BRAND
STYLE GUIDE 2022
IDENTITY
HOTEL BENDITO
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TABLE OF CONTENTS
1:INTRO 2:BASIC DESIGN ELEMENTS 3:STATIONARY DESIGN COLOR PALLETE TYPEFACES LOGO PROJECT PREVIEW DESIGN OVERVIEW SYMBOL DESCRIPTION BLACK AND WHITE LOGO + RATIO MASTER LOGO VARIATIONS RESTRICTIONS MINIMAL CLEAR SPACE + MINIMAL SCALE LETTERHEAD ENVELOPE BUSINESS CARD CD CASE AND SLEEVE FOLDER COMPLETE STATIONARY SLIP COVER BOX INTERIOR DESIGN BOX EXTERIOR DESIGN LABEL DESIGNS COMPLETE BOX ASSEMBLY MOCK UPS 4:SIGNAGE DESIGN 5:PACKAGE 6:MERCHANDISE FLAT DESIGNS SHIRT TOTE BAG MUG PILLOW ENTRANCE SIGN TRIO WINDOW DISPLAYS ROOM DOOR NUMBER HALLWAY INDICATOR DO NOT DISTURB DOOR SIGN THEATRE PROMOTION SIGNS BEACH SAFTEY AND RULES 7:CREDITS PHOTOGRAPHY + MOCK UPS 2 28 29 31 33 35 37 39 41 44 45 46 47 48 49 51 54 55 56 57 58 60 61 8 9 10 11 12 13 14 15 16 3 5 6 18 19 20 21 22 23 25
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INTRODUCTION
INTRO
PROJECT PREVIEW DESIGN OVERVIEW
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PROJECT PREVIEW
Hotel Bendito is situated in the heart of the liveliness and exotic beaches of Puerto Rico. It’s aesthetics and energy attached to the beaches allows our hotel to stand out amongst our competitors. With that being said, Hotel Bendito provides not only a warm welcome in a friendly environment but it is followed by its immediate invitation to become involved in the fun. Services such as day clubs, pool parties and more allow a sense of community to be built amongst guests further enriching their stay. Guests will benefit from the familiarity with one another and will find themselves feeling as if they were traveling with friends to family. When one feels comfortable in their setting, then there is an allowance to let loose, look forward to our events and create fun memories.
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DESIGN OVERVIEW
A major goal for the Hotel includes translating connotations of high energy entertainment and excitement into the design and overall identity. Hotels that are bland have trouble connecting with customers who are looking for more specific accommodations. Guests pick hotels based on how they look, how they want to feel, and how they see a hotel. To successfully attract our targeted guests, the following sub goals also reveal importance:
• Emphasize the benefits and amenities that your hotel offers.
• Have a standing out factor or an edge over the competitors.
• Keep planners in mind and think how I can specifically motivate event organizers to reserve at the hotel.
• Gain recognition in the community.
• Make the hotel brand promise clear.
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DESIGN OVERVIEW
A major goal for the Hotel includes translating connotations of high energy entertainment and excitement into the design and overall identity. Hotels that are bland have trouble connecting with customers who are looking for more specific accommodations. Guests pick hotels based on how they look, how they want to feel, and how they see a hotel. To successfully attract our targeted guests, the following sub goals also reveal importance:
• Emphasize the benefits and amenities that your hotel offers. • Have a standing out factor or an edge over the competitors. • Keep planners in mind and think how I can specifically motivate event organizers to reserve at the hotel. • Gain recognition in the community. • Make the hotel brand promise clear.
BASIC DESIGN ELEMENTS 6 7
DESIGN
BASIC DESIGN ELEMENTS COLOR PALLETE TYPEPFACES LOGO SYMBOL DESCRIPTION BLACK AND WHITE LOGO + RATIO MASTER LOGO VARIATIONS RESTRICTIONS MINIMAL CLEAR SPACE + MINIMAL SCALE 8 2
OVERVIEW
In its most basic form, color is all around us and is an important part of our everyday life. It should not go without saying that even the most hardened, cynical individual in the world can potentially be moved by simply taking the time to look at a colorful sunrise or sunset. For those who have a tendency to feel things deeply, merely looking at a sunrise or sunset can bring about a wealth of emotions that may be expressed in a variety of different ways. For that, the selection of the following colors inspired by the rising and setting of the sun is to reflect that truly magical experience that can take place at Hotel Bendito.
