STU DIOS
P 45+ Digital Back Specifications
645DF C
ARCHITECTURE, HOSPITALITY, FOOD, DRINK 645DF Camera Body Specifications
k Specifications
l XPose+ technology solution
nology solution
l Open platform for maximum choice and compatibility
l Up to 1 hour noise free exposures l Durable, proven platform for secure operation
noise free exposures
l Near full frame captures
me captures
el captures for maximum resolution ils
l Ergonomic handling and ease of use
ation workhorse
Use Phase One digital lenses, Mamiya AFD lenses l 39 mega pixel captures forl maximum resolution or Hasselblad V lenses and fine details l Guaranteed up to 300.000 captures or 3 years (VA)
terior and architecture
l Studio or location workhorse l Exposures from 1/4000s to 60 minutes l
Inset image Š Torben Eskerod
Computer minimum + requirements
P Digital Back Overview
Mac
PC
G4, 1 GB RAM, FireWireÂŽ interface, MacP OS 40+ X 10.3.9 P 45+ or later P 30+ P 25+
P 65+
World’s first full frame medium format digital back, featuring Sensor+ with a choice of 60.5 megapixels for finest resolution or scaled full frame captures for fast workflow and low light versatility.
Description
Fastest digital back with up to 1.8 fps in Sensor+ mode. A choice of 40 or 10 megapixels and an ISO range from 50 to 3200 makes this digital back the most versatile tool in the range.
High resolution The top quality fast shooter with unlimited fashion shooter burst sequences and with ISO 1600, with optimized for large superior moirĂŠ control format photography and well suited for with live preview harsh environments. functionality for easy composition and focus checking.
All-round shooter with unlimited burst sequences and optimized for large format photography with live preview functionality for easy composition and focus checking.
Pentium III, 1 GB RAM, IEEE 1394
Imaging technology interface, Windows XP/2000
CCD P+ back mounts
Full frame CCD
ÂŽ
Sensors
32.9 mm
40.4 mm
1.0
Lens Factor
Hasselblad V
33.1 mm
36.8 mm
Pixel size (micron) Resolution (megapixels)
Light sensitivity (ISO) Exposure time
Contax
Image quality
1.3
1.1
1.3
36.7 mm
x 5412 pixels 1.1
Hasselblad 555ELD, 553ELX, CCD size effective 49.1 x 36.8 mm 503CW and 501CM Via adaptor: Mamiya RZ67 Pro II Pixel size 6.8 x 6.8 micron Mamiya RB67
CCD size effective Active pixels
48.9 mm
44.2 mm
49.1 mm
53.9 mm
43.9 mm
Phase One/Mamiya Phase One 645DF/AF, Lens Factor 1.1Mamiya 645DF/AFD, 645AFDII/ AFDIII, Resolution mega pixels Mamiya RZ67 PRO 39 IID via adaptor
Phase One H101 Hasselblad H1 and7216 H2 Active pixels 53.9 x 40.4 mm
43.9 x 32.9
49.1 x 36.8
44.2 x 33.1
48.9 x 36.7
8984 x 6732
7320 x 5484
7216 x 5412
6496 x 4872
5436 x 4080 9x9
Full res. 6x6
Sensor + 12 x 12
Full res. 6x6
Sensor + 12 x 12
6.8 x 6.8
6.8 x 6.8
60.5
15.0
40
10
39
31.6
22
50-800
200-3200
50-800
200-3200
50-800
100-1600
50-800
Image ratio Contaxt 645 1/10.000 – 1 minute
1/10.000 – 1 minute
1.0
Battery Lifetime (up to captures/up to stand-by time*)
1.4
1.2
2000 / 3
1.8
2500 / 4
4:3
0.67 2500 / 4
1.3 GB High Speed RAM
0.67
4000 / 4
1.3 GB High Speed RAM
640 MB high speed RAM
2.2" QVGA TFT with 230,000 pixels, high brightness and contrast both indoor and outdoor, very fine details
Display
Inset image Š Torben Eskerod
Lenses
Redefines the limits of
0.8
3000 / 4
10 f-stops
Possible via Dynamic the Phase One FlexAdaptor & party range 12third f-stops adaptors. Arca Swiss, Cambo, Horseman, Linhoft, Toyo, Sinar, Plaubel, Horseman. Image buffer
Camera type Modular 645 AF DSLR body
1/10.000 sec. up to one hour with XPose+ technology
16bit-OptiColor +, 12 f-stops Dynamic+ and Lens+ technology
Capture time (frames per sec.**)
