SARAI CAPAEL PRESS KIT

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NW NATIVE ARCHITECTURAL ARCHITECTURAL DESIGNERLAUNCHES RETURNS DESIGNER TO AN NORTH IDAHO SERIES FROM NYC ORIGINAL OF TO LAUNCH YET A SERIES OF ORGINAL TIMELESS COMTEMPORARY COMTEMPORARYHAND-MADE UPMARKET BY PRODUCTS, WOMENSWEAR, NORTH HAND-MADE BY AMERICAN ARTISANS. AMERICAN ARTISANS. EACH PIECE IS MADE-

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TO-MEASURE AND TAILORED WITH PRECISION TO THE LIFESTYLE AND PROPORTIONS OF THE INDIVIDUAL CLIENT.

PRESS RELEASE PRODUCT PHOTOS STORES + REPS BR AND HISTORY CA P A E L. C OM DESIGNER BIO PRESS FACT RELEASE SHEET PRODUCT PHOTOS CAPAEL.COM

SARAi CAPAeL STORES & REPS DESIGNER BIO FACT SHEET

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SARA i CAPAeL L E A P August 1, 2016 CA

208-267-2187

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1, 2016Slow Dance with American Couture IndieAugust Designer’s

Indie Designer’s Slow Dance with American Couture Capael believes in slow fashion. An American designer with a background in both believes literature and architecture, has designer taken herwith timea background to bring her Sarai Capael in slow fashion. An Capael American series of literature collections and to light. Each ofCapael the pieces in her her fourtime collections a made-toin both architecture, has taken to bringis her series of collections light.many Eachlayers of the in her four collections is aismade-to-measure measure garmentto with andpieces intricate patterning. The work a fruit of a longgarment with many layers and and intricate patterning. The workandis professional a fruit of atailor, long-term term collaboration between Capael Chicago costume designer [ Eat collaboYour ration between Capael and Chicago costume designer and professional tailor, [ Eat Your Wristwatch Wristwatch ]. With four micro-collections and a jewelry line, Sarai Capael aspires to introduce no more With foureach micro-collections a jewelry line, austerity Sarai Capael introduce moreonly thanonefour than].four pieces spring and fall.andInspired by the of aaspires college to professor whono wore pieces each spring and fall. Inspired by the austerity of a college professor who wore only one tweed tweed ensemble, a skirt, jacket, top and pants in a dozen variants, Capael reduces her collections to the barskirt, the jacket, and pants inhabit. a dozen reduces her collections to the estensemble, essentialsa after earlytop 20th-century Eachvariants, piece willCapael be made-to-measure such that whenbarone est essentials, evoking the locally-grown and hand-tailored traditions of the early 20th-century. Each purchases a Sarai Capael design, that individual becomes a client and the design becomes a custom colSarai Capael design will be made-to-measure such that when one purchases a piece, that individual laboration. becomes a client and the design becomes a custom collaboration.

Sarai

Capael’s collections collections take take inspiration inspiration from from contemporary contemporary architecture, architecture, the the geometric geometric Capael’s lattice-work repetitional striations, LALA moderne, lattice-workofofrust-belt rust-beltbridges, bridges,Etruscan Etruscan repetitional striations, mod- and western roots Her in theroots northwest be seen in erne, andVictoriana western fashions. Victoriana Her fashions. in the can northwest cannewest be seen in her newest collection,in “Lake Louise,” in which her collection, “Lake Louise,” which she explores colors and she reimiscent explores colors and linesmounty reimiscent of Canadian lines of Canadian uniforms - or themounty lines of uniforms - or lines of on an“I inland water rippling on the an inland lakewater in therippling summer. used to lake in the summer. “I used to experiment experiment with modularity and deconstruction, with wherein andwork deconstruction, wherein pieceI amodularity piece would in multiple ways, buta now would work in multiple ways, but now I think that the design has it’s own inherthink that the design has it’s own ent logic and when a piece is right, inherent logic and when a piece andis immaculately built, it becomes right, and immaculately timeless and pragmatism built, it becomes timetakes bow.” less and apragmatism takes a bow.”

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HO S NK U R T A LE U D CHE S TO R S O E I UIR Q IN S E AL PRINT-READY PRESS KIT: WWW.CAPAEL.COM S R O F

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SALES: FIVE LIONS REPRESENTATIVES

ONLINE BOUTIQUE:

