Mas Vida

Walking into the new Mas Vida on the ground level of the Moorhead Building in Downtown Chico is like visiting a hip taqueria in Downtown San Jose. The Day of the Dead decor, dark side walls, vibrant candy skull art, and soft LED lighting bouncing off the Marigold strands that are draped from front to back offer something completely different than we’re used to in Chico. All the while, the soft bass and rhythm of Latin hip hop from one TV carry you through the cityscapes that mesmerize you on the opposite television. The setting is transformative and sets the tone for an authentic dining experience.

Having already taken readers on a journey of one of the company’s other restaurants, Carniceria Mis Reinas in Oroville, we were excited for an opportunity to try their new location in Chico. We ordered a small plate of guacamole and two of their signature Mas Vida tacos, one chicken and the other steak. The chunky, citrus-forward guacamole is served with a vibrant, non-watery pico and plenty of tortilla chips to share. The price point makes perfect sense once you see the generous portions. Each of the tacos comes with a crisp-edged cheese skirt that cuddles the playfully mixed large-cut onions, plump pinto beans, cilantro, meat, and smooth ranchero sauce. Everything within the taco just tastes and looks like it's a higher quality than what you would normally expect. The mango habanero salsa on the side had the addictive level of heat that spice cravers love, while the fountain beverage and lemonade area keep you cool in case the heat should intensify. Everything left me satisfied and full.

While their modest-sized menu is far from that of their Oroville location, I didn’t find myself frustrated with the options. In fact, I went by again shortly thereafter to grab a quesadilla which was just as delicious. Next time you’re craving a bite to eat, don’t just live a little, live mas.