two campuses in Canterbury and Brussels. It is cosmopolitan, with staff originating from eight different countries, and well over half of all postgraduate students come from outside the UK. We pride ourselves on our global outlook, which is reflected in the wide range of international partnerships . We are the only politics and international relations school in the country with a centre in Brussels, which allows students on some of our programmes to follow part, or their entire, programme in Brussels. Agreements with partner institutions in France, Germany Poland and Russia enable us to offer Double Award versions of the MAs in European Governance, International Relations and Peace and Conflict Studies, leading to the award of two Master’s degrees.
“Academically, Kent and the School of Politics and International Relations has a good reputation and provides top-tier teaching by approachable lecturers who contribute leading research to their fields. This means you have access to great support and teaching in a relaxed, professional and supportive environment.” Pete Lewthwaite MA International Security and Politics of Terror
Programmes
Research
Taught Canterbury
s International Conflict Analysis MA, MPhil, PhD s International Relations MA, MPhil, PhD s Politics and Government MA, MPhil, PhD
s Comparative Federalism PDip, MA s European Governance PDip, MA s European Governance MA (International Double Award) s International Conflict Analysis PDip, MA s International Relations PDip, MA s International Relations MA (International Double Award) s International Relations and European Studies PDip, MA s International Relations with International Law PDip, MA s International Security and the Politics of Terror PDip, MA s Peace and Conflict Studies MA (International Double Award) s Political Theory and Practices of Resistance PDip, MA (subject to approval) s Politics PDip, MA s Security and Terrorism PDip, MA (taught jointly with the School of Social Policy, Sociology and Social Research)
Brussels s s s s s s
European Public Policy MA International Conflict and Security MA International Development MA International Political Economy MA International Relations MA Political Strategy and Communication MA
Postgraduate resources Students have access to an excellent library and extensive computing facilities. You also have access to online resources; inter-library loans; video library; online book renewals and reservations; laptop and netbook loan facilities; more than 1,300 study spaces/seats; more than 27,500 books and 10,500 bound periodicals catalogued under politics and international relations and related class marks plus c11,700 items in the European Documentation Centre; 50,000 online journals also available off-campus. The School’s resources include a European Documentation Centre, with all official publications of the EU institutions, and a specialised collection on international conflict and federal studies as well as the University’s collection of political cartoons.
Vibrant research culture The size and strength of our academic body generates a vibrant research culture and has led us to achieve international excellence in many areas of the discipline. The strength of the School’s research culture is reflected in the numerous books and articles published, and in the existence of three core research groups: Conflict, Security and Human Rights; Comparative Politics; and Political and Social Theory. The School is also home to two research centres: Conflict Analysis Research Centre and the Centre for Federal Studies.
Flexible and innovative programmes
Funding
European Governance PDip, MA
All our postgraduate programmes are designed to be flexible. At least a third of the modules on taught programmes allow you to tailor your own pathway. Some programmes are also offered as postgraduate diplomas – a nine-month, coursework-only format without a dissertation – which addresses the specific needs of students looking for lifelong learning and re-training opportunities. Many MA programmes are available as two-year options. The MAs in International Relations and International Conflict Analysis can be taken as two-year degrees, split between Brussels and Canterbury. We have the expertise to provide research supervision in a very wide range of topics across the discipline for MA, MPhil and PhD degrees.
Every school at Kent offers one or two University postgraduate research scholarships, each available for three years, providing fees at the home/EU rate and a stipend up to £13,590 per annum (2011/12 rate).
Location: Canterbury. Attendance: One year full-time, two years part-time (90 ECTS credits) or two years full-time (120 ECTS credits). Start: September. Entry requirements: A first or upper-second class honours degree in a relevant subject or equivalent.
Excellent career prospects A taught Master’s degree is now often a requirement in a wide range of challenging and rewarding positions. Students studying in Brussels can benefit from our provision of internship opportunities and partnerships with public and private organisations active in political and international affairs helps to smooth the transition from postgraduate studies to a career and Kent postgraduates have gone on to professions such as diplomacy, the civil service, European and international organisations, NGOs, the media and in the commercial sector. Many of them now occupy top positions with employers in the public and the private sectors. Through the Graduate School, Canterbury students have access to a wide range of lectures and workshops which provide training, personal development planning and career development skills. The Graduate School also runs the Global Skills Award programme.
Dynamic publishing culture Recent books include: The EU and Sustainable Development (co-ed, Albena Azmanova); State Terrorism and Neoliberalism: The North in the South (Ruth Blakeley); Multinational Federations (co-ed, Michael Burgess); Comparative Federalism: Theory and Practice (Michael Burgess); Between Two Unions: Europeanisation and Scottish Devolution (Paolo Dardanelli); Bare Branches: The Security Implications of Asia’s Surplus Male Population (co-author Andrea den Boer); Scientific Realism and International Relations (co-ed, Jonathan Joseph); State Sovereignty: The Concept, the Phenomenon and the Ramifications (Ersun N Kurtulus); Contemporary Conflict Resolution (Hugh Miall); Ireland and the European Union (Jane O’Mahony); The Idea of Pure Critique (Iain MacKenzie); The Crisis of Russian Democracy: The Dual State, Factionalism and the Medvedev Succession (Richard Sakwa); Has Devolution Worked?
Many schools offer scholarships in the form of Graduate Teaching Assistantships (GTAs) whereby postgraduate research students receive financial support in return for teaching. The value of awards may vary, but often cover tuition fees at the home/EU rate and a substantial maintenance grant. All postgraduate research students are eligible to apply for GTAs. See www.kent.ac.uk/scholarships/ postgraduate/GTA.html Each year, the School offers research students a number of teaching bursaries requiring up to six hours a week of undergraduate teaching during term. Students on the MA in Comparative Federalism or researching federalism are eligible to apply for a scholarship from the James Madison Trust. For further details of postgraduate funding, see p239.
Taught programmes Comparative Federalism PDip, MA Location: Canterbury. Attendance: One year full-time, two years part-time (90 ECTS credits) or two years full-time (120 ECTS credits). Start: September. Entry requirements: A first or upper-second class honours degree in a relevant subject or equivalent. The programme provides the basis for advanced studies in comparative federalism by focusing on the United States, Canada, Nigeria, Germany, Switzerland and the European Union. It outlines the crucial historical and philosophical background to the constitutional, political and socio-economic bases of comparative federal political systems. We encourage you to think comparatively and to extend federal principles to include areas of the world – such as Iraq, Indonesia, Cyprus, Sudan and Sri Lanka – where they could promote conflict prevention as well as conflict management.
Course content s Comparative Federal Political Systems s Federalism and Federal Political Systems s Philosophy and Methodology of Politics and International Relations s Three other modules chosen from within the School s Dissertation
The European Governance programme provides an advanced understanding of the European Union for students who are considering a career in European affairs. It focuses on the constitutional design, the process of decision-making, public policy and the role of the EU in world politics. It blends academic analysis with applying concepts and theories to the challenges facing the enlarged European Union in the 21st century.
Course content s Decision-Making in the European Union s European Public Policy s Philosophy and Methodology of Politics and International Relations s Three other modules taught within the School s Dissertation The programme is also offered in a two-year, 120 ECTS credit format, comprising nine taught modules followed by a dissertation.
Assessment Assessment is by coursework plus the dissertation.
European Governance MA (International Double Award) Location: Canterbury and either Grenoble or Krakow. Attendance: Two years full-time (120 ECTS credits). Start: September. Entry requirements: A first or upper-second class honours degree in a relevant subject or equivalent. Advanced knowledge of French – at level DALF C2 – for the pathway with the second year in Grenoble. This version of the European Governance programme offers the opportunity to study at two institutions in two different countries and obtain two Master’s degrees. You spend the first year at Kent and the second year at one of our partner institutions in Grenoble or Krakow. Successful completion of the programme leads to the award of the MA in European Governance (IDA) and either the Master Gouvernance Européenne de l’Institut d’Etudes Politiques de Grenoble or the Master in European Studies of the Jagiellonian University of Krakow. Courses in Grenoble are taught in French while courses in Krakow are taught in English,
12
University of Kent / Projecting our distinctiveness
COLOURS
The University has both a primary colour (Kent Blue) and sets of colours for specific communications, both online and offline. The University Design & Print Centre ensures that the appropriate colour palette is used in communications and that it is reproduced correctly.
Colour sets
Additional colour sets
There are specific colour sets used for corporate (including alumni and business), undergraduate, postgraduate and part-time student communications. By using these specific sets, there is a consistency to the University’s materials.
These are used for items that do not fall into one of the above categories. The ‘brand lite’ materials, which are for current students, use these colour sets (see p21).
Please note, colour sets must not be mixed.
C100 M55 Y0 K55 PMS 540
#05345C
All of our communications are designed using plenty of white space. This makes sure that text and information are clear and easy to read, and is also a distinctive element of our look and feel.
The various technical specifications for the colour sets can be found below.
C67 M0 Y12 K2
Hex #2ABED9
For further information on the use of our colour sets, please contact the Design & Print Centre via email: design_studio@kent.ac.uk
PMS 631
Primary generic corporate C100 M55 Y0 K55 PMS 540
Hex #05345C
C0 M100 Y61 K43 PMS 202
Hex #671115
C0 M26 Y100 K26 PMS 125
Hex #937227
C0 M75 Y75 K0
Hex #DE5433
PMS 7417
Primary colour The primary colour (Kent Blue) is Pantone® 294. The various technical specifications for this colour can be found below.
Undergraduate C100 M55 Y0 K55 PMS 540
Kent Blue C100 M58 Y0 K21 Pantone 294 R0 G56 B130 Hex #003882 RAL ref 260 30 35
C42 M27 Y7 K0
PMS 535
C79 M0 Y100 K75 PMS 350
Hex #133520
C0 M26 Y100 K26 PMS 125
Hex #937227
C60 M100 Y45 K30 PMS 511
Hex #5E2750
C24 M40 Y18 K12 PMS 511 (40%)
Hex #c0a6b9
C16 M0 Y31 K82
PMS 447
Hex #3F3F38
C0 M26 Y100 K26 PMS 125
Hex #937227
C79 M0 Y100 K75 PMS 350
Hex #133520
C23 M0 Y100 K17 PMS 583
Hex #AFBD20
C60 M100 Y45 K30 PMS 511
Hex #5E2750
C0 M26 Y100 K26 PMS 125
Hex #937227
C16 M0 Y31 K82
Hex #3F3F38
Hex #05345C
Hex #9ca1bd
Postgraduate C0 M100 Y61 K43 PMS 202
Hex #671115
C0 M26 Y100 K26 PMS 125
Hex #937227
Part-time C79 M0 Y100 K75 PMS 350
C10 M0 Y49 K28
PMS 5777
Hex #133520
Hex #345235
PMS 447
C17 M0 Y9 K36 PMS 5497
C0 M5 Y10 K29 PMS Warm Gray 5
Hex #91a19c
Hex #F5F5F5
www.kent.ac.uk/brand
FORWARD SLASH A comprehensive programme of sports courses, workshops and intramural competitions run throughout the year. There are also fitness assessments and nearly 40 aerobic/dance classes every week to enjoy.
The forward slash is a graphic device that is used as a separator in specific text areas in our communications and to highlight key information.
Up to £2,000 hockey scholarship in partnership with Old Bordenian Hockey Club. • Up to £2,250 David James boxing scholarship in partnership with John Horton. See p289 or our website for further details of eligibility and how to apply.
For more information visit our website: www.kent.ac.uk/sports
Further information
It is used: • in our pullout/fact boxes within publications (fig 1) • in straplines on brochures, posters and adverts (fig 2) • to highlight key information on posters and adverts (fig 3) • in the splash pages within publications (fig 4).
