2014 Connectivity Study January 2014
Table of Contents Methodology............................................................................................................................................... 3 General Information.................................................................................................................................. 3 Internet Usage Frequency of Internet use .......................................................................................................................................................................... 5 Smartphone/handheld device use.......................................................................................................................................................... 6 Internet usage habits ................................................................................................................................................................................... 7 Email use ........................................................................................................................................................................................................10 Internet preferences ...................................................................................................................................................................................11
Smart Phones and Handheld Devices Digital audio files/podcasts .....................................................................................................................................................................20 Smartphone/handheld device habits ..................................................................................................................................................22
Social Media Social media preferences .........................................................................................................................................................................31 Twitter .............................................................................................................................................................................................................32 Facebook ........................................................................................................................................................................................................33 LinkedIn ..........................................................................................................................................................................................................34 Videos...............................................................................................................................................................................................................34
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Methodology The following report examines the results of a survey that was e-mailed Overdrive subscribers. The purpose of the survey was to gather information on how Overdrive readers use current technologies – such as smart phones and other mobile devices, computers, the Internet, digital magazines and social media. As an incentive to complete and return the survey, respondents were offered entry into a contest in which they could possibly win various cash prizes. After approximately four weeks, a total of 453 completed surveys were returned and are included in this report.
General Information
What is your primary job description? Owner-operator under own authority 59.6% Owner-operator leased or assigned to a carrier
40.4%
What is your age? Up to 50
32.5%
51 or older
67.5%
Average - 54.6 years
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How many years have you driven a commercial motor vehicle? Up to 5 years
4.9%
6 to 10 years
7.3%
11 to 15 years
9.8%
16 to 20 years
0.0%
21 to 25 years
14.7%
26 to 30 years
17.6%
More than 30 years
45.7%
Average - 27.5 years
On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use the following sources of information about the trucking industry? Printed magazines
7.4
Digital magazines
3.9
Magazine websites
4.4
Supplier websites
4.6
Meetings and conventions
2
Webinars
1.1
Radio/satellite radio
5.4
Email newsletters
5.7
Social Media
2.6
Podcasts
0.6 1
4
2
3
4
5
6
7
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If you could only receive trucking industry information from just one of the following sources, which would you choose? Printed magazines
53%
Email newsletters
16.8%
Radio/satellite radio
9.7%
Digital magazines - where pages flip, zoom or provide interactive media
9.5%
Magazine websites
7.3%
Social media (Facebook, LinkedIn, Twitter, etc.)
2.6%
Supplier websites
0.9%
Webinars 0.2%
Internet Usage How often do you use the Internet for any purpose?
Constantly 25.8% Several times a day
30%
At least daily
24.1%
Several times a week
15.9%
Rarely 4.2%
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Which of the following do you use to access the Internet? (Check all that apply) 80%
Laptop computer
69.3%
Handheld device 49.2% (i.e. smart phone or PDA)
60%
40%
20%
Desktop computer
48.3%
Tablet computer (i.e. iPad, Kindle Fire, Samsung Galaxy, Microsoft Surface, etc.)
22.5%
0%
What smart phone/PDA operating system do you use most often? (Check only one) Based on respondents who said they use a handheld device to access the Internet.
Android 55.6% iPhone (iOs) Windows Phone
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What tablet computer do you use most often? Based on respondents who said they use a tablet computer to access the Internet.
iPad/iPad Mini
48%
36.8%
Samsung Galaxy Tablet/ 20.6% Notebook
4.5%
Other 18.6%
BlackBerry 1.8%
Kindle Fire
Other 1.3%
Microsoft Surface
11.8% 1%
Where do you access the Internet? (Check all that apply) 80%
60%
Home 73.1% 40%
Mobile 62% Office 28%
20%
Truckstop 23.2% Other 5.5%
0%
Which do you use most often to access the Internet?
Laptop computer
43.3%
Desktop computer 27.4% Handheld device
22.7%
Tablet computer
6.6%
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Where do you most often access the Internet?
