The Better Way To Sell
Let’s discuss everything about selling your home and guide you through the nitty gritty of marketing your property. We’ve kept the process delightfully simple yet sublimely effective (you’ll see). Ready to find yourself in a better place? Of course you are. Hello Ye1922-2022arSYOUNG
Northern delights As cliché as it is to say, living on The Northern Beaches is basically life in paradise. Whatever demographic, our beloved Northern area caters for all walks and stages of life. We’ve collated the figures and the appeal is certainly real. The Northern Beaches In Focus 7502 total properties sold in 2021 Projected infrastructure budgeted in 2021/22: $473million including $125million for works for our environment Median House price: $2,747,500 Median Unit Price: $1,250,000 Average increase of 46.1% in houses / 34.2% increase units Highest sale price: $27million (Palm Beach) Number of DA’s in 2021: 2,352 *Information provided by Domain.com.au, Realestate.com.au & Northern Beaches Council at time of printing
Our track record
Our own stats are equally impressive. Since 1922, our company has sold, managed, developed, rented, leased and marketed properties on the Northern Beaches for thousands of clients. It’s this longevity of expertise that has seen us constantly recognised as the area’s number 1 agency.
With a finger solidly on the pulse, Upstate has become ingrained into the local area as the go to real estate brand for all your property needs. The last few years has seen Upstate push the real estate industry forward through excellence in service and innovationand always striving to achieve the best outcome.
Relax, enjoy the freedom and let Upstate take care of the hard stuff.
More than 118,000 Prospective buyers on database FY21 552 Property transactionssale FY2021 $776,000,000+ Total sales $ value FY2021 $10 million Highest sale price in one transaction More than 80 Real Estate experts in our team Sales agents 26 teamExperiencedmembers FY2021 3,581 Open homes Proudly 100 years in business on the Northern Beaches 946,455 Web views Upstate facts Plus, the friendliest, most experienced agents you’ll ever have the pleasure of meeting. (Sure, this one’s a claim, but we consider it as fact).
Here’s how we go about taking your property from ‘For Sale’ to ‘Sold, let’s crack open the Champagne’. Our talented team will utilise their collective excellence in service and market expertise to close your deal at the very best possible price. From beginning to satisfying end, you will be ushered along the selling process with clarity and transparency.
The art of your sale
Just as every property is unique, so too are our marketing strategies, which we create to yield an optimum outcome. Before we get to the steps of selling, let’s elaborate on the selling methods themselves.
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An auction campaign typically runs for 4-5 weeks. Is ideal for creating urgency in a slower market.
The buyer can negotiate a purchase before auction. Offers an immediate exchange of contracts with no ‘cooling off period’.
The advertising campaign will be specially geared to an Auction sale. Can reduce marketing costs as your average days on market is lower.
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• Is often preferred by inexperienced buyers, giving them control over submitting offers.
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• Priced correctly, negotiations can start early in the campaign, reducing days on market.
• Avoids a ceiling price, enabling us to shoot for the top price.
• Is a typically longer campaign than an auction campaign.
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For Sale
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The Auction
This private treaty method allows negotiation time with interested parties.
Off-market • The property is showcased via the Upstate website only. • All potential buyers on our database are notified. • Compression viewing is used to give buyers notice that they are not the only buyers. • Selling to a database buyer reduces marketing costs, campaign time and open homes. • There is no guarantee of maximised pricing as the market is not surveyed.
Presentation
Of course, we’re not all Neale Whitakers, which is why we have reasonably priced stylists, gardeners, cleaners and repairers at the ready to help.
Buyers
To fall in love with your property, it’s critical a buyer sees it at its very best.
Negotiation
The channels will be constantly open, with calls to you after every open home, and a written report provided to you every week.
Those who show interest will be communicated with clearly and frequently via email, text messages and phone calls – at times convenient to them.
Ecosystem of selling
And let’s not forget the expert agent who will present your property to buyers in the very best way possible.
Method Sale, Auction or Off-market? Rest assured, we’ll consider and offer you the option best for your property sale. Marketing We’ll utilise the media channels best served to get your property in front of the best potential buyers - this includes a heavy weight in digital. We have the right tools to help us get your property in front of the right eyes, faster.
