stfrancis.edu/cas
Communication & Media Arts S P E C I A L I Z AT I O N S
Advertising & Marketing Audio Journalism & Public Communication Media Studies Video Visual Communication
ACCREDITATIONS The University of St. Francis is accredited by both the Higher Learning Commission (hlcommission.org) and the Illinois Board
On the front page, on the home page, on camera, or behind the microphone...these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors. Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. They have drastically affected the more traditional fields of advertising, public relations, journalism and broadcasting, therefore, CMMA addresses the convergence of these media in the curriculum.
of Higher Education (ibhe.org).
Students are encouraged to “jump in with both feet” from the moment they step on campus by: • Writing articles or taking photos for the USF Encounter student news magazine • Filling air shifts on USF’s radio station, WCSF 88.7 FM • Creating graphics for a television or video production • Producing on-location video news stories • Designing websites for the community and completing real world projects • Developing storytelling techniques for social media
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Communication & Media Arts
I was able to land a job that I love in less than a month after graduating. As a marketing coordinator, I have created marketing collateral for purchase prospects, hired and set up vendors, worked hand-in-hand with our sales teams and so much more. I also write and create e-blasts for our consumers and work with our professional photographers to get the images needed for our online platforms. I appreciate my professors for always pushing me to do more, try harder and never give up. Hannah Tadey ’17
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W H AT C A N YO U D O W I T H THIS DEGREE?
G R O W T H R O U G H R E A L- W O R L D EXPERIENCE
The Communication & Media Arts major prepares its graduates to excel in any fast-paced communications career outlet in any business or industry. A few potential careers for students in this major are online and traditional news analysts, reporters and correspondents; photographers; public relations specialists; studio personnel, including video camera operators and editors; graphic designers; writers and editors; and producers and directors. There are additional endless opportunities in fields such as media, marketing and communications for nonprofit, for-profit and governmental organizations.
Students are encouraged to combine practical experience with their college curriculum. Therefore, internships are a significant part of USF’s Communication and Media Arts program. Employers say they look for students who have an internship on their resume, so the CMMA staff recommends them for ultimate student success. Students can get additional experience working for the USF Encounter student news magazine, the USF TV studio or the WCSF 88.7 radio station. In addition, the Multimedia Lab holds state-of the-art equipment that allows students to gain experience with with industry-standard multimedia software. The lab features 26-inch iMacs, outfitted with the Adobe Creative Cloud suite, Avid video editing software, and other resources.
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