Wide angleAntiblooming & technical cameras
Results are based on testing in Phase One’s testing department. Variation may be expected due to specific camera set up. Battery used for test is new 2500mAh Li+. *) standby Time will vary a lot depending on temperature, usage of battery and state of the back e.g. Zero Latency will increase power consumption significantly **) Maximum expected performance. The actual performance will be dependent on the camera model and on the camera and digital back capture modes content is subject to change without notice
Output files
Storage files
Color depth
Using medium-format digital technology as a starting point, our images are superior out of the box. The native resolution, without scaling, is significantly sharper than the top-of-the-line l Flash synchronization up to 1/800 sec. Perfect for interior and architecture popular DSLR cameras. Working with our studio put clients at a distinct advantage - as the results are the highest-resolution, Shutter speed from 1/4000s to 60 minutes, B and X modes can match the extreme long sharpest images. With a full-frame sensor and 40 megapixel P 45+ Camera System exposure capability of the P+ digital backs or stop action with fast shutter speed or flash. resolution, details shimmer. This investment is essential in The mirror and viewfinder of the Phase One 645DF camera are almost three times larger Shutter speed Computer minimum requirements commercial and product where the costs of afrom 1/4000 than those of 35mm cameras, providing much greater control ofphotography, focus and composition. exposure capability of the P Mac G4, 1 GB RAM, FireWire interface, photoshoot need to be validated with images that can go that While hosting a complete list of features functions, the Phase One 645DF Mac and OS Xcustom 10.3.9 or later camera is extremely easy to use. All settings important to the exposure are easily won’t be dated 2 orIEEEeven theviewfinder o Therecognizes mirror and PC dials and soft Pentium III, 1 GB in RAM, 139420 years. The FBI controlled by manual buttons. interface, Windows XP/2000 equipment - they than those 35mm camer need for high-resolution use the sameofcamera P+ back mounts system as ours for long-distance surveillance, resulting in photos While hosting a complete li Phase One/Mamiya Phase One 645DF/AF, Mamiya that645DF/AFD, can be blown up from a distance of miles to identify faces, easy t camera is extremely 645AFDII/ AFDIII, controlled by manual dials Mamiya RZ67 numbers, PRO IID via adaptor license plate etc. In a world driven by the visualPhase One H101 photography, Hasselblad H1 graphic and H2 design, art direction, and social marketHasselblad V 555ELD, 553ELX, Camera type quality Modular 645 AF DSLR ingHasselblad all must be orchestrated with the highest-possible 503CW and 501CM Phase One Digital foc Via adaptor:and Mamiya RZ67 Pro II equipment creative eye. Schneider Kreutznach Mamiya RB67
16 bit per color
Phase One Digital focal plane lenses, Schneider Kreutznach leaf shutter lenses and Mamiya 645 AFD lenses creativity Compatible with Hasselblad V lenses
The Phase One P 45+ Camera System is designed to be a seamless extension of your creativity. Extraordinary capture becomes natural through ease of use and direct control.
The P 45+ Camera System is the nocompromise choice. With 39 mega pixel and virtually full frame, you capture every detail. Even finer than you are able to see with the naked eye.
Take advantage of the Phase One digital focal plane lenses or Schneider Kreutznach leaf shutter lenses. You can also use your Mamiya 645 AF/AFD or Hasselblad V lenses for an even broader choice.
