Brand Identity Style Guide 2022
TABLE OF CONTENT
Introduction Project Brief ..............................07 Design Overview ......................09 Basic Elements Color Palettes ...........................12 Typefaces .................................13 Logo Logo Elements .......................14 Logo B/W and Ratio ...............15 Master Logo ...........................16 Logo Variations ......................17 Logo Restrictions ...................18 Logo Clear Space and Minimum Size ........................19 Stationery Design Letterhead ................................22 Envelope...................................23 Business Card ..........................24 CD and Cover ...........................25 Folder ..................................26/27 All Stationery .......................28/29 Signage Design Entrance Sign ......................32/33 Outdoor Poster 1 .................36/37 Outdoor Poster 2 .................40/41 Outdoor Signs......................44/45 Outdoor Directional Signs ...48/49 Packaging Design Box Design ..........................54/55 Label Design.............................56 Water Bottle Design ..................57 Merchandise Paper Bag/Labels .....................64 T-Shirts .....................................65 Camping Mug ...........................65 Water Bottle ..............................66 Cooler .......................................68 Hat ............................................69 Drawstring Bag .........................70 Restaurant Menu ......................71
INTRODUCTION
Project Brief Design Overview
Project Brief
Rock Wars, is an off-road park, that is not like any other park, it is an off-roading and outdoor adventure playground, designed for all skill levels, that offers rugged terrains, beginner drivers can be led by off-road experts, who will show you how to get the most out of your rig’s legendary capabilities.
If you are confident and would like to self-guide yourself through one of these ultimate off-road trails, that is an option too. We offer many locations in Texas, Moab, and Nevada.
These locations included many experiences and the ultimate opportunity to explore everything off-roading has to offer. Rock Wars is a way to experience the thrilling history of off-roading, connect with other like-minded adventurous people, and learn more about living the off-road lifestyle.
07
Design Overview
When it comes to designing for an off-road park, I want it to be something catchy and easy to remember as well as fun. The logo and brand identity portray adventure, fun, and family, an out-of-this-world adventure. Rock Wars evoke feelings of happiness, joy, a little danger, and unity.
Since this is a lifestyle the logo needs to speak to its audience. A design, which will have a logo/icon and the words Rock Wars. The logo will be a combination logo with icons and words, which will be the signature of the place.
Since Rock Wars caters to all off-road vehicles, it must be something to speak to the community. Bright colors, and very vibrant. A unique and not cookie cutter logo.
Rock Wars, is going to be a place of adventure, fun, and family, the logo speaks to that. The logo will be placed on everywhere, from entrance to merchandise, and swag.
09
BASIC ELEMENTS Color Palettes Typefaces Logo Logo Elements Logo B/W and Ratio Master Logo Variations Restrictions Clear Space and Minimum Size
Color Palettes
Red orange is a cross between the two hues. More red than orange, it is bright and exciting and associated with physical energy. It is playful, energetic, and engaging.
The color gray is a timeless and practical color. Dark, charcoal gray communicates some of the strength and mystery of black. It is a sophisticated color that lack the negativity of the color black
Black is also a popular color for text as it’s an easy color to read.
The color white often evokes ideas of purity, simplicity, and cleanliness
#EF4136 C0 M90 Y85 K0 #6D6E71 C58 M49 Y46 K15 #000000 C0 M0 Y0 K100 #FFFFFF C0 M0 Y0 K0 12
Typefaces Secondary Typeface HOT GRILL demo ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+;:,./<>? HOT GRILL demo Regular, has all the attributes
a San serif font, but
a fun twist
off-road
perfect font
your fun designs Americane Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+;’:”,./<>? Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+;’:”,./<>? Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+;’:”,./<>? Helvetica Neue Condensed Black ABCDEFGHIJKL NOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890!@# $%^&*()_+;’:”,./<>? Americane is early wood types
a new lens,
wood
13
of
with a bit of
to it, which I found to go perfect for the
park. HOT GRILL is the
for all
seen through
inspired by a wide selection of sources the result is something dramatically different from previous
type inspired senses.
