Frankfurt 15–17 May 2018
15–17 May 2018
ADVERTISING
2018
2018 advertising on sale now! We have great NEWS, it has been agreed that we can now offer advertising in the IMEX Frankfurt preview (for information see page 5). The Preview will be posted with visitor and hosted buyer badges before the show, it will also be emailed in digital format to the full IMEX database. This means you will get into buyers and visitors minds at the moment they receive their badge and to all those who have entered the database over the years, who may not be able to visit the show this year, or are yet to register. The Digital Show Preview will be sent out to over 50,000 potential visitors, hosted buyers and all exhibitors in April 2018, on top of the printed and posted edition with the badges mentioned above. The Preview will cover all important information that visitors need for IMEX 2018 and will be packed with video content too. Advertisers will once again have the opportunity to add video content to their advertisements for maximum impact. We are also offering a 10% early bird discount in September, for all advertising booked and paid for before October. So for those advertisers who have already planned their budgets, there are big savings to be made.
All the advertising information you need for IMEX 2018
imex-frankfurt.com #IMEX18
NEW: IMEX Show Planner Premium Advertising
IMEX Floorplan Sponsorship in the Show Planner Be the only advertiser visitors and hosted buyers see when they refer to the fold out Floorplan map. The map will fold out from the back cover. Premium Sponsorship includes: • A strip advertisement on the IMEX Floorplan map • Your stand highlighted on the IMEX Floorplan map • Full Page advert facing the fold out IMEX Floorplan map
€12,500
NEW Two-Page Advertorial Feature A branded advertising page, plus a full-page opportunity to offer details of what you are doing on your stand during the 3 days of IMEX, with your two-page advertorial spread in the IMEX Show Planner. • Limited opportunity: Only three spots available • Your ad is on the right, and your advertorial copy is on the left • A great way to get your message to buyers who don’t have appointments with you!
€7,995 NEW Show Planner Front Cover Strip Advertisement Showcase your brand on the front of the Show Planner with a Front Cover Banner advertisement! Also includes a full-page advertisement inside the Show Planner. Frankfurt 15–17 May 2018
15–17 May 2018 The worldwide exhibition for incentive travel, meetings and events
NEW Premium Full-Page Advertising €9,495 Inside Front Cover: €7,495 Inside Back Cover: €6,495 Full Page opposite Welcome/ Contents: €4,995 Full Page opposite start of Exhibitor Listings: €4,495
• Outside Back Cover • • • •
2 IMEX 2018 Advertising Rates
imex-frankfurt.com #IMEX17
SHOW PLANNER
2018
€9,495
ICCA
A410
A420
B010
HAINAN
B265
B138
INDONESIA
Restrooms
B040
Catering
B020
GUATEMALA ARUBA
B120
DOMINICAN REPUBLIC
B140
PANAMA
B160
COLOMBIA
B180
PERU
B220
LAS VEGAS
B280
CANADA
B320
AUSTRALIA
B380
KOREA
B420
SEOUL
B450
SHANGHAI
B540
B
B100
MEXICO
B135 AIRLINES
CONDOR
B150
THAILAND
B200
MALAYSIA
B250
MACAU
B260
SRI LANKA
B300
INDIA
B350
HONG KONG
B400
JAPAN
B505
B618 B614 B616 B508 B612 B502B504
C680
WORLD HOTELS
C700 C705
C710
SOUTH AFRICA
KUONI
C255
C115
C165
C180
IMEX Floorplan Sponsorship in the Show Planner: • Strip advertisement on the floorplan map, • Your stand highlighted on the Floorplan map • Full page advert facing the fold out map (see example above) BRAZIL
C120
C Education
C020
ISRAEL
D245
D300
GREECE
D400
D100
D120
MALTA
D210
MONACO
PARIS
D320
E010
E205
E200
LUX
E
E020
E100
NETHERLANDS
E140
SWITZERLAND
E210
E260
BALEARIC ISLANDS
E300
F600
CARLSON REZIDOR
F630
BELMOND
F660
NH
F555 F527
F560
F010
DB
F100
F200
SWEDEN
F260
FINLAND
F300
CROATIA
F340
F565
F320 F325
F327
F322 F324
F
F020
STUTTGART
GCB
F220
NORWAY
F270 F272
F645
F255
F245
F150
F160
DRESDEN
F230
ICELAND MEET IN REYKJAVIK
F240
F250
F280 F256
LATVIA
F330
HUNGARY
F335 F337
BULGARIA
VISIT SCOTLAND
F430
WORLD OF DMCS
F480
VIENNA HOUSE
F532 F535
F540
F580
KEMPINSKI
F620
F682
F690
F770
EXPE RIENT & MARITZ
ACCOR
F350
IRELAND
F420
F323
WYN DHAM
F640
F670 F675
F520 F525
VISIT ENGLAND
F400
LONDON
F500
MOEVENPICK
F550 F530
CAT
F785
F677
F730
MPI
F780
LEONARDO
F610
MELIA
F700 F702 F705
ENTRANCE
E120
FLANDERS
E130
BRUSSELS
E160
AUSTRIA
E250
E255
CANARIAS
E280
SITE
F F715 BEDOUK
F775
G465
G135
G100
HAMBURG
G130
G150