XPose+ technology offers unlimited creative freedom to use long exposures and create unique images. Capture cars, architecture, landscape or commercial in high resolution with total confidence.
Backs
Auto focus
Open platform back mount
TTL phase-difference AF with 3 focus points Focus confirmation in manual mode Infrared AF assists for unfailing focus Auto focus lock for swift AF/ M shift
Viewfinder
Fixed prism viewfinder Exchangeable diopter from -5 to +3 LCD panel full exposure information
Focusing Screen
Interchangeable focus screens Laser engraved mask for digital back Matte, Grid, Checker, Microprism
Selftimer
Self-timer from 2 to 60 sec
Remote
Screw in cable release on shutter button Terminal for electronic triggering devices
Stop down preview button on front of Phase Ones IIQ RAW file format speeds up the image capture camera Lenses Shutter Image file formats TIFF-RGB, and file transfer. It increases the storage capacity by turningTIFF-CMYK, JPEG Contaxt 645 Tripod Socket 1/4 inch and 3/8 inch included he full 16 bit image data into a compact RAW file format. Color management RGB, Embedded ICC profile, CMYK Focal plane shutter: Up to 1/125s The default IIQ RAW-large format is completely lossless. 6 AA batteries (standard or rechargeable) what the world’s best photography isWide made oflenses: Leaf shutter Up&totechnical 1/800s’ 1st and Power angle cameras www.phaseone.com Flash External battery pack – 6 AA batteries Backs Q small: 27 MB 2nd curtain flash syncronization Requirements Q large: 44Sensitivity MB viasupport the Phase One FlexAdaptor & thirdExternal partyAC adapter X syncPossible terminal and for TTL flash 3 Custom dial modes for capture settings 50, 100, 200, 400, 800 adaptors. Arca Swiss, Cambo, Horseman, Linhoft, Toyo, TTL metering (average, spot and auto) User Software ISO Light 36 custom settings Auto focus For beauty, portraits and close-up macro work, Programmable AEL button configuration Sinar, Plaubel, Horseman. Capture One deliver 4.8.3amazing or later Metering Customizable dials and buttons this lens willLCD results. Exposure compensation: +/- 5EV screen Certifications Size W, H, D // 6, 5, 7.2" // 153, 128, 184mm Storage filesby switch on grip Mirror-Up Electronically-activated t NBHOJmDBUJPO Size 2.2" CE t 1SFDJTF NBOVBM GPDVT Weight up the image 35 oz. /capture 1030g. w/o batteries Phase Ones IIQ RAW file format speeds Resolution 230,400 pixels Your local Phase One partner
1/4000s to 60 minutes Up to 2 FPS Shutter speed bracketing Contax
Stop down Preview
Phase One Digital MF 120mm f4 Macro
t 'JMN PS EJHJUBM
Viewing angle
160Âş
Optical Construction
9 elements, 8 groups
Angle of View
33°
Operating conditions f/4 – f/32
Aperture range Diaphragm
Temperature
Automatic
Focusing System
Humidity
Manual (digital focus confirmation)
Minimum Focusing Distance
40 cm / 1.3 ft. /
Maximum Magnification Ratio
1.00x
Area Covered
56 x 42 mm / 2.2 x 1.6"
Lighting
0Âş to 40ÂşC (32Âş to 122ÂşF) 15 to 80% RH (non-condensing)
Equivalent 35mm Focal Length 73mm
Supports all photographic lights: Filter 67mm Flash, tungsten,Bayonet daylight, fluorescent, HMI Lens Hood Dimensions
111 x 83mm / 4.4 x 3.25"
Weight
835 g. / 1.8 lbs / 29.2 oz.
