BA (Hons)
Marketing, Advertising & Branding Master the art of persuasion and work on live briefs with real clients. You’ll learn how to pitch to a variety of clients, manage the creative process and deliver innovative campaigns. This course is part of the Chartered Institute of Marketing Graduate Gateway programme, which is recognised by high-profile employers. Typical modules Year 1/level 4 Creative Skills Customer Behaviour & Analysis Marketing Communications
Pictured in the consumer behaviour lab
125 | UNIVERSITY OF GLOUCESTERSHIRE | UNDERGRADUATE PROSPECTUS 2021
UCAS code/duration N56C – 3 years N5P1 – 4 years (with placement) Study style Coursework, exams & portfolio Study options Full-time/part-time
Year 3/level 6 Campaign Planning Loyalty & Communications Servicing Virtual Environments
Industry links
Start date September 2021
SHS Drinks, Harley-Davidson Motorcycles, SLG Brands, BT Sport, and fashion brand Oasis.
Dagmara Durlik, Marketing, Advertising & Branding student
Tariff points 112 BBC at A levels DMM at BTEC
Graduate opportunities Digital Marketing Manager Head of Creative Advertising Manager Communications Manager Brand Manager Marketing Manager
Year 2/level 5 Illustration for Advertising New Product & Brand Development Persuasive Advertising
“My lecturers have constantly proved to me that I am capable of greater challenges than I expected, which has made me grow in confidence. The campus looks very professional – I feel proud welcoming businesses and clients, and the consumer behaviour lab has been great for researching my dissertation.”
Marketing
Campus Oxstalls, Gloucester
See also Advertising
Accreditations
Find out more
glos.ac.uk/ mab CONTENTS PAGE