LUFTHANSA
G160
MUNICH
TCC
G200
G230 G235
G260 G265
G270
SLOVAKIA
G300
CZECH REPUBLIC
G340
PRAGUE
G370
MOSCOW
G400
ST. PETERSBURG
G460
POLAND
G500
HILTON
G560
PREFERRED HOTELS
G600
HYATT
G380
G410
G450 G440
G470
G480
G520
G530
G550
F040
G010
G020
G316
G312
G314
G117
CIM
G170
CPO
G110
G120
G030
G114
G115
G116
G118
G202
TW
G175
G140
G
G318
G180 G177
G210
G240
G280
ROMANIA
G320
G416
G413
G414
G415
G204
G680
INSPIRATION HUB
G580
G120
CAFE
G750
CAFE
G
MEETROPOLIS BONN WIESBADEN EVENTS
F110
CAFE
G640 G645
G660
MARITIM
G675
G700
CAFE
G780
G040
0
100
200
300
400
500
600
700
EVENT PROGRAMME
STAND D120
E520
ABU DHABI
E620
TURKEY
SPAIN
E400
GL EVENTS
GALLERIA
SERBIA
D140 D145
D200
FRANCE
D250
D335
MADRID
D330
ONA
D360
E657
LIBERTY
OMAN
IHG
E780
EUROMIC
E680
FLOOR PLAN SPONSORED BY
D
D010
GDP
D420
E600
CEC
E760
DOUBLE DUTCH
E770
E650
JORDAN
DUBAI
CATALUNYA
D445 D422
D440 D425
MEET IN MED
CVENT
E660
E651
E E790 E795 COFFEE
ETOUCHES
E700
EVENT MOBI
E500
SARDEGNA BARCEL
D500
MOROCCO
D620
QATAR
D660
EUROPALCO
PORTUGAL
D240
BAHRAIN
D770
D775
D790 TECH PAV
D680
D745
D760
D D785
D757
ITALY
CAFÉ
D600
SAUDI ARABIA
D670
EGYPT
D700
D725
TECH
D705
ENTRANCE
TEXAS
C220
NYC
COSTA RICA
C100
URUGUAY
C320
SLOVENIA
ARGENTINA
C140
C160
C170 C170
C380
C420
FLORIDA
BOSTON C175
C200
C485
RWANDA
C430 C435
BRAND C280 USA
C230
C250
DC
C270
TLC
C300
NEW ZEALAND
C335
C350
SINGAPORE
C400
C455
C460 C465
C500
C600
MARRIOTT HOTELS INTERNATIONAL
MARRIOTT INTERNATIONAL C650 LUXURY BRANDS
ABBIT C660 MDI C665
B700
CAFÉ
D720
D782 KNOWLEDGE
D780 D665
C
DORCHESTER
DORINT
B
A
CAFE
A100
CAFE
A140
TAIWAN
A200
PHILIPPINES
A250
A260
HYDERABAD
A300
A320
A400
INCON
C457
A500
B264
A
C205
C110 C130 C135
B262 B130
C480 C470
C360
D430 E450
ROCCO FORTE
G670
C715
C365
C450 C330
C010
D740 SKYTEAM
MONTENEGRO
E655 E240 E245
BARCELO MANDARIN
DENMARK
F470 F425
STEIGENBERGER
F275
F680 F685 F687 F695
CORINTHIA
F285 FRANKFURT
G205
G535
G665 G466 G155
G475 G385
G512 G412 IAPCO
G206
GEORGIA G215
#IMEX17 G112 G113
EVENT PROGRAMME
IMEX Show Planner The 48-page, A4, Show Planner will be magazine style with a fold-out floor plan, event and education listings, partner acknowledgements and an easy-to-read A-Z exhibitor list. Floorplan Sponsorship €12,500
Includes: • Strip Advert • Logo pointing to stand • Full page advert facing fold-out map HALL 8 FLOOR PLAN
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Advertising Rates
Outside back cover
€9,495
Inside front cover
€7,495
Inside back cover
€6,495
Double page spread
€6,495
Full page
€3,495
Half page
€1,995
Quarter page
€1,195
Front Cover strip: • Front Cover Banner, • includes a full-page advertisement inside the Show Planner
€9,495
€ 12,500
IMEX 2018 Advertising Rates 3
Frankfurt 15–17 May 2018
15–17 May 2018 The worldwide exhibition for incentive travel, meetings and events
NEW: Show Planner Front Cover Strip Advertisement (Front Cover Banner advertisement, also includes a full-page advertisement inside the Show Planner)
Only €9,495
For all enquiries Please contact Tom.jones@upperstreetmedia.com or telephone 020 3409 0622. imex-frankfurt.com #IMEX17
SHOW PLANNER
Strip advert on front cover
2018
Full page advert
EVENT PROGRAMME
12:30 - 22:00, Congress Center Messe Frankfurt; Marriott Frankfurt Organisation: IMEX Group
MONDAY EVENT PROGRAMME
A new three-stream programme for all levels of association executive exploring critical issues including membership engagement, effective volunteer strategies and attracting sponsors. Sposnored by Congress Frankfurt, Flanders Meeting & Convention Center Antwerp, Singapore Exhibition & Convention Bureau, Business Events Australia and Vienna Convention Bureau. Association Evening is sponsored by Marriott Frankfurt.
EduMonday: Die Unterbrechung komplexer Gastronomie Strukturen - Wie wir das Unmögliche möglich gemacht haben 14:00 - 14:50, EventTech Academy, Illusion 3, level C3, Congress Center Messe Frankfurt Organisation: heycater! Track: Business Skills
EduMonday: Improve your general session 14:00 - 14:50, Play Room, level C3, Congress Center Messe Frankfurt Organisation: Play with a Purpose Track: Creative Learning Credit: CMP-IS Domain G: Meeting or Event Design 0.5 CE. ILEA Approved
EduMonday: Five simple steps to win big in the conference market
14:00 - 14:50, Room Illusion 2, level C3, Congress Center Messe Frankfurt Organisation: Ovation Global DMC - MCI Group Track: Business Skills Credit: CMP-IS Domain I: Marketing 1 CE.