Kent Sport, Sports Centre, University of Kent, Canterbury, Kent CT2 7NL T: +44 (0)1227 827430/823623 E: sportsenquiries@kent.ac.uk www.kent.ac.uk/sports
DID YOU KNOW? There are sports scholarships of up to £5,000 a year available to talented sportsmen and sportswomen from all sports.
Fig 1
A PLACE TO INSPIRE AN APPROACH TO CHALLENGE Fig 2
Fig 3
• • • • • • • •
Architecture and Cities* Comparative Literature Creative Writing Eighteenth Century Studies* English and American Literature Film French and Comparative Literature History
All applicants are eligible to apply for funding from the Kent at Paris Scholarship Fund
A GLOBAL OUTLOOK Kent has an excellent international reputation and our academic schools are engaged in collaborative research with universities from around the world. Many of Kent’s programmes have a strong international focus and Kent’s global outlook is strengthened by our long-standing links with continental Europe. Known as the UK’s European university, we have centres in Brussels and Paris (see p24).
Fig 4
The global range of the University’s activities helps to attract students from overseas. Last year, over half of our postgraduate students came from countries outside the UK. This contributes to the cosmopolitan atmosphere at Kent and provides the ideal environment for analysis of global issues. In addition, Kent has exchange links with universities overseas, providing many of our taught and research students with the chance to study abroad
13
14
University of Kent / Projecting our distinctiveness
IMAGES/PHOTOGRAPHY
Our use of imagery is distinct to our brand and reflects our key messages. There are three styles and, wherever they are used, the images should reinforce the words on the page and vice versa. This ensures we convey the right messages and have consistency in our communications.
Reportage of real Kent people
Our three distinct styles of imagery are: • reportage of Kent people • real-world reportage • University life and environment. • A selection of suitable images is available for download. We have a large repository of images in our library that are available to view. Please see www.kent.ac.uk/brand • Some of the real-world reportage images are purchased under licence and cannot be accessed from our library. If you wish to use any of these, please email kentbrand@kent.ac.uk • We also regularly update our supply of images through photoshoots with approved photographers onsite, as well as purchasing appropriate stock images throughout the year. • Images should be used confidently, use one larger image to provide impact, don’t use multiple small images. • Our imagery is shot in natural light and in a realistic and spontaneous style. We avoid face-tocamera portraits, staged or unnatural situations or people looking very ‘smiley’, especially in academic scenarios. • When working with any of our images, you must not manipulate or distort them in any way. This includes changing the shape of image from the standard square or rectangle, overlaying text onto images, creating cut-out, collaged or blended imagery, using keylines around images or rounding the corners of picture boxes. See examples right. • Ensure the imagery you use is sensitive to other cultures and social norms. • Never use clipart or wordart. • We do not use illustrations/drawings, except where depicting works of art. • If you require a specific photoshoot of an event or situations please contact kentbrand@kent.ac.uk to arrange for an approved photographer.
If you have suggestions or requirements for imagery, please contact us on kentbrand@kent.ac.uk For advice on the selection of images appropriate for your needs, please contact design_studio@kent.ac.uk
Real-world reportage
www.kent.ac.uk/brand
University life and environment
Examples of incorrect use of imagery
Do not create cut-out imagery
Do not collage, montage or blend imagery
TEMPLEMAN LIBRARY Do not overlay text onto images
Do not use keylines around images or rounded corners on picture boxes
15
16
University of Kent / Projecting our distinctiveness
STUDENT RECRUITMENT AND MARKETING Enrolment Management Services produces a range of recruitment and marketing materials for undergraduate, postgraduate and international students.
Page template for all publications Publication title / www / page number Section heading and white space zone
Among other publications, these include the undergraduate and postgraduate prospectuses; part-time study brochure; International Student Guide; Guide for Parents of International Students; all undergraduate subject brochures, postgraduate brochures for schools; a range of topic-specific leaflets, such as scholarships, funding, accommodation, go abroad, foundation programmes; undergraduate and postgraduate offer packs; Getting Started at Kent; Fast Facts booklet; campus maps; postcards; programme flyers; standard letters; and a range of online and e-communications. The following pages show examples of the brand in use. All of our materials are designed using plenty of white space. This makes sure that the text is clear and easy to read, and is also a distinctive element of our look and feel.
Flexible space for copy and images (use one or two larger images only for more impact, don’t use multiple small images).
Continued overleaf (if appropriate)
Prospectus cover
• The Recruitment and Marketing team can provide guidance and practical assistance in planning and implementing your marketing campaigns. This includes advice on: - how to plan your campaign - how to make the most of social media - writing effective marketing copy - booking media space to ensure you benefit from the University’s buying power and receive the best value for money. • All recruitment and marketing materials must be produced in conjunction with the Publishing Office and the Design & Print Centre. The Publishing Office can provide advice and expertise in producing materials from initial concepts through to print production, ensuring materials are of the quality the University expects and are produced cost effectively.
Splash page
The UK’s European university
A PLACE TO INSPIRE YOU AN APPROACH TO CHALLENGE YOU
2012
Undergraduate Prospectus
Prospectus subject page
Prospectus back page
100
Canterbury
• Kent’s editorial style guide can be found on p6 and online at www.kent.ac.uk/brand
www.kent.ac.uk/sac
101
ENVIRONMENTAL STUDIES
OPEN DAYS General Open Days
The Durrell Institute of Conservation and Ecology (DICE) in the School of Anthropology and Conservation at Kent is a leading international research and training centre dedicated to the conservation of biodiversity and ecosystems around the world. DICE was founded in 1989 with a clear mission: to break down the barriers between the natural and social sciences in order to inform progressive approaches to conservation. That’s why we are in a School that also includes anthropology. One component of DICE’s work is to train a new, interdisciplinary generation of conservationists who think innovatively about the challenges that lie ahead. As undergraduates, you are part of a dynamic and growing community of conservationists whose work spans all major regions of the world.
• Contact kentbrand@kent.ac.uk for information on producing promotional materials.
The BA in Environmental Studies focuses on the environment primarily from the point of view of the social sciences and the humanities. At Kent, we recognise the need for adaptability in order to meet both immediate and future environmental challenges, so we encourage you to engage with a rich variety of environmental understandings from a wide range of subjects, including: anthropology, politics, economics, philosophy, law, history, literature and the creative arts, and to make connections across the University curriculum. You also develop relevant practical skills in areas such as biodiversity monitoring, practical habitat maintenance, and guiding and interpretation, and can choose to do an independent research project on a subject largely of your choice.
Teaching and assessment
Careers
Teaching is through a combination of lectures and seminars. There is also an opportunity to conduct a special research project in your final year. This gives you the opportunity to use a range of research methods in a variety of contexts to explore key environmental issues and participate in the advancement of knowledge. The type of approach may differ depending on the student’s preferred discipline. For most, it will mean using advanced methods to explore literature and other documents and in some cases there may also be opportunities for field research deploying the skills taught during the course.
The conservation and environmental sector is an expanding area for employment opportunities. Our graduates go into many kinds of work, ranging from technical posts involving ecological surveying, habitat management and species conservation to work with local people through environmental education and community extension to higher-level jobs in planning and policy. Potential employers include local, regional and national UK government departments, voluntary organisations and the private sector, as well as international conservation and environmental organisations. Many also go on to postgraduate studies.
Most modules are assessed by a combination of coursework and unseen exam. Some modules are assessed only by coursework, which takes a variety of forms, including essays, short answer tests, presentations, advocacy, individual and team projects and research reports.
For more information on the services Kent provides to improve your employment prospects, go to p205 or visit www.kent.ac.uk/employability
Location Canterbury.
Canterbury Sat 7 July Wed 12 September Sat 6 October
Medway Sat 23 June Sat 13 October
Award BA (Hons).
Programme type Full-time.
For further dates and information visit: www.kent.ac.uk/opendays
Typical offer levels ABB at A level, IB Diploma 33 points overall OR 16 points at Higher, inc HL English A1/A2/B at 4/5/5 or SL English A1/A2/B at 5/6/6.
Required subjects GCSE English Language and Mathematics grade C. In exceptional circumstances, we may consider promising candidates who do not have the formal entrance requirements but who have obtained several years of relevant experience or other qualifications in the subject area.
Further information
“The Environmental Studies degree is an excellent opportunity for students to take advantage of the exceptionally wide range of expertise in environmental social science concentrated at Kent. Students will complete the degree with a comprehensive perspective on perhaps the most crucial issues faced by our planet today.” Professor Stuart Harrop Director of DICE
Not sure? How about... • Anthropology p39 • Biological Anthropology p51 • Social Anthropology p169 • Wildlife Conservation p75
Kent International Foundation Programme (IFP) Passing the Kent IFP with an overall average of 60%, including passing all components, and achieving 60% in the academic skills module and 40% in mathematics and quantitative methods module, guarantees you entry onto the first year of this degree programme.
Degree programme Single honours • Environmental Studies (L9D4) 3 years
Stage 1 Core modules • Biodiversity • Environmental Issues: Social Science Approaches • The Green Planet • Skills for Anthropology and Conservation
Options Options include the following: • Animals, People and Plants • Disasters • Economics • Foundations of Human Culture • Introduction to Social Anthropology • Introduction to Management • Managers and Organisations • Sociology of Everyday Life.
Order a subject leaflet or download a pdf from www.kent.ac.uk/studying/leaflets
Admissions enquiries T: +44 (0)1227 827272 E: information@kent.ac.uk Offer levels and entry requirements are subject to change. For the latest course information, see www.kent.ac.uk/ug
Stage 2/3 Core modules • Conservation Social Science: Methods and Research Design • Environmental Policy and Practice • Environmental Politics • Human Ecology • Special Research Project (Stage 3 only)
Options There is a range of modules available including: • Environmental Law • International Environmental Politics (Stage 3 only) • The Shaping of International Biodiversity Regulation.
DID YOU KNOW? Over 75% of DICE graduates are in paid employment or postgraduate study within six months of completing their degree. Nearly 60% of DICE graduates stay in the environmental sector.
University of Kent, The Registry, Canterbury, Kent CT2 7NZ T: +44 (0)1227 764000 E: information@kent.ac.uk
www.kent.ac.uk/brand
Subject booklet covers The UK’s European university
Information leaflet and report covers
DL leaflet covers
17
Posters
The UK’s European university
ADVANCED INTERNATIONAL STUDIES IN THE CAPITAL OF EUROPE
GRADUATE STUDY AT KENT 2013
Taught by academics, practitioners and policy makers
Information for students
WAR STUDIES
SUMMER 2014 SHORT COURSES
Canterbury
Tonbridge
Undergraduate study
• • • • • • • •
The UK’s European university
The UK’s European university
Conflict and Security European Public Policy International, Public and Economic Law Migration Studies International Relations Political Economy International Development Political Strategy and Communication
12-month programmes*, funding and internship opportunities
The UK’s European university
www.kent.ac.uk/brussels * Intakes in January and September 110443
CANTERBURY CAMPUS GUIDE
SCHOOL OF SPORT AND EXERCISE SCIENCES AT KENT
How to reach the University and finding your way around
BUSINESS AND MANAGEMENT
MA AMERICAN STUDIES
Medway
History, Literature, and Culture in the Americas
Undergraduate study
Postgraduate study
Excellence Inspiring Success We provide excellent teaching, a strong research culture, and state-of-the-art facilities. 96% of our students are satisfied with the quality of their sports course and we are ranked 3rd in the UK for overall student satisfaction The UK’s European university
Courses available: • Sport & Exercise Science • Sports Therapy • Sport & Exercise Management • Sport for Exercise & Health
The UK’s European university
ACCOMMODATION AT KENT 2014
ACADEMIC PEER MENTORING (APM)
For more information T: 01634 888 858 E: sportsciences@kent.ac.uk
www.kent.ac.uk/sports-studies
A guide for Kent students
“students supporting students”
THE CENTRE FOR CHILD PROTECTION
Mabel Samba – Mentor
Canterbury
Graduate study
CONTINUED OVERLEAF
18
University of Kent / Projecting our distinctiveness
STUDENT RECRUITMENT AND MARKETING (CONT)
Postcards
Pull-up banners
COME TO KENT BE INSPIRED AND CHALLENGED
Online advertising All online advertising must be produced in conjunction with the Recruitment and Marketing Unit and the Design & Print Centre. Contact kentbrand@kent.ac.uk
The UK’s European university
Come along to our Open Day on 25 June to find out about our sports courses:
• Degrees in Sports Therapy, Sport Science and Sport and Exercise Management • Excellent purpose-built facilities • Specialist state-of-the-art equipment • Inspirational teaching and expert lecturers • Hands on experience at top sporting events
www.kent.ac.uk/sport-studies
In addition to the extensive range of printed materials, an increasing amount of advertising is published online using third party websites. Digital adverts can take several forms and are commonly referred to as banners (short and wide), skyscrapers (tall and thin) and MPUs (square); they can also be static or animated.