Mobile 42.2% Home 41.9% Office 10.6% Truckstop 4.2% Other 1.1%
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How do you most often get to an Internet site? 50%
40%
30%
20%
10%
0%
Use search engines to find the topic/site I am interested in
40.8%
Use bookmarked or saved favorites links
28.9%
Click on a link in an email message/newsletter or another web page
18.1%
Type the exact web address from memory
7.3%
Don’t know
2.4%
Click on a link in a social media posting
1.8%
Other 0.7%
What Internet browser do you use most often to access the Internet? Internet Explorer
46.6%
Google Chrome
29.6%
Mozilla Firefox
11%
Safari 6% Other 4.2% Don’t know
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2.6%
What time of the day do you most often access the Internet? Early morning
12.4%
Mid-morning 5.7% Midday 0.7% Mid-afternoon 0.9% Late afternoon
4%
Evening 25.6% Late at night
4.4%
No particular time
46.4%
On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is the Internet as a resource for the following for you? Researching products and services
7.8
Purchasing products and services
6.6 7
Industry news/information 6.5
General news Services to help me manage my business
5.8
Entertainment
4.5
Connecting with family
5.4
Job service
4.3
Other
2.2 1
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4
5
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Are there any other ways you use the Internet as a resource?
• • • • • • • • • • • • • • •
load board/to book loads Google Maps I check state dot websites for road conditions. And weather talked activities Invoices, maps, fuel prices, loads, credit checks Traffic reports, search for know road closes, detours and most efficient routes. Research parts and equipment purchases Pay bills don’t have access to the internet except at home and i am a long haul trucker Selling parts Entertainment General information pay bills, online banking business with state permits
• • • • • • • • • • • • • •
research and government regulations on industry items for sale Finding loads, transmitting contracts, banking, bill paying, Load boards, broker inquires Maps, loadboard, dispatcher, emails researching general information such as medications or best time to plant garden or history of various things. New Industry Regulations maps and navigation Look up Prices cell phone directions, weather, local info Internet truck stop. Fuel company. Maps/ GPS Trucking Regs changes & proposals, Political awareness & action - 10. Q23
What service do you use for email? (Check all that apply) Yahoo 42.2% Gmail 28.3% Hotmail 24.9% email provided by Internet/ 20.1% wireless service provider (Comcast, Charter, AT&T, Bellsouth, Verizon, etc.) AOL 13.2% MSN 7.5% Other 6% Corporate email account
0%
10
10%
20%
30%
40%
50%
60%
4%
How often do you check your email account?
Constantly 17.9% Several times a day
30.2%
At least daily
35.3%
Several times a week
11%
Once a week or less often
5.5%
Where do you go most often to find a driving job? (Check only one.) Word of mouth
39.3%
Internet search
24.3%
Other 21.2% Trucking magazine
9.3%
Newspaper 5.3% Facebook 0.4% Radio 0.2%
What is your favorite work-related website?
• • • • • • • • •
Overdrive ccj overdrive mag load link Central Dispatch xm radio Driversig.com overdrive Volvo.com
• • • • • • • • •
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ooida yahoo.com overdrive,ooida overdrive and Iowa 80 ccj Land line internet truck stop Internet truck stop Load board
• • • • • • • • •
landstar None Landstar on line ooida google Overdrive Land Line Truckpaper fmcsa
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Weather etrucker.com Truck paper class a drivers landline Truckers the edge.com Truckersreport.com, Livestocknetwork.com Overdrive gocomchek.com OOIDA OOIDA landstaronline None Overdrive overdrive magazine load boards Chrwtrucks Load board getloaded overdrive magazine.com Dont have a fave map quest Overdrive yahoo The truckers report Let’s truck truck paper OOIDA Overdrive internet truck stop load board map quest and truck fuel finder Internet Volvo.com Overdrive.com overdrive.com Overdrive. CCJ companies i deal with overdrive internet truck stop overdrive Members Edge trucking Overdrive
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
All overdrive Get loaded Let’s truck internet explorer ooida Craigslist AccuWeather. com None WCLT Overdrive and custom rigs Hoploads www.truckpaper.com Overdrive owner/operator TruckersU.com Overdrive Let truck truck paper Company Web, Truck paper get loaded Overdrive Over drive mag Truckpaper.com auction time www.estop.com Overdrive get loaded Landstar web site overdrive.com Letstruck.com Truck down landstar craigslist internettruckstop DAT 360 dat/transcore, 123 loadboard, getloaded landstaronline.com Landline Landline online OOIDA.com, overdrive, American Trucker
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