15:00 - 15:30, Room Illusion 2, level C3, Congress Center Messe Frankfurt Organisation: Conference Converter Track: Business Skills Credit: CMP-IS Domain F: Stakeholder Management 0.5 CE.
EduMonday: White space 14:00 - 14:50, The White Space. level C3, Congress Center Messe Frankfurt Organisation: Breining Group Inc. Track: Creative Learning
EduMonday: PCMA Business School - making better decisions when it counts most 14:00 - 17:00, Room Fantasie, level C3, Congress Center Messe Frankfurt Speaker: Tremaine du Preez, Author, Researcher, The Coaching Club Organisation: PCMA Track: Business Skills Credit: CMP-IS Domain E: Human Resources 3 CE. The choices you make today determine your personal and professional success tomorrow. Join Tremaine du Preez in a practical workshop to identify the behavioural stumbling blocks to how you process information. Explore how stress and emotion wreak havoc on your quality of thinking and what you can do to sharpen your critical thinking skills. Note that registration is required for all events on Monday including this one.
EduMonday: Ignite the meeting 15:00 - 15:30, Play Room, level C3, Congress Center Messe Frankfurt Organisation: Play with a Purpose Track: Creative Learning
EduMonday: Meetology® masterclass stage 4 Resolve overcoming differences
EVENT PROGRAMME
Association Day and Evening
EVENT PROGRAMME EduMonday: The art of networking and selling at trade shows
15:00 - 15:30, The Meetology® Lab, level C3, Congress Center Messe Frankfurt Organisation: The Meetology® Lab Track: Personal Development
EduMonday: White space 15:00 - 15:30, The White Space. level C3, Congress Center Messe Frankfurt Organisation: Breining Group Inc. Track: Creative Learning
EduMonday: How to talk about your venue to convert more leads EduMonday: Meetology® masterclass stage 3 Interact communicating with ease and clarity 14:00 - 14:50, The Meetology® Lab, level C3, Congress Center Messe Frankfurt Organisation: The Meetology® Lab Track: Personal Development
EduMonday: Technology and the meeting of the future 14:00 - 14:50, Room Illusion 1, level C3, Congress Center Messe Frankfurt Organisation: MPI Track: Research and Trends Credit: CMP-IS Domain A: Strategic Planning 0.75 CE. ILEA Approved
EduMonday: 10 hacks we used to become number one on Google for meeting rooms 15:00 - 15:30, EventTech Academy, Illusion 3, level C3, Congress Center Messe Frankfurt Organisation: Spacebase GmbH Track: Technology Credit: CMP-IS Domain I: Marketing 0.5 CE.
EduMonday: Digitale LiveKommunikation bei Events mit Twitter und Instagram 15:00 - 15:30, Room Illusion 1, level C3, Congress Center Messe Frankfurt Speaker: Christina Quast, Hashtaghüterin, CQ Christina Quast Organisation: CQ - Christina Quast Track: Marketing and Social Media
16:00 - 16:50, Room Illusion 2, level C3, Congress Center Messe Frankfurt Organisation: Conference Converter Track: Business Skills Credit: CMP-IS Domain H: Site Management, 1 CE.
EduMonday: Meetology® masterclass stage 5 Influence changing minds and behaviours 16:00 - 16:50, The Meetology® Lab, level C3, Congress Center Messe Frankfurt Organisation: The Meetology® Lab Track: Personal Development
Um Events erfolgreich zu gestalten, sind soziale Netzwerke eine wichtiger Bestandteil. Was ist kann die digitale Live-Kommunikation bei Events leisten? Tipps zu Storytelling, Live-Berichterstattung und Monitoring mit Twitter und Instagram.
10
4 IMEX 2018 Advertising Rates
#IMEX17
#IMEX17
11
IMEX Preview Digital and NEW for 2018 printed
The Preview will cover all important information that visitors need for IMEX 2018, and will be posted with visitor and hosted buyer badges before the show. This means you will get into buyers and visitors minds at the moment they receive their badge It will also be emailed in digital format to the full IMEX database, the month before the show. Advertisers will once again have the opportunity to add video content for maximum impact.