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5 Her 00pieces Her 2 O, werepieces G part part CAof a were I H design proC of a design proIN gram gram she she was was taking taking at at

night night at at the the School School Of Of The The Art Institute In Chicago. With the Art Institute In Chicago. With partthe C partnership of a pattern-maker and a and nership of a highly-skilled pattern-maker T smattering smattering of of interns, Capael opened opened an an ateatelier IRSliera studio F in the infamous Fine Arts Building of R studio in the infamous Fine Arts Building of Chicago’s HEMichigan Chicago’s Michigan Avenue. doing ainfew showsone in D Avenue. After doing aAfter few shows Chicago, E H Chicago, one with John Fluevog, Capael decided to pack up for C N Boston with John decided to pack up for and of fnish and Fluevog, completeCapael her design studies formally as Boston a Masters AUher design L formally as in a masters of architecture candidate. Architecturestudies Candidate. While Boston, she stealth audited classes atWhile L E A in Boston, she routinely stealth audited classes at Harvard, MIT And enHarvard, MIT And Yale - enrolling at Harvard for a summer Studio. Yale Once -she AProlling C at Harvard for a summer Studio. Once she learned the ropes, it was off to learned the ropes, it was off to NYC and more night classes at the Fashion Institute AI NYC R of Technology. There she learned businessofoftechnology. fashion and There how toshelaunch a coland more night classes at the about fashiontheinstitute learned A S about lection approach stores. and Shehow keptto inlaunch touch awith her pattern-maker continuted to the and business of fashion collection and approach and stores. She kept collaborate on the intricate designs whichtwo Capael an architectural complexity in touch with her pattern-maker and the have acknowledges continuted tohave collaborate on the intricate to them. “The pieces are meant to remind the woman wearing them of her amor de designs which Capael acknowledges have an architectural complexity to them. "The piecessoi areor self-love." meant to remind the woman wearing them of her amor de soi or self-love." Working Workingasasananarchitectural architecturalillustrator illustratorbybyday, day, her her collections collections took took aa back back seat seat for a for few ayears and she steadfastly produced a small collection every two years, few years and she steadfastly produced a small collection every two keeping the european atlier tradition. Herinroots in the in years, keepingin with the with european atlier tradition. Her roots the northwest be newest seen in collection, her newest“Lake collection, “Lake Louise,” cannorthwest be seen can in her Louise,” in which she in whichcolors she explores and lines of Canadian explores and linescolors reimiscent of reimiscent Canadian mounty unimounty uniforms - or the lines of water rippling on an forms - or the lines of water rippling on an inland lake in inland lake in the summer. “I used to experiment thewith summer. “I used experiment with modularity modularity and to deconstruction, wherein a andpiece deconstruction, a piece work would work wherein in multiple ways, would but now in Imultiple ways, now has I think think that thebut design it’s that own the design has it’s own inherent logic inherent logic and when a piece isand right,a and when pieceimmaculately is right, andbuilt, imit becomesbuilt, timeless and maculately it becomes pragmatism takes a timeless and pragbow.” matism takes a bow.”

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Her pieces were part 2004 - ComS E of a design N pany founded. proO T gram she was taking at S 2005 - First show in ChiILEnight M at the School Of The cago’s Wicker Park Chicago with Art D N Institute In Chicago. With the partJohn Fluevog. A S E nership of a highly-skilled pattern-maker and NCa smattering 2005 - Hired 10 interns, one of them stole a E of interns, Capael opened an shoots. atelier U camera. Many interns modelled pieces for FLstudiovideo N in the infamous Fine Arts Building of Chicago’s COMichigan 2005 -Avenue. Second show at Style Warmly sold to F After doing Max. a few showsreceived, in Chicago, one O two stores in Chicago. E with John Fluevog, Capael decided to pack up for Boston and fnish N ELIher M design studies formally as aOrleans masters of architecture 2005 - Photography trip to New months before Katrina.candidate. While I in Boston, she routinely stealth audited classes at Harvard, MIT And Yale - enA T2006/2007 - Sarai Capael studied at BAC/ Harvard and FIT. rolling at Harvard for a summer Studio. Once she learned the ropes, it was off to 2008and - Photography at the Rockport Media College. of technology. There she learned NYC more night Residency classes at fashion institute about the business of fashion and how to launch a collection and approach stores. She kept 2009 - Moved to Beacon, NY and worked as a freelance designer, entrepreneur. Invested in a mediumin touchcamera with and her apattern-maker and Developed the two have collaborate on the practice, intricate format professional printer. those continuted skills into a to part-time photography capael.photography designs which Capael acknowledges have an architectural complexity to them. "The pieces are amor de America. soi or self-love." meant remind the woman them of her 2010 to - 2011 - Launched an Artwearing Press [xistis.com] at Book Expo 3 months later, it Working as an architectural illustrator by day, her collections was nationally-distributed by three brokerages, in stores nationwide. took a back seat for a few years and she steadfastly produced a small collection every two years, 2012 - Moved to Boundary County, Idaho to work with family ranch. in keeping with the european atlier tradition. Her roots in the northwest Taught media and design at Spokane College. can2013 be -seen in her newest collection, “LakeTribal Louise,” in which she explores colors and lines reimiscent of Canadian mounty uni2014 - Ariadne Collection developed, local trunk shows. forms - or the lines of water rippling on an inland lake in - Featured on The Goods.org gained the2015 summer. “I used to Greater experiment with and modularity representation with Five Lions. and deconstruction, wherein a piece would work in 2015 multiple ways,jewelry but now I think that the - First collection, Etrusca. design has it’s own inherent logic and when a piece is right, and im2016- Relaunched improved maculately it becomes Capael sitebuilt, in 2016. timeless and pragmatism takes a bow.”

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