and file transfer. It increases the storage capacity by turning the full 16 bit image data into a compact RAW file format. The default IIQ RAW-large format is completely lossless. llQ small: 27 MB llQ large: 44 MB Software Capture One 4.8.3 or later Certifications CE
and Mamiya 645 AFD Compatible with Hass
Open platform back m
TTL phase-difference Focus confirmation in Infrared AF assists for Auto focus lock for sw
Shutter
1/4000s to 60 minute Up to 2 FPS Shutter speed bracke
Flash
Focal plane shutter: U Leaf shutter lenses: U 2nd curtain flash syncr X sync terminal and s
Light Metering
TTL metering (average Programmable AEL b Exposure compensat
Mirror-Up
Electronically-activate
AERIAL PHOTOGRAPHY
UPDRAFT Studios represents the work Warwick Aerial Photographers - who specialize in resort, development, construction progress and architectural aerial surveys. Working nationally - their mission is to capture stunning images that honor the years invested in any given development. Using a helicopter gives their teams more manuverability as well as control over the exact height of each shot. The resulting high-resolution image galleries offer panoramic vistas of the acreage, waterfront and landscape - a final celebration of the project and that key marketing tool without which any sales team is left groping for the 1000 words.
CGI [COMPUTER GENERATED IMAGERY]
CGI + ARCHITECTURAL ILLUSTRATION As a trained architect and certified architectural imaging specialist, UPDRAFT Studios Principal Sai Capael brings technical acumen and a studied eye to any rendering project. Her design career began after she earned a BA in English and Critical Theory at the University of Notre Dame - she proceeded to take Interior Architecture evening courses at the Chicago School of the Art Institute and later continued studies to Boston Architectural College. While in Boston, she took courses at Harvard and audited architectural lectures at MIT. She apprenticed with award-winning perspectivists Frank Costantino and Steve Rich - founders of the American Society of Architectural Illustrators. With a thorough appreciation of the design process, we at UPDRAFT Studios can carry a concept from construction documents to hand-painted watercolor perspectives, photoreal presentation images, and detailed walk-through animations.
The images above and below are a computer-generated image comprised of elaborate wireframe models, photoreal compositing and hundreds of layers in Photoshop. We handle the technical details of the images from the manufacturer’s specs on door handles to the rococco chandelier with artisan precision. Our studio has steadily built the infrastructure necessary to wire-sculpt and render photoreal models of our clients’ designs in a professional and time-sensitive manner.
DRAWING + DRAFTING Trained as a fine art painter, Sai Capael is more than a steady hand. While at the School of the Art Institute, she studied oil and watercolor painting. Fluency across the AutoCAD platform has been a key workflow solution in CGI.
“Drafting in the old-school method is a dying art form like analog photography, as it fades so too the finer techniques which gave architects their distinction.� - Sai Capael
FINE ART REPRODUCTION With high-resolution camera equipment and the right combination of lighting and lenses - we have captured canvases up to 20’ x 20’ with all brush-strokes in crisp focus and color perfectly calibrated. The alternatives for artists are drum-roll scanning or high-resolution photography. Scanning is certainly inconvenient for larger pieces and when there is fragility or density in the medium. Despite this, we have scanning capacity up to 6400 dpi for negatives and images smaller than 11”x17”. If the artist is fairly certain that a piece has commercial value, making prints of it can be a smart investment. Our studio can guide the artist through the process of reproduction and printing. With sensitivity toward sales at the gallery and exhibition, we can also offer seasoned consultation on related issues such as framing, curating, lighting and publicity.
Photographing “Hattie” - a 7’ tall, 800 lb bronze sculpture cast by the Beacon Fine Art Foundry - involved intricate lighting and close attention to reflections and dimensionality with over 12 lights. The sculpture was very carefully rotated by a number of assistants to capture all angles furthering the artist’s emphasis on depth and verisimiltude.
