UPDRAFT Studios White Paper

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Commercial Photography + Fine Art Printing + CGI Imaging

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Printing + Art Services Professional Fine Art Printing + Reproduction [GicleÊ Certificate of Authenticity, EPSON HDR Ink, 44� wide] Digital Enlarging + Enhancement/Restoration High-resolution Scanning [6400 dpi] Enhancement/ Archival Restoration Mounting, Matting + Framing Photoshop Instruction Marketing for Artists Digital Enlarging Portfolio Review Graphic Design Archiving 1

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Design Imaging Medium-format Digital Design Photography [Phase One] Large-format Analog Photography [4x5, 8x10] Still-Life Food Styling + Macro Photography Capturing Hospitality + Design Commercial Art Direction Photoreal 3D Models + Architectures [Composited] Panoramic Virtual Tours Object Movies + Walk-Thru Animations

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GicleĂŠ Printing

Artists generally use inkjet printing to make reproductions of their original twodimensional artwork, photographs or computer-generated art. Professionally-produced inkjet prints are much more expensive on a per-print basis than the four-color offset lithography process traditionally used for such reproductions (a large-format inkjet print can cost more than $50, not including scanning and color correction, versus $5 for a four-color offset litho print of the same image in a run of 1000). Four-color offset lithographic presses have the disadvantage of the full job having to be set up and produced all at once in a mass edition. With inkjet printing the artist does not have to pay for the expensive printing plate setup or the marketing and storage needed for large four-color offset print runs. This allows the artist to follow a print-on-demand business model, and since he or she can print and sell each print individually in accordance with demand, inkjet printing can be an economical alternative. Inkjet printing has the added advantage of allowing artists total control of the production of their images, including the colors and the substrates on which they are printed. 1

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EPSON Stylus Pro 9900 Printer Representing the latest generation of professional printers, the Epson Stylus Pro 9900 (44inch) incorporate our latest achievements in photographic ink-jet technology. By combining the precision of our MicroPiezo TFP™ print head with the extraordinary performance of Epson UltraChrome® HDR Ink, our newest generation of Epson Stylus Pro printers continue to represent a level of technology unprecedented in Epson’s history. Epson UltraChrome HDR represents the latest innovations in pigment ink technology. Now utilizing ten colors – including an all-new Orange and Green — Epson UltraChrome HDR Ink produces the widest color gamut ever from an Epson Stylus Pro printer.

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Papers We Carry in Studio Canvas Satin An acid free, lignin free heavyweight cotton-poly blend, this elegantly textured canvas features a semi-gloss satin surface with a bright white point, exceptionally high Dmax and wide color gamut. Premium Luster Photo Paper This instant drying paper produces vivid, lifelike images that rival those of traditional silver halide prints. Enhanced Adhesive Synthetic Paper Enhanced Adhesive Synthetic Paper is an ideal choice for signage that requires adhesive backing. An affordable, polypropylene-base media, it’s thin, light, and very flexible with a durable, wet-strength base. Proofing Paper Commercial Designed with a commercial grade base color, the semimatte surface finish on this proofing media is ideally suited for simulating the commercial printing applications most commonly used in highend sheetfed printed products such as brochures, collateral, book covers and posters. Coated with exacting standards, this paper displays outstanding short term stability when used in conjunction with Epson professional inks. Its medium weight combined with a wide color gamut makes this the perfect choice for commercial proofing applications. 1

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Media In-Stock Doubleweight Matte Paper An economical, heavyweight paper, Doubleweight Matte Paper is the perfect solution for affordable, high quality output from the EPSON Stylus Pro series wide-format printers. Applications include promotional pieces, fine art, photographs, professional layouts, courtroom graphics, proofs, displays and posters. A low-cost alternative for high-resolution output, this paper is compatible with both dye and pigment ink. With instant ink drying for added convenience, this paper can also be easily laminated for a glossy-finished look and as a means of protection from excessive light and moisture. Cold Press Natural Paper A true archival media, this 100% cotton paper is ideal for both digital fine art and photography. With an elegantly textured finish, it’s optimized to work with Epson UltraChrome ink to produce rich, deep blacks and an incredibly wide color gamut. Available in a variety of sizes, this fine art paper is not only acid, lignin, and chlorine free, it contains no optical brighteners. 34

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Media Available Upon Request Photographic Papers Exhibition Fiber Paper Premium Semigloss Photo Paper Premium Semimatte Photo Paper Matte Papers/Canvas Enhanced Matte Paper Enhanced Matte Posterboard Singleweight Matte Paper Premium Canvas Satin Premium Canvas Matte Fine Art Papers Velvet Fine Art Paper Hot Press Natural Paper Hot Press Bright Paper Cold Press Natural Paper Cold Press Bright Paper

Proofing Papers Standard Proofing Paper SWOP 3 Proofing Paper Publication Standard Proofing Paper (205) Standard Proofing Paper (240) Signage Media Enhanced Adhesive Synthetic Paper

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Printing Prices Canvas Satin Single 8 Prints 16 Prints 9¢ per inch 8.25¢ per inch 8¢ per inch

Premium Luster Photo Paper Single 8 Prints 16 Prints 9¢ per inch 8.25¢ per inch 8¢ per inch

Cold Press Natural Paper [Somerset Velvet is Discontinued] Single 8 Prints 16 Prints 9.5¢ per inch 8.75¢ per inch 8.25¢ per inch

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Example of Standard Sizes on Photo Luster 16x20, $24.80 20x24, $37.20 24x36, $66.96 30x40, $93.00

Direct 6400 dpi Scanning 56 $50.00 for up to 11 x 17” size of photograph, transparencies & film 78 91 X

Prices may vary.