STUNNING CAMPUS LOCATIONS / A SUPERB STUDENT EXPERIENCE
MA COMPARATIVE POLITICS
There are often very specific technical specifications that need to be met. The Recruitment and Marketing Unit can advise on the best use of copy, images, logos and call to action as these need to be considered alongside the intended destination URL.
“Those who only know one country know no country” S M Lipset
www.kent.ac.uk/politics
www.kent.ac.uk
Web advertisements
Advertisements
POLITICS A EXCITING FLEXIBLE TO DYNAMIC FIND OUT AND INTERNATIONAL AND AND MORE INTERNATIONAL INNOVATIVE VIBRANT VISIT RESEARCH CULTURE PARTNERSHIPS POSTGRADUATE www.kent.ac.uk/politics RELATIONS AT KENT PROGRAMMES
A PLACE TO INSPIRE YOU/ AN APPROACH TO CHALLENGE YOU The UK’s European university
The School of History at the University of Kent combines research excellence with inspirational teaching to offer a superb student experience.
LOOKING FOR CRIMINAL JUSTICE DEGREES?
• Ranked 2nd in the UK for research excellence (RAE 2008) • Offering flexible, research-led teaching on our undergraduate and postgraduate programmes, covering medieval, early modern, modern British and European, American, imperial and colonial, military, scientific and medical history • Scored 95% for student satisfaction in the most recent National Student Survey • Based in the historic cathedral city of Canterbury, across 300 acres of parkland • Outstanding employability support – 91% of History graduates go on to employment or further study after six months (NSS 2012) To find out more go to www.kent.ac.uk/history, or come along to an Open Day
EXCELLENT COURSES AT A LEADING UNIVERSITY
PLACES STILL AVAILABLE BUT BE QUICK!
POSTGRADUATE STUDY AT KENT
www.kent.ac.uk/opendays 01227 827272
If you have passion and focus / you can accomplish anything
GRADUATE STUDY AT KENT If you’ve enjoyed your time at Kent have you thought about the advantages of returning as a postgraduate? We can offer: • Generous fee discounts for Kent graduates – you could pay as little as £2,924 for a research degree and £3,950 for a taught programme • £8.5m postgraduate scholarship fund • A choice of 6 superb European locations • World-leading research –- Kent ranked 24th in the UK • Advice on scholarships and other available funding
AWARD-WINNING 300 UNDERGRADUATE ACRE PARKLAND LAW CAMPUS AND CLINIC POSTGRADUATE STUDY IN THE UK, INTERNATIONAL LAW DEGREES PRACTISE THE BAHAMAS STUDENTIN POPULATION
Canterbury, Medway, Brussels, Paris, Athens and Rome
Find out what we offer and how to fund your study: • Talk to your tutor • Come to the Open Day on Saturday 2 February • Visit the website
www.kent.ac.uk/pg
MA SOUND AND IMAGE Applications are now welcomed Recruiting for 2013 entry
Eurostar Ferry
www.kent.ac.uk/posgraduate
POSTGRADUATE ...TAUGHT BY JANUARY AND INTERNATIONAL ACADEMICS, SEPTEMBER STUDIES PRACTITIONERS ADMISSIONS PROGRAMMES... AND POLICYOPEN EVENING LLM, MAKERS MA, 13 NOVEMBER MPhil, IN THEPhD CAPITAL 5-7PM OF EUROPE
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The University of Kent has a reputation for delivering innovative practiceled study within a rigorous, research-driven learning environment. The MA Sound and Image focuses upon the creation and critical analysis of audio-visual works with particular emphasis upon major artistic developments during the past few decades. The programme provides opportunities to experiment with a range of audio-visual hardware, to deploy innovative techniques in sophisticated software environments, and to explore the critical insights of key artists. This is an excellent opportunity to specialize in a rapidly expanding field. If you’d like an informal discussion about the MA Sound and Image please contact us: T: 01634 888821 or you can visit
www.kent.ac.uk/courses/ postgrad/subjects/fine-art/
www.kent.ac.uk/brand
19
STAFF RECRUITMENT
All staff recruitment materials must comply with the Kent brand, whether online or in print. This applies to all materials, ranging from the candidate pack to job description and advertisement.
THE UK’S EUROPEAN UNIVERSITY
THE UK’S EUROPEAN UNIVERSITY
The University of Kent is one of the UK’s most dynamic universities, demonstrated by our strong European and international presence, our excellent research and the quality of our teaching and student experience. Kent was ranked 17th in the UK for research intensity in the REF 2014, a top 20 university in the 2015 Guardian University Guide and achieved the 3rd highest score for student satisfaction nationally in the 2014 NSS.
School of Music and Fine Art
Head of School of Music and Fine Art
All standard information at institutional level must be agreed and regularly updated in consultation with Corporate Communications. Key messages must be reflected in all copy. Recruitment materials relating to executivelevel posts must be discussed with Corporate Communications at the start of the recruitment process.
Recruitment agencies Any agency appointed to recruit staff on behalf of the University must be given a copy of the brand guidelines and liaise with the Design & Print Centre to ensure compliance. It is the responsibility of HR to ensure this happens.
Ref: HUM0347
From £59,156 plus an annual Head of School allowance of £7,985 Applications are invited for the post of Head of the new School of Music and Fine Art, based at the Medway campus of the University of Kent.
Appointment of Dean of the Faculty of Humanities The University of Kent is seeking an exceptional individual for the appointment of Dean of the Faculty of Humanities. The University has invested significantly in the Faculty and has recently welcomed 10 new professors and 30 new lecturers to the six academic Schools that comprise the Faculty. The Faculty performs very well in the National Student Survey, is proud of the academic experience its students receive and remains strongly committed to growing its postgraduate provision, especially in our European centres in Paris, Athens and Rome. The Faculty’s submission to the 2014 Research Excellence Framework is substantially larger than that made to the RAE 2008. This increase reflects the Faculty’s expansion and its focus on research excellence.
For further information about the Faculty of Humanities and its Schools and Centres please visit: www.kent.ac.uk/humanities We are seeking an inspiring academic with a significant research profile and excellent leadership skills to shape the future of the Faculty through an exciting period of growth.
The deadlines for applications are midday on 3rd January 2014
This is an exciting opportunity to make an outstanding contribution to the leadership of a new and expanding School. The successful candidate will develop an inspiring vision for the School and provide strategic, academic and operational leadership. The successful candidate will also be appointed to an on-going academic position within either the Department of Fine Art or the Department of Music & Audio Arts at a level commensurate with their experience and qualifications (Professor, Reader or Senior Lecturer). Informal enquiries should be directed to Professor Karl Leydecker, Dean of Humanities, K.Leydecker@kent.ac.uk, 01227 823312.
Full details of the skills and experience we are looking for are included in the job description available from Perrett Laver.
For further details and to apply for this post please visit www.kent.ac.uk/jobs The closing date for completed applications: 16th April 2013.
Further information about this exciting opportunity, including details of how to apply, can be downloaded at www.perrettlaver.com/candidates, quoting reference 1239/GRA.
We actively promote equal opportunity in education and employment and welcome applicants from all sections of the community.
THE UK’S EUROPEAN UNIVERSITY
THE UK’S EUROPEAN UNIVERSITY
The University of Kent is one of the UK’s most dynamic universities, demonstrated by our strong European and international presence, our excellent research and the quality of our teaching and student experience. Kent was ranked 17th in the UK for research intensity in the REF 2014, a top 20 university in the 2015 Guardian University Guide and achieved the 3rd highest score for student satisfaction nationally in the 2014 NSS.
Director of Human Resources & Organisational Development
Ref: REG0665
Salary: Attractive salary based on Management & Professorial scale Full time & on-going
The University of Kent is one of the UK’s most dynamic universities, demonstrated by our strong European and international presence, our excellent research and the quality of our teaching and student experience. Kent was ranked 17th in the UK for research intensity in the REF 2014, a top 20 university in the 2015 Guardian University Guide and achieved the 3rd highest score for student satisfaction nationally in the 2014 NSS.
Design & Print Centre Manager
OTR0705
UCEA Grade 7: £31,331 – £36,298 per annum Full-time and Open-ended Applications are now invited for the post of Design & Print Centre Manager, on the Canterbury campus, University of Kent.
In the 2014/15 academic year Kent will be celebrating its 50th anniversary. Can you help shape our future for the next 50 years and beyond? We require a high calibre, inspirational and self-motivated HR Director to shape our People Strategy. A positive, culturally sensitive and innovative HR & OD professional, with significant senior leadership experience in a complex organisation, you will already be working at Director, Deputy or Head of HR level and will be seeking to progress your career with a forward looking employer. As a Chartered member of the CIPD, you will have substantial HR & OD strategy and policy development experience and will bring with you excellent communication and influencing skills , along with the motivation and capacity to achieve organisational change. For further information on the role and details on how to apply, please visit our website at www.kent.ac.uk/jobs Closing date: 22 June 2014 Interviews are expected to be held on 23 July 2014
This an exciting opportunity to make an outstanding contribution to the management and on-going development of the Design & Print Centre, which offers a complete in-house digital and lithographic service from design through to final product and dispatch. With a turnover of c £1m and using the latest technology, including a Heidelberg 5 colour Speedmaster, the Centre aims to provide high quality, cost-effective print solutions to University staff, students and external customers. For further details and to apply for this post please visit www.kent.ac.uk/jobs The closing date for completed applications: 26 May 2013 Interviews will be held on: 14 June 2013
THE UK’S EUROPEAN UNIVERSITY DIRECTOR OF HUMAN RESOURCES & ORGANISATIONAL DEVELOPMENT Salary: Attractive salary based on Management & Professorial scale Full time & on-going
Ref: REG0665
The University of Kent is one of the UK’s most dynamic universities, demonstrated by our strong European and international presence, our excellent research and the quality of our teaching and student experience. Kent was ranked 17th in the UK for research intensity in the REF 2014, a top 20 university in the 2015 Guardian University Guide and achieved the 3rd highest score for student satisfaction nationally in the 2014 NSS. In the 2014/15 academic year Kent will be celebrating its 50th anniversary. Can you help shape our future for the next 50 years and beyond? We require a high calibre, inspirational and self-motivated HR Director to shape our People Strategy. A positive, culturally sensitive and innovative HR & OD professional, with significant senior leadership experience in a complex organisation, you will already be working at Director, Deputy or Head of HR level and will be seeking to progress your career with a forward looking employer. As a Chartered member of the CIPD, you will have substantial HR & OD strategy and policy development experience and will bring with you excellent communication and influencing skills, along with the motivation and capacity to achieve organisational change.