Full page advert with online video €2,500
Wellbeing Map
TECHNOLOGY PAVILION
CAFE
IMEX CAFE MPI
EUROMIC
KERZNER
EGYPT
QATAR
OMAN
STARWOOD
Cafés
Media Café
CAT
IHG INTERCONTINENTAL HOTELS GROUP
JORDAN
ACCOR
RITZ-CARLTON
WORLD HOTELS
NH HOTELS
ABBIT
INSPIRATION HUB
CARLSON REZIDOR
CHI
MELIA HOTELS
HYATT
FRHI
DORINT KEMPINSKI
MARRIOTT TUNISIA
IMEX Inspiration Hub Stand G680
ABU DHABI
DUBAI
PUGLIA ISRAEL
ONEWORLD
HILTON BULGARIA
ICCA
INCON INTERNET CENTRE
POLAND KOREA LONDON
SOUTH AFRICA
IRELAND
MOROCCO
JAPAN ITALY
TURKEY
SEOUL RUSSIA
Visit Finland Stand F260 Arctic berries and juices 16.30–17.30
VISIT SCOTLAND
VISIT ENGLAND SINGAPORE CYPRUS
HONG KONG
PRAGUE
AUSTRALIA
SLOVENIA
CROATIA CANARIAS
MADRID
HUNGARY BODY & SOUL
SRI LANKA SICILY
CANADA
PARIS MACAU
SITE
BALEARICS
FINLAND
SWEDEN MALAYSIA
IMEX CAFE
LITHUANIA
ESTONIA
NORWAY ICELAND
NYC MONACO FRANCE
PERU
AUSTRIA
ECUADOR
TW
SWITZERLAND
TEXAS
Take up the Be Well Challenge on the IMEX App
CZECH REPUBLIC
SLOVAKIA
LATVIA
FLORIDA
LAS VEGAS
PHILIPPINES
GEORGIA
AZERBAIJAN SPAIN
GREECE INDIA
DENMARK
Las Vegas Convention and Visitors Authority Stand B225 Fresh fruit and smoothies 10:00–11:00
MUNICH COLOMBIA
MALTA
THAILAND
WALLONIA
TAIWAN
ARGENTINA
BRUSSELS
GERMAN CONVENTION BUREAU
PORTUGAL DOMINICAN REPUBLIC
NETHERLANDS FLANDERS
BRAZIL
STUTTGART
SERBIA
CAFE
FRANKFURT
PANAMA
MEXICO INDONESIA
CIM
Air Partner Stand G220 Smoothies between 11:00–12:00
MEETROPOLIS
Café Key Cafés Serving healthy options
Exhibitor Wellbeing IMEX Wellbeing
Switzerland Convention and Incentive Bureau Stand E140 Swiss Bircher Muesli and apples, all day
Steigenberger Hotel Group Stand E160 Muesli, smoothies and yoghurt between 10:00–11:00
Stu gart Convention Bureau Stand F020 Fresh juice, fair traded coffee and foot balm, all day
Norway Convention Bureau Stand F220 Organic smoothies with blueberries and bu ermilk
More wellbeing outside the main hall
#IMEXrun Wednesday 20th April 07:00
Be Well Lounge Level 9.T, Hall 9 Pop up massage area
Supported by Munich Convention Bureau and Weichlein Tours + Incentives. Programme brought to you by Inner Sense.
Hya Regency Recharge Zone
Thailand Café
Pasta Pot
Sushi Station
Half page advert €1,500
6 IMEX 2016 Show Preview
IMEX 2016 Show Preview 7
Advertising Rates Headline Sponsorship
€9,995
Inside front cover
€4,995
Outside back cover
€4,995
Inside back cover
€4,995
Double page spread
€3,995
Full page
€2,500
Half page
€1,500
Quarter page
€895 IMEX 2018 Advertising Rates 5
IMEX
Frankfurt
15–17 May 2018
Example of Headline Sponsorship Only €9,995
Hot from the stands latest news from exhibitors Event and seminar highlights preview of the packed programme What to do before you go and when you get there
Please contact Tom.jones@upperstreetmedia.com or telephone 020 3409 0622.
SHOW PREVIEW
2018
We’ve all grown stronger through collaboration
For all enquiries
15–17 May 2018
With new exhibitors, new concepts, new educational tracks and extensive networking opportunities, IMEX 2017 is setting out to expand the horizons of the meetings industry. Among the 3,500 exhibitors from 150 countries are a host of new industry suppliers, destinations and venues. And to give you more time to explore, the show opens at 9.45am each day. Two big themes define the 2016 education programme: ‘Business is personal’ focuses on personal development and wellbeing, and we consider how the sharing economy is reshaping the way we meet, travel and do business.
imex-frankfurt.com #IMEX18
The Inspiration Hub, home to 180-plus education sessions, hosts experts exploring personal branding, business skills, creative learning, marketing and social media, research and trends and technology. Trends and future-led TED-type talks are taking place sponsored by Sweden.
Strip advert on front cover
On Monday 18 April, the prestigious PCMA Business School comes to Europe for the first time, hosted by Congress Frankfurt. Dr Kaihan Krippendorff, renowned business strategist and bestselling author, leads with ‘The Outthinker Playbook – Devising Disruptive Strategies’. Association Day helps you focus on how relevant your association is to its members with a keynote from Charles Leadbeater, an innovation and creativity specialist. Exclusively Corporate @IMEX puts the spotlight on meeting and event planning as a career taking delegates through a ‘mock trial’. Altogether, for everyone in the industry, time at IMEX 2016 will be engaging, enlightening and lifeenhancing.
JERUSALEM your next conference destination!
Full page advert Online video
jerusalemcvb.com
Sponsor’s Editorial San Francisco celebrates art, architecture and food 2016 is shaping up to be a historic one for San Francisco. One of the city’s most beloved art installations will become a permanent fixture – the Bay Lights, Leo Villareal’s monumental light sculpture made up of 25,000 LED lights, will now add shine and sparkle to the western span of the San Francisco Oakland Bay Bridge from dusk to dawn, yearround. One of the most acclaimed museums in the U.S. reopens this year. The expanded 235,000 sq. . SFMOMA (San Francisco Museum of Modern Art) includes seven levels of diverse art experiences, indoor and outdoor galleries, and nearly 15,000 sq. . of free, art-filled public space. Across the city, wearable works of art will be on display at the de Young Museum for the Oscar de la Renta
Jerusalem - more than you thought
Retrospective, curated by noted Vogue editor Andre Leon Talley. San Francisco’s annual celebration of everything edible, Eat Drink SF, returns to the Fort Mason Center for Arts & Culture in August. Expect a who’s who of Bay Area chefs showing off their greatest achievements and offering more than enough samples to share.
