The Future of Real Estate
John Hall & Ilijana Nonkovic | Business Development Team UPSTATE
Hello
So, you’re looking to lease your property.
Let us guide you through our Leasing and Property Management process that we’ve kept refreshingly simple, yet positively informative.
After all, we’re all about the ease.
Are you ready to find yourself in a better place?
Northern exposure
As cliché as it is to say, living on The Northern Beaches is basically life in paradise. Whatever demographic, our beloved Northern area caters for all walks and stages of life.
We’ve collated the figures and the appeal is certainly real.
The Northern Beaches In Focus
The average vacancy rate is 1%
The average rental yield for units in 2024 was 3.7%
The average rental yield for houses in 2024 was 2.8%
The average weekly rent for units in 2024 was $775 per week
The average weekly rent for houses in 2024 was $1,371 per week
Our track record
Our own stats are equally impressive. Since 1922, our company has sold, managed, developed, rented, leased and marketed properties on the Northern Beaches for thousands of clients. It’s this longevity of expertise that has seen us constantly recognised as the area’s number 1 agency.
With a finger solidly on the pulse, Upstate has become ingrained into the local area as the go to real estate brand for all your property needs.
The last few years has seen Upstate push the real estate industry forward through excellence in service and innovationand always striving to achieve the best outcome.
Upstate facts
Friendliest,
The art of leasing
We’re all about delivering great service, better rental returns and worry-free everything.
This starts with finding and screening the perfect tenant at the best rental price, and continues with ongoing management, combined with our renowned level of customer service.
All to make everything run smoothly from vacant to leased.
Just as every property is bespoke, so too are our leasing strategies, which we develop to reach a great outcome for you and your tenant.
Before we get to the steps of leasing, let’s elaborate on the listing method itself.
For Lease
• Leases can be customised for both long term or short term.
• Consistent income and occupancy are the goals.
• The property is leased with options to renew.
• Designed to secure you a fair and equitable rent for your property.
• Ensures your rental income meets the market.
• Outgoings and increases in costs can be identified to ensure income.
• Annual increases and periodic market reviews by experts.
Your journey to leased
With the complexities of leasing in our expert hands, the process of leasing your property with Upstate is straightforward. Let’s walk you through it.
Presentation of property value and marketing campaign to you
Showcase your property to tenants via marketing campaign
Attract quality tenants from our database
Screen applications to identify the best tenants
Negotiate the highest price and terms of lease
Lease
Finalise lease and property documentation
Open for inspections and appointments booked
When you see our LEASED sticker on your professionally designed Upstate sign, you’ll know you’re in a better place.
Ecosystem of Property Management
Maintenance
We communicate with tenants to determine any concerns, and work only with trusted professional tradespeople to carry out quality work at the most competitive prices.
Payment of Outgoings
We can manage all your outgoings and bills on your behalf, and summarise everything on your monthly statements and invoices.
Rental Payments
We make it super easy for tenants to pay their rent on time in a variety of times, which ensures arrears are kept at virtually nil.
Financial Reporting
We will provide detailed financial reports including monthly statements and end of financial year statements to give you a comprehensive picture of your home’s performance.
Compliance
We keep across the ever-changing and ever-growing responsibility of keeping step with the Residential Tenancies Act 2010, so you can rest easy.
Rental market reviews
Our skilled Portfolio Managers perform a regular property rent review and make recommendations to ensure that you have the opportunity to achieve the maximum rent for your property while retaining your quality tenant.
Routine inspections
Our Property Managers perform physical property inspections and provide detailed reports to ensure that the tenant is doing the right thing.
In tune with tech
Digital technology is evolving, and so are we.
Our innovative approach coupled with our superior service keeps us at the forefront of the industry.
This includes:
• Virtual routine inspection reports
• Online landlord and tenant portals, accessible anywhere, anytime
• Inspect Real Estate tenant management system
• Automated SMS communications
• Targeted marketing programs
• Maintenance management systems
• Online application processes and reminders
We embrace the digital world. Why? Because it offers better results for you.
We’re all for that.
Relax, enjoy the freedom and let Upstate take care of the hard stuff.
Marketing magic
Or perhaps marketing muscle is a more apt way to describe how we go about promoting your property. Either way, every detail of your property’s campaign will be meticulously directed and finessed. Our marketing department and designers will create an advertising framework for your property that will look unmistakably Upstate. Within this design lives your photographs and promotional video.