overdrive Overdrive.com Internet truckstop over drive load boards/ service providers peterbilt internet truckstop CDL life www.loadshift.com.au truck paper HDT Google maps Overdrive overdrive.com Overdrive Google Kenworth part TD ameritrade-Tastytrade 123loadboard Landstaronline.com overdrive or truckers report Trucker tools weather.com Facebook Members Edge Overdrive mag Overdrive overdrive Dispatch linked in ooida Bulkloadsnow Don’t have a ‘favorite’ I read LinkedIn quite a bit O.O.I.D.A. overdrive truck paper I tend to spend a lot of time on the Truck Paper website and Overdrive via the newsletter. ch robinson ntts breakdown Central Dispatch Load boards load boards
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
WWW.chrwtrucks.com truckers report.com truckpaper The Bank Overdrive Ta careers.com Don’t have one. overdrive mag truck paper load boards Overdrive online Craig’s list none in particular overdrive, ooida Overdrive& ooida ooida truck paper.com landstaronline.com Bulk loads now careerbuilder AW direct OOIDA Over drive magazine every trucking job craigslist landstar on line overdrive www.truckstop.com (Internet Truckstop) Keller yahoo answers www.truckpaper.com Google maps, and different state’s “road cameras”. I HATE the load boards. new supplies explorer Iowa 80 Chrome Shop indeed excite.com Ch Robinson World Wide truck websites Mil bigrigchromeshop
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
landline Overdrive Peterbilt Overdrive OOIDA craiglist Let’sTruck.com HDT news truck papaer.com OOIDA Overdrive Iowa 80 indeed.com truckpaper.com Bulkloadsnow.com 10-4 Magazine Landline.com lets truck Directfreight.com Facebook Overdrive overdrive internet truckstop letstruck.com Internet Truckstop OOIDA Let’s truck.com Craiglist,Truckerboards fitzgareld glider kits.com large car overdrive interet truckstop trucker to trucker Trucking news/ sucess overdrive www.letstruck.com overdrive.com truck paper.com weather/traffic truck and brokerages web sites of interest ooida landstar load board craiglist dat
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The Trucker and Overdriver FMCSA youtube Landline mag.com Landstar online Overdrive truckpaper.com overdrive mag Truck paper. Com Internetruckstop Fuelbook montanajobs.gov Ritchie Gmail OOIDA Job Service driveline internet truckstop my gauges.com,overdrive, landline, Google maps ooida Overdrive chrwtrucks.com OVERDRIVE overdrive overdrive ooida Yahoo overdrive let’s truck internettruckstop.com Overdrive Ccj overdrive bank Overdrive google maps or google earth OOIDA www.ooida.com Land line Overdrive Lets Truck Overdrive cattleusa.com or lmaauctions. com
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What is your favorite leisure/non-work website?
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
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WSJ google facebook E-BAY e bay Espn Texas CHL Forum Gool\gle Games yahoo DooWop4you msn News face book Facebook Craigslist yahoo Iowa 80 news from home shopping sites e-bay Home and garden Drudge Facebook facebook Drudge Report bing Craigslist rubmaps Yahoo yahoo Cbs news..hulu... facebook, snowest. com,cumminsforum.com ebay Verizon.com Facebook Drudge report hulu Pittsburgh performance facebook Facebook
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
facebook facebook amazon.com Facebook hot mail Craigslist Drudge report face book google Ebay Hnra Steel soldiers , yesterday’s tractors Duo lingo facebook Bible Gateway, Ritter Farms Radio Craigslist OOIDA Facebook.com weather.gov supershowrigs.com QRZ.com A ham radio site. amazon face book Drudge Report ebay Facebook Yahoo Facebook youtube farm or nascar YouTube Facebook Yahoo NASCAR Youtube music Foxnews www.truckpaper.com Facebook youtube Google News
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
sports, cars and bikes Fox News.com Backwoods Mag how it was made ebay Face book facebook and turbo deisel register any thing motorcycycles Ebay Facebook Youtube Facebook auction time www.thechive.com nascar fox news google.com Yahoo ebay ebay Facebook youtube the interrobang pogo facebook Nascar Facebook Hulu U tube Facebook Ceramic Arts Daily, newegg, amazon, ebay, bestbuy, craigslist Facebook trains magizine facebook fox news craigslist Facebook www.grand old opry .com Myra.com
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
ebay Crossword Heaven Facebook www.abcnews.com Forums Aanr the blaze Facebook.com ebay Facebook lds.org none King.com Yahoo Facebook Motorcycle riding Mens health magazine or sailing any Yahoo yahoo youtube e mail Truckpaper I have many Yahoo news. department stores--facebook anything to do with beef cattle google I would say NASCAR gets visited the most jaskies books Denver Post Profootballtalk.com sports www.kabam.com MSN News classracer yellowbullit trapshooters.com None Netflix MSN facebook Yahoo news
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
MSN, Yahoo, Fox Nation music vidioes bee keeping face book The blaze Facebook none in particular; probably Amazon.com trucks The blaze.com NFL you tube facebook.com NASCAR, drag racing, performance auto sites youtube E-BAY aol Seznam Facebook huffington B craigslist bing huntingclub.com varies yahoo facebook msn news www.supershowrigs.com ebay/facebook dont have one expkorer News my screen saver! health excite.com ebay Facebook ebay msn Facebook Facebook No specific one.
