Marketing

BA (Hons) Marketing BA (Hons) Marketing, Advertising & Branding

“For me there are 2 key elements to great brands – clear and consistent communication of what makes you different to everyone else, and originality in your marketing.”

Ollie Carrier, Business Management, Marketing & Branding graduate, now working as Contract Trading Manager at Three

Marketing

Marketing

Learn to design effective marketing solutions, explore consumer behaviour, utilise social media channels and explore the global environment on this Chartered Institute of Marketing Graduate Gateway programme. Work on live projects with real businesses, and tailor your degree to your interests. Build essential skills including decision-making, problem solving, and communication.

Typical modules Year 1/level 4 Customer Behaviour & Analysis Social Media Channels The Global Business Environment

Year 2/level 5 Digital Marketing Marketing Management Market Research & Analysis

Year 3/level 6 Brand Management Marketing Agency Strategic Marketing

Industry links SHS Drinks, Harley-Davidson Motorcycles, SLG Brands, BT Sport, and fashion brand Oasis.

See also Advertising

Accreditations

“Outstanding support across my 4 years as a student. Now I have my dream job working for BT Sport in their UK marketing department.”

Tariff points 112 BBC at A levels DMM at BTEC UCAS code/duration N502 – 3 years N503 – 4 years (with placement) Study style Coursework, exams & portfolio Study options Full-time/part-time Graduate opportunities Social Media Manager Marketing Manager Market Researcher Marketing Executive PR Manager Digital Marketing Manager Relationship Marketing Manager Start date September 2021 Campus Oxstalls, Gloucester

Find out more

Marketing, Advertising & Branding

Marketing

Master the art of persuasion and work on live briefs with real clients. You’ll learn how to pitch to a variety of clients, manage the creative process and deliver innovative campaigns. This course is part of the Chartered Institute of Marketing Graduate Gateway programme, which is recognised by high-profile employers.

“My lecturers have constantly proved to me that I am capable of greater challenges than I expected, which has made me grow in confidence. The campus looks very professional – I feel proud welcoming businesses and clients, and the consumer behaviour lab has been great for researching my dissertation.”

Dagmara Durlik, Marketing, Advertising & Branding student Pictured in the consumer behaviour lab

Typical modules Year 1/level 4 Creative Skills Customer Behaviour & Analysis Marketing Communications

Year 2/level 5 Illustration for Advertising New Product & Brand Development Persuasive Advertising

Year 3/level 6 Campaign Planning Loyalty & Communications Servicing Virtual Environments

Industry links SHS Drinks, Harley-Davidson Motorcycles, SLG Brands, BT Sport, and fashion brand Oasis.

See also Advertising

Accreditations

Tariff points 112 BBC at A levels DMM at BTEC UCAS code/duration N56C – 3 years N5P1 – 4 years (with placement) Study style Coursework, exams & portfolio Study options Full-time/part-time Graduate opportunities Digital Marketing Manager Head of Creative Advertising Manager Communications Manager Brand Manager Marketing Manager Start date September 2021 Campus Oxstalls, Gloucester

Find out more