Our photographers and videographers are the best in the business, adept at how best to showcase a property visually, with minimal disruption to you.
Each campaign is accompanied by a persuasive story, written by our expert marketing department. Once your advertising assets are completed, it’s time to distribute to potential tenants.
“In-house creative and digital marketing experts.”
Digital delivery
Critically important to your marketing mix, we use several digital portals to place your property before the eyes of prospective tenants.
Our real estate clout has allowed us to negotiate with domain.com.au and realestate.com.au to provide you with exclusive Premium Packages to truly stand-out from the clutter.
Your Premium Package includes: Larger advertisements
Top of search criteria for extended time
Up to 16 times more enquiries
Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.
Social networking
Upstate agents are masters of social media marketing. Backed by an even more specialised social team, your property will be promoted on Facebook, Instagram and LinkedIn. Your property advertisement will be delivered to the correct pool of potential buyers both geotargeted and demographically. We market to people who have enquired on similar property using concise retargeting tech, we’ll ensure your property stays visible (top of mind)
as they move through their social media channels. It’s all part of our digital-first philosophy: target, track, take action, Something the competition just can’t do. This is designed to work in unison with our other digital targeting platforms, such as realestate.com.au Audience Maximiser and domain.com.au Social Boost .
In other words, potential buyers won’t miss seeing your property listing, including those living beyond the local area.
Email prowess
Having an incredible 50,000 database allows us to utilise our e-marketing program to quickly determine possible tenant matches and distribute emails accordingly. It’s not a scattergun approach, rather, we specifically target quality potential tenants to save time and marketing budget.
Social media target marketing
We know where your buyers are looking and we serve them Facebook, Instagram and LinkedIn ads, videos and Instagram stories featuring your property.
Step 1: Video Creation
Look-a-like audiences based off these buyer demographics
The Campaign Process
Step 2: Campaign Setup
Import our buyer database into Facebook & Instagram
Step 4: Ads shown to Audiences
Geographical & demographical audiences target market
Custom audiences retargeting website visitors
Live Chat
To lease your property well, we have to connect with potential tenants better than ever before. So, we do.
Through the power of technology, we have a live digital assistant that offers your tenants everything they need, from floor plans, contracts, application forms and direct messaging to your agent. All within seconds from their phone.
They simply scan your unique QR code at the open home or online, and at the touch of a button, your home becomes top of mind. Because making renting easy makes leasing easy.
Superior Signage
Exposure on-premise plays a significant role in enticing potential tenants. Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, managed by the best.
What people will see is unique, street signage, eye-catching flags and teardrop banners and easy to read directional signs.
Property signage, combined with general street advertisement activity (such as bus shelter posters, for lease signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches area.
All that’s needed now is the green light from you to allow one of our team of expert agents to take your property from lease to leased.
Smoother moves
Introducing our complimentary Upstate Property Concierge They will assist you with everything from how best to spruce-up a facade, to enlisting one of our stylists who will guide you with the interior presentation of your property, to finding packing and removal services, to helping to organise utility connections. The smoother, the better place you’ll be in.
What’s next?
All that’s needed now is the green light from you and we’ll do the rest.
We would be honoured for you to lease your property with us, and in return, we will be the perfect partner you can trust.
Let’s have a coffee next and discuss the authorisation process.
This includes:
• Signing the Upstate agency agreement.
• Approve the proposed marketing calendar.
We’ll help you find yourself in a better place.
Client Testimonials
“ John Hall assisted me in purchasing and renting a property at Narrabeen. I was more than impressed with his professionalism. John is a friendly and mature person who showed me great respect”
“ John made the process of renting my property very easy and painless. He is very thorough and professional, always willing to hear my input. I would highly recommend him to anyone who is looking to rent their property.”
“ Ilijana from Upstate was very helpful with everything related to renting my apartment out. She reached out very quickly after I submitted an online enquiry and came over within an hour! She offered to organise quotes for various renovations/repairs and cleaning that needed doing when I was busy juggling work and moving interstate, and called every few days to check on progress and see whether I needed her to do anything for me. Very happy with the end result/ rental price. Would highly recommend!”
“Whether it’s sponsoring the local surf club or junior football team, or helping someone to buy their first home, we love nothing more than putting the Northern Beaches community in a better place.”
Lachlan Yeates Director Upstate
Strength in numbers