JERUSALEM
Also this summer San Francisco International Airport opens the new torch-shaped Control Tower featuring a ribbon of glass reflecting sunlight during the day and illuminated by interior lighting at night. Visitors can stand at the base of the Tower and look up through the glass roof to enjoy the LED light waterfall.
your next conference destination!
sanfrancisco.travel Australia’s business events industry has a reputation for delivering successful events that consistently exceed expectations. To ensure that Australia’s cities and venues remain competitive on the international stage, massive investment has been dedicated from state governments into capital cities across the country. Thousands of new hotel rooms are being built and additional flight routes will be opened thanks to renewed airline partnerships. Key infrastructure developments underway include the AU$1 billion development of ICC Sydney scheduled to open this December. The convention centre will be capable of holding four fully separate concurrent events of more than 12,000 delegates and will have a total exhibition capacity of 40,000 sq. m. The surrounding Darling
Harbour will feature a new 600-room hotel by 2017 and new retail and entertainment spaces. In Melbourne the AU$210 million start of stage two of the Melbourne Convention and Exhibition Centre will significantly increase the footprint by 20,000 sq. m. In Brisbane proposals have been put forward for the development of the Queen’s Wharf Brisbane, an iconic world-class resort and entertainment precinct that will feature five hotels, including RitzCarlton, which will bring over 1,110 new premium hotel rooms to the city centre. A pedestrian bridge will provide access to South Bank, making the development within walking distance of the Brisbane Convention & Exhibition Centre.
ירושלים יםם שללי יררווש- אוו וידאו רט ויידדא סרטט ססרר
jeruslamecvb.com
((ר תר טןן יוות בקט )אוליי בק אוולל מחליטניםם ))א יטנני נסס מחחלליט של כנ הבאנרר ש ההבבאנ אנ (יותר בקטן כנס
JERUSALEM’S FIRST FAM TRIP The Jerusalem CVB invites you to submit an application to join leading professionals from the international conference industry for a one of a life time experience!
Another world-class year for London 2015 was a great year for London. Hailed the world’s number one tourist destination by Mastercard’s Global Destinations Cities Index, London welcomed major conferences and events including London Technology Week, Advertising Week Europe (both returning this year) and the European Society of Cardiology’s most successful congress to date. Between 2009 and 2014, London saw an increase of more than 28% in business visits, with 3.3 million in 2014, proving the city more attractive than ever for
event professionals. 2016 is set to be another momentous year. Landmark openings to add to the existing 1,535 hotels in London include two Park Plaza hotels in Park Royal and Waterloo, the Four Seasons Hotel at Ten Trinity Square and the Nobu Hotel Shoreditch London. The city will welcome groundbreaking events, such as the AI Summit and New Scientist Live, along with major congresses, including the European Respiratory Society and the European League Against Rheumatism.
Celebrations and events are planned to mark the 40th anniversary of punk, the 400th anniversary of Shakespeare’s death and the Queen’s 90th birthday. Harry Potter will return to London for new adventures on the stage and the first-ever International Rolling Stones’ exhibition will open. The stage is set for another world-class year.
Register Here
Jerusalem’s accommodation industry rivals the best in the world with everything from luxury brands to intimate boutiques
Your next international event must take place at the ICC JERUSALEM
conventionbureau.london
jerusalemcvb.com 10 IMEX 2016 Show Preview
6 IMEX 2018 Advertising Rates
IMEX 2016 Show Preview 11
IMEX Daily Advertising space and sponsorship is now available for purchase in the IMEX Daily! The IMEX Daily will be given to all visitors, hosted buyers and exhibitors at IMEX 2017 on all 3 show days throughout the venue (12,000 print run). Within the IMEX Daily you will find live international industry and exhibitor news from the show, together with what’s on each day, features and interviews from the industry’s leading companies and a host of other information to facilitate trade between visitors and exhibitors. The IMEX Daily is an invaluable tool for connecting visitors and hosted buyers with your products and services. Potential customers will read it on arrival, see your advertisement and go straight to your stand.
Daily 1
Event organisers encouraged to let their creative side show ESS than 40% of event planners are creative thinkers despite 71% believing they have a creative approach to their work, according to new research by London & Partners in partnership with supplier directory MICEBOOK.com. The research, which was developed to mark the launch of the London Convention Bureau’s Love the Event, Love the Experience campaign, also reveals that while 53% of event professionals feel under pressure to deliver innovative events, less than a third of respondents say that risk-taking is encouraged by their organisation. Only one third said that they were allowed free time to think, and only 32 per cent agreed that creative excellence is rewarded by their organisations. More than 400 event planners were invited to find out whether planning of events is dominated by rational leftbrained or emotional right-brained thinkers. With under 40% of respondents shown to be right-brain thinkers, the study highlights that global event planners must push themselves to embed creativity within their workplaces in order to deliver bold, dynamic events. Tracy Halliwell, director of business tourism and major events at London & Partners, said: “Creativity and innovation are growing ever more important as clients demand event activations that set them apart from their competitors and deliver enduring memories for consumers. The experience itself is now what drives the event, but it’s only by combining pioneering ideas with concrete solutions that we can truly surprise and delight.” Respondents were tested using a 30-Second Brain Test devised by agency Sommer+Sommer. Its chief creative officer, Leonard Sommer, said: “An event without an extraordinary experience certainly has less impact as memory systems in the brain are not fully activated. To ensure an event leaves a lasting brand impression, event planners need to incorporate unique emotional experiences, both to make them memorable and to help overarching messages resonate”. Two-thirds of those surveyed blamed lack of time for ham-
Lanyon reveals smart cloudbased events management
London & Partners Love the Event, Love the Experience campaign aims to encourage planners to embrace the emotional, creative aspects of event planning. Leonard Sommer, world known creative expert, will be on the London & Partners stand at 15.00 this afternoon for networking, drinks and discussion on creative thinking.