THE UK’S EUROPEAN UNIVERSITY Kent Hospitality provides housekeeping, catering, bar and reception services. We manage residential accommodation throughout the University’s Canterbury and Medway campuses for over 5,500 students and in vacation periods operate a thriving conference and events business.
For further information on the role and details on how to apply, please visit our website at www.kent.ac.uk/jobs Closing date: 22 June 2014 Interviews are expected to be held on 23 July 2014
Hospitality Supervisor
Ref: OTR0896
UCEA Grade 3: £15,815 – £17,678 per annum Full-time and Open-ended You will be required to supervise and assist in the service of food; clean and clear counters, tables and work surfaces; prepare the hospitality area for service; assist with hospitality services, whilst ensuring the delivery of an effective and efficient and high quality hospitality service and undertaking all aspects of stock and cash control as directed. You will ensure the compliance with all aspects of health, safety and hygiene standards and the adherence to the relevant legislation. For further details and to apply for this post please visit www.kent.ac.uk/jobs The closing date for completed applications: 10 June 2013 Interviews will be held on: TBC
20
University of Kent / Projecting our distinctiveness
STAKEHOLDER COMMUNICATIONS The University is a complex organisation and communicates with a wide range of stakeholders, including current students, staff, alumni, businesses and the public. The Kent brand should be applied to all communications activities which promote, reflect and reinforce our key messages.
Corporate materials
Welcome to the University of Kent
A PLACE TO INSPIRE YOU
Corporate Communications
Stay connected to get the most out of your time at Kent.
Primary responsibility for much of this activity lies with Corporate Communications. In addition to producing publications for external corporate audiences, and current staff and students, the department also runs public-facing campaigns which reflect the impact of the University economically and culturally, as well as the impact of its research activities. In addition, it undertakes external campaigns which reinforce EMS recruitment activities as well as supporting internal student experience communications.
Web www.kent.ac.uk/student Social Find UKCStudent on Mobile m.kent.ac.uk
Created by Corporate Communications
Current students
• All brand lite marketing materials must be produced by the Design & Print Centre, email: design_studio@kent.ac.uk
2
Eastern ARC – Kent forms new research consortium
project designed to analyse the global system of rendition, secret detention and torture initiated by the USA. The new database enables users to search for, and visualise, underlying data contained within the Rendition Project via an interactive map showing rendition flights. Flight data underpinning the database is collated from more than 40 countries.
The universities of East Anglia, Essex and Kent have established a new research consortium. The Eastern Academic Research Consortium (ARC) will build on the universities’ existing research and partnership activities to become a significant new force in research and research training.
UNIVERSITY OF KENT/ANNUAL REVIEW 2013
Launched in May 2012, the Rendition Project is part of wider research to collate and analyse huge amounts of data on the global rendition system. Funded by the Economic and Social Research Council, it is led by Dr Ruth Blakeley in Kent’s School of Politics and International Relations and Dr Sam Raphael of Kingston University. They work closely with Reprieve, a UK-based legal action charity.
As part of the agreement, the three universities will strengthen their current collaboration in the natural and environmental sciences and the arts and humanities, and develop new cross-disciplinary research. The consortium has already signalled its commitment to the agreement by funding nine Eastern ARC Fellows and 18 Eastern ARC PhD studentships over a five-year period. East Anglia, Essex and Kent are among the universities established in the UK in the 1960s, and today make a major contribution to the UK’s university sector. Together, the three universities have over 50,000 students, 2,000 academic staff and more than 20 academic departments in the top ten for research, according to the Government’s most recent Research Assessment Exercise. They have a combined annual turnover of £540m.
Shedding light on lost lion populations
NEWS HIGHLIGHTS
Alumni communications
THE UNIVERSITY OF KENT/ MAKING THE ARTS MATTER
New research by conservationists from the Durrell Institute of Conservation and Ecology has revealed that not only could the nowextinct Barbary Lion have persisted until the 1960s in North Africa, but also that this unique sub-species was left unnoticed for over a decade towards the end of its existence. Published in open access journal, PLoS ONE, the research found authentic records of lions existing in North Africa as late as 1956; considerably later than the well-quoted accounts of the 1920s and 1940s. Using information from old hunting records, photographs, museum specimens, published articles and recent interviews, the research by Dr Simon Black and Dr David Roberts also revealed a lion’s behaviour does not change as populations get smaller. Instead, lions continue to form prides even up until they become extinct.
Life-size puppet explores man’s links with objects An impressive life-size puppet was attached to a Kent student for two weeks in an exceptional art project to explore the literal relationship people have with objects. ‘LIFE-SIZE ME’, by Peter John-Morton from the School of Arts, consisted of a self-made puppet permanently attached to his body for 14 consecutive days in March. During this time, the puppet chose a name, explored Canterbury and slept, showered and lived through Peter. The puppet took more than 150 hours to make over an intensive six-week period. Made predominantly from wood and bamboo, its body comprised more than 34 components, connected by bolts to replicate joints and allowing it to move in a similar way to a human. The face of the puppet was a latex, skin-like replica of Peter’s face.
Kent-led research results in police probe into rendition flights Revelations from a major Kent-led project have prompted Police Scotland to investigate use of the country’s airports for rendition flights. The Rendition Project produced a new database that has tracked over 11,000 flights by more than 120 aircraft linked by past investigations to renditions. It also contains details of over 50 private companies contracted for or by the CIA in relation to rendition flights. The database is the latest addition to the Rendition Project, an online
New Komodo orchid identified A new species of orchid has been identified on the South East Asian island of Komodo despite being wrongly named for the past 300 years. According to research by Dr David Roberts of the Durrell Institute of Conservation and Ecology, the orchid – named Vanda perplexa – had originally been confused with other similar species but has only now been officially identified and described as an entirely new species. The orchid, which has big round pink flowers, large stems and grows on trees, is from a group that is particularly popular with growers.
EC recognition for researcher development The University’s commitment to recruit, develop and retain high-calibre research staff has been recognised with the European Commission’s HR Excellence in Research Award. The award focuses on the University’s implementation of specific actions which deliver commitments to research excellence, set out by the European Charter for Researchers and Code of Conduct for Recruitment. The award will be increasingly expected by the Research Council UK and EU funders, as well as research collaborators and job applicants. The award also recognises how Kent is engaging with research staff across all three faculties to identify key areas for
UNIVERSITY OF KENT INSTITUTIONAL STRATEGIC PLAN 2012-15 Our vision The University of Kent has a distinctive mission. We are the UK’s European university with an international reputation in which Europe meets the world. We are a leading research-intensive UK university creating a global student and staff community that together advances knowledge and stimulates intellectual creativity, and performs at the highest levels in all our activities.
Image: Mick Norman
• Any communication with alumni must be produced in conjunction with the Alumni Relations Team. Contact alumni@kent.ac.uk
3
NEWS HIGHLIGHTS/ INSPIRING RESEARCH
• Brand lite must not be used to communicate with potential students
Like current students, our alumni have a specific version of the brand. This is not ‘brand lite’, but more serious and suitable for a wider age range, and reflects the esteem and prestige bestowed upon an alumnus of Kent. This design uses the University coat of arms in a particular manner and never in full. More importantly, the tone of voice should reflect the gravitas we ascribe to University graduates.
www.kent.ac.uk
UNIVERSITY OF KENT / ANNUAL REVIEW 2013
The UK’s European university
With the completion of the Colyer-Fergusson Music Building adjacent to the Gulbenkian Theatre and Cinema, together with leading academic Schools, the Arts are at the heart of the University’s Canterbury Campus.
We believe in the unity of research and teaching, in the freedom and responsibility that staff have to question and test received wisdom, in the transforming power of higher education, in acting with integrity, and the value of an inclusive and diverse university community.
IN 2012-15 WE WILL:
We are committed to growing, shaping and supporting the regions in which we operate so that we may have a positive impact.
Proactively develop distinctive attributes that others seek to emulate, especially: • Our inspiring and distinctive education that prepares our students to make a positive contribution to help shape a better world • Our innovative and world-leading research • Our positive impact regionally, nationally, and especially internationally.
Promote diversity and inclusivity in the University community, especially:
• With its flexible acoustics and seating, the Colyer-Fergusson Hall will accommodate a wide range of music performance and rehearsals, complementing Canterbury’s other arts venues • Music Scholarships, worth up to £5,000 each year, are awarded to talented singers and instrumentalists studying for any degree
• Encourage, recognise and celebrate success • Encourage diversity; promote equality of opportunity • Prepare all students for a future that is improved and enriched by having been to the University • Maximise cultural and developmental opportunities for all our students and staff.
The University of Kent has a thriving programme of music-making for all students, together with staff and the local community – including a 200 strong chorus, chamber choir, concert and big bands, symphony orchestra and music theatre. There is a whole range of concerts at the Canterbury campus featuring music of every kind, from classical and jazz to world and folk. Workshops are held with visiting musicians, and the University has an exciting partnership with the world-renowned Brodsky Quartet.
Work with partners in whom we have confidence for mutual benefit, especially: • Internally, to create a sense of an inclusive community within the University, achieving cross-institutional engagement and developing a global community • Locally, to promote employment opportunities and act in a socially responsible way • Nationally, to form alliances with other leading higher education institutions and outside the HE sector • Internationally, to form alliances with other leading higher education institutions in multi-layered strategic associations.
Find out more at www.kent.ac.uk/institutionalplan/
www.kent.ac.uk/music
Copies of the plan are also available from Corporate Communications, The Registry, University of Kent, Canterbury CT2 7NZ E: Directorcm@kent.ac.uk T: 01227 824343
DPC 113805
Corporate Communications leads on communications to support the Kent student experience, using the more informal, ‘brand lite’ version of the Kent brand. This predominantly uses the additional colour sets, with single or multiple images and should be used when communicating with current students wherever possible.
www.kent.ac.uk/brand
Brand lite materials
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Alumni materials
HAVE A GOOD NIGHT OUT
Quinquennalis cathedras amputat lascivius apparatus bellis. Cathedras circumgrediet Aquae Sulis, utcunque suis amputat
DEGREE CONGREGATIONS AND AWARDS CEREMONIES
But please don’t spoil a good night in for others
14, 15, 16, 17 and 18 July 2014 Canterbury Cathedral
ENHANCING YOUR LEARNING RESOURCES • There are even more PC rooms and study areas around the campus to help you study wherever you want. • Extra facilities to support your learning through the Skills Hub.
Enhancing learning resources
www.kent.ac.uk
116074
www.kent.ac.uk/student
STAYING SAFE STAYING SAFE
STAYING SAFE
Don’t forget your personal safety when Safety contacts travelling On campus: 01634 home 883138after a late night study Off campus contact police on:of the following: session andthe take note 101 (non-urgent) or • Keep your valuables hidden – or at home. 999 (emergency)
The Hong Kong and China Portal
Cover-up expensive looking jewellery, mobiles, keys, cash and cards. • Stick with your friends – or book a licensed taxiandbefore you go. you can find easily Pop-out this card keep it somewhere
Top tips to help you stay safe: • Keep your valuables hidden – or at home. Cover-up expensive looking jewellery, mobiles, keys, cash and cards. • Stick with your friends – or book a licensed taxi before you go. • Stick to well-lit and busy areas – avoid car parks and undergrounds. • Don’t accept a lift from someone you don’t know or unregistered taxis. • Be alert – don't walk home on the phone or listening to music. • If you get into trouble – or think you’re being followed, head towards a busy area and tell someone. Or, if needed, call the police.
