CAROLINA ON MY MIND: WELCOME HOME
$927,000
HD&D READER
MEDIAN HOME VALUE
$908,000
TRIANGLE HD&D READER
MEDIAN HOME VALUE
CHARLOTTE, NC
236%
HIGHER THAN
TRIANGLE, NC
184%
HIGHER THAN
OUR GROWING AFFLUENT MARKETS
2.72 mil.
2.11 mil.
North Carolina has a deep-rooted heritage in home furnishings as a furniture and textile manufacturing hub. Charlotte and the Triangle (including Raleigh, Durham, and Chapel Hill) are two of the fastest-growing markets in the country. Home values and populations over the last several years have increased dramatically and are not slowing down. As these markets grow, their residents (new and existing) continue to invest in their homes.
ABOUT THE MAGAZINES
Since its inception more than 20 years ago, Home Design & Decor has featured the very best in interiors and architecture from the exploding luxury markets of North Carolina in Charlotte and the Triangle. With six issues a year dedicated to each market, the two regions together enjoy more than 66,000 circulation every issue. HD&D is mailed to affluent, single-family homeowners in each market with minimum home values over $700,000 in the most desirable zip codes.
HD&D provides an inspiring and useful resource with timely information from local experts, as well as original and compelling content on styles, trends, color, products, and designer profiles, all of which are carefully curated and produced by our meticulous editorial staff.
CHARLOTTE & TRIANGLE EDITIONS
EDITORIAL:
CAREFULLY CURATED
“North Carolina has always been the heart and soul of Southern design with a modern edge—continually evolving with the times while also maintaining a grasp on its roots. Combining established and revered designers alongside up-and-coming creatives in the design industry, each issue pays homage to the wealth of talent found right here at home. Our highly curated editorial aims to inspire not just homeowners in the Carolinas, but business owners, designers, and creatives-at-heart alike. We aspire to become the premier book for outstanding interior design.”
—BLAKE MILLER & ANNE MARIE ASHLEY CO-EDITORS-IN-CHIEFJanuary/February: Arts & Architecture AD SPACE DEADLINE: 12.8.23
Great Escapes
Designers at Home AD SPACE DEADLINE: 8.9.24
Great
65,800
CHARLOTTE + TRIANGLE CIRCULATION
55% WITH HOME VALUE
$1,000,000+
51.7 AVERAGE MINUTES SPENT PER ISSUE 64%
TAKE ACTION AFTER SEEING AN AD
DISTRIBUTION
BY
THE NUMBERS
47.2 MEDIAN AGE
AUDIENCE
The HD&D readers are a blend of affluent homeowners and trade professionals (interior designers, architects, homebuilders). They are passionate about luxury materials and demand the best.
50% WITH $700,00+ LIQUID ASSETS 80% WITH $200,000+ HOUSEHOLD INCOME
$700,000 MINIMUM HOME VALUE
HD&D direct mails each issue to select affluent, single-family homeowners and the design trade, as well as supplementing with distribution to home-related retail locations, luxury car dealerships, and real-estate relocation offices. We employ a nationally known third-party marketing firm to provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $700,000+.
Our goal is to ensure that those in the luxury market with a passion for interior design and entertaining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.
27,000
TARGETING AFFLUENT CLIENTS
CHARLOTTE EDITION
The Most Comprehensive Luxury Home Distribution
33,000
MAILED TO HIGH INCOME HOMES
Myers Park, Eastover, SouthPark, Cotswold, Uptown, Dilworth, Elizabeth, Plaza Midwood, Carmel, Quail Hollow, Sardis, Ballantyne, Weddington, Waxhaw, Lake Norman, Huntersville, Cornelius, Davidson, Denver, Matthews, Lake Wylie, Fort Mill
TOTAL CIRCULATION PER ISSUE
6,000
DESIGN TRADE & SHOWROOMS
MAILED to Interiors Designers, Architectes, Home -
builders, Artists & Galleries
Available for Pickup at: Furniture Showrooms, Art Galleries, Real Estate Offices, Design Studios, Retail Merchants, Kitchen & Bath Galleries, Tile & Stone Showrooms, and more.