GICLEÉ INKJET PRINTING Our studio uses a large-format [44”] EPSON 9900, which is the top-of-the line inkjet printer. Its 10 ink channels offer incredible color depth and subtley. What is more, we only use the EPSON UltraChrome HDR inks. This system also employs a three-level black technology. There is a maximum resolution of 2880 x 1440 dpi for incredibly sharp text and line art. In effect, the prints Stylus Proand 7900 and 9900 are astonishing Epson in their color saturation nuance. Through practice, we’ve learned the art of color calibration and file prepREDEFINING FUTURE aration such that proofs are so accurate that they are often salient prints in theirTHE own right.OFIt PRINTING speaks to the level of refinement that EPSON has achieved in the 9900 series, that this printer is one of the first-generation which can generate gicleé-quality prints - a distinction previously reserved for massive art-house printers.
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GRAPHIC DESIGN
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ºORGANIC, *RAW
Amount Per Serving
Calories 40
Calories from Fat 20 % Daily Value*
Total Fat 2g
3% 0%
Saturated Fat 0g Trans Fat 0g Cholesterol 0mg
0%
Sodium 70mg
3%
Total Carbohydrate 5g
2%
Dietary Fiber <1g
4%
Sugars 1g Protein 1g Vitamin A 40%
•
Vitamin C 25%
Calcium 2%
•
Iron 4%
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Calories:
2,000
2,500
Total Fat
Less than
65g
80g
Saturated Fat Cholesterol
Less than Less than
20g 300mg
25g 300mg
2,400mg 300g
2,400mg 375g
25g
30g
Sodium Less than Total Carbohydrate Dietary Fiber
Ingredients: Kale; Water; Cashews; Sun Dried Tomatoes; Palm Sugar; Quinoa; Pumpkin Seeds; Onion Powder; Apple Cider Vinegar; Garlic; Sea Salt; Paprika; Citric Acid; Spices
Distributed by Superfood Citizen LLC PO Box 863 Beacon, NY www.superfoodcitizen.co hello@superfoodcitizen.co
N RAW VEGA
GMO free
Serving Size 1 ounce (28.35g) Servings Per Container 2
Processed in a gluten-free facility that processes tree nuts.
GL
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VISUAL BRANDING, SOCIAL MARKETING Without a memorable visual brand, taking an idea to the bank is next to impossible. A brand is more than a seal or logo. Visual branding starts with the company’s narrative, its principal mission, and the idea itself and from there the concept for an art direction and a marketing plan can take form. UPDRAFT Studios works directly with ad firms as the talent and we also provide a full-range of services directly to clients, depending on the projects’ parameters.
VISUAL BRANDING: The Look and Feel
Identity and Brand Naming Logo Development Slogan Development Concept Campaigns Art Direction + Production Copywriting Photography Videography + TV Ad Production Aerial Photography Computer-generated Imagery Collateral Development Graphic Design Hand-drawn Illustrations Staging Trade Show Booth/Exhibition Design
SOCIAL MARKETING: The Wind Beneath Your Wings Marketing Plan Implementation Analysis of Targeted Consumer Analysis of Unique Selling Position SEO and SRM Implementation Website Consultation + Implementation Social Media Campaign Management Mass Email Campaign Management Corporate Journalism [Including Video] Billboard + Banner Campaign Public Relations Postcard Campaign Training of Company Representatives Event Coordination Blog Writing + Campaign Consultation Trade Show Consultation
Watercolor renderings will tastefully convey the elegance and colorful warmth of the community, at minmal cost. This watercolor images will be central to the marketing effort, on billboards, brochures and collateral. Besides being a traditional architectural imaging technique, watercolors will actually inspire creativity amongst the potential residents and attract a caliber of buyers who can afford many upgrade options and who would be interested in sustainability.
Look Photography TheThe Look Staging Concept Board
The Look Logos The Sustainability Center The Sustainability Pavilion will be a model for the community-at-large as well as for the future of development in the Inland Northwest. The facilities at the Pavilion feature: • ecological, odorless, stainless steel composting toilets • recycled materials (tractor tire raised flower beds) • raised garden beds • polished concrete benches and planters, painted bright yellow • and even a tractor tire swing for the grandkids! We strongly feel that the next generations can learn sustainability skills from their parents and grandparents and that this teaching can be done with style and in the comfort of your back-yard!