• Stick to well-lit and busy areas – avoid car parks and undergrounds. • Don’t accept a lift from someone you don’t know or unregistered taxis. • Be alert – don't walk home on the phone or listening to music. • If you get into trouble – or think you’re being followed, head towards a busy area and tell someone. Or, if needed, call the police.
Pop-out this card and keep it somewhere you can find easily
02
114903
www.kent.ac.uk
Donor report 2012/2013 Thank you
1
STUDENT AMBASSADOR GUIDE
The Hong Kong and China Portal
Alumni
Be inspirational: be a student ambassador
www.kent.ac.uk
Sir David Akers-Jones During his long career in the Hong Kong Government, Sir David Akers-Jones served in many important posts in the Government of Hong Kong, including Secretary for the New Territories. He became Acting Governor of Hong Kong from 1986-1987. In the years leading up to the transfer of sovereignty from the UK to the People’s Republic of China (PRC) in 1997, AkersJones was appointed as an
Advisor on Hong Kong Issues to the Government of the People’s Republic of China from 1993 to 1997. Sir David was awarded an honorary degree by the University in 1987. Madame Fu Ying Formerly Ambassador of the People’s Republic of China to the United Kingdom, Madame Fu was Vice-Minister for Foreign Affairs until 2013. She now holds the post of Chairperson of the Foreign Affairs Committee of the National People’s Congress. She has a long-standing link with the University of Kent, having received an MA in International Relations in 1986. Madame Fu was awarded an honorary degree by the University in 2008. Professor Eddy Fong Professor Eddy Fong is the President of the University of Kent Hong Kong Alumni Association. He is also the Council Chairman of the Open University of Hong Kong and is a Non-Executive Director of the Hong Kong Mortgage Corporation.
Professor Fong graduated from the University of Kent in 1969 with a degree in Accounting and was awarded an honorary degree in 1997. Dr Kennedy Wong Dr Kennedy Wong graduated from the University of Kent in 1984, with a degree in Law. He was admitted as a solicitor of the Supreme Court of Hong Kong in 1988, before becoming a China-appointed Attesting Officer appointed by the Ministry of Justice of the People’s Republic of China. Dr Wong is a director of the China Law Society, and cofounder and President of the Hong Kong Young Legal Professionals Association. He serves on a number of public bodies and is director of a number of listed and substantial private companies. Kennedy was awarded an honorary degree by the University in 2007.
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Hong Kong and China Portal Board
He was appointed as a Justice of the Peace in 1996 and was awarded a Gold Bauhinia Star in 2008 by the Hong Kong government. The University’s connection with Professor Fong dates back to 1966, when he became Kent’s first undergraduate student from Hong Kong.
The University has established a Board of alumni and friends, chaired by Dr William Lo, to help us to meet our ambitious target, and to provide support and advice to the University regarding its activities in Hong Kong and China. This Board sits alongside our HK Alumni Association Executive Committee and we are deeply grateful to them all for their support.
Dr William Lo (Chair)
Sir David Akers Jones
Biochemistry 80-83
Humanities 66-67
Dr Lo is Vice Chairman of South China Media Group and the Founder and Chairman of Strategenes Ltd. He serves on a number of public-sector and private-sector committees and is an Adjunct Professor of The School of Business of Hong Kong Baptist University and the Faculty of Business at Hong Kong Polytechnic University. In 1996, Dr. Lo was selected as a “Global Leader for Tomorrow” by World Economic Forum and in 1999, he was appointed as a Justice of the Peace (JP) of Hong Kong by the Government.
Richard Burton Mathematics (Statistics) 80-83
Sammy Lo (parent of a current Kent student)
Vivian Wong (parent of a current Kent student)
Felix Woo Management Science with Computing 83-86
Above: Sir David Akers-Jones, Dr Kennedy Wong and the Vice-Chancellor, Professor Dame Julia M Goodfellow
22
University of Kent / Projecting our distinctiveness
THIRD PARTY, CO-BRANDING AND PARTNERSHIPS The process
The University, by its very nature and in accordance with its vision, aims and mission, has numerous partnerships with external organisations. These range from research affiliations to commercial contracts and can take a variety of formats. This section concerns itself with formal agreements where a presence, either web or publication or normally both, is required. In such cases, there will be a formal agreement between the two parties, either via a formal contract or an inter-institutional agreement such as a Memorandum of Agreement/Understanding. As befits the University’s standing, agreements should be with partners that enhance our position. Advice and guidance about how to secure and formalise partnerships are available from a number of offices such as Research Services, Innovation and Enterprise, Corporate Communications and the Academic Registry (if you need advice as to which service is best for your needs, contact kentbrand@kent.ac.uk). Where the University’s logo is to be used by an external organisation, there is a requirement that a formal agreement has been agreed at institutional level recognised by the Brand Strategy Group.
These guidelines are primarily aimed at organisations or groups which might need or wish to use the University of Kent logo on their own materials, including, but not limited to: • conferences which University staff organise alongside colleagues from other universities or which are held on our campuses
Learn about the physical, intellectual, emotional and social growth and development of children using psychological theories to develop your knowledge and skills A free short course led by tutors from the University of Kent
Tuesday 9, 16, 23, 30 September 2014, 10am – 12pm The Friars, Aylesford, Kent ME20 7BX
2 These guidelines governing the use and display of our brand should be followed in whichever medium you are using. 3 Send us a copy to approve to ensure that the guidelines have been followed. We reserve the right to withdraw the use of the Kent identity if our brand is not used within the specified guidelines.
• franchise or partnership arrangements with colleges and schools, including internationally • research reports or websites in which we are a partner alongside other universities or organisations
University as the lead partner
• events or campaigns which the University sponsors or otherwise supports • other educational establishments or commercial organisations with whom we have contracts or memorandums of understanding. There are two main options: where we are endorsed/ accredited by a third party or are the lead partner (within the University brand) OR co-branding/ advertising and University as sponsor/accreditor.
University as the lead partner
INTRODUCTION TO CHILD DEVELOPMENT
1 Contact kentbrand@kent.ac.uk with details about your requirements, including the relationship between the external organisation and the University, and we will help establish which approach is most appropriate for your purpose. We recommend a minimum of five working days to undertake this.
Where the University of Kent is the lead partner on a project, the University brand and style should prevail. The partner’s logo should be positioned along the bottom of an application, preferably in the lower right corner. The exact size, position and colour of a sponsor’s logo is subject to negotiation on a case-by-case basis. Where there is more than one sponsor, the logos should always be positioned starting from the right side. In this case, designs will normally be provided by the Design & Print Centre.
Co-branding
TWO CAPITALS PROGRAMME BRUSSELS & DC
ALL FOR THE TEAM
Study international affairs in a global context, experiencing different approaches to international studies in two foremost capital cities while earning two master’s degrees At Brussels School of International Studies study a Master’s in one of: • International Relations • International Conflict and Security • European Public Policy • International Development • International Political Economy And at Virginia Tech earn a Master’s in Public and International Affairs
Team Kent: Sports champions for 17 consecutive years.
The University of Kent’s Brussels School of International Studies offers postgraduate programmes taught by world-leading academics and practitioners in the Capital of Europe and provides valuable internship opportunities.
For further information please contact:
T: 0300 0411857 E: stella.brown@kent.gov.uk
Find out more: bsis@kent.ac.uk or georgeta@vt.edu
#ProudtobeKent 116515
www.kent.ac.uk/brand
Co-branding For joint ventures or partnerships where the University is an equal, we should seek to maximise our presence by offering to undertake design work and to utilise our key brand elements. In such cases, there should be equal balance between the cobranded logos. If the co-brand design is led by another institution, organisation, our preferred position is the lower right or top right of the application with the logo in full colour where possible.
University endorsed by a third party Where the University of Kent is endorsed, sponsored or accredited by another organisation, the sponsor’s logo or other logos should be positioned along the bottom of an application, preferably towards the lower right corner. The exact size, position and colour of a sponsor’s logo is subject to negotiation on a case-by-case basis. Where there is more than one sponsor, the logos should always be positioned starting from the right side. In this case, designs will normally be provided by the Design & Print Centre.
University as sponsor
in combination with the appropriate agreed wording to clearly show the relationship between Kent and the sponsored organisation. Generally, the position of the logo in sponsorship applications is agreed on a case-by-case basis, with the sponsored organisation. The preferred position for the logo is the lower right of the application in full colour where possible. If this position is occupied, use the lower left. Endorsement wording and acceptable descriptions are: • An initiative of • In association with • Sponsored by • In partnership with • A part of
In partnership with
Sponsored by
The choice of descriptive wording should be agreed on a case-by-case basis. The wording should be typeset in Arial MT. The logo should always provide sufficient contrast with the background colour or image to be clearly visible. Those third parties commissioned by the University to work on projects within the University brand should refer to these guidelines.
Similarly, where the University of Kent has endorsed/sponsored/or given accreditation to another organisation, only the logo should be used
Also see p27 (Online partnerships).
University endorsed by a third party
University as sponsor
University as participant at external event CULTURE AND THE CANADA-US BORDER
FAMILY HISTORY AND LIFE WRITING
STRADDLING BOUNDARIES
17 credits approx £26
Hemispherism, Cultural Identity and Indigeneity May 24-26, 2013 Algoma University, Sault Ste Marie, Ontario Keynotes: Claudia Sadowski-Smith Guillermo Verdecchia Margaret Noodin
The UK’s European university
An interactive family learning evening course at Brompton Academy suitable for students together with their parent or carer
MSc MARKETING
For further information, please visit www.kent.ac.uk/ccusb/events/algoma.html E: CCUSBorder@kent.ac.uk
• How do you start researching your family history? • How can you write about your own life?
Canterbury
You may be interested in the way your great-grandparents lived, or perhaps you would like to create a record of your family’s fascinating achievements. You will take part in practical activities and have a go at creative writing. Learn the skills you need and get started at this informal series of four sessions led by tutors from Brompton Academy and the University of Kent, beginners are welcome.
Tuesday 4, 11, 18 and 25 March 2014, 6-7.30pm
Sponsored by
EFMD
INTERNATIONAL MASTER’S IN APPLIED ACTUARIAL SCIENCE Canterbury
Graduate study
DPC 115111 5/13
To find out more or to book your place, please contact Mary Murison on 01634 583536 or talk to Miss Burley at the school.
Graduate study
23
24
University of Kent / Projecting our distinctiveness
ONLINE COMMUNICATIONS With over 40 million page views a year, the University's website is a crucial element of our communication – it is a powerful channel for marketing our success and building the positive perception of our brand internationally.
Sites using the University template
Our vision – one voice focused on user needs As the University’s online space and global prominence increases, we must present a unified web presence that communicates an integrated service and with a clear message – we are all the University of Kent, the UK’s European university. As well as asserting a unified brand, we need to deliver excellent content crafted around the needs of our users. Where our brand represents online content, a satisfying user experience should be associated. See user experience principles, p28.
A drive for consistency To provide a cohesive identity, all sites must be visually associated with the design elements which define our online look. Consistency helps protect the brand and improves the user experience – when content is organised and predictable, users can interpret information more quickly. As a part of the University’s overall visual identity standards, all University sites (sites where the University is the key stakeholder) must comply with the guidelines. All University sites will be integrated into the University template.
Aims of our University template The main aim of the University template is to take away the guesswork so that you can focus on what truly adds value – relevant and interesting usercentred content. Other benefits include: • a clear united voice and integrated service • efficiency in development and design • easier maintenance • improved user experience through consistency and simplicity • accessibility and robustness through standards compliancy.
We are evolving the University template with a lighter, fresher feel where content adapts across devices.
www.kent.ac.uk/brand
The University template All University sites must use the University template.
Header
University sites are any sites where the University is the primary stakeholder: • central and service sites • departments • schools • commercial services • initiatives/activities where the University is a primary partner.