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craigs list facebook you tube Facebook and Pogo facebook Gunbroker.com dirt track racing oriented sites TheTruckersreport Pogo games Yahoo Facebook yahoo Layover.com pandora Dont have one 10-4 Magazine Yellowbullet.com Abcnews.com Facebook letstruck.com Taste Of Home National Speed Sport News Ebay mx207 Words with friends model railroader www.facebook.com overdrive.com yahoo news pogo and facebook truckpaper railroads hiking and out door activities web sites, bicycling facebook doctor oz.com netlink don’t have one NASCAR youtube Facebook auction zip.com Ebay Nascar.com golf and fishing
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overdrive mag Bluegrass music facebook Seattle Mariners Ritchie LINE LINE MAGAZING facebook yahoo lets truck .com mark Levin, fox news
• • • • • • • • • •
• • • • • • • •
Washington Post .com pokerstars FACBOOK old trucks email Yahoo Fox news msn netflix Facebook
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Life in the water dont have one netflix Ebay facebook Ifish.net ibang Netflix, Youtube, FB - in that order overdrive.com
On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is it to include the following services on a trucking industry website? Job Searching Directory of products to use in my trucking business Weather
3.7 6.2 7.5
Manufacturers’ product videos
4.7
Truck and truck driver videos
3.6
Routing
6.4
Mapping
6.8
Fuel surcharge information
5.1 3.6
Events calendar
6.3
Fuel prices
6
Loads 3.4
Custom truck photos
5.5
How-to maintenance information Blogs from editors and experts
3.5
Trucker discussion forum
3.6
Industry white papers
3.4 1
16
2
3
4
5
6
7
8
Is there anything else (not listed above) you would like to see on a trucking industry website?
• • • •
real truth on GPS units
•
Information on technology devices that are on and inbeded on our nations highways and what information those devices gather from traffic and truck traffic as we motor down the highway
• •
massage parlors with truck parking
• • • • •
nationwide load availability
• •
Action against government regulations
• • • • • • •
Being able to comment on things In general.
• • • •
bad companies to stay away from
consumers report comparing different products landline now on longer. like 3 hours and more information more emphasis on the 1,2, truck owner operator, that are still trying to make it, with out all the hype, new electronic gadgets. for instance, It amazes me, after being an o/o for most of my 32 years, how I am able to still drive my truck/trlr safely, all over the country, without all these things they put in trucks now. All these new safety gadgets, are replacing common sense
I don’t get on the OOIDA website that often, but I would like to see a no B.S. forum or news letter letting folks what kind of non-sense Washington is really pulling on truckers and and am impartial forum on what organizations like OOIDA (I am a member so I see what they are doing for us) and AITA and the other trucking groups are doing. prices/costs more photos....more stuff about load securement Bad broker reports/no pay slow pay More political news,since it is very important to know the views of candidates,to vote with info that the MSM does not tell you.The MSM is in the tank for this administration. Freights and information for grain haulers. I always see information about flat beds, dry vans, and refers but never anything for grain haulers. Things like how our rates are comparing or helpful tips on unloading troublesum products (examp. DDG), or how the new hours of service is affecting them as well. Try to dig deeper into the ninche markets of trucking. tech stuff on older trucks/components institutes that talk and address laws pertaining to double brokering loads A way for truckers to be mass contacted about a sudden event I would be more interested in nice working truck articles and photos than show only trucks Topics discussed with both drivers and experienced moderators so that their is multiple perspectives on topics. That would give newbies to the trucking industry more then just a one sided view on things leading them to take a more educated approach on it Sources for hard to find parts. Yeah, some right-wing conservative views, instead of the left-wing, libtard, big goverment BS. How to maintenance with electrical system problem and trouble shooting sites
© 2014 Randall-Reilly Publishing Company, LLC
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Up to the minute weigh station status updates.
