Urban Views Weekly 7-23-14

JULY 23, 2014

www.UrbanViewsWeekly.com July 23, 2014 Urban Views Weekly

1

THE DEAL

Don’t Let Back-to-School Tasks Sneak Up on You

By Jason Alderman

P

arents, if this is your first time at the back-to-school rodeo, let me share a few lessons my wife and I have learned the hard way. Chances are you’ll be spending the next few weeks filling out piles of pre-enrollment paperwork, lining up carpools and, of course, taking the dreaded shopping excursions for clothes and school supplies.

propriate clothing.

• Although shopping online can save money, time and gas, don’t forget to factor in shipping and return costs, which could undo any net savings. If your kids are old enough, put them in charge of online comparison shopping and coupon clipping.

• Ask which school supplies you’re expected to buy. Go in with other families to take advantage of volume discounts and sales.

If you’re a first-timer or simply need a backto-school refresher course, here are a few suggestions that can help you save time, money and sanity:

Get organized. Maintain a correspondence file from your kid’s school for things like registration requirements, report cards, permission slips, required vaccinations, school policies, teacher and parent contact information, etc. Ask whether the school has a website, online calendar, or email list you can join. Also, create a family master calendar.

Back-to-school shopping. Between new clothes, classroom supplies, and extracurricular activity fees and equipment, many parents end up spending hundreds of dollars per child. Ideally, you’ve been setting money aside all year. If not, you’ll need to determine what you can afford to spend without blowing your overall budget.

Here are a few organizational and money-saving tips:

• Before you shop, make a comprehensive list for each child. Use previous years’ expenses as a guide and compare notes with other parents and school officials.

• Engage your kids in the budgeting process. Share how much money is available to spend and get them involved in prioritizing expenses between “needs” and “wants.”

• Go through your kids’ closets and have them try on everything. Make an inventory of items that fit and are in good shape, and take it when shopping so you don’t accidentally buy duplicates. (While you’re at it, share, sell, or donate unneeded items.)

• Spread clothing purchases throughout the year so your kids don’t outgrow everything at once. Many stores hold fall clearance sales to make room for holiday merchandise.

• Review the school’s dress code so you don’t waste money on inap-

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• Find out how much extracurricular activities (athletics, music, art, etc.) cost. Ervin B. Clarke Account for uniforms, membership dues, private lessons, field trips, Publisher publisher@urbanviewsweekly.com snacks, etc.

• Rent or buy used sporting equipment or musical instruments until Flora C. Clarke Administrative Assistant you’re sure they’ll stick with an activity.

flora@urbanviewsweekly.com

• Know when to spend more for higher quality. Cheaper notebook paShelia O. Spurlock-Shaw per shouldn’t matter, but don’t buy poorly made shoes that might Advertising hamper proper physical development. shelia@urbanviewsweekly.com • Before buying new clothing or accessories, look for “gently used” Brittany R. Hughes items in the closets of your older kids and friends, at garage sales, Art Director thrift and consignment stores, and online.

• Clip newspaper and online coupons. Many stores will match competitors’ prices even if their own items aren’t on sale. Plus, many consolidation websites post downloadable coupons and sale codes for online retailers, including: CouponCabin.com, CouponCode.com, CouponCraze.com, DealHunting.com, and Dealnews.com.

• Mobile shopping apps let in-store smartphone and mobile browser users scan product barcodes and make on-the-spot price comparisons, read reviews, download coupons, buy products, and more.

• Follow your favorite retailers on Facebook and Twitter, where many post special savings for their followers.

Bottom line: If you get organized before setting out on back-to-school shopping, you can save money, time and aggravation.

Jason Alderman directs Visa’s financial education programs. To Follow Jason Alderman on Twitter: www.twitter.com/PracticalMoney.

Advertising with Urban Views Weekly Supports the Non-Profit of The Month Project.

Contact us today, call 804.441-6255.

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3

ON THE RISE

City of Petersburg Hires New Public Relations Manager The City of Petersburg has hired Jay Ell Alexander as their new Public Information Officer, effective August 4.

Some of her other previous work experience has been with Bank of America, United States Department of Agriculture, BET Networks, Charity Family Life, National Kidney Foundation Serving Virginia, and WVEC Channel 13.