Marketing proposes purchasing the above Land’s End furnishings
MEDIA INSTRUCTION Sai Capael has taught Media Design at Spokane Tribal College as an instructor with the Salish Kootenai College. She has also as lead workshops in disparate topics at The Culinary Institute of America, Montessori Middleschool of Evanston, and the Chicago PD. At the Spokane Tribal College, she designed a Media Design curriculum, the courses of which placed a great deal of emphasis on the relationship between graphic design and marketing - as it is practiced by contemporary media professionals. The course touched upon graphic design history, marketing history, book publishing, color and design composition - while the majority of the time was spent with handson learning. The course Page Layout and Design strongly focused on Adobe InDesign and Illustrator (latest versions), with some discussion of Microsoft Publisher as well. The students developed their professional design portfolios (Interactive spreads in InDesign) with work that they designed in class. The overall project was to propose a core branding concept for a mock client through all phases from bidding to negotiations to work product delivery. They developed professional logos, color themes, font and collateral treatment for their â&#x20AC;&#x153;clientâ&#x20AC;? while learning skills many creative business owners often use. As the end goal, a culturally-relevant emphasis on pragmatism without social compromise was encouraged. Meaning specifically that students were encouraged to develop critical skills towards main stream marketing efforts while developing their stylistic preferences - both inside and outside of commercial practice. Throughout the quarter, they had the opportunity to meet and interview professionals in various media fields - advertising, print, photography, radio and tv broadcasting, and media software design/sales. They developed from a beginning/intermediate to advanced levels across the Adobe platform with speed and agility. They learned the appropriate software programs for various design applications, in so doing, developed a deft knowledge of the file formats and assets within the software programs. Beyond this - the overall market cycle from industrial design to e-commerce was discussed as an approachable way to market oneâ&#x20AC;&#x2122;s art and ideas. Real-world strategies for file management, computing skills, bid negotiations, and some of the daily quirks of employment as a cultural worker in the creative industry were part of the daily discourse.
LIFT OFF WITH UPDRAFT STUDIOS Your project is taken very seriously by our firm. This is why we take our time to get to know your company and the scope of your work. We have found that a vetting process helps to ensure that our creativity vertically propels client projects. The process is an investment between professionals and we are proud to say that our relationships go the distance. At the initial phone interview, we’ll ask for a very brief introduction to your project and send an email following up with more questions. We will forward an electronic pdf of this Launch Pad, which includes the following: • A Personal Letter of Introduction • In-depth Client Questionnaire • Purported Usage Questionnaire • AIA ASMP Brochure on Working with a Professional Photographer Ideally, by this point, our firms will have had the opportunity to meet in person. However, because we work nationally, coordinating speculative trips isn’t always practical. If an estimate is requested, we’ll send along: • Estimate • Work Order and Usage Confirmation • Contract Your team sending the Work Order Confirmation and Contract back to us, and all details are stipulated, we’ll set a date! This is the point where we double-triple-check all gauges, brassing up our top-flight gear. Your team can expect: • Further investigation into the nature of your company’s visual branding legacy • Assessing additional strategies, such as aerial, CGI, and/or watercolor perspectives. • Change order forms to sign and return for any changes • A preparation checklist for the shoot • The appropriate work forms The lift-off really comes with us at every point in this process because we listen deeply and work meticulously to bring out the stunning images and ideas that your team has been working towards. Whether we are working on renderings, photography, visual branding, art direction, or graphic design - take-off means catching the bright light in your work and enhancing it. You can expect us to show up with: • Model and property releases • Proof of insurance • Any appropriate waivers • A ladder, hard hats, safety gear, supplies, lighting equipment in a truckload of tools, furnishings and accessories for staging. Upon completion, UPDRAFT Studios sends completed files digitally and prints via UPS. We include: • An instruction file in a Delivery Memo • Two complimentary rounds of edits for post-production, although additional rounds of edits are, of course, available with a reasonable fee. • We include a Certificate of Authenticity with our gicleé inkjet prints. Where gratitude and momentum strike up, we correspond with clients with studio newsletters and social media. With permission, we’ll post images from your shoot/s - celebrating the relationship going forward.