• • • •
More information about tire rolling resistance and maintenance.
• • •
Better help on choosing healthier meals.
the laws as they r passed and fought .. local and regional business that are looking for truck contract or business that are looking for regional or local service. how about less internet and more human interaction industry recalls and problem venders, suppliers & etc yes how to fight back the big broker co like T.Q.L CH ROBINSON AND OTHERS WHEN THEY TAKE MONEY FROM US I WOULD PAY FOR THIS INFO construction or detour info. repair or maintanence finder in strange areas Product Reviews.
On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is it to include the following services on a trucking industry website? Manufacturer training materials
5
New product information
6.5
News from OEMs/Manufacturers
6
Industry event calendar
4.4
Business information/Best practices
5.6
Industry/Market news
5.8
Service and maintenance information
6.5
Product videos
4.8
Service/How-to videos
5.6
Industry white papers
3.8 1
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2
3
4
5
6
7
8
Is there anything else (not listed above) you would like to see on a trucking industry website?
• • •
I’m old school,I’d rather read a brochure than a website
•
Just an idea but how about a “Tip of the day/ Week” video submitted by an experienced truck driver out on the job. I think that would draw good attention and promote more responsible trucking. It could be anything from minor repairs/ maintenance while on the road to good driving practices.
• • •
Where the best rates are. Best brokers to haul for. Fuel pricing. (If not included in your little categories, above.)
clear rules and regulations Real people how actually work for real jobs. Warner schnder crete. Us express those companys are rookie jobs. Must of them drivers don’t know there asses from a hole in the ground.
detail help by industry like tankers, reefers, flatbed etc Product Reviews.
In which of the following ways do you most often read industry news? (Check only one) Print magazines
53.2%
emailed daily news
19.4%
emailed weekly news
7.9%
In digital magazine format - where pages flip, zoom or provide interactive media
7.3%
Does not apply
4.6%
Search box to find the 4.2% topic you are most interested in Short news briefs
2.2%
Blogs discussing industry topics 1.1%
© 2014 Randall-Reilly Publishing Company, LLC
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When looking for equipment or services information from companies online, which of the following are you most likely to try first? (Check only one) Web search (such as Google)
60.5%
Click a link with a company’s name
11.9%
Review articles about products
11%
Search a directory
7.1%
None of the above
6.6%
Other 1.3% View a video
0.9%
Click on a banner ad
0.7%
Smart Phones and Handheld Devices
Do you listen to digital audio files on a mobile device or computer? Yes 23.6% No 76.4%
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What do you listen to or view on your iPod or MP3 device? (Check all that apply) Based on respondents who said they listen to digital audio files on a mobile device or computer. 80%
60%
Music 66.4% 40%
Audio books
41.1%
Video 35.5% 20%
Podcasts 18.7% Other 13.1%
0%
Do you stream podcasts or other non-musical audio content on your computer or mobile device? Based on respondents who said they listen to digital audio files on a mobile device or computer.
Yes 36.4% No 56.1% I would if I knew how
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7.5%
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What non-musical programming would you prefer to stream on your computer or mobile device? Based on respondents who said they stream podcasts or other non-musical audio content on their computer or mobile device.