Formerly the Marketing and Public Relations Specialist for the City of Richmond Office of the Press Secretary under Mayor Dwight C. Jones, Alexander will be responsible for working with local, regional and national media to promote the city, its staff and programs, and plan and implement strategies to grow the communications department under the direction of Petersburg City Manager, William E. Johnson.

While with the City of Richmond, Alexander launched and managed the social media initiatives for the City of Richmond government and Mayor’s Office Facebook and Twitter pages, assisted in the launch of the Mayor’s Healthy Richmond Campaign, and served on the events planning committees for RVA Streets Alive!, the annual Richmond and Radio One Toy Drive, the Mayor’s Centenarian Program, and the Veterans and Family Resource Fair.

“Jay Ell models a professional work ethic that embodies a commitment to precision, innovation, and public service,” comments Albert Walker, III, Community-Academic Liaison at The VCU Center on Society and Health.

“I met Jay Ell before beginning her public relations career with the City of Richmond. She is a 21st century marketing and public relations professional committed to excellence.”

Jay Ell Alexander

Jay Ell Alexander is a native of Norfolk, VA. Alexander graduated from George Mason University in Fairfax, VA with a Bachelor of Science degree in Communications with a concentration in Journalism and minor in Spanish. She also received a Master of Arts degree in Strategic Public Relations from Virginia Commonwealth University in Richmond, VA.

FUNdraising Good Times

Development Director Turnover: Are fundraising fables getting in your way?

W

hy is it so hard to retain fund development professionals? That’s the polite version of the question that has executive directors pulling their hair out, and nonprofit board members wondering “what’s going on?”

“One of the reasons we continue to see so much turnover in fundraising staff is the pervasive misunderstanding of how fundraising works”, shares Leyna Bernstein, founder of Leadership Search Partners. With this column, we bring you excerpts from her column on Fundraising Fables.

Fable 1: We hire a development director to do our fundraising for us.

skills is critical, it is your cause and impact that will attract investment.

There are two faces to this fable: sometimes the nonprofit that wants to “hire a rolodex” and other times a development professional is “selling” her rolodex. When making a hire, don’t look to use another organization’s relationships - build your own, for most are not transferrable. We know of too many instances where candidates promote their relationships with donors/ funders, forgetting that the relationships are really between donors/funders and the organization, not the individual.

Fable 3: A track-record of big asks is an indicator of ability to be a development director.

Fact: Success in fundraising comes from building a shared responsibility for cultivating and stewarding donors throughout Fact: Executive Directors and board members get in trouble the organization. The board and the executive director share when they hire major gifts officers and expect them to manage accountability with the chief development officer. The job of your development director is to a department and build infrastructure. Many accomplished major gifts fundraisers are specreate the organization’s fundraising plan and oversee its implementation, not to make all cialists and outstanding individual contributors. They are not necessarily suited to running a of your asks. For this role, planning, coaching, managing, and mentoring are more important department and managing systems. tasks than solicitation.”

This fable is also present within institutions of higher education. Failing to provide increasing We couldn’t say it more succinctly. In our experience, it is a lack of understanding of the fund- levels of compensation and recognition to talented major gifts officers can lead them to apply raising process on the part of the executive director and board that leads to a harmful discon- for vice president positions which may not necessarily be a match for their skills. nect between nonprofit executive directors and development directors.

Learn more by reading Fundraising Fables at http://leadershipsearch.com/blog.

Fable 2: We will hire a fundraiser who will bring his donor rolodex with him.

Copyright 2014 – Mel and Pearl Shaw Fact: Really? Do you give your money to the fundraiser, or to the cause? Ethical fundraisers are not going to “bring their donors with them”. While fundraisers may have existing relation- Mel and Pearl Shaw position nonprofits, colleges and universities for fundraising success. For ships that can open some doors, and while having a fundraiser with exceptional relational help with your campaign, visit www.saadandshaw.com or call (901) 522-8727.

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VIEWPOINTS

Israel & Palestine: picking sides

By Dr. T

O

ne of my mentors, Angela Davis (“The Angela Y. Davis”), gave me some pretty profound advice. She said, “Do not ever become the very thing you are struggling to defeat.” Those words have been an ever-present guide for me in the pursuit of social and political justice, equity and equality for ALL people.

called for their complete destruction. What about the people in the middle of this untenable conflict?

