The Future of Real Estate
Hello So, you’re looking to lease your property. Let us guide you through our Leasing and Property Management process that we’ve kept refreshingly simple, yet positively informative. After all, we’re all about the ease. Are you ready to find yourself in a better place?
YearS YOUNG
1922-2022
Northern exposure As cliché as it is to say, living on The Northern Beaches is basically life in paradise. Whatever demographic, our beloved Northern area caters for all walks and stages of life. We’ve collated the figures and the appeal is certainly real.
The Northern Beaches In Focus The average vacancy rate is 1.7% The average rental yield for units in 2021 was 2.9% The average rental yield for houses in 2021 was 2.4% The average weekly rent for units in 2021 was $605 per week The average weekly rent for houses in 2021 was $1063 per week
*Information provided by Domain.com.au, Realestate.com.au & Northern Beaches Council at time of printing
Our track record Our own stats are equally impressive. Since 1922, our company has sold, managed, developed, rented, leased and marketed properties on the Northern Beaches for thousands of clients. It’s this longevity of expertise that has seen us constantly recognised as the area’s number 1 agency. With a finger solidly on the pulse, Upstate has become ingrained into the local area as the go to real estate brand for all your property needs. The last few years has seen Upstate push the real estate industry forward through excellence in service and innovation and always striving to achieve the best outcome.
Upstate facts More than
Vacancy rate
2021
25,000
1.05%
155
Active tenants on database
on average
Concierge projects for our clients
2021
2021
Our team
$635
615
17
Average weekly rental price
Properties leased
Experienced team members
More than
Proudly
Number of years
2,700
100 years
40
Open homes in 2021
in business on the Northern Beaches
Longest standing Landlord
Friendliest, most experienced agents you’ll ever have the pleasure of meeting. (Sure, this one’s a claim, but we consider it as fact).
The art of leasing We’re all about delivering great service, better rental returns and worry-free everything. This starts with finding and screening the perfect tenant at the best rental price, and continues with ongoing management, combined with our renowned level of customer service. All to make everything run smoothly from vacant to leased.
Just as every property is bespoke, so too are our leasing strategies, which we develop to reach a great outcome for you and your tenant. Before we get to the steps of leasing, let’s elaborate on the listing method itself.
For Lease • Leases can be customised for both long term or short term. • Consistent income and occupancy are the goals. • The property is leased with options to renew. • Designed to secure you a fair and equitable rent for your property. • Ensures your rental income meets the market. • Outgoings and increases in costs can be identified to ensure income. • Annual increases and periodic market reviews by experts.
Your journey to leased With the complexities of leasing in our expert hands, the process of leasing your property with Upstate is straightforward. Let’s walk you through it.
Presentation
Screen
of property value and
applications to identify
marketing campaign to you
the best tenants
Showcase
Negotiate
your property to tenants
the highest price
via marketing campaign
and terms of lease
Attract
Lease
quality tenants from
Finalise lease and
our database
property documentation
Open for inspections and appointments booked
When you see our LEASED sticker on your professionally designed Upstate sign, you’ll know you’re in a better place.
Ecosystem of Property Management Maintenance We communicate with tenants to determine any concerns, and work only with trusted professional tradespeople to carry out quality work at the most competitive prices.
Payment of Outgoings We can manage all your outgoings and bills on your behalf, and summarise everything on your monthly statements and invoices.
Rental Payments We make it super easy for tenants to pay their rent on time in a variety of times, which ensures arrears are kept at virtually nil.
Financial Reporting We will provide detailed financial reports including monthly statements and end of financial year statements to give you a comprehensive picture of your home’s performance.
Compliance We keep across the ever-changing and ever-growing responsibility of keeping step with the Residential Tenancies Act 2010, so you can rest easy.
Rental market reviews Our skilled Portfolio Managers perform a regular property rent review and make recommendations to ensure that you have the opportunity to achieve the maximum rent for your property while retaining your quality tenant.
Routine inspections Our Property Managers perform physical property inspections and provide detailed reports to ensure that the tenant is doing the right thing.
In tune with tech Digital technology is evolving, and so are we. Our innovative approach coupled with our superior service keeps us at the forefront of the industry. This includes:
• Virtual routine inspection reports
• O nline landlord and tenant portals, accessible anywhere, anytime
• Inspect Real Estate tenant management system
• Automated SMS communications
• Targeted marketing programs
• Maintenance management systems
• Online application processes and reminders We embrace the digital world. Why? Because it offers better results for you. We’re all for that.
Relax, enjoy the freedom and let Upstate take care of the hard stuff.