EETING and events technology company, Lanyon, is unveiling its new one-stop solution at this year’s IMEX. Following a number of key acquisitions over the past 18 months, the provider of cloudbased software for corporate meetings, events and travel claims its system is a smarter way to drive business performance. Lanyon brings together some of the industry’s best-in-class meetings, event and travel software to create an offering that provides customers with all of their solutions from one partner. The software is used for managing corporate meetings, events and travel programmes, while helping hotels better connect with corporate clients. The hotel management software enables hotels to generate more profitable transient and group business, by processing higher volumes of electronic RFPs and by marketing intelligently to corporate buyers. Lanyon has united with Active BSG, Passkey and GenieConnect, for its latest version. This new Lanyon offers customers a solution that helps its customers manage all aspects of the event, from registration, attendee management, mobile, iBeacon, and post-event marketing and follow up in one place. Lanyon is a trusted partner that runs meetings and events for more than 80% of the Fortune 100. An independent study by researchers Hobson & Company found the average company saw a three-year ROI of 448% by using Lanyon’s solutions.
Stand F400 conventionbureau.london
Stand D680 lanyon.com
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pering creativity, with another 53 per cent blaming budget limitations. However, three-quarters of those surveyed believe that their team members are free to deliver creative ideas. Chetan Shah, founder and CEO of MICEBOOK.com, said: “Whilst time-constraints and restricted budgets can sometimes hinder creativity, a balance is always needed between the creative and the logical. Great teams bring together a mix of personalities, approaches to work and creative or logical attributes.”
Hosted Buyer 87.2% rated the paper excellent-good in terms of relevance of content to their business 93.8% rated the paper excellent-good in terms of quality of content and information 84.3% rated the paper excellent-good in terms of design and format “Love this during the show each day.”, Hosted Buyer Debra Signer, DRS Consulting/SBMRI
Exhibitor “Taking advantage of marketing tools/opportunities such as the Daily Paper is a must for exhibitors because getting extra exposure is what will help you stand out and help your business during the show and in the future.”, Dima Azarov, Sapporo Convention Bureau
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72.4% picked up a Daily Paper during IMEX 66.7% took it away to read on their return to the office 75% have gone to see an exhibitor after seeing an ad 85% rated the paper excellent-good in terms of relevance of content to their business 85% rated the paper excellent-good in terms of quality of content and information
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More powerful connections, more purposeful meetings at IMEX 2017
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ELCOME to IMEX in Frankfurt 2017. The elements are in place for the industry to do business, to make valuable connections and to make the most of their experience this week. The hall is set with inspiring new destinations, venues, hotels and technology suppliers; the education schedule is packed with more innovative sessions than ever and industry colleagues are arriving from all over the world to share experiences at the many networking events this week. “We’ve focussed our resources on creating enhancements throughout the show so that everyone will feel ‘I’ve had a great experience here this week’ whatever their needs and reasons for coming to the show,” said Carina Bauer, CEO of the IMEX Group. More than 41 new stands and hundreds of new exhibitors from all areas of the world and the industry offer buyers the chance to connect with many potential new suppliers, including Moldova Tourism, Meet Puerto Rico, Saudi Arabia, Kyoto Convention Bureau and many new technology suppliers. It all adds up to the largest IMEX to date. With almost 3,500 companies exhibiting representing more than 150 countries, there are plenty of opportunities to make new connections – and with the show now closing at 18:00 on Tuesday and Wednesday, there is more time to meet exhibitors and attend networking or educational events. The continued investment in IMEX by all sectors reflects the mindset of the industry. It spotlights resilience to extraordinary world issues, and a quietly confident, cautiously positive attitude within an industry that is well-placed for solid, long-term growth. At this morning’s Opening Ceremony, Professor Greg Clark CBE, a world renowned
EduMonday IMEX has further developed its education programme, now the biggest ever with over 200 sessions to match every need. This year’s major innovation was yesterday’s EduMonday, a full day of learning opportunities in both English and
German providing insights into event design, future trends and hot new technologies. The PCMA Business School featured Tremaine du Preez leading a workshop on How to Make Better Decisions. At Exclusively Corporate @IMEX, a large group of corporate event planners enjoyed a new programme streamed to meet their needs while association professionals from around the world took part in Association Day, and networking at Association Evening before coming to the exhibition today. The education continues throughout the show at the Inspiration Hub, with experts exploring ten different tracks. CMP/CEU and
ILEA credits can also be accrued at many sessions. New research and training certifications This year a theme, Purposeful Meetings, is running throughout the show. Janet Sperstad of Madison College, USA will be delivering a new keynote tomorrow as part of the education programme and will reveal the first findings of a fascinating major piece of research. Be Well at IMEX will help everyone stay healthy, with the Be Well Lounge, yoga and meditation sessions and new White Space area offering places to relax. The 5km #IMEXrun is again taking place along the river Main early tomorrow morning.
A new initiative this year is Waste Watcher. Partnering with local organisation ShoutOutLoud, the IMEX team is reducing waste by providing new opportunities for everyone to re-use and recycle an extensive range of materials. IMEX is also saving 2.7 tons of paper by not producing a printed Show Catalogue. Full information about exhibitors and education sessions is available from the new Show Planner, from the Show App and via the website. Combine all this with more than 200 networking opportunities including SITE Nite Europe, cim-clubbing and the IMEX Gala Dinner and there are all the elements here for a great experience. Here’s to a successful week.
Please contact Tom.jones@upperstreetmedia.com or telephone 020 3409 0622.
Saudi Arabia reveals vision at IMEX
Also in this issue... My IMEX Editor’s choice Purposeful meetings Maritz’s Greg Bogue Humour in meetings Take 5 cruises Forever Living in Dubai Destination trends Take the ICCA challenge Protecting event spend London stands strong Ideas in Frankfurt
For all enquiries global adviser on cities and business will be the keynote speaker, sharing his views on how the meetings industry delivers business that benefits cities for the long-term. His audience will include about 30 government representatives from around the world who are also attending the annual IMEX Politicians Forum.
