Market Entry Strategies - Vietnam

29th July 2013 Berjaya Times Square Hotel

The economy of Vietnam is a developing planned economy and market economy. Since the mid-1980s, through the "Đổi Mới" reform period, Vietnam has made a shift from a highly centralized planned economy to a socialistoriented market economy which use both directive and indicative planning (see Five-Year Plans of Vietnam). Over that period, the economy has experienced rapid growth. Nowadays, Vietnam is in a period of being integrated into the global economy. Almost all Vietnamese enterprises are small and medium enterprises (SMEs). Vietnam has become a leading agricultural exporter and served as an attractive destination for foreign investment in Southeast Asia.

In 2011, the nominal GDP reached $121.6 billion, with nominal GDP per capita of $1328.60. According to a forecast in December 2005 by Goldman Sachs, the Vietnamese economy will become the 35th largest economy in the world with nominal GDP of $ 436 billion and nominal GDP per capita of 4,357 USD by 2025.[5] According to a forecast by the PricewaterhouseCoopers in 2008, Vietnam may be the fastest growing of emerging economies by 2025, with a potential annual growth rate of about 10% in real dollar terms, which would increase the size of the economy to 70% of the size of the UK economy by 2050

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Registration & Ne tworking | 08:30 am to 9:00 am

Session 1 | 9:00 am to 10:00 am Update on Current Macro/Micro Economic Perspective and Business Opportunities for Foreign Investors • The current economic developments and the effect of the current economic and financial instability on the country • Vietnam strategy in promoting investments • Benefitting from Vietnam investment opportunities • The role of Foreign Investment Law (FIL) and respective country investment procedures.

• The development of the government’s action plans in growing the current industries Tuan A. Phung- Managing Partner VCI Legal Vietnam

Session 2 | 10:00 am to 11:00 am Risk Management and Investment Security for Foreign Investors in Vietnam • FDI and sanctions regime: regulatory and political dynamics • Considering stakeholders: local businesses, communities and NGOs • Successful entry framework and concept • Managing risks to integrity and reputation Dr Le Net-Managing Partner LNT & Partners Vietnam

11:00 am – 11:30 am Break & Networking

Session 3 | 11:30 am to 12:15 pm Structures for Doing Business in Vietnam • Setting up a New Business – Basic Legal Issues to Consider • Business opportunities - 100% foreign owned company- Registered branch of a company incorporated the country - Operating as a 100% foreign owned partnership.

• Distribution of Goods in Vietnam & Import Licenses Jana Marlen Ackermann –Principle Manager BDG Vietnam

Session 4 | 12:15pm – 1:00pm Taxation Considerations Benefitting the Industries in Vietnam • Examples of potential tax structure - Taxes on domestic production and public - Taxes on income and ownership-income tax - Customs duties - Taxes on utility of State-owned properties-taxes on land.

- Income tax laws on resident and non-resident foreigners Dr Le Net-Managing Partner LNT & Partners Vietnam

1:00 pm – 2:00 pm Lunch & Networking

Session 5 | 2:00 pm – 2:45 pm Vietnamese business culture and practice • The land of "two" - Two capitals, two prices, two truths • Cooperation in Vietnam - Motivation vs. Negotiation • Judging Executives - Background, behavior and early warning signs Fabian Boegershausen- Principal Manager South East Asia

Session 6 | 2:45pm – 3:15pm The Labour Law for Foreign Investors • Types of Employment under the Employment Law • Salary & Allowances & overview of expenditure groups, minimum wage • The role of Township Labour Offices in recruitment • Workers' Social Security • The role of Foreign Investment Law Tuan A. Phung- Managing Partner VCI Legal Vietnam

Session 7 | 3:15pm – 3:45pm Financial Backing for Foreign Investors in Vietnam • Understanding the Banking System • Minimum capitalization requirements • Increasing accessibility to financial institutions- Operations of microcredit Dr Le Net-Managing Partner LNT & Partners Vietnam

4:00 pm – 4:15 pm Networking & Refreshments

Session 8 | 4:15pm -5:00pm Practical investment in Vietnam • The (realistic) investment process - Getting started, hurdles and bottlenecks • Do's and don’ts - Dealing with officials, in-transparency and vested interests • Players involved - Institutions, service providers, private parties.