Israel knows struggle. They know what it is to have no homeland. They know persecution, and their fears are not without merit or understanding. However, the words “Do not ever become the very thing you are struggling to defeat” echo deep in my spirit. We cannot be This week, Israel invaded Gaza after bombing so consumed by our fears that we lose our humanity. them in retaliation for the rockets that were There are also women, children, and elders in Gaza launched against Israel. The casualties in that who deserve a land to call their own. They should also offensive for Israel were zero. At the writing be recognized and not wiped off the face of the earth. of this column, in the past 13 days there have How can bombing a people indiscriminately rally peobeen 341 Palestinians killed and 5 Israelis. The ple to your cause, even if your argument is they bombed deep, generational struggles between the Isus first? Your weapons defense systems are some of the raelis and the Palestinians cannot be discussed best in the world, and the rockets fired do not land on in a weekly column; the issues are far too complex, and the legacy is far too ancient. It seems your people. How does invading a people like you have been invaded, reigning your will and as though when you mention either Israel, as a “friend” of the U.S. or Palestine (which for wrath upon them change minds or help to make any sort of peace or security for your chilmany in the U.S. only brings to mind the “so-called” terrorist group Hamas) you are immedi- dren or your children’s children? This is the problem when we consider “picking sides.” ately expected or required to pick sides. Whose side are you on? Rockets are being launched at the State of Israel on a daily basis from the Palestinian side, and Israel is just fighting WAR is not the answer…the more we fight, the longer we keep fighting. It has to stop. We back. Or are the Palestinians just fighting for their rights as a people who deserve freedom have to call upon our better selves and put down our weapons to struggle at the table of dialogue with as much fervor and tenacity as we do on the battlefield. And if we fail, we and liberty in their own land without being occupied by a foreign government? must come back again and Again…And AGAIN until we can come to an agreement that alIf you listen, there is “sense-making” on both sides of the argument. The horrible tragic lows us ALL to have autonomy, a homeland, and a HOPE for a future. quandary is that innocent people are being killed in the midst of an argument that has no Tawnya Pettiford-Wates, Ph.D. “#winning” for either side without concession and compromise. Children are dying; poverDrT@margins2thecenter.com ty, overcrowding, sickness, and lack of opportunity is evident on the Palestinian side. There is no peace or promise for better days or hope of a life without this struggle. Israel lives in Artistic Director and Founder of The Conciliation Project www. constant fear of their enemies attempting to annihilate them and have (at least Hamas has)

theconciliationproject.org and a Professor of Theatre at VCU

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5

Swimming Resources Abound for R Part 2 of 2 part series

By Erika Winston

S

ummertime is finally here and Richmond area kids are flocking to local pools, with hopes of staying cool and having some water fun. Unfortunately, many of these children can do little more than splash around, as they are unable to swim. According to the Center for Disease Control (CDC), 20% of all drowning fatalities involve children under 14-years-old. Additionally, for every child fatality, five more are hospitalized from a near-drowning. The statistics are even worse among African American children, with fatal drownings for children between the ages of 5 and 14-years-old being three times higher than their white counterparts. These drowning rates exemplify the importance of water safety and basic swimming skills among children. Fortunately, Richmond parents have several resources available to meet this lifesaving need.

To drownproof Richmond is the ideal goal. Half of the population doesn’t know how to swim. We want to change that and we think we can change that.

Adam Kennedy, Executive Director of the Collegiate School Aquatics Center

Free Swimming Lessons from the City

The Richmond Department of Parks, Recreation, and Community Facilities is offering free swimming lessons for residents at neighborhood parks throughout the city. The program is broken into three age groups, to include youth (ages 5 – 12); teens (13-17; and adults (18 and up). According to Althea Taylor, Aquatics Manager for the city, last year was the first time the program was offered and 504 participants were serviced.

Coordinators are hoping to see an increase to 800 participants this year. The classes focus on an introduction to water skills, fundamental aquatic skills, and water safety skills.

“Research has proven that participation in formal swim lessons can reduce the risk of drowning in young children,” stated Taylor. “Factors such as access to swimming pools, the ability to afford swim lessons, and choosing water-related recreational activities contribute to increased drowning rates among Richmonders”.