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HE Kingdom of Saudi Arabia is launching its first international campaign to market the country as a destination for meetings, incentives, conventions and exhibitions, at IMEX. Marketing activity by the Saudi Commission for Tourism and National Heritage in association with the Saudi Exhibition and Convention Bureau will highlight that more than 600 first class hotels, convention and exhibition facilities are available across the country.
The marketing initiative is in line with Vision 2030, announced in April 2016, setting out economic and social policies designed to move the Kingdom’s economy away from its dependence on oil. Hosting business events is one of the focal points of the reforms, along with leisure and religious tourism, to generate revenue and employment. Under the National Transformation Plan, the centrepiece of Vision 2030, the Saudi Commission for Tourism & National Heritage (SCTH) is investing almost SAR 26 billion (€6.3 billion) in initiatives. Established nearly four years ago, the Saudi Exhibition and Convention Bureau was created with a mandate to develop the meetings industry. Tariq A. Al-Essa, executive director of the Saudi Exhibition and Convention Bureau, said: “As the worldwide exhibition for incentive travel, meetings and events, IMEX is the perfect place for us to meet thousands of influential event and meetings buyers face-to-face and to show them the opportunities in Saudi Arabia and many superb facilities that we could offer them.” Stand D600 secb.gov.sa
3 ways to find your way around the show 1. Use the IMEX App provided by DoubleDutch. Download by searching IMEX Group in the iTunes App Store for iPhone or Google Play Store for Android. 2. Visit the IMEX Information Zone powered by Giant iTab, ground floor, level 9.0, hall 9. 3. Pick up a copy of the IMEX Show Planner.
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Sponsor’s editorial, in all 3 days Daily 1 Industry must demonstrate resilience in testing times Recent world events have threatened order and economic stability. The meetings industry must remain resolute, says Joachim König, JMIC president
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ECENT terrorist incidents are putting us all to the test, and the results will be of major consequence not simply in the immediate future but for the long-term survival of our industry. A quick look at the travel-related impacts of global incidents suggests that business travel, and particularly travel related to meetings and conventions, were both the most resilient and the first to recover from such setbacks. Certainly this was the case in the aftermath of the global financial crisis, where association meetings in particular were least affected in terms of both attendance and cancellations. In fact, a case can be made that it was the continued support from this sector that kept the industry alive during what was a very challenging time. But the recent terrorist incidents represent an even greater challenge in that they not only invoke the fear factor but will inevitably result
in even greater security measures and potentially even a weakening of cross-border agreements that have facilitated travel in recent years. Together, these will reduce travel inclinations at a time when industry recovery was only just beginning to gain traction. But as has been pointed out so many times before, to succumb to the threat simply delivers the kinds of wins those responsible are hoping for – the disruption of global exchanges and
economic prosperity that have made the world a better and more tolerant place. And as the clear leaders in this respect for so many years, this is a threat we must do all we can to resist. So far, anecdotal evidence suggests the pattern has held: even in those areas hardest hit, there have been relatively few event cancellations even as leisure tourism has suffered significant impacts. Once again, the desire to meet has outweighed the desire of others to keep that from happening. Let’s keep it up. We have a legacy of leadership in driving travel recovery and now more than ever that needs to be maintained.
Daily 1
Editor’s
Choice Today... Start the show as you mean to go on - with a healthy, fresh fruit smoothie boost from the Las Vegas Convention & Visitors Authority stand B225 between 10:00 and 11:00. Vegas is just one of the exhibitors taking part in ‘Be Well at IMEX’. Pick up a map from the Inspiration Hub on stand G680, the Be Well Lounge or the Hosted Buyer Lounge, for a guide to healthy options, relaxation spaces and pampering treats on and off the show floor.
Meeting planners are the real stars in Berlin. We know all there is to know about arranging meetings.
• Joachim König is president of JMIC, the Joint Meetings Industry Council themeetingsindustry.org
Helping to share the load C
ONSULTANTS are used in just about every industry. Even presidential candidates rely on the expertise of consultants to help them navigate the tricky waters of an election cycle. Candidates, managers, and organisations rely on consultants because they are experts in their field. In today’s meetings industry, planners are being asked to do more with less, while at the same time being asked to deliver a unique meeting experience for their attendees and satisfy their meeting stakeholders. Convention and visitors bureau (CVBs) are there to help, so why not let destination experts take some of the strain of meetings planning. Here are seven ways CVBs offer consultative advice to meeting planners; 1. A fresh perspective: Want to step outside the ordinary and offer events that are unique? The CVB consultant can provide a fresh perspective on how to incorporate the unique aspects of the location into a programme.
