Official Brand Guidelines Manual
Official Brand Guidelines Manual PrePass Logo Guidelines 1/10
Preferred Logo: For usage in web and full color printing. When possible, it should always appear with the gradiated mirror reflection. All logos should always appear on a clean white surface with a cushion of at least 1/10 the logo height.
Any version of the full logo should not appear less than 150 pixels wide.
Gray Scale Version: For usage in gray-scale print projects. When possible, it should appear with the gradiated mirror reflection.
Knock-out Version: For usage when a knock-out logo is required.
(Logo shown at 150 pixels)
Official Brand Guidelines Manual PrePass Logo Guidelines Alternative Option: For usage when a smaller logo is required. 速
This logo can appear as small as 100 pixels wide.
Examples of Unacceptable Treatments: Wrong color:
Distorted Logo:
Full Color Reversed Logo:
速
(Logo shown at 100 pixels) 速
(Logo shown at less then100 pixels)
Official Brand Guidelines Manual Messaging Pillars Private Sector Messaging: Main Message: Alternate Messages:
Save Time. Save Money. Save Fuel. Cleaner Air. Together We’re Making the Highways Safer for Everyone. Faster. Safer. Cheaper.
Call to Action:
Sign Up Now. 1-800-PrePass When you call1-800-PrePass to sign up now—your first bill is on us.
Public Sector Messaging: Main Message: Alternate Message: Call to Action:
Less Congestion Means Safer Highways. Together We Can Make the Highways Safer. Tell Us How We’re Doing. Call1-800-PrePass Today.
Official Brand Guidelines Manual Product Logos Product Logos: Main Logo used for the PrePass brand products. This logo execution should be used when product logo will stand alone.
Secondary Logo used for the PrePass brand products. This logo execution should be used when product logo willbe used in conjunction with main PrePass Logo
Treatment of logos should be consistent with that of the main logo.
Official Brand Guidelines Manual Secondary Icons Secondary Icons: This should be used only in Private Sector targeted advertising:
These icons may appear enclosed together with the tag line as shown above, or they may appear with just the word “save.�
Icons may appear gray-scale or black where needed.
Less preferably, the icons may appear without text, but they must always appear grouped together, never alone.
Sav e Time . Sav e Money . Sav e Fuel. Clea ner Ai r.
Official Brand Guidelines Manual Graphic Elements In order to maintain consistency through web, print and other advertising sources , certain graphic elements have been selected
Caution Tape: For use as border or divider for print and web.
Tabbed Corners: Tabbed corners should be created at a 45째 angle and can appear with a one to two point white stroke. Tabs: Tabs should be created at a 45째 angle For use in web and print, headlines, banners and call to action. Call Out Boxes: For use in print and web. Boxes should be black with a 70% opacity and can appear with a one to two point white stroke. Text in call boxes should be given ample cushion. It is acceptable for call out boxes to appear over images. Images: Images may appear in a tabbed box as well. Images in tabbed boxes should have a one to two point white stroke and may also have a drop shadow at 36째 angle and about 30% opacity. Blur size should be proportional to image.
Lorem Ipsum hanther
Official Brand Guidelines Manual . Headline: Headlines may be displayed at 20-25 points. The color may be PrePass Purple, Black, or White White text is acceptable on a purple field or inside a 70% grey call box. White headlines should not be used directly on images. It is acceptable for white text to have a drop shadow. Drop shadow should be a 36째 angle, 50% opacity, with no more than a five pixel blur.
Subhead: Headlines may be displayed at 15-19 points. The color may be PrePass Purple, Black, or White White text is acceptable on a purple field or inside a 70% grey call box. White headlines should not be used directly on images. It is acceptable for white text to have a drop shadow. Drop shadow should be a 36째 angle, 50% opacity, with no more than a five pixel blur.
Body Text: Body text should be displayed at 9-12 points with 11-14 point leading. Body text should always be displayed on a white or light uncluttered background.
Gill Sans| Bold 25 pt Gill Sans| Bold 25 pt
Gill Sans| Bold 25 pt Gill Sans| Regular 19 pt Gill Sans| Regular 19 pt Gill Sans| Regular 19 pt
Gil Sans Regular | 10 pt This is the body copy for the font usage. The font here is Gill Sans 10 pt with 13 point leading. It is a very easy to read font and works well with the logo treatments.
Official Brand Guidelines Manual Color Guidelines Primary Color Palette: The Primary brand colors are Pantone 2603 (PrePass Purple), 100% Black, and 70% Black. Usage will depend upon application, but generally speaking, if the print ad or collateral is more than one color, then PMS 2603 will be the dominant color.
Secondary Color Palette: The Primary brand colors are Pantone 2603(PrePass Purple) at 15% , 15% Black, Pantone 5453, and Pantone 7529
The secondary color palette may be used for shaded text boxes, gradiated backgrounds, borders, etc.
Pantone 2613
100% Black
70% Black
C:66 M:96 Y:14 K:1
K:100
K: 70
R:86 G:0 B:106
R:39 G:37 B:37
R:102 G:104 B:104
Pantone 2613 15 % C:10 M:15 Y:4 K:3
15% Black
Pantone 5453
Pantone 7529
Pantone 349 C
K:15
C:30 M:16 Y:15 K:0
C:16 M:16 Y:30 K:0
C:83 M:10Y:100 K:13
R:230 G:217 B:233
R:39 G:37 B:37
R:102 G:104 B:104
R:212 G:204 B:182
R:83 G:144 B:73
Official Brand Guidelines Manual Photography Guidelines Photography Guidelines: PrePass supporting photography should be clear, professional, highly saturated images. Images that show trucks in motion are also highly recommended.
Testimonial Photography: Images of drivers and owners who endorse the PrePass family of products. These should also be clear, professional, highly saturated images. They should always be accompanied by their name and quote.
“PrePass decreases congestion at our port, and that makes the highways safer for everyone.”
Brenda Hennefer
Echo Port Supervisor
“PrePass saves our drivers time, our company money, and makes the highways safer for everyone.” Jack Meir Driver and Warehouse Manager Central Refrigerated Service Inc.
UT Department of Transportation Motor Carrier Division