Section name
Banner image with optional banner text
Header A consistent element which provides global navigation on all pages.
Local navigation
Body
Section name The name of the website representing a section of the University website. Contact details
Banner image Uses a single photographic image as per the styles of imagery in these guidelines (see p14).
Footer
Banner text This is an optional area which contains a University key message.
Local navigation Left-hand navigation and a breadcrumb trail orientates the user within the site’s hierarchy of content. A full-width home page will not have a left-hand navigation.
Contact details Department name with address and telephone number.
Web address All sites will be hosted by the University (www.kent.ac.uk). Sites will have a URL kent.ac.uk/site-name-folder in lowercase.
Web applications
A consistent element providing associated bodies, subsidiary links and contact details.
Where web applications are directly associated with our website and present content to external audiences as an integrated part of the website, the application should use our University template. It should feel like a seamless journey when users are navigating around the site.
This is the section of the page in which content will be developed: • every page should have a simple level 1 heading • content should be concise, simple and uncluttered • write using Plain English. See Writing for the web (see p29) • hyperlinks must contain the keyword to the content is it linking • content must be structured – lower level headings nested within higher level headings • the page can have a right-hand column for contextual information • images must contain alt text.
APPLICATION.KENT.AC.UK
For short site names, the site name folder should contain the word of the site name with multiple words separated by a dash. For long site names, an acronym is suitable.
Footer
Content
Application using a light version
A light version of the brand can be used when: • technical restrictions do not allow content to be customised • it has specific purpose not directly integrated as part of the core website • it would better support the user/or business process.
Web application representing a central part of our site. The University template is used
The light version includes using the logo in the top left-hand corner of the application and styling the content so that it feels Kent-like (see p26). Before web applications are procured, adherence to our accessibility standards must be validated by the supplier. We aim to achieve WCAG 2.0 Level AA standard.
CONTINUED OVERLEAF
25
26
University of Kent / Projecting our distinctiveness
ONLINE COMMUNICATIONS (CONT)
We are evolving the overall design towards a cleaner, lighter and more spacious feel.
Visual language The visual language of the site is themed using the styles and modules (frequently called snippets).
These factors generate a sense of quality, and help put content first which is crafted around our users’ needs.
Modules can help you add supporting content and organise your information.
What makes a site feel Kent-like?
A colour set (defining banner, heading and module colours) for your site can be chosen based on our brand colour sets (see p12).
Although we will be refreshing our visual language, the character of a Kent site comes about from a repetition of design elements, which are always present. These are:
Development of content must be based on our user experience principles (see p28).
Typography
Evolution – looking forward
Main headings use Century Schoolbook, a strong and dependable font. Using capitals for the section name gives a bold and confident feel.
While the overall look of the website has remained the same for some time, layout, design and structure needs to be refreshed in line with this fast-changing medium. Quality of design is an indicator of credibility. We are evolving our visual language to help us progress. This is to: • reflect our tone of voice (see p4) consistently and resonate with the design aesthetic of offline material where suitable • focus on putting content first • assist us in realising our user experience principles in content development • improve accessibility • provide cohesion and consistency in tone of voice and layout across the site • be adaptable across different screens and devices.
A multi-screen, multi-device design Users’ needs are changing rapidly, especially in the exponential growth of mobile devices. Users expect content to be available on any of their devices.
Body text uses Arial, a practical, simple web sansserif font. Hyperlinks are blue (#1F4F82) and have a soft underline (#D4D4D4) which highlights to blue on hover.
Colour Spots of colour are interspersed with generous white space. This provides vibrancy and sophistication. Colour is used on headings within the content. Softer, harmonious colours (usually a lower opacity of the main colour) helps provide panels of contextual information, but do not overpower the content. A benefit of focusing on mobile is that we need to simplify our content and prioritise our focus only on what users need. We have been exploring an approach using the latest responsive web design techniques. Our aim is to use these techniques across the entire University website so we can reach as many people as possible in the way they want to use our website.
Our colours (see p12) along with a generous amount of white space, create a genuine and intelligent tone, allowing us to engage with our users but not shout.
Design elements Simple and modular in shape, There is a practicality and functionality implied in the design. We are a confident and challenging institution – we are not overly fussy.
Images A powerful element, imagery truly brings our visual language alive. Image styles (see p14) bring about the feel of the site. Meaningful, quality images online are crucial to a professional presentation.
Grids and layout Grid structure and repetition provide rhythm and familiarity in layouts. Keeping it simple helps users to easily understand hierarchy and priority of content. Spaciousness eases focus on content and avoids congestion.
Mobile first thinking – a responsive design helps your content adapt across different devices.
www.kent.ac.uk/brand
27
Commercial services This represents sites for University business areas, targeted at markets other than higher education where the site needs to compete in the private sector. However, every part of the website should promote our reputation as a quality institution.
Header
INITIATIVE
The University template should be used in the first instance (see p24). If a different site would benefit its need to compete in the private sector, our representation must be prominent and explicit – contact kentbrand@kent.ac.uk
Section name
Partner logo
Our logo should be used in the header of the site in a primary position. The tagline can be omitted.
Banner image with partner logo(s)
Body
Online content must reflect professionalism of the University – our University character must be represented in the design of the content. See what makes a site feel Kent-like (see p26).
Contact details
Third parties – Partnerships/ collaborations
Footer
This represents online content where the University is a partner in support of a project, centre or initiative (also see p22).
Official partners A partner will only be considered official when a Memorandum of Understanding exists between the partner and the University. Only approved partners can use our logo. Where the resources and funding are primarily provided by the University, the University is considered the primary partner. The University brand must assert itself in sponsorships and partnerships.
Primary partner If the University is a primary partner, the University template should be used. Partner logos can be added in a subsidiary position at the bottom right of banner image area.
Joint partnership If a project, centre or initiative is shared jointly – the University becomes a joint partner. We should offer to provide our University template for the creation of online content.
Our logo should be used in the header of the site in a primary position. The tagline can be omitted.
Site representing equal partners INITIATIVE
Online content must reflect professionalism of the University – our University character must be represented in the design of the content. See what makes a site feel Kent-like (see p26).
Logo in prominent area in header of content
See guidelines for preparing our logo for third parties (see p22).
Web address Sites where the University is the primary sponsor will be hosted by the University. Sites which have an equal partnership should strive to be hosted by the University (www.kent.ac.uk). Sites hosted by the University will have a web address format as per the University template (see p24).
INITIATIVE
If a new domain is required for the partnership, it must be purchased through Corporate Communications. Email: kentbrand@kent.ac.uk
If a different site is needed to represent a joint partnership, our representation must be prominent and explicit.
CONTINUED OVERLEAF
Logo in prominent area in header of content
28
University of Kent / Projecting our distinctiveness
ONLINE COMMUNICATIONS (CONT)
The logo must be presented with accurate reference to the University’s association within the content. Third-party content must be professionally presented. Requests must be made through kentbrand@kent.ac.uk (also see p22).
Clear and simple reference within content
COMPANY.COM
User experience principles
The logo must: • link to the University website (www.kent.ac.uk). If a sub-brand is used by an external company of agency, this must link to the school/centre/department (www.kent.ac.uk/department) • be bold and proud among other partners or content, being no smaller than 90 pixels across where tagline or sub-brand is omitted • be crisp, clear and legible using the correct online colour value (#003882) and exclusion zone. (Use one of our prepared web logos at www.kent.ac.uk/brand).
Underlying our strategy to develop engaging content is that we must put our users at the centre of all the content we create online following these principles:
Minimum size for the logo used in a partnership capacity with tagline or sub-brand omitted is 90 pixels across. When a tagline or sub-brand is used, the minimum width of University of Kent block must be 104px. This is to accommodate legibility of the sub-brand text which must scale in proportion.
1 Focus on user needs • Research user needs through means such as analytics, personas, interviews, competitive analysis and user testing.
2 Inspire • Make students and staff feel proud and delighted by professional content. • Uphold that we are a progressive and confident institution through innovation.
3 Resources wherever you are • Design around context of the user in a multi-screen, multi-device world.
4 Design for inclusivity • By default, digital services should be open, accessible and culturally engaging to all.
5 Keep content simple 6 Keep it efficient • Lean and agile development helps reduce waste • Content should consistent, unified and maintainable, and add value. • Services must be robust and standards compliant.
104 pixels 190 pixels (scaled in proportion)
User-centred design process We are not building website for ourselves or our managers, but for intended users. Our assumptions must be tested.
Exclusion zone The exclusion zone around this version of the logo is equal to the height of the capital ‘U’ from University. This is the minimum space the logo must have to stand out among partner logos.
This process helps you focus on your users. At every phase, the needs of the user are consulted and direct the design process, which is progressed in an interactive way.
Discovery phase
U U
U
External companies, agencies and partners are not allowed to use the University logo without an agreed Memorandum of Understanding. This will agree terms of use and timings.
Preparing our logo for third parties
U
Third parties – external companies and agencies
Understand the business and user needs. What are you trying to solve? What is the strategy? What are your expected outcomes and how will you measure them? Look at competition, analytics and personas.
Alpha phase If you are satisfied that online content is required to meet certain needs, begin experimenting with different ideas. Investigate personas. Explore basic solutions through sketching and wireframing. Ask users for their feedback and be prepared to rethink your ideas.
www.kent.ac.uk/brand
Beta phase
Images
Once you have validated a best approach, then begin building your site and develop technical solutions. Do user testing wherever possible to help inform the design and keep the solution on track.
Imagery is a key element is the visual aesthetic of our brand – it adds vibrancy, gives the feel of Kent and visually communicates our messages. The style of imagery must follow our guidelines (see p14).
Live
• Use correct permission rights, do not use copyrighted images. • Never use wordart or clipart. • Faces provide an empathetic connection online. • Images should be resized from originals only. Do not try to enlarge a smaller image as this creates a pixelated (distorted) appearance to the image. • You should add a description of the image using alt tags (in Dreamweaver, you add this to ‘Alt’ box) so people with text-only readers can relate to the information presented and understand its context. • Use .gif, .png or .jpg formats. • Do not exceed 72dpi resolution. • Never distort image, especially facial shots. • Give images impact by letting them fill the width of body content area. • Simple subject matter is more impactful, especially for smaller images.
Test and monitor your content. Act on feedback. Carry on improving and optimising. Measure your outcome.
Understanding your users Understanding your users is vital to successful online content. Put in the effort to gather evidence to base your content on. • Analytics can show you where users click, where they are coming from and going to. • Search terms can help reveal what the most needed content is. • Interviewing and talking to people will help you get to know your audience – ask them what they need. Show them your design assumptions and ask them how they can be improved.
Navigation • Keep navigation simple; less is more, think hard about what your users really need. Every additional choice increases the time required to take a decision. • Clear, targeted labelling is crucial. Do card sorting with users to determine the best categories. Avoid long labels. • The more choices we eliminate, the more enjoyable the experience will be. • Use statistics to understand if a page really justifies being online, if in doubt remove it – more content, less impact. • Using only one left-hand navigation menu for your site helps create a clear, unambiguous and simple mental model of your content. • Use subsites sparingly, preferably avoid them as they add complexity and may confuse the mental model of your site. A single, simple navigation with cut down content will help you prioritise and focus. • Never link to external sites or files from the lefthand navigation, only to pages within that section. • Keep contextual information within the body area.
Video Video must follow our video brand guidelines (see p31). • Time is a premium online. Keep videos short, punchy and to the point. • Use a standard aspect ratio 16:9. • Don’t squash videos into small areas. Let them fill the width of the body content area. • Keep video accessible, provide a text transcript or captioning. • Videos must never auto start. • Videos must never use flickering content.
