Media Kit Winter '12

Altered By Experience & Education. Reflecting Elegance & Sophistication.

Media Kit Winter 2012

About Us

Urbane Sophisticate is the digital collegiate lifestyle magazine that aims to feature thought-provoking, interesting people who are passionate, innovative, have taken risks, and who in some given time will change the way the world works. It is urbane, sophisticated, and acts as a stepping stone toward a professional career. Part of the magazine’s mission is to act as a showcase for individual talent; a place that can help sling shot an individual’s career forward. This is a publication written by the reader, none of our writers are professional journalists—they are the crème de la crème at what they do at their respective universities. The magazine is extremely selective when selecting the people to highlight.

Housed in Harvard University’s Innovation Lab, digital lifestyle magazine Urbane Sophisticate aims at “giving tomorrow’s future a voice today.” Gathering selective stories from millennial generation around the world, the magazine showcases phenomenal people with extraordinary talent, as well as displaying new ad technology that will revolutionize the digital advertising industry.

Urban Sophisticate’s first issue launched Jan 1st, 2012 and is themed “Innovation”. It will be a monthly publication, with a different theme each month.

The topics covered will be arts and culture, finance, lifestyle, philanthropy, politics, academia, along with monthly columns. The stories showcased will be by talented introspective Generation Y from top universities all around the world.

Urbane Sophisticate

Urbane Sophisticate has been featured by The Next Great Generation of The Boston Globe on Boston.com on January 6, 2012 welcoming the premiere of our highly anticipated launch issue.

in the

Media

Urbane Sophisticate has been featured

by Bostinno.com on December 5, 2011 approximately a month before the world wide launch highlighting the buzz to the much anticipated launch issue.

Our Mission Huge demand exists for media content highlighting collegiate talent and genius, which is evident by the increasing number of blogs focused on college life. Urbane Sophisticate believes that by producing a much higher quality product than a typical blog, featuring contributions from all over the world and from students at the top 40 universities worldwide, Urbane Sophisticate will be able to establish brand awareness even in the crowded space of free Internet media. Our vision stresses quality of content and demographics over sheer quantity of Web traffic.

Connect companies with collegiate professionals across the globe in compelling and innovative ways: 1. Develop and distribute an interactive model for the future.

2. Generate a marketplace for media that responds directly to the desires of the Urbane Sophisticate collegiate class 3. Provide a stage to showcase the top collegiate talent throughout the marketplace.

Urbane Sophisticate

by the

Numbers

• 4,900 Subcribed Readers • 89,920 Unique Weekly Visitors* • ~500k+ Page Views • 450 Quality Facebook Fans • 309,377 Facebook Post Views • 181 growing Twitter Followers • World Wide Network of Contributors (As of January ‘12)

* Unique Visitor Views from 1/1/12 -1/8/12

Urbane Sophisticate Collegiate Outreach University of Alabama Arizone State University Boston College Boston University Brandeis University Brown University University of California-Berkeley University of California-Los Angeles University of Chicago Columbia University Cornell University Emerson College Florida State University Fordham University Georgetown University George Washington University Georgia Tech University of Georgia Harvard University University of Illinois-Urbana-Champaign Indiana University London School Of Economics University of Maryland

University of Massachusetts-Amherst Massachusetts Institute of Technology University of Michigan Michigan State University New York University University of North Carolina-Chapel Hill Northwestern University University of Notre-Dame Ohio State University Penn State University University of Pittsburgh Princeton University Rutgers University University of Saint Andrews Skidmore University University of Southern California Stanford University Tufts University Upssala University of Virginia Virginia Tech University Yale University 100’s More

Urbane Sophisticate Global Outreach Argentina Australia Austria Belgium Brazil Canada Chile Colombia Dominican Republic Egypt France India Israel Japan Malaysia

Morocco New Zealand Norway Panama Peru Portugal Russia South Africa South Korea Spain Sweden Thailand United Kingdom United States 10s More

Our Abilities For You Urbane Sophisticate provides unique state-of-the-art interactive advertisement technology.

1. Full Magazine Campaign 2. Site Take Over 3. Discounts and Sweepstakes 4. Integrated Marketing Subscription Service 5. Unique Interactive Advertisement 6. Mobile [iOS, Android, Kindle Fire (under development)] “Their goals may sound lofty, but the Urbane team -- specifically Navia, whose eloquence and devotion to excellence is both contagious and inspiring -- has the drive to reach them.” - Lina Roque Boston.com “Innovation, to Navia, is a different way of thinking, a different way of dressing and a “collaboration of the human psyche.” Navia is intending to do just that with students all over the world.” - Lauren Laundry bostinno.com “INTERACTIVE FASHION MAGAZINE ON IPAD. REVOLUTIONARY- WATCH IT BECOME THE NORM IN 3 YEARS”- TINA T. HARVARD BUSINESS SCHOOL

Thank You Contact Luis A. Navia

Founder || Editor-in-Chief Luisn@urbanesophisticate.com 954.288.9352

Justin Bridges

John Floyd

Daniela Delfino

Fashion Editor

Executive Vice-President

Director of Public Relations

Justin@urbanesophisticate.com

John@urbanesophisticate.com

Daniela@urbanesophisticate.com

770.605.4097

847.641.0270

305.331.1974

Copy Right All Rights Reserved Š Urbane Sophisticate, LLC 2012