Richmond Parks and Recs operates 10 swimming pools throughout various areas of the city. According to Taylor, approximately 300 residents utilize these pools each day. To promote safety, she explains that each facility employs a staff of seven American Red Cross certified lifeguards, and most of them have at least three years of experience. Monitoring swimming ability is another precaution taken by the Department of Parks.

“Swimmers must meet a height requirement of 4 1/2 feet to swim alone at our facilities,” explains Taylor. “All patrons are required to take a swim test (swimming on your front or back 25yds, treading water for one minute, and floating on your front and back for one minute). When a patron passes the swim test, they are given an arm band which assists lifeguards in identifying and recognizing swimmers. If a

6 Urban Views Weekly July 23, 2014 www.UrbanViewsWeekly.com

patron does n water.”

Interested re pating pools session. A list of participating pools is located on the Park “Drownproofing Richmond”

“To drownproof Richmond is the ideal goal.” These are the Collegiate School Aquatics Center. The Chesterfield facili area residents of all ages and swimming capabilities.

Kennedy expresses concern about the number of Richmon tion doesn’t know how to swim,” he stated. “We want to c went on to explain that the change involves extending aq geographic location.”

The Aquatics Center offers a large variety of programs w in a group setting or through private coaching. Infants as and child classes. Adult swim classes are also available, as tion of fitness is an important objective for the Center. Th obesity and promote wellness among elderly adults. “Aq

Richmond Area Residents

not have an arm band, they are not allowed in deep

esidents are asked to register at any of the particiby July 28th in order to participate in the second ks and Recreation’s website.

e words of Adam Kennedy, Executive Director of the ity offers a variety of water activities to Richmond

Kennedy. “Aquatics is the only activity that allows physical fitness throughout our entire lifetime.”

He went on to discuss how injury or aging can limit mobility. “A senior may not be able to walk through the neighborhood, but they can get into the pool.”

Increasing Aquatic Access

In an effort to drownproof Richmond, the Aquatics Center partners with various area agencies to provide swimming lessons and water access to children throughout the metropolitan area. One of those partnerships involves the YMCA and an initiative called “The Learn to Swim Program”.

According to Kennedy, the goal of the project is to place a seven lesson swimming curriculum in every school of the region by 2020. Through the work and effort of the YMCA and area school systems, that goal is in reach.

The program is aimed at second grade children. With parental permission, the children receive seven weekly swimming lessons during the course of the school day. Each school is assigned to a conveniently located pool, where the children are transported weekly for a 45 minute lesson.

Kennedy explains that the first lesson focuses on water safety techniques, while the other six are dedicated to swimming instruction. The goal of the program is for each child to swim 5 to 10 yards, without assistance. The entire process only requires about an hour and a half outside of the school each week. “The program is in 56 elementary schools throughout the region now,” stated Kennedy.

Another valuable collaboration for the Aquatics Center is its partnership with the Richmond area Salvation Army. The Church Hill Boys and Girls Club houses a five-lane, 25-yard pool that is currently inoperable.

Through its advisory role, the Center assisted in identifying funding to assist in making the pool operational again for kids in the area. Once the repairs and upgrades are made, the pool will provide aquatics access year-round to the Church Hill area.

“We are an advocacy engine for aquatics in the Richmond region,” stated Kennedy. He hopes that other aquatics organizations will join in the creation of collaborations, working together to increase access and educate the public about the numerous benefits of water activity and safety.

nders who are unable to swim. “Half of the populachange that and we think we can change that.” He quatics access to all, “regardless of income, race, or

within its facility. Swimming lessons are available s young as 6-months-old can participate in parent s are various water exercise programs. The promohe aquatic options are meant to prevent childhood quatics takes gravity out of the equation,” explains

Kiara, Tierra, Erica and Erin

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7

Tips to Keep Kids Learning over the Summer StatePoint

L

ong breaks from reading, writing, and critical thinking can be detrimental for students. That’s why savvy parents ensure that kids keep learning over the summer. With the implementation of the Common Core and Science Technology Engineering Math (STEM) Standards, bridging the gap between school years is more important than ever.

benefits of summer studies. After all, it’s called “vacation� for a reason. Here are a few fun ways to keep kids’ brains on high alert all season:

Make Math Fun The more interactive and hands-on you can make math, the more engaged kids will be.

