SUM MER SELL OUT
Did you know that buyer enquiry online peaks during the Christmas and New Year holiday period? COMPARISONS
DECEMBER – JANUARY
MAY – JUNE
Enquiries per listing
59
28.2% higher
46
Views per listing
5,997
27.5% higher
4,703
Properties for sale
277
54.3% lower
607
BUYER ONLINE PROPERTY SEARCH ACTIVITY DECEMBER 2022 - JANUARY 2023 / MAY 2023 - JUNE 2023 DATA SUPPLIED BY REALESTATE.COM.AU
This is why we recommend the Summer Sell Out. • Beat other properties to the market. More buyers and less stock, equals more competition for your property and ultimately a better sale price • Potential buyers have more free time to search for their new home during the holiday period • The data proves that buyers are actively online searching and sending email enquiries from December to January • Many people make life reassessments and future plans for the new year during the holidays, so be ready to sell to them.
SUMMER SELLOUT
THE PLAN NOVEMBER 8TH – DECEMBER 15TH 2023 LISTING FOR SUMMER SELL OUT
PRE-LAUNCH – DECEMBER 2023 Concierge meeting Work undertaken to maximise marketability.
Property preparation Marketing Photos, copywriting, floorplan, video and signboard - complete by 18th December before suppliers close. Supplier shut off date is 18/12/23 and their return date is 03/01/24.
Legals Contract of sale, building and pest inspection report prior to 18/12/24.
LAUNCH – 4TH JANUARY 2024 • Property goes live online for 11 days of enquiry before first open home • Website • REA • Domain • Social campaign and eDM to database • Signboards installed
SATURDAY 13TH JANUARY 2024 WEEK 1 - Show time!
SATURDAY 20TH JANUARY 2024 WEEK 2
SATURDAY 27TH JANUARY 2024 WEEK 3
THURSDAY 1ST FEBRUARY 2024 AUCTION NIGHT
SATURDAY 3RD FEBRUARY 2024 WEEK 4
THURSDAY 8TH FEBRUARY, 2024 SECOND AUCTION NIGHT
Level 1, Suite 15, 888 Pittwater Road, Dee Why Tel: 02 9971 9000 Email: hello@upstate.com.au
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