From flexible working hours to impressive employee benefits and innovative uses of technology, businesses across the Sheffield City Region are setting the bar high. We asked some of the most disruptive companies across the area to tell us what they’re doing, why and how it’s helping them elevate their business to the next level…. Simoda - Managing director Daniel Bumby
Tell us a little bit about your business Simoda are based in the fantastic eagle works at Kelham Island in Sheffield, we work with business leaders & IT teams to help them solve issues, address challenges and achieve objectives through technology products, solutions and services. What are you doing to shake things up in your industry? We have implemented what we call the ‘technology first’ strategy – unlike our competitors we don’t have a traditional sales approach, we have a team of experienced and skilled technology experts (commercial and technical) who work together to help our customers. This means we don’t operate a traditional sales structure where you would
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see a salesperson targeted to earn the business profit from sales to customers, instead we provide healthy basic salaries and everyone in the business is included in our companywide profit share scheme. This ensures our first focus is on finding and delivering the right technology solutions and support rather than the salespersons commission cheque.
means we have committed to providing our commercial team with healthy salaries to remove the commission/ bonus elements, this is a financial risk but one that we knew would pay off as our customers love our values, culture and ethos. What are the benefits and what has the reception been like?
How does what you’re doing make your business stand out? Our culture and our people are our major strength, lots of businesses talk about teamwork or collaboration but it is at the very heart of our success. We also like to market our business using our own voice rather than using lots of IT acronyms. What are the risks that come with doing something a little bit different? Our technology first strategy
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