So avoid drilling them with stale worksheets.

Play a board game like “Monopoly,� and bestow the role of “banker� on your child. Or, But you don’t need to replicate a classroom to reap the let them handle the real thing on outings by letting them pay the ice cream vendor and the grocer. You can even consider capitalizing on the summer weather with a lemonade stand -- it’s a great first small business experience.

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%ULGJH 5HSODFHPHQW *RRFKODQG DQG +HQULFR &RXQWLHV :LOOLQJQHVV WR +ROG 3XEOLF +HDULQJ )LQG RXW about the proposed bridge replacement project over the Tuckahoe Creek. The project will repair the substructure and replacing the superstructure on the bridge on River Road (Route 650).

5HYLHZ the project information and National Environmental Policy Act documentation at VDOT’s Richmond District Office located at 2430 Pine Forest Drive in Colonial Heights, 23834-9002 804-524-6000, 1-800-3677623,TTY/TDD 711. Please call ahead to ensure the availability of appropriate personnel to answer your questions.

If your concerns cannot be satisfied, VDOT is willing to hold a public hearing. You may request that a public hearing be held by sending a written request to Cynthia Crouch, EIT, PMP, project manager, Virginia Department of Transportation, 2430 Pine Forest Drive, Colonial Heights, VA 23834-9002 or Cynthia.Crouch@VDOT.Virginia.gov on or prior to -XO\ . If a request for a public hearing is received, notice of date, time and place of the hearing will be posted.

VDOT ensures nondiscrimination and equal employment in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964. If you have questions or concerns about your civil rights in regards to this project or special assistance for persons with disabilities or limited English proficiency, contact the project manager listed above.

State Project: 0650-037-720,P101, B618 Federal Project: STP-BR04(264), STP-BR04(265)

8 Urban Views Weekly July 23, 2014 www.UrbanViewsWeekly.com

Supplement these experiences with tools that go beyond a standard workbook. For example, a new book, “Amazing Visual Math,� covers the essential math concepts learned in the first years of school using interactive elements, including pop-ups, flaps, and pull-tab elements. Designed to develop manual dexterity and sharpen visual skills, tools like this can make a tedious subject entertaining.

Foster their Interests The school year can be hectic and isn’t necessarily an ideal time for a child to take on new hobbies. Summer, however, is the perfect time of year to encourage kids to explore new interests through thematic summer camps, community classes, and sports teams.

You can also nurture interests through non-fiction literature. Check out the “Eyewitness Books� series from DK Publishing with titles that cover a broad range of topics like “World War I,� “Rocks & Minerals� and “Wonders of the World.� Newly updated this year and now available in paperback, they can help bridge the gap between last school year and the next.

Get Informed The implementation of new education policies and standards can be difficult on students, but you can help smooth the transition and prepare your child for the coming school year by learning more about it. Visit www.us.dk.com/education for Common Core and STEM information for all grade levels, activity sheets, and book recommendations on all topics that support classroom learning.

Friendly Competition Start a family competition to see who reads the most books this summer. Post the results on the fridge so everyone can see.

Road Trip Fun Make summer road trips a bit less of a bore by stocking the car with fun games and activities. The Ultimate Factivity Collection series includes doodle and coloring pages, puzzles, crafts, stickers, facts, and activities that encourage learning. With titles like “Animals,� “Fashion,� “Star Wars� and “LEGO Legends of Chima,� kids won’t suspect they’re learning.

To set up kids for a successful school year, find activities that strike the perfect balance between learning and fun.

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9

CIVIC

Community Day: Fashion School and Blood Drive

Photos by Ayasha Sledge, Photographer DivineByDesignImage.com

The Dream Makers Academy and Reach For The Dream partnered with Virginia Blood Services and held a blood drive and community day.

The fashion show, which featured Home Made Runway Models, was an audience favorite.

The event, held at Virginia Center Commons Mall on Saturday July 19, was hosted by Troy Michel of CW Richmond.

10 Urban Views Weekly July 23, 2014 www.UrbanViewsWeekly.com

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