2. Expertise and specialised knowledge: You don’t need to spend time figuring out a destination’s logistics, hotel package, or transportation options. CVBs have specialised knowledge in planning an effective programme and staying on budget. 3. Best practices and proven methodology: CVB consultants work with planners of every size and type, from a ten-person board meeting to large citywide events. Let their proven methods and the best and most efficient ways of achieving your meetings objectives guide you. 4. Strategic partner: One of the most valuable services CVB consultants offer is their ability to listen, assess, and understand what meeting planners are trying to accomplish, and then match those goals to the right solution. 5. Analytical horsepower: The CVB is the key source in obtaining and sharing vital destination demand factors, historical occu-
pancy data, meeting history, and help to understand the overall economic value of their event. 6. Advocate and ally: As your ally and advocate in the destination, your CVB will promote the total value of a meeting to the community, leverage their community relationships, and help to solve any problems that may occur before and during a meeting. 7. Cost savings: These services provided by the CVB are free for planners to use. CVBs are funded primarily through hotel occupancy taxes and/or assessments from organisations vested in tourism. To connect with your CVB consultant and to take advantage of their free consultative advice in over 150 destinations, visit empowerMINT.com, the DMAI-powered personal meeting planning tool. empowermint.com
60 second guide: ICC Sydney What is it? The International Convention Centre Sydney is set to be Australia’s first and largest integrated convention, exhibition and entertainment centre when it opens in December of this year. Built on the former site of the Sydney Convention and Exhibition Centre, the ICC has been three years in building and represents a €1billion investment. The ICC is one major part of an urban renewal project centred on Darling Harbour. The development will be a mix of business, residential and open space, that will reinvigorate this recreational centre of Sydney. What does it offer? ICC Sydney consists of three conjoined structures: ICC Sydney Theatre, ICC Sydney Exhibition Centre and ICC Sydney Convention Centre. It will have more than 70 meeting rooms, three theatres and two formal ballrooms. For meetings organisers, it will be capable of holding three entirely separate, self-sufficient, concurrent events in convention spaces for 2,500, 1,000 and 750 people. It will also include a flexible space of 2,500m² and the largest ballroom in Sydney for up to 2,000 people. The ICC Exhibition Centre and Entertainment Centre will include 35,000m² of exhibition space, which can be divided into smaller spaces.
Anything else? There’s a 5,000m² event deck, including a 1,000 m² lounge and bar area to soak up all that lovely Sydney sunshine. The venue is also promoting itself as somewhere that food really matters. Its Feed Your Performance philosophy acknowledges that the nutritional value of food is just as important as its provenance. The ICC aims to deliver ‘smart’ menus comprising fresh, seasonal and ethically sourced ingredients, expertly combined to drive physical and mental performance. Oh, and the 600-bed ICC Sydney Hotel is set to be the city’s largest 5-star hotel when it opens next year. The 35 storey structure will be a managed by Accor as a Sofitel hotel.
Who is going to be using it? The ICC has confirmed 35 exhibitions for 2017 with a further 30 under negotiation. Events have been secured with all of the major exhibition operators in Australia, including Reed Exhibitions, Diversified Communications Australia, Expertise Events, Australasian Gaming Expo and Boating Industry Association, which runs the iconic and much loved Sydney International Boat Show. 20 large international conventions have been secured for ICC Sydney, including the International Chamber of Commerce World Chambers Federation, 2017; World Chambers Congress, 2017, and Sibos, 2018.
convention.visitBerlin.com If you missed out on hearing from Kaihan Krippendorff at yesterday’s PCMA Business School or Exclusively Corporate @IMEX, you have a second chance at 11:30 today on the Inspiration Hub (stand G680). He’ll be urging us to learn from companies that outperform their competition through disruptive innovation. Read our interview with him on page 8. We recommend you get there early. At 15:00 take your place in the Research Pod, Inspiration Hub G680, to decide whether ‘To be or to not Airbnb’. CAT Publications’ editor Allan Norbury will be sharing insights from a recent study on using Airbnb for delegate accommodation. Part of the sharing economy conversation taking place at IMEX this week. If you don’t know what the sharing economy is, check our Explainer feature on page 3, and wow all in attendance with your insightful and well prepared questions. For a break between learning, we’ll be attempting to overcome our fear of heights and climb Sydney’s iconic Harbour Bridge at the Business Events Sydney stand B320. An immersive 360-degree experience using Samsung Gear VR headsets is promised. At 16:00 our top tip is to watch some of the most innovative event tech companies out there go head to head at the #IMEXpitch back at the Inspiration Hub before Happy Hour takes over the show floor. Of course if like us you’re taking part in the Be Well Challenge (details on the IMEX App), you might want to skip the champagne in favour of a lovely cup of tea at the Ceylon Tea Festival on the Sri Lanka stand B265. Revived and refreshed we’re off to CIM Clubbing @IMEX at the Gibson Club for a twirl or two on the dance floor. Then it’s an early night ready for…
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Do you need to arrange a meeting, convention or any other type of event at short notice? If so, the Berlin Convention Office is on hand 24/7 to give you all the support you need. We work closely with local partners across the city and can quickly provide you with relevant advice, help and information. With the Berlin Convention Office, you can rest assured that your event is in good hands.
Tomorrow... Trainers on, IMEXrun t-shirt on (don’t forget to pick yours up today from Brazil stand C100), we’ll be ready for starters orders at 7:00 at the Main Nizza restaurant on the river. 5k later it’s back at the Main Nizza for a Brazilian breakfast. We’ll see you on the podium (move over Mr Holland this is the Daily’s year!)
convention.visitBerlin.com
Our Partners at IMEX 2016: AMANO Group AMERON Hotel ABION Spreebogen Berlin ANDEL’S BY VIENNA HOUSE BERLIN CAMONSITE Conference and More GmbH Conference & Touring Estrel Berlin / Estrel Congress & Messe Center fox and rabbit Hotel Berlin, Berlin
Stand B320 iccsydney.com
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Hotel Palace Berlin InterContinental Hotel Berlin Kempinski Hotel Bristol Berlin K.I.T. Group GmbH Association & Conference Management Kongresshotel Potsdam am Templiner See Messe Berlin GmbH Palazzo Italia – Römischer Hof Pullman Berlin Schweizerhof Quality Travel GmbH
Scandic Berlin Potsdamer Platz Sofitel Berlin Kurfürstendamm Spreespeicher Event GmbH Tempodrom Betriebsgesellschaft mbH & Co. KG The Ritz-Carlton, Berlin and Berlin Marriott Hotel Titanic Hotels Berlin Vialis GmbH & Co. Travel Services KG
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