60%
40%
20%
0%
Trucking news
61.5%
Comedy 30.8%
41%
Trucking lifestyle and culture 23.1%
Politics 35.9%
Sports 15.4%
Driver call-in shows
Other 7.7%
Experts on trucking topics/issues
33.3%
Books 33.3%
Do you use a smart phone or other handheld device for purposes other than making phone calls? Yes 65.8% No 34.2%
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How frequently do you access the Internet/email with your smart phone or handheld device? Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
Constantly 20.5% Several times a day
37.6%
At least daily
19.1%
Several times a week
10.7%
Once a week or less often
7.7%
Never 4.4%
What website(s) do you visit most often on your smart phone or handheld device? Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
• • • • • • • • • • • • •
wsj
• • • • • • •
Yahoo Facebook
isp email aol Msn Email, loadboard, espn, yahoo Yahoo.com news yahoo.com My Members Edge Facebook landstar overdrive yahoo Google pilot flyingj I get over drive to my email...Im zija international guy and all truckers should take zija products Email what pertains to my loads weather load boards Yahoo.com Drudge Overdrive weather app local tv traffic app
© 2014 Randall-Reilly Publishing Company, LLC
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Overdrive Magazine Drudge Report AOL Truck related fox news Chrobinson or any sites for loads Yahoo email facebook, yahoo, weather Weather gocomchek.com Truck Stop Chain’s web sites Facebook wx Drudge report landstaronline None Bank Chrwtrucks Google maps Face book and many various websites Fox News, drudge report, weather channel etc. company web site
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Ebay Truckpaper Load board Sni crossroads CHRW Trucks, AOL MaIL Various yahoo mail Yahoo Volvo.com yahoo.com,weather.com, depending on where I am local news sites,overdrive.com,freightfinder. com,truckstop.com,freightquote.com,and www. weather.gov
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weatherbug
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Flying J
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banking Drudge Report, Members Edge,Weather weather Facebook All load boards Prime for drivers farm works YouTube Facebook Truckstop.com Goggle / craigslist Fox news Bloomberg Facebook Weather, Google maps, Fleet Owner, TruckersU and loadboard truck paper google Local news ,weather Banking Hotmail.com auction time Many different trucking sites fuel buddy mozilla FOX NEWS weatherbug.com
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Yahoo
• • • • • • • •
e mail
yahoo TDAmeritrade, Optionsxpress, Fidelity. Google Trucking websites Google Maps, Email, Internet searches, facebook internettruckstop landstaronline.com facebook Whatever I need at that time. AOL.COM e-bay Weather fuel prices U tube Load board, email, banking. MSN Google maps, loads , fuel prices gmail,yahoo,nascar,peterbilt, Weather News Weather ooida, overdrive 123loadboard, fuelsurcharge.org, FB and Landstaronline ebay hotmail Trucker tools Yahoo! Trucking Overdrive mag I mostly check my emails and the weather and google maps. Yahoo.com banking parts & products Weather mapquest-facebook-dat board google banking Truck paper. Overdrive. Facebook. Twitter. NASCAR. NFL. Pro miles. Map quest.
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ntts breakdown and email
• •
weaher channel.com
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Central Dispatch mapping, search email e mail fuel price web site aol and overdrive MSN, Yahoo, Fox news Craig’s list, eBay google truck paper, land line, over drive Truckersreport.com, theblaze.com, wired. com,Slashdot.org, overdrive landstaronline.com, drudgereport.com, facebook. com yahoo craigslist yahoo google Many News Facebook Facebook mozilla facebook yahoomail raindar.com E-mail links to trucking magazines Yahoo Facebook yahoo Weather radar, Mapping software, google maps Landline Google maps Facebook Yahoo, Facebook internet truck stop Facebook - Weather
© 2014 Randall-Reilly Publishing Company, LLC
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Banking, bill payment, google.
• • • • • • • • • • • • • • • • • • • • • • • • • • •
overdrive.com
• • • • •
weather fuel pricing maps
Personal (bank, etc.) Different Things Of Interest weather News, weather , routing www.facebook.com www.letstruck.com www. truckmiles.com maps ... facebook... weather Weather facebook, games google trucking products google Facebook gmail weather Local news and weather Intellacast fuelbook, landstar broker ritchie facebook google maps,gmail,weather bug ooida Google, Google maps aol.com MEMBERS EDAGE Yahoo CNN, foxnews, Accuweather hotmail National fleet tracking weatherbug banking, social networks, load boards, yahoo, google facebook Google bing overdrive Gasbuuddy, Siriusxm, Weatherchannel,Facebook mesonet.org
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Do you currently download apps for your smart phone?
Which do you use most on your smart phone?
Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
Yes 79.5% No 20.5%
I use the Internet browser 42.7% and apps about equally Internet browser
Apps 22.1% I don’t use these
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31.7% 3.4%
What type of smartphone apps do you use regularly? (Check all that apply) Based on respondents who said they currently download apps for their smart phone. 100% 80%
60%
40%
20% 0%
Weather 89.3% Work-related 56.8% News 52.4% Music & audio 29.6% Games 27.7% Personal finance 20.9%
Sports 19.9% Travel 17.5% Video 14.6% Magazines 14.1% Books 9.7% Other 6.3%
What three specific apps do you use most often? Based on respondents who said they currently download apps for their smart phone.
#1 • wsj • weather • Weatherbug • Calender • caculator • weather channel • pilot • safari • office suit • Facebook • Dispatching • weather • weather
• • • • • • • • • • • • • • •
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Weather Truck Paper mail WEATHER CHANNEL Weather Chanel Accuweather Weather Truck Smart Ta app gcn TA weather google maps fave book Weather Bug
• • • • • • • • • • • • • • •
Weather app Truckster Facebook Angry birds chrw trucks mapping Volvo Weatherbug Members Edge weather Facebook Getloaded prime Amazon Bank of the west
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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 28
Siri Goggle maps news Weather weather google maps fuel truck paper google Accuweather Kelt slacker radio Weather fuel buddy TRAVAL CENTERS fuel pro Fidelity weather weather channel maps Google Maps the weather channel Weather weather weather accuweather Map Quest Weather weather bug Internet truckstop fuel prices accu chek weather Weather hotmail simple ifta Facebook Pandora dat Facebook Getloaded.com Ramsey linked in Weather
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
weather weather banking mapquest Accu Weather Solitare weather.com google maps chrwtrucks hotmail fuel Home Depot ta petro subway surfer Banking weather weather maps weather weather channel facebook Pandora Facebook e-mail yahoo music news face book News K weather bug weather Facebook raindar wind allert Facebook radar express Weather channel The Weather Channel TA/Petro Trucksmart google maps yahoo internet truck stop accuweather
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
yahoo mail Face book weather News facebook navigation dat reminder facebook sprint lets truck iscrap Facebook Gmail accuweather ESV Bible facebook accu weather google maps scout maps Google maps google maps trucker tools new Foxnews the weather on the iphone weatherbug facebook weatherbug facebook Nfl Lets Truck youtube
#2 • weather • maps • Safari • CamScan • t/a truck smart • truckstop guide • love • Facebook
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
life unlimited Weather Chanel Email fitness traffic Local traffic Facebook google search GOOGLE MAPS Banking Kenworth locator Traffic Bank of America Weather alex jones Pilot bank petro ta app banking VZ Navigator Travel app Wells Fargo TA truckstop Duo lingo comchek logbook Truck paper Key Ring news gmail Scout lets truck fuel gauges Facebook Weather channel Camera weather channel weather weather News facebook flash light weather big road ebay
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Walb Weather bug lex & terry Email weather WEATHER CHANNEL weatherbug Chase news truck down beef central kindle app travelcenters of america news new products TA truck stop MSN weather News Accuweather fuel tracking solitare Myguages msn drivewyze weatherbug Trucker tools king.com Weatherbug All Truck Stop Apps Weather apex capital Games dat music weather loves travel center Browser Banking audible.com spades dat board facebook truck stop locator Bank
© 2014 Randall-Reilly Publishing Company, LLC
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
weather poynt Maps games task list overdrive taptalk maps drudgereport Ccj Weather channel weather yahoo wheather business Ch robinson Maps Netflix driveing directions gmail beefmarket sun rise sun set Free flow calendar High def radar Flashlight Weather Channel news facebook games ebay Facebook Weather loves app Weather weatherbug maps weather/traffic weather games nascar my pilot shazam Banking
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• • • • • • • • • • • • • • • • • • • • •
weather weather bug facebook local tv news iheart radio gmail weather printer share TWC aol email yelp weather Accuweather weatherbug cnbc weatherbug google maps IMBD You tube GasBuddy myradar
#3 • houzz • fuel prices • Driveaxle • Google Maps • landstar • google maps • its • Internet truck stop • weather channel • Google maps • Maps • onstar • facebook • News • Instagram • Sports • MEMBERS EDGE • Aol • Mail • email
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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
