USC Annenberg 2022 Relevance Report

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THE ARTS

Ted Lasso

The Importance of Trust SEEM A TH R EJA K ATHU R IA

Do a search on Ted Lasso combined with any of the following words — leadership, wisdom, philosophy, life lessons or inspiration — and you might be surprised by how much has been written about these themes, and by how many diverse writers. Ted Lasso, the title character of an Apple TV+ comedy series played by Jason Sudeikis, is relevant. He demonstrates that kindness matters, and that being kind has wide-reaching rewards. Lasso is an American, Division II football coach who almost serendipitously finds himself coaching a Premiere League English football club. Of course, Coach Lasso knows nothing about English football. He is the underdog. He talks differently, his sayings are quirky, he dances — he is the opposite of what a professional English football coach should be. Those who meet him question why he’s there. They expect him to fail and disqualify him based on their biases. Despite the hostile setting and the

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RELEVANCE REPORT 2021-22

obstacles he faces, Ted still makes positive impressions on those he meets. Other characters are caught off guard by his sincerity and genuineness, and soon find themselves questioning their biases. They find themselves wanting to hear from him and eventually they want to be part of what he’s creating. Why is that? Why does it matter? I think trust is why it matters. His behavior creates an environment of trust that subsequently leads to teamwork. And it doesn’t hurt that fun is also part of the mix. He awakens the emotions of everyone around him, and they find themselves drawn into the culture he is creating — whether they initially wanted to or not. Ted makes a point to always be his true self, creating an environment where others feel unafraid to be their authentic selves. Success is being redefined, and he is advancing, innovating, and creating a culture where progress is made holistically. Through his kindness, he fosters essential


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