FREQUENTLY ASKED QUESTIONS “Why isn’t your price simply time and materials?” or “What is your day rate?”
Our studio does post a day rate, however it is only a rough guide because the nature of any given job can vary widely. Each project offers unique challenges, and time is only one factor considered when determining the price for a specific assignment. Photography is a creative process and production time is rarely an indicator of value. “Why do you need to know how I am going to use the photographs?”
Photographs are intellectual property, and licensing their use is a principal source of income for our studio. The fees for a specific project are based on the use of the photographs because the more the images are used, the greater value they have. Since they’re worth more, they cost more. “You cost more per hour than my attorney.”
We do not bill by the hour, so dividing the total cost for this project by the hours estimated does not give a clear explanation of the fee structure. Our fees are based on the creative and production needs of the job, the expenses, and the license terms agreed upon for use of the images. Factors other than time are frequently more influential in determining the price for a job. “You mean I pay you and I don’t own it?”
Photographs are the intellectual property of the creator. Much like software or a book, you can purchase the use, but the creator still owns the material. UPDRAFT Studios owns the rights to its work product, but we can write a license that will allow clients to use the images as according to their needs. Our price reflects the value of that license. “I do not want to come back to you each time I need to use these pictures.”
UPDRAFT Studios is more than happy to license a package of rights for our photographs and work product, but you may be paying for uses you do not really need. We are service-oriented and accessible if additional uses arise. Our goal is, of course, to build a long-term business relationship, so do advise us as to your usage plans and we can work out an equitable license. If there is concern over unknown future-use fees, a clause for future usage pricing structure can be written into the contract. “I do not want someone else using my images.”
We are happy to provide a price for exclusive use of these images, but because this type of license prohibits our studio from generating any additional income, it will significantly increase the cost of the project. We suggest compromising with a limited exclusivity — say, six months. This gives you premiere use of the images, but it doesn’t restrict my ability to earn additional income forever. “What is the difference between the creative fee and the usage/license fee?”
The creative fee represents the value of the individual photographer or studio. The creative fee reflects the talent, experience, education, efficiency, crew and equipment of the photographer. The license fee speaks directly to the value of the work product in relation to the client’s purported and probably use of the work. For example, if a logo is designed for a small, local retail store it is going to have a smaller license fee than a logo for a nationallydistributed brand.
RATES RATES commercial photography day rate [12 hours, includes prep time] half-day rate [6 hours] staging & styling price per assistant, per diem retouching photo restoration analog treatments low-altitude aerial [helicopter & balloon - depends on availability] creative fee usage/ licensing fee
$2000 $1000 [included] $200 $50/hour $50/hour $50/hour $50/hour $50/hour $50/hour
fine art reproduction [includes color refinement]
$85/image with 15 image min.
design illustration cgi + vfx + animation hand sketching & rendering pantone watercolor perspectives
$120/hour $65/hour $65/hour $85/hour
up-marketing art direction graphic design text work: research, copy, slogans, editing, journalism, pr writing branding collateral package marketing campaign plan
$60/hour $50/hour $40/hour varies varies
the proof is in the pudding, we believe. exhibition HDR prints
size
proof
1st
2nd
5+
We run giclee prints for listed prices on premium glossy, luster & matte substrates. Highend cold-press watercolor, canvas and other specialty media are available upon request. Cropping, perspective, color correction and limited retouching are included in these rates.
8x10 11x14 13x19 18x24 22x33 32x44 44x73
$33 $39 $63 $90 $108 $165 $237
$55 $65 $105 $150 $179 $275 $395
$47 $56 $90 $125 $139 $180 $336
$34 $42 $68 $94 $105 $135 $252
*Proofs are printed at half-size
TALK TO US: info@updraftstudios.co 917-272-4805