Camera + Lens P45+ Technical Specs

P 45+ Digital Back Specifications l XPose+ technology solution l Up to 1 hour noise free exposures l Near full frame captures l 39 mega pixel captures for maximum resolution and fine details l Studio or location workhorse l Perfect for interior and architecture Inset image Š Torben Eskerod 1

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Computer minimum requirements

Imaging technology CCD

Full frame CCD

Lens Factor

1.1

Resolution

39 mega pixels

Mac

G4, 1 GB RAM, FireWireÂŽ interface, Mac OS X 10.3.9 or later

PC

Pentium III, 1 GB RAM, IEEE 1394

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l XPose+ technology solution l Up to 1 hour noise free exposures l Near full frame captures

Camera + Lens P45+ Technical Specs

l 39 mega pixel captures for maximum resolution and fine details l Studio or location workhorse l Perfect for interior and architecture

Inset image © Torben Eskerod

Computer minimum requirements

Imaging technology

G4, 1 GB RAM, FireWire® interface, Mac OS X 10.3.9 or later

PC

Pentium III, 1 GB RAM, IEEE 1394 interface, Windows XP/2000

The mirror and viewfinder of the P than those of 35mm cameras, pr

49.1 x 36.8 mm

P+ back mounts

6.8 x 6.8 micron

Phase One/Mamiya Phase One 645DF/AF, Mamiya 645DF/AFD, 645AFDII/ AFDIII, Mamiya RZ67 PRO IID via adaptor

While hosting a complete list of fe camera is extremely easy to use. controlled by manual dials and so

Full frame CCD

Lens Factor

1.1

Resolution

39 mega pixels

Active pixels

7216 x 5412 pixels

CCD size effective Pixel size Image ratio

4:3

Antiblooming

10 f-stops

Dynamic range

12 f-stops

Phase One H101

Hasselblad H1 and H2

Hasselblad V

Hasselblad 555ELD, 553ELX, 503CW and 501CM Via adaptor: Mamiya RZ67 Pro II Mamiya RB67

Contax

Contaxt 645

Output files Color depth

16 bit per color

Image file formats

TIFF-RGB, TIFF-CMYK, JPEG

Color management

RGB, Embedded ICC profile, CMYK

Backs

Open platform back mount

Auto focus

Size

2.2"

Storage files

TTL phase-difference AF with 3 Focus confirmation in manual m Infrared AF assists for unfailing Auto focus lock for swift AF/ M

Resolution

230,400 pixels 160º

Phase Ones IIQ RAW file format speeds up the image capture and file transfer. It increases the storage capacity by turning the full 16 bit image data into a compact RAW file format. The default IIQ RAW-large format is completely lossless.

Shutter

Viewing angle

1/4000s to 60 minutes Up to 2 FPS Shutter speed bracketing

Flash

Focal plane shutter: Up to 1/12 Leaf shutter lenses: Up to 1/80 2nd curtain flash syncronization X sync terminal and support fo

Light Metering

TTL metering (average, spot an Programmable AEL button Exposure compensation: +/- 5

Mirror-Up

Electronically-activated by swit

Operating conditions

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Phase One Digital focal plane l Schneider Kreutznach leaf shu and Mamiya 645 AFD lenses Compatible with Hasselblad V

Possible via the Phase One FlexAdaptor & third party adaptors. Arca Swiss, Cambo, Horseman, Linhoft, Toyo, Sinar, Plaubel, Horseman.

LCD screen

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Lenses

Wide angle & technical cameras

ISO

56

Camera type Modular 645 AF DSLR body

50, 100, 200, 400, 800

Sensitivity

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Shutter speed from 1/4000s to 60 exposure capability of the P+ digi

Mac

CCD

Temperature

0º to 40ºC (32º to 122ºF)

Humidity

15 to 80% RH (non-condensing)

Lighting Supports all photographic lights: Flash, tungsten, daylight, fluorescent, HMI

llQ small: 27 MB llQ large: 44 MB Software Capture One 4.8.3 or later Certifications CE


Phase One Digital MF 120mm f4 Macro

Macro Lens Specs

For beauty, portraits and close-up macro work, this lens will deliver amazing results.

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9 elements, 8 groups

Angle of View

33°

Aperture range

f/4 – f/32

Diaphragm

Automatic

Focusing System

Manual (digital focus confirmation)

Minimum Focusing Distance

40 cm / 1.3 ft. /

Maximum Magnification Ratio

1.00x

Area Covered

56 x 42 mm / 2.2 x 1.6"

Equivalent 35mm Focal Length 73mm Filter

67mm

Lens Hood

Bayonet

Dimensions

111 x 83mm / 4.4 x 3.25"

Weight

835 g. / 1.8 lbs / 29.2 oz.

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Phase One Digital AF 80mm f2.8 Great general purpose lens with outstanding optical performance. All scenes are captured with amazing details and accuracy.

t 0VUTUBOEJOH PQUJDBM QFSGPSNBODF t 4IBMMPX EFQUIT PG mFME t -JHIUXFJHIU BOE DPNQBDU Optical Construction

6 elements, 5 groups

Angle of View

47°

Aperture range

f/2,8 – 22

Diaphragm

Automatic

Focusing System

Auto Focus / Manual

Minimum Focusing Distance

70 cm / 2.3 ft.

Maximum Magnification Ratio

0.15x

Area Covered

377 x 279mm / 14.8 x 1.0"

Equivalent 35mm Focal Length 50mm Filter

67mm

Lens Hood

Bayonet

Dimensions

51.5 x 80.5mm / 2 x 3.2"

Weight

330 g. / 0.7 lbs / 11.6 oz

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Notes

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