Fabian Boegershausen- Principal Manager South East Asia

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People who should Attend Chief Executives Officers, Chief Financial Officers, Chief Investment Officers, Investment Managers, Chief Operations Officers, Managing Directors, General Managers, Human Resource Directors / Managers, Sales Directors / Sales Managers, Business Development Directors/ Managers, Marketing Directors / Managers, Investor Relations Directors / Managers, Head of Legal Department, Lawyers, Research & Development and other relevant Heads of Department Industries: Banks, Investment Companies, Law Firms, Regulators, Information & Technology, FMCG, Manufacturing, Telecommunications and other relevant industries

Tuan A. Phung | Managing Partner VCI Legal Vietnam Tuan Phung is the Managing Partner of VCI Legal and with over 20 years of experience, one of Vietnam’s renowned corporate lawyers.

He is highly recommended by clients as one of the few Vietnamese lawyers internationally-trained in private practice and holding in-house counsel experience from international MNCs. Mr. Phung advises foreign and domestic clients to navigate the complexities of entering the Vietnamese market in areas such as: banking, finance, corporate, M&A, real estate, logistics, and infrastructure.

Dr LE Net | Managing Partner LNT & Partners Vietnam Dr Le Net has long been recognized as one of the top lawyers in Vietnam. He has been selected as leading lawyer across the field of project finance, international arbitration, infrastructure, by IFLR1000, Legal 500 and Chambers Global. In 2012 Dr Net was awarded the title Lawyer of the Year by the Ministry of Justice’s Vietnam Law. Dr Net represented numerous Japanese, European and US companies in Vietnam, such as Standard Chartered Bank, UOB, and Zuellig Pharma. He also represented major Vietnamese companies, such PetroVietnam and the Government in major infrastructure projects.

Dr Net is also a lecturer of civil law at the Ho Chi Minh City University of Law, where he published many textbooks abroad and in Vietnam. He is also an arbitrator of the Vietnam International Arbitration Centre (VIAC) and a counsel to the Financial and Commercial Centre for Arbitration (FCCA). Dr Net received his LL.B. from Warsaw University (1996), LL.M. from Katholieke Universiteit Leuven (1997) and PhD. from London School of Economics (2004).

Jana Marlen Ackermann | Principle Manager Jana and her team work together with clients on investment possibilities and their implementation in Vietnam. In her role as principal manager she is responsible for the successful project management at BDG Vietnam as well as for all administration functions.

Previously, Jana worked for Bayer AG in Leverkusen, Germany for over eight years. In her last function she was responsible for coordiing country interests and strategies of Bayer affiliates in Europe, especially Eastern Europe and for managing regional projects. Prior to that, she worked for Corporate Auditing travelling to different Bayer locations around the world. Her long-time experience in a global work environment certainly sharpened her intercultural competencies, especially for Asian countries.

Fortunate circumstances brought her to Vietnam at the end of 2012. The urge to foster change in a dynamic market environment finally brought her to the BDG family in Vietnam. She is a part of the Management Team since 2013. She enjoys working with a young, talented and ambitious team to bring interesting projects to utmost success.

Jana studied International Business Studies at Friedrich-Alexander University in Nuremberg and in Essen. In 2007/2008 she completed her MBA program at Instituto de Empresa and holds an MBA degree with honors as one of the top 5 students. Furthermore, she finished her studies of Politics at FernUniversität Hagen in 2010. In 2011/2012 she became part of an interdisciplinary, intersectoral Think Tank (honorary) called Stiftung Neue Verantwortung based in Berlin. Jana is well-known for her systematic and goal- oriented approach as well as for her passionate implementation to clear all barriers, always focusing in the interests of the clients and mutual success.

In her free time she loves to write – starting from travel reports, over short stories up to novels. In the remaining time she loves to do sports: pretty much everything including tennis, running and yoga.

Fabian Boegershausen | Principal Manager South East Asia Fabian Boegershausen has more than 5 years of management advisory experience in South East Asia, having concluded more than 50 successful market entry and investment projects in Vietnam and surrounding markets.

After graduating with honors from the institute of banking and finance at the University of in Graz he worked for the Boston Consulting Group and then joined the Business Development Group Vietnam, a leading German consultancy for Vietnam and South East Asia.

In his work he consulted international companies such as Swarovski, Continental, Siemens and Koc Group as well as numerous excellent firms from the German machine building and technology backbone. Since 2010 he is acting as SANET's representative for Vietnam and selected projects in the region.

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29th July 2013

Kuala Lumpur Malaysia

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