The Future of Real Estate
Social Media Target Marketing Good
Best
$650
$1,600
OR
Includes: Ad spend $349 + images + introduction video. (Set-up fee $95)
Includes: Ad spend $609 + images + custom video. (Set-up fee $95)
The Campaign Process
Step 1: Video Creation
Step 2: Campaign Setup
Step 3: Active for 7 days
Step 4: Ads shown to
Step 5: Report to Vendor
Audiences
Look-a-like audiences based off these buyer demographics
Import our buyer database into Facebook and Instagram
Custom audiences re-targeting website visitors
Geographical and demographical audiences target market
Glossary/Average results
Reach
Impressions
Click Through Rates (CTS)
The number of people who saw your social property ads at least once.
The number of times your ads were shown on Facebook and Instagram feeds and stories
The number of clicks divided by impressions. On average a successful ad reaches 2CTR +
Basic: 2.2K, Best: 10k
Basic: 4K, Best: 20k
Basic: 4CTS, Best: 8%CTS
* A ll prices include GST. Disclaimer: potential reach is an indicator based on historical campaign results and cannot be guaranteed. The average Impressions and reach are indicative numbers and the results are not guaranteed.
Video Package Features Drone Video = $150 extra 30 Second HD Landscape Video Generic location video of your suburb with static images for portals + Facebook 60 Second HD Landscape Property Video For YouTube, realestate.com.au, Domain & Upstate websites 30 Second HD Landscape Cut-down Video Optimised for Facebook 20 Second HD Portrait Video Key features of your home and info-graphics, optimised for mobile + Instagram stories 15 Second HD Portrait Walk-through Video Continuous walk through optimised for mobile + Instagram stories
Facebook + Instagram Ads Single Image - Demographically Targeted Targets an audience interest, demographic and geography on a 15km radius of your property Single Image - Pixel Re-targeting or Look-a-likes Audience who have visited property page on Upstate site and similar properties Video Demographically Targeted Targets an audience interest, demographic and geography on a 15km radius of your property Video Re-targeting Agent Buyer Database Audience who have visited property page on Upstate site and similar properties
Instagram Stories Instagram Story Demographically Targeted Targets an audience interest, demography and geography on a 15km radius of your property Instagram Story Pixel Re-targeting or Look-a-likes Audience who have visited the property landing page
Reporting Weekly Reporting On reach, clicks, video views, cost per click
upstate.com.au Level 1, Suite 15, 888 Pittwater Road, Dee Why, NSW 2099