USC Annenberg 2022 Relevance Report

Page 30

LEADERSHIP

Bezos, Branson & Musk Vision to Space GERRY TSCH OP P

Space, the new frontier. These are the voyages of the Starship Enterprise. Its five-year mission: To explore strange new worlds. To seek out new life. And new civilizations. To boldly go where no man has gone before. © CBS Studios Inc. STAR TREK and related marks are trademarks of CBS Studios Inc.

The opening of the famed TV series “Star Trek” is memorable. And at the time, it seemed a far cry from reality.

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But thanks to a few pioneers — by the names of Bezos, Branson and Musk — this year got us that much closer to this reality.

A mere nine days later, Jeff Bezos’ aerospace company, Blue Origin, launched him and a small crew that included some of the oldest and youngest people to ever fly into space. As Blue Origin stated in its mission: “We’re committed to building a road to space so our children can build the future.”

On July 11, 2021, Sir Richard Branson joined a few fellow space explorers to travel at Mach 3 into space. As Branson said, “Just imagine a world where people of all ages, all backgrounds from anywhere of any gender or any ethnicity have equal access to space. If you’ve ever had a dream, now is the time to make it come true.”

On September 15th, Elon Musk’s SpaceX launched four civilians into space, traveling about 360 miles above Earth. Musk said that while early space tourism may be out of reach for all but the very wealthy, these pioneering missions will lay the groundwork for more affordable trips to space in the future.

RELEVANCE REPORT 2021-22


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