Writing for the web Good online content comes from knowing your audience and understanding the University’s messages (see p4). Online editorial content must follow our tone of voice and the Kent style guide (see p6). There are tips for writing for the web on p5, but the key elements for writing for the web can be summarised as follows: • keep it simple. Less is more on the web; be brutal and only create content that is needed • get to the point. Keep content concise, simple and focused • use plain English • use short sentences and paragraphs.
29
Make it easy to scan – put important information first • Break up text with bulleted lists. • Use sub-headed sections with simple, punchy headings. • Use only one of heading 1 on a page; this improves search engine optimisation (SEO). • Structure content in a logical order (nested headings).
Use effective links • Use short, descriptive, meaningful text in links. Avoid ambiguous text such as ‘Click here’. • Never use an image representing text as a link. • Avoid placing links next to each other. • Do not overuse links in text as this creates a cluttered look. • Links should not open in a new window. • When linking to a document, indicate the file type and size of the document ‘Institutional Plan (PDF 1MB)’.
Accessibility The University is committed to providing accessible content for websites and applications. We aim to achieve WCAG 2.0 AA standard and test with users of varied disability types and assistive devices. Accessibility tips: • use simple, logical layouts with clear hierarchy • use HTML tags for their intended purpose • use relative sizes for text and tables • use strong colour contrast of text on backgrounds • make sure images have alternative text • provide transcripts and/or captions for videos • form fields must use labels • do not use tables for layout • make sure pages are easily navigable without a mouse • avoid iframes and, if needed, ensure they are titled • do not use deprecated tags such as <b> • don’t use text on textured backgrounds • don’t rely on colour to convey information.
30
University of Kent / Projecting our distinctiveness
SOCIAL MEDIA
Social media has become a very important communication tool for the University. All our social media channels need to follow the same rigorous systems and procedures as our other communications.
Naming your official channel Your channel name should ideally reflect your group/school or department name as well as the name of University. Eg ‘University of Kent School of History’ or for Twitter’s 140 character limit, ‘UniKentHistory’. When referring to the University, please avoid ‘Kent University’, ‘UoK’ or ‘UofK’ and try to use the following in order of preference: 1 ‘University of Kent’ 2 ‘UniKent’ 3 ‘Kent’ if pushed for space and Kent is already a key word in the name of your organisational unit – be careful about possible confusion with Kent State University in America or the County of Kent 4 ‘UKC’, ‘UKM’, ‘UKB’, ‘UKP’ etc only if you really mean specifically one campus.
Examples of logo/photographic avatars
News
Staff
Styling your channel
Further information
Logo avatars You may use the University logo or an approved sub-brand logo as defined in these guidelines (see p8). Please contact the Design & Print Centre if you need your logo to be a different size or shape from the approved version. Do not create the logo or sub-brand yourself. Approved smaller versions and reworkings for channels such as Twitter can be made available.
• General use of images – see the images section of this brochure on p14. It is understood that lower quality photography that captures an event or a moment may be appropriate to your channel but please use high-quality materials where possible.
Photographic avatars If you prefer to use a photographic avatar, please refer to the images section of this document on p14. In addition, please make sure that the chosen photo is clearly relevant to your identity or the chosen theme of the channel and is unlikely to be confused with other channels. Colours When styling your channel, refer to the house-style colour palettes on p12.
• We have a large repository of images in our library that are available to view. Please see www.kent.ac.uk/brand • General use of video – see the video section of this document on p31. • General advice on how to set up Facebook and Twitter pages and guidelines for staff use of social media can be found at: www.kent.ac.uk/brand
www.kent.ac.uk/brand
31
VIDEO
• The logo must be used as defined in these guidelines (see p8). Do not create your own version of the logo. Do not animate the logo.
• For further information on copyright, see www.jiscdigitalmedia.ac.uk/guide/ copyright-an-overview
Naming conventions
YouTube
• When producing a capture for a member of staff use their first and last name.
• If the member of staff has more than one title, use the most appropriate for the intended audience.
• Any video uploaded to the channel should: • be of high quality • be relevant to the University and our key audiences • add value • be branded • be no longer than three minutes (preferable) • feature students (preferable) • be accurate and timely.
• advance the Kent brand by establishing brand standards as they apply to digital video content, including typeface, colour palette etc
• Always check the legibility and clarity of your fonts at the final output resolution.
It is your responsibility to remove any content that becomes out of date.
• ensure the quality of digital video content reflects Kent’s status as a top 20, research-led university
Video quality
With video growing in importance, the effectiveness of the University of Kent’s identity and the recognition of the brand are dependent on maintaining a standard for video and web communications. It is important for all videos relating to the University of Kent to communicate the brand both visually and conceptually. Video can be a very compelling way to reach your audience but, like any medium you use, it needs to reflect the brand. To sum up:
• ensure delivery specifications conform to the appropriate technical specifications for archiving, distributing, and broadcasting/streaming digital media
• Use a full, formal title. If the title is lengthy, use your judgement to keep title to a reasonable, readable length.
• Video output is to be well lit; avoid any darkness on-screen that creates difficulty seeing the subject.
• Channel name. Set up your own YouTube channel using a preferred University of Kent label. For example, ‘University of Kent School of XYZ’. This should follow our social media branding guidelines at www.kent.ac.uk/brand
• Any graphics being used must be professional, appropriate and necessary to convey the message.
• Verification. You should verify your YouTube account at www.youtube.com/verify Verification does not cost anything and is very simple to do. It confers a number of advantages for your account, such as allowing you to choose a thumbnail image for your video.
• Keep your video short; never more than three minutes.
• Subjects should be clearly audible. Choose environments and position microphones in order to avoid background noise.
• Publicity. Contact kentbrand@kent.ac.uk if you would like your channel listed on the University of Kent official YouTube channel.
• Top and tail each video with Kent branding (see example below). These are available at www.kent.ac.uk/brand
Permissions and copyright
YouTube video thumbnail images
• protect the University from undue liability and/or legal action that may arise from the production and distribution of digital video.
Branding and identity management
• Each video should be clearly identified with the University of Kent logo (static or animated) during the opening and closing shot. • The video should still follow the overall guidelines in terms of any fonts and colours used. See p12. • Ensure that there are influences of the Kent brand throughout the film, eg signage and background, teeshirts, hoodies. Think ‘product placement’.
• All shots need to be clearly focused and well framed.
• Ensure everyone in the video has given written consent to allow posting of the video online. You can download the ‘Photographic and audio-visual release consent form’ at www.kent.ac.uk/brand • Music is a most complicated copyright issue. If you are using music in your video, either use copyright-free music or make sure that you are complying with all relevant copyright legislation. • When using images from books, works of art or footage, make sure that all these are checked beforehand to avoid breaching any copyright laws.
Top and tail branding
• YouTube videos are displayed by default with an image selected automatically when you upload your video. You can alter this image in the video's settings (assuming you have verified your account). You can select one of three images chosen by YouTube, or you can upload your own thumbnail. This is a good idea where you want your thumbnail to offer a clear impression of the story the video is telling, or where you want to give your video a very particular Kent brand. • The image you choose should adhere to the University of Kent image brand guidelines, as well as YouTube's thumbnail guidelines.
Further information • Full guidelines for production and standards can be found at www.kent.ac.uk/brand
THE UK’S EUROPEAN UNIVERSITY
32
University of Kent / Projecting our distinctiveness
PRESENTATIONS
It is important that all our communications are on brand and this includes presentations for both internal and external audiences.
Powerpoint • Powerpoint presentation templates are available from www.kent.ac.uk/brand There are specific versions for undergraduate and postgraduate audiences. For other audiences, use the generic version.
Generic
• Always use the templates provided. Templates also contain notes on how to use the slide layouts and colour schemes pictured here.
• The content of your presentation must be correct in terms of Kent style. Kent’s editorial style guide can be found on p6 and at www.kent.ac.uk/brand
Other media
• We have a large repository of images in our library that are available to view. Please see www.kent.ac.uk/brand
• Presentations using other software (eg, Prezi) must also follow the overall guidelines in terms of fonts and colours used. See pp11-12.
Postgraduate
Undergraduate
THE UK’S EUROPEAN UNIVERSITY
THE UK’S EUROPEAN UNIVERSITY
THE UK’S EUROPEAN UNIVERSITY
www.kent.ac.uk
www.kent.ac.uk
www.kent.ac.uk
www.kent.ac.uk/brand
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LETTERHEAD
Consistency across all University stationery is paramount. Letterheads have been designed to set specifications which have been carefully considered. All letters written for University business must be written on a University letterhead.
• All stationery must be produced by the Design & Print Centre on the approved paper stock and to the approved colour standard. Contact: print_office@kent.ac.uk for further details and to order your stationery.
• Do not create a sub-brand on the University letterhead.
• Letterhead must not be created/printed on your own office printer.
• The content of your letter must be correct in terms of Kent style. Kent’s editorial style guide can be found on p6 and at www.kent.ac.uk/brand
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Window envelope position
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Date
3
Recipient’s name and address
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The greeting (‘Dear Mr Jones’, ‘Dear Bob’, or ‘Dear Sir/Madam’, as appropriate)
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The subject (you may want to include a subject for your letter – this is often helpful to the recipient)
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The main body of your letter: • should be ranged left, not justified • should be single-spaced • should have a line space between each paragraph. The closing and your name and signature (after the body of text, your letter should end with an appropriate closing phrase such as ‘Yours sincerely’ or ‘Yours faithfully’)
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• Letterhead is A4 in size and all text must be written in 11pt arial and in black only.
1
2
Date
3
John Smith Position Address line 1 Address line 2 Address line 3 County Postcode Country
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Dear John Smith
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Cathedras aegre comiter
Office of the Vice-Chancellor Professor Anne Other BSc, MSc, PhD, CBE Vice-Chancellor T: +44 (0)1227 821234 F: +44 (0)1227 456789 E: A.N.Other@kent.ac.uk www.kent.ac.uk
Pretosius ossifragi deciperet optimus fragilis matrimonii, utcunque perspicax cathedras corrumperet Octavius. Pessimus saetosus fiducias suffragarit Medusa, quod plane adfabilis apparatus bellis senesceret vix perspicax fiducias, etiam tremulus saburre insectat utilitas ossifragi. Satis tremulus cathedras infeliciter praemuniet zothecas, iam perspicax quadrupei circumgrediet vix lascivius concubine. Adfabilis suis suffragarit fragilis matrimonii, etiam saetosus umbraculi divinus imputat concubine. Fiducias conubium santet cathedras. Umbraculi vocificat satis adlaudabilis quadrupei, ut optimus lascivius oratori frugaliter senesceret Pompeii, utcunque fiducias fermentet gulosus syrtes, iam umbraculi insectat saburre, etiam quadrupei miscere lascivius concubine. Perspicax matrimonii pessimus divinus praemuniet agricolae. Quinquennalis ossifragi adquireret fiducias, ut quadrupei vocificat parsimonia rures, et gulosus concubine corrumperet saburre, semper perspicax rures conubium santet chirographi, iam aegre parsimonia syrtes corrumperet Octavius, quamquam satis pretosius concubine praemuniet saburre. Utilitas agricolae comiter iocari cathedras, iam optimus adlaudabilis apparatus bellis imputat syrtes, etiam satis lasciviu. Yours sincerely,
7 Professor Anne Other Vice-Chancellor
University of Kent The Registry Canterbury Kent CT2 7NZ United Kingdom
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University of Kent / Projecting our distinctiveness
COMPLIMENT SLIPS AND BUSINESS CARDS Consistency across all University stationery is paramount. Compliment slips and business cards have been designed to set specifications which have been carefully considered.
• All stationery must be produced by the Design & Print Centre on the approved paper stock and to the approved colour standard. Contact: print_office@kent.ac.uk for further details. • Compliments slips and business cards must not be created/printed on your own office printer.
