Marketing curriculum
/Content
02 03 05 07 10
/Purpose & outcome
/About GLS
/Why GLS
/GLS vs GLN
/International marketing team
12 14 15 16
/Local marketing team
/How to set priorities
/Strategic Thinking
/Target groups
18 20 24
/Supporting countries /Digital marketing & incentives
/Resources
The curriculum is designed to equip Regional Marketing Directors and their local Marketing Directors by training them in the “Why”, “What”, and “How” of the GLS Marketing; in the following three strategic areas: Vision, Core Role Functions, Skills and Strategies.
/Purpose and outcome
Mission To inspire and equip world-class leadership that ignites transformation.
Vision We envision a movement of Christians and Churches maximizing their full leadership potential to impact the world.
Strategy We create and curate world-class fresh, actionable, leadership content and make it available everywhere. • • • • •
We develop a catalytic world-class leadership event. Engage partners and technology to deliver and culturally adapt the experience. Develop and curate leadership resources for year-round growth and development. We inspire grander visions that lead to transformation. We engage visionary partners to bring leadership development to underresourced areas of the world.
/About GLS
Core organizational values Dependent on God We seek direction and discernment from God through prayer. Outcome Driven Out of a desire to improve we focus on continuous growth. Resilient Flexibility We are responsive and adaptive to challenges and opportunities with a willingness to adjust. Collaboration We value the diverse and unique gifts of each other and believe we are better together. Teachability With genuine humility, we listen and respond to feedback, being open to new ideas, people, styles, and opinions. Community We genuinely care for each other beyond the work we do. God-Honoring Excellence We give our absolute best to steward personal skills, gifts and experiences with the people and resources available.
Our guiding principles • • • • • • •
Unapologetically Christ-Centered; Intellectually Rigorous, High Challenge; Application Focused; World-Class Faculty & Experience; Diversity of Faculty; Local Ownership – Global Reach; Collaborative Approach.
Our convictions • • • • • •
Everyone has influence; We can learn from anyone; All people matter to God; Everyone’s leadership matters; Leadership requires community; GLS is best experienced as a team.
Decision filters • • • •
Does it help grow the GLS? Does it serve a customer need? Does it help grow people in their leadership? Is it sustainable and financially affordable?
The global why •
Improve leadership skills, traits and qualities across the board. Everyone has influence!
•
Use the GLS to transform a person, a church, a ministry, a city, a state/province, a country.
PORTUGAL To inspire, challenge and equip Christians to develop their leadership potential so that the Church can fulfil its mission and make a significant and lasting impact in our society.
KENYA GLS Kenya exists to be a catalyst for change by empowering Christians with leadership resources for community and national transformation.
/Why GLS
Why are you offering the GLS? What is your “why” statement of what better leadership will change in your cities/country? The ”Why” statement must be: • Actionable - Expressed in affirmative language that resonates with you; • Focused on the effect that you will have on others or society; • Simple and clear.
The format is simply: TO _______ SO THAT ________ In the first blank you will fill out what contribution you will make, and the second blank will be the impact of your contribution.
INDIA Inspire Christians to create a credible Christian influence across India
