STYLE BOOK OH, BRILLIANT
Vision
We create space for people to grow.
Mission
In everything we do, we want to inspire you to explore, to be encouraged, to be challenged and to feel supported.
Values
We are driven by pure curiosity helping us evolve/learn/develop. We are incurable optimists that choose to see opportunities everywhere. We strongly believe in honorable commitments that guide and challenge us to grow.
Explore. Encourage. Challenge. Support.
TYPE FACE
Aa Aa
Avenir Next abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Aa
Gloss and Bloom abcdefghijklmnopqrstuvwxyz
A BCDE FGH I J K LMNO P Q R S T UVW XYZ 1234567890
Aa Aa
Comfortaa Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Avenir Next and Comfortaa Regular are preffered fonts for content usage (Avenir Next as a default, Comfortaa Regular when more playfulness needs to be introduced). The accent font is Gloss and Bloom, used to emphasise words, ideas or draw attention (this font should be used sparringly). can be used with outlines, too (the line thickness should correspond to the thickness of the shape element in the design).
Logo responsiveness is showed on the right. Comfortaa Regular font is used for the logo which contains ALL CAPITAL letters. For limited space visuals, the word BRILLIANT can be moved to anoter line yet no extra spacing between the words is permitted.
LOGO USE
The smallest, recognisable unit of the logo is the word OH, (with a comma) in Comfortaa Bold font. As a variation, this version of the logo can have either violet gradient overlay (look at COLOURS section). For the afďŹ liate logo, additional word should be used in Gloss and Bloom font should be used; the word should be aligned by the right hand side (with the last letter of the word BRILLIANT).
MAIN LOGO
OH, BRILLIANT
OH, BRILLIANT
AFFILIATE LOGO
OH, BRILLIANT foundation
OH, BRILLIANT foundation
OH,
COLOURS
There are two primary colours and two accent colours. Neither primary nor accent colours should be used as individual colours; they are permitted to be used as gradients in sets only, as shown on the right. Also, only primary set can be used for logo gradient (for the example, look at LOGO USE section). Primary set is the preffered colour set in the visual design, however, both sets can be combined together to create balanced visual. Gradients should be used as a full background or as a ďŹ ll-in the shapes (look at SHAPES section). Other colours, such as white and black, should be dominant in the design to create clean, playful, and exploratory mood in the visual.
PRIMARY SET
ACCENT SET
C:0 M:95 Y:21 K:0 C:100 M:99 Y:23 K:17 R:238 G:42 B:123 R:25 G:25 B:113 HEX #ee2a7b HEX #191971
C:0 M:72 Y:94 K:0 R:255 G:107 B:36 HEX #ff6b24
GRADIENT EXAMPLES
C:18 M:100 Y:81 K:8 R:190 G:30 B:45 HEX #be1e2d
SHAPES
There are two shapes - comma and a circle that can be used interchangeably either with line ďŹ ll-in or with gradient ďŹ ll-in. Shapes should be used sparingly only as a complimentary detail.
Isn’t it brilliant?
Seeing opportunities everywhere. OH, BRILLIANT
OH, BRILLIANT