Compliments slips
Business cards • Do not use Mr/Mrs/Miss/Ms in titles. • Post-nominal letters and qualifications can be up to one line’s worth in length. • With the exception of double-sided bilingual cards, all cards have ‘The UK’s European university’ plus locations on the reverse.
• There are general University compliments slips, personalised slips and sub-branded slips. These are available to order via the Design & Print Centre, contact print_office@kent.ac.uk
Office of the Vice-Chancellor Professor Anne Other BSc, MSc, PhD, CBE Vice-Chancellor T: +44 (0)1227 821234 F: +44 (0)1227 456789 E: A.N.Other@kent.ac.uk www.kent.ac.uk
With compliments
Professor Anne Other BSc, MSc, PhD, CBE Vice-Chancellor T: +44 (0)1227 821234 F: +44 (0)1227 456789 E: A.N.Other@kent.ac.uk www.kent.ac.uk
Office of the Vice-Chancellor University of Kent The Registry Canterbury Kent CT2 7NZ United Kingdom
University of Kent The Registry Canterbury Kent CT2 7NZ United Kingdom
Dr Susan Jones PhD Lecturer in Philosophy Admissions Officer T: +44 (0)1227 821234 M:+44 (0)7708 351234 E: S.A.Jones@kent.ac.uk www.kent.ac.uk/secl/philosophy/
Philosophy University of Kent Cornwallis Building Canterbury Kent CT2 7NF United Kingdom
School of Biosciences Dr John Smith Senior Lecturer in Pharmacology National Teaching Fellow T: +44 (0)1227 821234 E: J.Smith@kent.ac.uk www.kent.ac.uk/bio
With compliments
University of Kent Stacey Building Canterbury Kent CT2 7NJ United Kingdom
The UK’s European university Canterbury | Medway | Tonbridge | Athens | Brussels | Paris | Rome
Reverse
www.kent.ac.uk/brand
OPERATIONAL FORMS
All operational forms must include the University logo and use the University’s approved typefaces. All operational forms should be produced by the Design & Print Centre. Please contact print_office@kent.ac.uk
School of English
MA Assignment Cover Sheet Surname ____________________________________________ Forename _____________________________________________ Assignment title _____________________________________________________________________________________________ Module _____________________________________________________________________________________________________ Module teacher ______________________________________ Date submitted ________________________________________ Word count ___________________________________________ Plagiarism Statement: I certify that all material contained in this essay is my own work. I have not plagiarised from any source, including printed material and the internet. This work has not previously been submitted for assessment at this or any other institution. All direct quotation appears in inverted commas or is otherwise clearly indicated as verbatim quotation, and all source material, whether directly or indirectly quoted, is clearly acknowledged as and when it occurs in the references, as well as in the bibliography. Signature of student: ________________________________________________________________________________________ Plagiarised work will be severely penalised. The perpetrator may be subject to further disciplinary action possibly including termination of registration. For further information on plagiarism, see the Postgraduate Student Handbook. 1st Marker’s comments
LW588 Court Visit Assessment Sheet – Oral Component 2011 Names of group
Log in
Date and time of assessment Criteria
Comment
Mark
Group work skills including Organisational skills
(out of 10 max)
Oral skills including
(out of 40 max)
- clarity and fluency - preparation - planning - timing - contributions of each member of team
Assignment Cover Sheet
Module Code:
Module Title:
Assessment Title: Deadline:
Work Set By:
This cover sheet must be attached to the front of your assessment before it is to be submitted and MUST be fully completed BEFORE giving the work into the general office. Work must be handed in-person to staff in Room 101. When accepted this form will be date stamped and the lower portion of this form will be returned as a receipt. Student Family Name: (Capitals)
First Names:
Group Number (if applicable): Students Email Login:
Class Supervisor: (Work will not be accepted without a name to whom the work should be passed to)
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University of Kent / Projecting our distinctiveness
COAT OF ARMS
The value of the University’s coat of arms lies in its authority and its traditional appearance. The use is restricted to printed materials for Congregations, the Development and Alumni Relations office and the ViceChancellor’s office and associated merchandise.
Full coat of arms This should only be used on: • degree certificates • merchandising and gift items (eg, T-shirts, sweatshirts, mugs). When using the full coat of arms, do not use the University logo as well.
Sections of the coat of arms Use of sliced sections of the coat of arms is restricted to alumni/development materials. Slices should be printed in flat colour as shown and used sparingly. • The coat of arms should not be used on publicity/recruitment material (eg prospectuses, leaflets, posters), or on web pages. In these cases the logo should be used, see p8. • If you need clarification of when you can use the coat of arms, please contact kentbrand@kent.ac.uk
• Never try to redraw any component of the coat of arms. Always use the artwork as provided to you. • The coat of arms must not be altered or manipulated in any way. Do not distort or angle the coat of arms. • The coat of arms should always be clear and visible. It should never be placed onto a background that makes it difficult to read. • There must be an ‘exclusion zone’ around the coat of arms. Ensure no text or images encroach into this space and detract from it, (see below)
• Never use the full coat of arms and the logo on the same visual surface.
Sections of the coat of arms
Examples
HELPING TO BUILD FOR A NEW LAW CLINIC
Exclusion zone
A volunteer guide to soliciting campaign gifts
The exclusion zone around the coat of arms is the length of the word ‘Kent’ as it appears in the University title (see below).
In appreciation of your support for the University of Kent, the Vice-Chancellor, Professor Dame Julia Goodfellow, has pleasure in inviting
to the Benefactors’ Garden Party on Saturday 15th June 2013, 3.30pm until 5.30pm at the Darwin Conference Suite RSVP by Friday 31st May 2013 to: Corporate Events Office Rutherford Annexe, University of Kent, Canterbury, Kent CT2 7NZ T: 01227 827745 E: events@kent.ac.uk
The University of Kent Professor Sir Robert Worcester, Chancellor and Professor Dame Julia Goodfellow, Vice-Chancellor have pleasure in inviting
A N Other To a dinner in honour of the University’s Honorary Graduands 2013. Drinks reception at 6:45pm in the Senate for the unveiling of the Chancellor’s portrait followed by dinner in the Darwin College Banqueting Suite at 7:45pm on Wednesday 17 July 2013
Dress: BLACK TIE
RSVP by Friday 28 June 2013 to: Lorna Parrett, Corporate Events Manager Rutherford Annexe, University of Kent, Canterbury CT2 7NZ T: 01227 823902 E: events@kent.ac.uk
www.kent.ac.uk/brand
MERCHANDISE
The University produces a variety of promotional items. Our secondary colour palette can play a key role in making garments and other items feel more engaging. • The master logo or sub-brand artwork should be used on merchandise. • The University coat of arms is used sparingly and only by the University with appropriate permission from the Brand Strategy Group (www.kentbrand@kent.ac.uk). No external body may use or replicate the University coat of arms. • The University has a recommended promotional gifts company called Wide Wave. We have a portal on the company’s site where you can view and order recommended products, which are produced according to our branding. By using one company for all our merchandise we ensure consistency of our brand as the correct logos and colours will be used at all times. It also reduces the overall cost of branded merchandise for all schools and departments within the University. Schools may purchase merchandise, using any approved sub-brand logos but greater savings are possible if the general Kent logo are used. If you would like access to the Kent portal or have any questions, please email marketingoffice@kent.ac.uk
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University of Kent / Projecting our distinctiveness
SIGNAGE
All new external and internal building signage must be set in upper and lower case Arial Reg, Med or Bold (see examples below). Schemes that differ from this must be approved by the Brand Strategy Group. All way-finding and internal signage should comply with the University’s approved signage scheme. You can find out more at www.kent.ac.uk/estates/ services/furniture.html
External primary – building name
Directional – way finding
Internal directional
www.kent.ac.uk/brand
20 YEARS IN EUROPE SUB-BRAND In 2018/19, the University is celebrating the 20th anniversary of the opening of its first European Centre in Brussels. The Brussels School of International Studiesis a key tenet of our European identity together with the centres in Paris, Rome and Athens so the ribbon and sub-brand below have been created to mark the occasion. For the twelve months from September 2018, promotional materials for the European centres can carry the sub-brand wherever appropriate.
• Never try to recreate the sub-brand. Always use the artwork provided to you.
Anniversary ribbon
Colour ways
European centre sub-brands
The logo and ribbon should only be reproduced in the colourways shown below.
The ribbon should be positioned to the left of the logo, the space between the ribbon and logo is the height of the capital ‘U’ from University.
Anniversary sub-brand
Anniversary ribbon colour
• To obtain a suitable version of the sub-brand, please contact the Design & Print Centre. Email: design_studio@kent.ac.uk
• Always use the sub-brand artwork provided to you and do not alter or manipulate it in any way. Do not distort or angle the sub-brand. Do not change the colour, typeface or proportions of the sub-brand. • The 20 years in Europe sub-brand must be used with the same principles as the main University logo (see p8 of the brand guidelines).
Colour version on white background
Black logo with colour ribbon on white background
C67 M0 Y12 K2 PMS 631 Hex #2ABED9
White logo version for use in instances when a colour logo cannot be used
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University of Kent / Projecting our distinctiveness
20 YEARS IN EUROPE SUB-BRAND (CONT)
Publications
Posters
Invitations
KENT IN PA AR RIS
UNIVERSITY OF KENT OPEN EVENING
The UK’s European university
TUESDA AY Y 27 FEBRU UA AR RY Y
Brussels
GETTING STARTED/ BRUSSELS Information for starting your studies at the Brussels School of International Studies
Open Evening Wednesday 21 February, 17.00-19.00 BSIS, University of Kent, Espace Rolin, Boulevard Louis Schmidt 2a 1040 Brussels, Belgium
KENT IN PA AR RIS TUESDA AY Y 27 FEBRU UA AR RY Y
Find out about the wide range of degrees at Kent’s Canterbury and Medway campuses in south-east England and specialist centres in Brussels, Paris, Athens and Rome. Kent is a leading UK university. All of our academic schools produce world-class research and the University is renowned for its teaching style and student experience. We offer Bachelor’s, Master’s, Doctorates and pre-sessional courses and have a range of funding opportunities. Kent’s specialist postgraduate centre in Brussels is a multidisciplinary school bringing together the disciplines of politics, international relations, law and economics.
20 YEARS IN
Find out more: paris@kent.ac.uk www.kent.ac.uk/visit
EUROPE
126273
TAL LS TWO CAPITA MA A PROGRA RAM MME M DUA UAL L AW WA ARD AR
The UK’s European university
Gain two M Ma aster’s deeg grees combinin ng g Brussellss with W Wa ashin ng gton DC or Beiijjing ng
ROME SCHOOL OF CL LA ASSICA AL LA AN ND RENA AIISSA AN NCE STUDIES
Study international afffa airrs s in a global contte ex xt, e ex xperiencing difffe erre ent approaches to international studies in two ffo orre emost capital cities. University of Kent, Brussels School of International Studies Advanced international studies in the political capital of Europe Virginia T Te ech, Washington DC Earn a Master’s in Public and International Aff Affffa airs from a prestigious US university China Foreign Aff Affffa airs University, Beijing Study ffo or either a full year or a semester, specialising in ffo oreign afffa airs and diplomacy
w..kent.ac.uk/brussels ww www ww
Graduate study 124996
The UK’s European university
POLITICS AND INTERNATIONAL RELATIONS Canterbury
Undergraduate study
20 YEARS IN
EUROPE
DPC 117278 10/14 PUB521
CONTACT DETAILS For more information, please see www.kent.ac.uk/brand or email kentbrand@kent.ac.uk Jointly produced by Enrolment Management Services Corporate Communications Design & Print Centre Information Services
www.kent.ac.uk/brand