TRIANGLE EDITION
The Most Comprehensive Luxury Home Distribution
32,800
TOTAL CIRCULATION PER ISSUE
26,200
MAILED TO HIGH INCOME HOMES
Raleigh, Cary, Chapel Hill, Durham, Wake Forest, Apex, Holly Springs, Morrisville
6,600
DESIGN TRADE & SHOWROOMS
MAILED to Interiors Designers, Architectes, Home -
builders, Artists & Galleries
Available for Pickup at: Furniture Showrooms, Art Galleries, Real Estate Offices, Design Studios, Retail Merchants, Kitchen & Bath Galleries, Tile & Stone Showrooms, and more.
PRINT ADS
ADVERTORIAL ARTICLES
PRINT ADVERTORIALS
CONTRIBUTING EDITOR ARTICLES
CUSTOM PRINT ADVERTISING PACKAGES
DIGITAL ADVERTISING PROGRAM
Leveraging our authority as the media leader for the design industry in the Carolinas, we’ll use our large, yet targeted digital audience to introduce or deepen awareness of your brand.
DIGITAL MARKETING PRODUCTS
Rates are per market. Discounts may be applied when multiple markets are run simultaneously.
Dedicated Email Blast
Instagram + Facebook Story
BY THE NUMBERS
CUSTOM PRINT & DIGITAL PACKAGES
We can create custom packages combining print ads and digital marketing to meet your unique advertising needs, budget, and timelines.
CONNECTING WITH THE COMMUNITY
IN-PERSON EVENTS
Connect with clients and other industry contacts through showroom events, lunches and dinners, and collaborative programs. We’ll work with you on an event to promote your company or project to those most interested in what you’re offering. These events are each custom built for your brand.
INDUSTRY & CHARIT Y EVENT SPONSORSHIPS
HD&D is passionate about supporting and celebrating the design industry. We have served as a media sponsor for The Mint Museum exhibitions, The Mint Museum Auxiliary events, Design Society Designer Showhouses, DESIGN ADAC, Junior League Showhouses, The Symphnony Guild ‘Heart of the Home’ Tours, Dilworth Home Tours, and The Green Chair ‘Chairity’ Event among others. We can help connect you to these unique sponsorship programs and events.
CONTACTS
ADVERTISING SALES EDITORIAL
MICHAEL KOOIMAN
Publisher michaelk@homedesigndecormag.com
OONAGH MURRAY
Associate Publisher oonaghm@homedesigndecormag.com
SUE MOONEY
Sales
suem@homedesigndecormag.com
PRODUCTION
SHELLEY KEMPER
Production Coordinator
shelleyk@homedesigndecormag.com
SARAH LYDER
S ocial Media Coordinator sarahl@homedesigndecormag.com
ANNE MARIE ASHLEY
Co-Editor in Chief annemariea@homedesigndecormag.com
BLAKE MILLER
Co-Editor in Chief blakem@homedesigndecormag.com
LINDSAY RICHARDS
Art Director lindsayr@homedesigndecormag.com
KARIN SIMONEA U
Associate Editor karins@homedesigndecormag.com
HOME DESIGN & DECOR
hello@homedesigndecormag.com
704.741.2774
AD FORMATS
Image quality: must be at least 300dpi resolution and large enough for printing at 100% scale. Ads should be press quality PDF files
No transparency, Acrobat 4.0 or higher
All colors must be 4 color CMYK - No RGB or Spot
Bleeds of .25 inches on all sides required on full page and two-page spread ads.
Important text should be pulled in 0.5” from trim size to be within ‘safety zone.’
AD CREATION & CREATIVE SERVICES
We can create your advertisement to our specifications for a nominal fee. Custom photography is available. Ask your account representative for details.
AD SUBMISSIONS
Contact our Production Coordinator, Shelley Kemper, with any questions.