Logo Elements
1. Eagle silhouette is to represent honesty, truth, majesty, strength, courage, wisdom, power and freedom. Which are staples of off-roading.
2.Uneven ground silhouette to warn of a difference in elevation between travel lanes.
3. Pines is a symbol of peace, which is the feeling of being outdoors.
3
14
1
2
Logo B/W and Ratio X 1/2 X 1/5 X 1/5 X 1/5 X 1/5 X 1/5 X 4 4/5 X 1 3/4 X 2 2/3 X 2 2/3 X2 2/3 X 15
16
Master Logo
Variations
Logo can be place in any color background as long as in not black
Logo can be place in any color background as long as in not black
Logo can be place in any color background as long as in not white
17
Restrictions
Do not recolor outside the color palette Do not flip Do not rotate Do not re arrange elements Do not distort Do not distort 18
Space
Minimum Size 1 in .3 in X 1/2 X 1/2 X 1/2 X 1/2 X 19
Clear
and
STATIONERY Letterhead Envelope Business Card CD and Cover Folder All Stationery
2.14 in .5 in .5 in .9 in .4 in
1.24 in .4 in 1.75 in
Letterhead
11 in 8.5 in 22
Envelope
4.125 in
1.5 in .625 in .625 in
9.5 in 9.5 in
3 in .625 in 2.25 in 2.5 in
4.125 in
23
.25 in .25 in
.85 in
.5 in
1.8 in 1 in
3.5 in 1.5 in
2 in 2 in
3.5 in
Business Card 24
4.75 in 4.7 in
2.5 in 4.7 in
1 in
4.75 in
25
CD and Cover
12 in 12 in 9.75 in .5 in
2.6 in 1 in 9 in
3.8 in 2.6 in 2.5 in 2.5 in
4 in
Folder 26
27 18 in 8 in 9 in
28
All Stationery
29
Signage Design Entrance Sign Outdoor Poster 1 Outdoor Poster 2 Outdoor Signs Outdoor Directional Signs
4 ft
Entrance Sign
.75 ft 10 ft
32
33 6 ft 12 ft 18 ft 7 ft 1 ft 10 ft 4ft 27 ft 9 ft
Outdoor Poster 1 ARE YOU READY TO RIDE? FULL TANK OF GAS FIRE EXTINGUISHER PORTABLE COMPRESSOR SPARE TIRE TOW ROPE PHONE TWO WAY RADIO 36 70 in 14 in 4 in 4 in 10 in 48 in
ARE YOU READY TO RIDE? FULL TANK OF GAS FIRE EXTINGUISHER PORTABLE COMPRESSOR SPARE TIRE TOW ROPE PHONE TWO WAY RADIO 37 72 in 70 in 48 in 84 in
TRAIL ETIQUE TT E
Outdoor Poster 2
40
48 in
70 in 14 in 4 in 4 in 10 in
TRAIL ETIQUE TT E
41
72 in 70 in 48 in 84 in
Outdoor Signs NO MORE TRAIL DEAD END AUTHORIZED VEHICLES ONLY CLOSED AREA WATCH OUT FOR BURROS DANGER 44 36 in 30 in 7.5 in 6 in
45 72 in 90 in
WATCH OUT FOR BURROS DANGER
Outdoor Directional Signs MEETING ROOM TRAILS RESTAURANT INFORMATION 48 56 in 46 in 10 in 10 in 10 in 10 in 2 in 2 in 2 in 2 in 2 in
INFORMATION MEETING ROOM TRAILS RESTAURANT 49 72 in 90 in
PACKAGING DESIGN Box Design Water Bottle Design Label Design 48
49
54
Box Design
55
56
Water Bottle Design
57
59
61
MERCHANDISE
64
65
66
67
68
69
70
71
Life is Better Off-Road
Design by Cynthia Codesido