Used within secondary text.
Used within primary text.
Used in center most icon of the logo.
One out of two colors used to create gradient supporting the center most icon of the logo.
Second out of two colors used to create gradient supporting the center most icon of the logo.
#7561A3 LUSH LILAC #401369 ROYAL PURPLE #2D094D BOLD INDIGO #EA0C6B FLUSH PINK #FFB72B SUN YELLOW COLOR PALLETE 9
The primary text ‘All Round Gothic-Light’ was selected based on his contemporary style. The roundness of the bowls on letters compliment the organic shape of the sunsets incorporated in the logo. The lack of serifs further compliment the modern execution.
HOTEL
The secondary text “Casablanca URW- Medium’ was selected based on its more complimentary character. The elongated crossbars on letters provide a decorative element.
Casblanca URW Medium All Round Gothic Light 0123456789#%!?$ 0123456789#%!?$ Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz PRIMARY TYPEFACESECONDARY TYPEFACE TYPEFACES 10
BENDITO
SYMBOL DESCRIPTION
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HOTEL BENDITO
Puerto Rican beaches are a big inspiration behind the incorporation of the island symbolism. Here we have an individual relaxing in a hammock between two palm trees.
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The use of white space cutting within the gradient sunset, incorporates the silhouette of a son to wrap around the island icon.
The gradient between Flush Pink and Sun Yellow mimic the sunsets found within a beach scenery.
1 2 3
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HOTEL BENDITO BLACK AND WHITE LOGO + RATIOS 12 x 0.10 x 6.90 x 4.5 x 3.10
x
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HOTEL BENDITO MASTER LOGO
BENDITO
HOTEL
HOTEL
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BENDITO
VARIATIONS
RESTRICTIONS
DO NOT recolor the logo outside the brand color pallete.
PROPORTIONS
DO NO distort the logo’s proportions horizonally or vertically.
ROTATIONS
DO NOT rotate logo in any location. Keep logo parallel.
HOTEL
BENDITO
HOTEL BENDITO
HOTEL BENDITO
HOTEL BENDITO
COLOR 15
CLEAR SPACE + MINIMAL SCALE 16 HOTEL BENDITO x x x x x 1.5 in .96 in HOTEL BENDITO
STATIONARY DESIGN
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STATIONARY DESIGN LETTERHEAD ENVELOPE BUSINESS CARD CD CASE AND SLEEVE FOLDER MOCK UP 18 3
11 in
1.4 in 8.5 in
0.44 in 3.24 in 0.44 in
LETTERHEAD 19 8 in
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ENVELOPE
3.93 in 0.5 in 0.5 in 0.18 in 0.46 in 3.9 in .31 in 3.9 in 1 in 9.5 in 4.125 in
BUSINESS CARD 21
1 in 1.56 in 1.26 in 1 in 0.5 in 0.47 in 0.47 in 1.70 in 0.14 in 0.29 in 0.29 in 1.26 in 2 in 2 in 3.5 in 3.5 in
CD CASE
SLEEVE 22
AND
1.04 in 1.04 in 1.56 in 1.56 in 0.5 in 3.38 in 4.7 in 4.7 in 4.7 in
FOLDER 23
9.5 in 0.75 in 1.78 in 0.89 in 0.82 in 0.82 in 9.5 in 9 in 12 in Lorem Ipsum
24 5.83 in 0.5 in 0.54 in 1.89 in 9 in 18 in
COMPLETE STATIONARY LETTERHEAD ENVELOPE BUSINESS CARD CD CASE AND SLEEVE FOLDER 25
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SIGNAGE DESIGN