Marketing magic Or perhaps marketing muscle is a more
Our photographers and videographers
apt way to describe how we go about
are the best in the business, adept at how
promoting your property. Either way, every
best to showcase a property visually,
detail of your property’s campaign will be
with minimal disruption to you.
meticulously directed and finessed. Our marketing department and designers
Each campaign is accompanied by a
will create an advertising framework for
persuasive story, written by our expert
your property that will look unmistakably
marketing department. Once your
Upstate. Within this design lives your
advertising assets are completed, it’s
photographs and promotional video.
time to distribute to potential tenants.
“In-house creative and digital marketing experts.”
Digital delivery Critically important to your marketing mix, we use several digital portals to place your property before the eyes of prospective tenants. Our real estate clout has allowed us to negotiate with domain.com.au and realestate.com.au to provide you with exclusive Premium Packages to truly stand-out from the clutter. Your Premium Package includes: Larger advertisements Top of search criteria for extended time Up to 16 times more enquiries Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.
upstate.com.au
Social networking Upstate agents are masters of social
as they move through their social media
media marketing. Backed by an even more
channels. It’s all part of our digital-first
specialised social team, your property will
philosophy: target, track, take action,
be promoted on Facebook, Instagram
Something the competition just can’t do.
and LinkedIn. Your property advertisement
This is designed to work in unison with our
will be delivered to the correct pool of
other digital targeting platforms, such as
potential buyers both geotargeted and
realestate.com.au Audience Maximiser
demographically. We market to people
and domain.com.au Social Boost.
who have enquired on similar property
In other words, potential buyers won’t miss
using concise retargeting tech, we’ll ensure
seeing your property listing, including
your property stays visible (top of mind)
those living beyond the local area.
Email prowess Having an incredible 50,000 database allows us to utilise our e-marketing program to quickly determine possible tenant matches and distribute emails accordingly. It’s not a scattergun approach, rather, we specifically target quality potential tenants to save time and marketing budget.
Social media target marketing We know where your buyers are looking and we serve them Facebook, Instagram and LinkedIn ads, videos and Instagram stories featuring your property.
The Campaign Process
Step 1: Video Creation
Look-a-like audiences based off these buyer demographics
Step 2: Campaign Setup
Import our buyer database into Facebook & Instagram
Step 4: Ads shown to Audiences
Geographical & demographical audiences target market
Custom audiences retargeting website visitors
Live Chat To lease your property well, we have to connect with potential tenants better than ever before. So, we do. Through the power of technology, we have a live digital assistant that offers your tenants everything they need, from floor plans, contracts, application forms and direct messaging to your agent. All within seconds from their phone. They simply scan your unique QR code at the open home or online, and at the touch of a button, your home becomes top of mind. Because making renting easy makes leasing easy.
Superior Signage Exposure on-premise plays a significant role in enticing potential tenants. Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, managed by the best. What people will see is unique, street signage, eye-catching flags and teardrop banners and easy to read directional signs. Property signage, combined with general street advertisement activity (such as bus shelter posters, for lease signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches area. All that’s needed now is the green light from you to allow one of our team of expert agents to take your property from lease to leased.
Smoother moves Introducing our complimentary Upstate Property Concierge. They will assist you with everything from how best to spruce-up a facade, to enlisting one of our stylists who will guide you with the interior presentation of your property, to finding packing and removal services, to helping to organise utility connections. The smoother, the better place you’ll be in.
Building & Pest Inspections
Pool & Garden Maintenance
Home Cleaning
Meet & Measure
Packing & Removals
Property Styling
Locksmith Services
Storage Solutions
De-Clutter & Rubbish Removal
Home Improvement & Renovations
Phone, Pay TV & Internet
Utility Connections
What’s next? All that’s needed now is the green light from you and we’ll do the rest. We would be honoured for you to lease your property with us, and in return, we will be the perfect partner you can trust. Let’s have a coffee next and discuss the authorisation process. This includes: • Signing the Upstate agency agreement. • Approve the proposed marketing calendar. Then we High-5. Simple. We’ll help you find yourself in a better place.
“Whether it’s sponsoring the local surf club or junior football team, or helping someone to buy their first home, we love nothing more than putting the Northern Beaches community in a better place.” Lachlan Yeates Director Upstate
Proudly supporting our community
. .
.
Thank you
YearS YOUNG
1922-2022
+61 02 9971 9000 hello@upstate.com.au upstate.com.au Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099
Icons by Made from the Noun Project | Photography from Unsplash by John Schnobrich, Shifaaz Shamoon, FreeStocks Org, Kal Loftus, RawPixel, Jakob Owens, Candice Picard, Lachlan Dempsey, Caleb Jones.