We call it Event Day. Because we treat it as such, with eye-catching flags, directional signage, information displays, dynamic selling and music playing.
Open Homes
Your agent will use their expertise, along with the pooled expertise of Upstate, to negotiate the very best price for your property.
Communication
Our sales campaign bow comprises many strings (and we’re maestros, if we do say so ourselves).
Marketing magic
Or perhaps marketing muscle is a more apt way to describe how we go about promoting your property. Either way, every detail of your property’s campaign will be meticulously directed and finessed. Our marketing designers and floor planners will create an advertising framework for your property that will look unmistakably Upstate. Within this design lives your photographs and promotional video. Our photographers and videographers are the best in the business, adept at knowing how best to showcase a property visually, with minimal disruption to you. Each campaign is accompanied by a persuasive story, written by an expert property copywriter. Once your advertising assets are completed, it’s time to showcase and amplify to potential buyers.
“In-house creative and digital marketing experts.”
Exposure on-premise plays a significant role in directing and assuring potential buyers. Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, marketed by the best. What buyers will see is unique, illuminated street signage, eye-catching flags and tear-drop banners to create a sense of occasion, and easy to read directional signs.
All that’s needed now is the green light from you to allow one of our ever-growing team of expert agents to take your property from sale to sold.
Superior signage
This multiple property signage, combined with general street advertisement activity (such as bus shelter posters, leasing signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches area.
Digital delivery Critically important to your marketing mix, we use several digital portals to place your property in front of the eyes of prospective buyers. Our real estate clout has allowed us to negotiate with domain.com. au and realestate.com.au to provide you with exclusive Premium Packages to truly stand-out from the clutter. Your Premium Package includes: Larger advertisements Top of search criteria for extended time Up to 16 times more enquiries Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.
Social networking
Upstate agents are masters of social media marketing. Backed by an even more specialised social team, your property will be promoted on Facebook, Instagram and LinkedIn. Your property advertisement will be delivered to the correct pool of potential buyers both geotargeted and demographically. We market to people who have enquired on similar property using concise retargeting tech, we’ll ensure your property stays visible (top of mind) as they move through their social media channels. It’s all part of our digital-first philosophy: target, track and take action. Something the competition just can’t do. This is designed to work in unison with our other digital targeting platforms, such as realestate.com.au Audience Maximiser and domain.com.au Social Boost In other words, potential buyers won’t miss seeing your property listing, including those living beyond the local area.
The Campaign Process Step 1: Video Creation Step 2: Campaign Setup Geographical audiencesdemographical&targetmarketLook-a-like audiences based off these demographicsbuyer Custom retargetingaudienceswebsitevisitorsImport our buyer database into Facebook & Instagram Step 4: Ads shown Audiencesto Social media target marketing We know where your buyers are looking and we serve them Facebook, Instagram and LinkedIn ads, videos and Instagram stories featuring your property.
Email prowess Having an incredible database of 86,000 allows us to utilise our e-marketing program to quickly determine potential buyer matches and distribute emails accordingly. It’s not a scattergun approach - rather, we specifically target quality potential buyers to save time and marketing budget.
In your hands Welcome to the future of real estate with our innovative Upstate App. The selling process is right at your fingertips, with a live dashboard displaying current enquiries and buyer interest stats, trends, campaigns, offers, attendee numbers and more. You can be sitting at a café or enjoying the bustle of your day and message your agent directly while reviewing updates at a glance. Discover a better way to sell, keep up-to-date and have complete peace of mind. Anytime. Anywhere.
To aid the sale of your property, we have to connect with potential buyers better than ever before. So, we do. We have launched a live digital assistant that offers immediate access to property information such as floor plans, contracts, strata reports, brochures and direct messaging to your agent. All within seconds from their phone.
Simply scan the unique QR code at an open home or jump online to our website, and at the touch of a button, potential buyers have everything they need to know about your property.
Live chat
Strength in numbers
+61 02 9971 hello@upstate.com.au9000upstate.com.auLevel1,Suite15888PittwaterRoadDeeWhy,NSW2099 Ye1922-2022arSYOUNG