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SIGNAGE DESIGN ENTRANCE SIGN TRIO WINDOW DISPLAYS ROOM DOOR NUMBER HALLWAY INDICATOR DO NOT DISTURB DOOR SIGN THEATRE PROMOTION SIGNS BEACH SAFTEY AND RULES ENTRANCE SIGN TRIO WINDOW DISPLAYS ROOM DOOR NUMBER HALLWAY INDICATOR DO NOT DISTURB DOOR SIGN THEATRE PROMOTION SIGNS BEACH SAFTEY AND RULES 4 28
ENTRANCE SIGN
6 ft 8 ft 9 ft 29
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6 ft 4 ft 4.5 31
TRIO WINDOW DISPLAY
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33
ROOM DOOR NUMBER 7.5 ft 5 ft 4 ft 6 ft 8.5 in 5 in
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INDICATOR
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HALLWAY
8 ft 5 ft 6 ft 4.5 ft 2 ft2 ft
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DO NOT DUSTURB DOOR SIGN 7.5 ft 4 ft 2 ft 4 ft 6 ft 8 in 3 in 37
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THEATRE PROMOTION SIGNS
6 ft 10 ft 3 ft 39
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POOL SAFETY AND REGULATIONS
ft
6 ft 41
6
8.5 ft
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SIGNAGE DESIGN PACKAGE
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DESIGN
LOREM IPSUM LOREM IPSUM LOREM IPSUM MOCK UPS PACKAGE DESIGN FLAT DESIGNS SLIP COVER INTERIOR DESIGN EXTERIOR DESIGN LABEL DESIGNS 5 44
FLAT DESIGN: SLIP COVER SLIP COVER
ft 19 in 5.5 in 5.5 in 4 in 4 in 6 in 45
1
5.5 in 19 in 4 in 4 in 4 in 4 in 5.5 in 46
INTERIORIOR BOX INTERIOR DESIGN
FLAT DESIGN: SLIP COVER BOX EXTERIOR DESIGN 3 in 0.25 19 in 4 in 4 in 4 in 5.5 in 47
INTERIORIOR LABEL DESIGNS
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COMPLETE BOX ASSEMBLY
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MOCK UPS
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SIGNAGE DESIGN MAERCHANDISE
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MERCHANDISE SHIRT TOTE BAG MUG PILLOW CASE
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SIGNAGE DESIGN CREDITS
PHOTOGRAPHY + MOCK UPS
CREDITS
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CONTENTSPHOTOGRAPHY + MOCK UPS
SIGNAGE
ENTRANCE SIGN
https://coolhunting-com.cdn.ampproject.org/c/s/coolhunting.com/travel/the-sanya-ed ition-hotel-china/amp/
TRIO WINDOW DISPLAY
https://www.cntraveler.com/shops/savannah/keep-shop https://generalsolar.net/surface-refinishing-solution/luxury-hotel-reception-hall-officewith-decor-shelf-1/
ROOM DOOR NUMBER
https://saltosystems.com/en/blog/dark-bronze/ HALLWAY INDICATOR
https://www.thoughtco.com/history-of-the-elevator-1991600
DO NOT DISTURB SIGN
https://www.freepik.com/premium-psd/close-up-door-hanger-mockup_18848281.htm #from_view=detail_alsolike
THEATRE PROMOTION SIGN
https://www.rwlasvegas.com/entertainment/ BEACH SAFETY RULES
https://www.feluxurytravel.com/
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PHOTOGRAPHY + MOCK UP
PACKAGING
PACKAGING SETTING PHOTOGRAPHY
https://www.freepik.com/premium-photo/towels-ceramics-shampoo-soap-top-marbletable-bathroom-background_4203218.htm
https://www.freepik.com/free-photo/bathroom-product-backdrop-showcase_1809930 8.htm#query=bathroom%20background&position=0&from_view=keyword
STATIONARY
COMPLETE STATIONARY
https://goodmockups.com/free-corporate-identity-stationery-mockup-psd/
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DESIGNED BY IRIS FERNANDEZ MENDEZ
BENDITO
HOTEL
