The Better Way To Sell
Let’s discuss everything about selling your home and guide you through the nitty-gritty of marketing your property.
We’ve kept the process delightfully simple yet sublimely effective (you’ll see).
Ready to find yourself in a better place? Of course you are.
As cliché as it is to say, living on The Northern Beaches is basically life in paradise. Whatever demographic, our beloved Northern area caters for all walks and stages of life.
We’ve collated the figures and the appeal is certainly real.
The Northern Beaches In Focus
• 5,714 total properties sold in 2023
• Projected infrastructure budgeted in 2023/24: $507million including $46million for works for our parks, recreation and surf safety and $101million upgrading local infrastructure
• Median House price: $2,510,000
• Median Unit Price: $1,120,000
• Average days on market have reduced to 32 for houses and 24 for units
• Highest sale price: $32,180,000 (Clontarf)
• Number of DA’s in 2023: 2,917
*Information provided by Domain.com.au, Realestate.com.au & Northern Beaches Council at time of printing
Our own stats are equally impressive. Since 1922, our company has sold, managed, developed, rented, leased and marketed properties on the Northern Beaches for thousands of clients. It’s this longevity of expertise that has seen us constantly recognised as the area’s number 1 agency.
With a finger solidly on the pulse, Upstate has become ingrained into the local area as the go to real estate brand for all your property needs.
The last few years has seen Upstate push the real estate industry forward through excellence in service and innovationand always striving to achieve the best outcome.
Relax, enjoy the freedom and let Upstate take care of the hard stuff.
1,580,000+ Website
Here’s how we go about taking your property from For Sale to Sold. Our talented team will utilise their collective excellence in service and market expertise to close your deal at the very best possible price.
From beginning to successful end, you will be ushered along the selling process with clarity and transparency.
Just as every property is unique, so too are our marketing strategies, which we create to yield an optimum outcome.
Before we get to the steps of selling, let’s elaborate on the selling methods themselves.
• An auction campaign typically runs for 4-5 weeks
• Is ideal for creating urgency in a slower market
• The buyer can negotiate a purchase before auction
• Offers an immediate exchange of contracts with no ‘cooling off period’
• The advertising campaign will be specially geared to an Auction sale
• Can reduce marketing costs as your average days on market is lower
• Avoids a ceiling price, enabling us to shoot for the top price
• This private treaty method allows negotiation time with interested parties
• Is often preferred by inexperienced buyers, giving them control over submitting offers
• Is a typically longer campaign than an auction campaign
• Priced correctly, negotiations can start early in the campaign, reducing days on market.
• The property is showcased via the Upstate website only
• All potential buyers on our database are notified
• Compression viewing is used to give buyers notice that they are not the only buyers
• Selling to a database buyer reduces marketing costs, campaign time and open homes
• There is no guarantee of maximised pricing as the market is not surveyed
Our sales campaign bow comprises many strings (and we’re maestros, if we do say so ourselves).
To fall in love with your property, it’s critical a buyer sees it at its very best. Of course, we’re not all Neale Whitakers, which is why we have reasonably priced stylists, gardeners, cleaners and repairers at the ready to help.
Sale, Auction or Off-market? Rest assured, we’ll consider and offer you the option best for your property sale.
We’ll utilise the media channels best served to get your property in front of the best potential buyers - this includes a heavy weight in digital. We have the right tools to help us get your property in front of the right eyes, faster.
We call it Event Day. Because we treat it as such, with eye-catching flags, directional signage, information displays, dynamic selling and music playing. And let’s not forget the expert agent who will present your property to buyers in the very best way possible.
The channels will be constantly open, with calls to you after every open home, and a written report provided to you every week.
Those who show interest will be communicated with clearly and frequently via email, text messages and phone calls – at times convenient to them.
Your agent will use their expertise, along with the pooled expertise of Upstate, to negotiate the very best price for your property.
Perhaps “marketing muscle” is a more apt way to describe how we go about promoting your property. Either way, every detail of your property’s campaign will be meticulously directed and finessed. Our marketing designers and floor planners will create an advertising framework for your property that will look unmistakably Upstate. Within this design lives your photographs and
promotional video. Our photographers and videographers are the best in the business, adept at knowing how best to showcase a property visually, with minimal disruption to you. Each campaign is accompanied by a persuasive story, written by an expert property copywriter. Once your advertising assets are completed, it’s time to showcase and amplify to potential buyers.
“We have in-house creative and digital marketing experts.”
Exposure on-premise plays a significant role in directing and assuring potential buyers. Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, marketed by the best.
What buyers will see is unique, illuminated street signage, eye-catching flags and tear-drop banners to create a sense of occasion, and easy to read directional signs.
This multiple property signage, combined with general street advertisement activity (such as bus shelter posters, leasing signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches area.
All that’s needed now is the green light from you to allow one of our team of expert agents to take your property from sale to sold.
Critically important to your marketing mix, we use several digital portals to place your property in front of the eyes of prospective buyers.
Our real estate clout has allowed us to negotiate with domain.com. au and realestate.com.au to provide you with exclusive Premium Packages to truly stand-out from the clutter.
Your Premium Package includes: Larger advertisements
Top of search criteria for extended time
Up to 16 times more enquiries
Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.
Upstate agents are masters of social media marketing. Backed by an even more specialised social team, your property will be promoted on Facebook, Instagram and LinkedIn. Your property advertisement will be delivered to the correct pool of potential buyers both geotargeted and demographically. We market to people who have enquired on similar property using concise retargeting tech, we’ll ensure your property stays visible (top of mind)
as they move through their social media channels. It’s all part of our digital-first philosophy: target, track and take action. Something the competition just can’t do. This is designed to work in unison with our other digital targeting platforms, such as realestate.com.au Audience Maximiser and domain.com.au Social Boost
In other words, potential buyers won’t miss seeing your property listing, including those living beyond the local area.
We know where your buyers are looking and we serve them Facebook, Instagram and LinkedIn ads, videos and Instagram stories featuring your property.
Step 1: Video Creation
Look-a-like audiences based off these buyer demographics
Step 2: Campaign Setup
Import our buyer database into Facebook & Instagram
Step 4: Ads shown to Audiences
Geographical & demographical audiences target market
Custom audiences retargeting website visitors
Having an incredible database of 200,000+ allows us to utilise our e-marketing program to quickly determine potential buyer matches and distribute emails accordingly. It’s not a scattergun approach - rather, we specifically target quality potential buyers to save time and marketing budget.
Welcome to the future of real estate with our innovative Upstate App.
The selling process is right at your fingertips, with a live dashboard displaying current enquiries and buyer interest stats, trends, campaigns, offers, attendee numbers and more.
You can be sitting at a café or enjoying the bustle of your day and message your agent directly while reviewing updates at a glance.
Discover a better way to sell, keep up-to-date and have complete peace of mind. Anytime. Anywhere.
To aid the sale of your property, we have to connect with potential buyers better than ever before.
So, we do.
We have launched a live digital assistant that offers immediate access to property information such as floor plans, contracts, strata reports, brochures and direct messaging to your agent. All within seconds from their phone.
Simply scan the unique QR code at an open home or jump online to our website, and at the touch of a button, potential buyers have everything they need to know about your property.