AccuWeather Maps netfli Loves calendar scales weather Qbooks Comdata Fuel book Weather biblegateway radio Facebook Around me maps news Landstar Facebook Twitter Fuel book Flash Light maps comics Facebook Camera games calculator truck stops yahoo yahoo Ebay Facebook weatherbug Banking overdrive FACEBOOK sunrise sunset Wellsfargo maps load board load boards youtube pilot
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
games truck newe pilot app NFL Fuel The weather channel books angry birds Facebook radar now navigation Fuel book chr Ksla Banking Stock prices coyote go news facebook travel pilot flying j email Newspaper facebook.com hearts Documents To Go lets truck Ebay gasfinder mapquest Weather pilot/flingj call control land line maps chicago bears googlemaps Bible Espn maps clock alarm maps Weather B
• • • • • • • • • • • • • • • •
c n y central (news+weather) fuel google maps maps fas book True or false google Mapquest Google Maps Google Maps weather gmail news craigs list the bank of maine E-mail
• • • • • • • • • • • • • • • •
ta app Loads lets truck weather banking banking weather intel my dat irecycle Weather camera cnn Nook trucker tools clock
• • • • • • • • • • • • • • •
weather bug elite google calculator Google search youtube my dat trucker services looking up load Gmail motley fool google maps truckstop apps such as ta loves pilot gasbuddy etc. walmart CBS news SiriusXM my muppets
Social Media Do you use any of these online network resources? (Check all that apply) 50%
40%
30%
20%
10%
0%
Facebook 46.6% None of the above 37.5% Youtube 34.7% LinkedIn 13.5%
© 2014 Randall-Reilly Publishing Company, LLC
Twitter 6.2% Other 0.9% MySpace 0.7%
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When do you access social media most often? Based on those who said they use some form of social media.
Early morning 7.8% Mid-morning 3.2% Midday 2.5% Mid-afternoon 1.4% Late afternoon 2.1% Evening 25.1% Late at night 3.5% No particular time 54.4%
Do you use your smart phone to access social media services?
Do you maintain a personal Twitter account?
Based on those respondents who said they use some sort of social media.
Based on those respondents who said they use Twitter.
No 49.8%
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No 14.3% Yes 50.2%
Yes 85.7%
How often do you log onto your Twitter account? Based on those respondents who said they maintain a personal Twitter account.
Constantly 8.3% Several times a day
12.5%
At least daily
20.8%
Several times a week
12.5%
Once a week or less often
45.8%
Do you have a personal Facebook account? Based on those respondents who said they use Facebook.
Yes 95.7% No 4.3%
How often do you access Facebook? Based on those respondents who said they have a personal Facebook account.
Constantly 8.9%
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Several times a day
22.8%
At least daily
31.2%
Several times a week
19.8%
Once a week or less often
17.3%
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Do you have a personal LinkedIn account? Based on those respondents who said they use LinkedIn.
Yes 95.1% No 4.9%
How often do you access LinkedIn? Based on those respondents who said they have a personal LinkedIn account.
Constantly 3.4% Several times a day
8.6%
At least daily
8.6%
Several times a week
25.9%
Once a week or less often
53.4%
What type of trucking-related videos do you like? (Check all that apply) Based on those respondents who said they use YouTube.
Technical how-to Custom trucks Drive tests and other equipment info Business how-to Interviews with trucking experts I don’t look at trucking related videos Interviews with drivers Entertainers and other celebrities 0%
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20%
40%
60%
61.1% 40.8% 35.7% 33.1% 29.9% 15.9% 10.8% 7%
Š 2014 Randall-Reilly. All rights reserved. Except as expressly authorized by statute or by a written permission from Randall-Reilly Publishing Company, LLC, no part of this publication (whether in print or electronic form) may be reproduced, distributed or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, scanning or typing in, without permission in writing from Randall-Reilly Publishing Company, LLC. Requests for permission to make copies of any part of this publication should be mailed to: Attn: Copyright Request, Randall-Reilly Publishing Company, LLC, 3200 Rice Mine Road NE, Tuscaloosa, AL 35406, USA. For the sake of clarity, you may not copy this publication (or any portion of it) without our permission. For example, you cannot copy this publication (or any portion of it) for the purposes of distributing (handing out) copies, whether or not you give the copies away for free or for money. Also, the law prohibits taking our work and modifying it or manipulating it (such as rewording, rewriting, editing, incorporating with other material, etc.), and we request that you respect that right provided to us by statute. Should you have any questions, we encourage you to contact us.
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