Moe Yokota Graphic Designer The main goal of my capstone is to work on target audience groups that I have never tried before. In the previous projects, I tended to select a young, often female, target group, so I did not experience much difficulty in understanding the user’s perspective. To challenge myself, I decided to make a wine label package, which would target adults, mostly middle-aged people, and I chose the CALERA wine to redesign for. Since this wine company is known for its long history as one of the pioneering Pinot Noir winery specialists, I put a lot of effort into finding a new modern interpretation of this brand while keeping its originality and tradition.
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