USC Annenberg Viewbook

“A great school of journalism and communication leads the way, serves as a laboratory for change, doesn’t just anticipate the future, but wills it into being.”

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As we stand at an exciting threshold of a new

and media landscape, consider what you want the future to be. And

At USC Annenberg, we are preparing the next generation of scholars and professionals to shape the future of communication, journalism, public diplomacy and public relations.

You will build a broad base of knowledge and sharpen the skills that make you an exceptional communicator and critical thinker.

You will see connections among complex ideas and engage in highimpact learning opportunities.

You will learn and grow at the global crossroads of media, technology and culture.

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Be creative

To be creative is to live at the edge of your imagination, to envision the impossible and to shape urgent new stories.

Join our enterprising students and distinguished faculty in seizing the opportunity — the imperative — to tell stories that traverse boundaries and reach across cultures.

The use of language, the creation and dissemination of messages, the production of accurate and ethical journalism, the making and analysis of culture, the advent of new technologies, and the ability to engage with diverse audiences have never been more critical.

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Our location in Los Angeles, one of the great media capitals of the world, positions you in an ecosystem where content is created, produced and distributed.

To be innovative is to approach common problems with uncommon solutions, to make bold and persuasive arguments, to develop new skills and methods, and to learn from the past as you create the future.

Gain an edge as you become fluent, nimble and adaptive to evolutions in media and technology in our state-of-the-art facilities.

USC Annenberg’s Media Center is a 20,000-square-foot newsroom, classroom, incubator, and content and data hub that provides an unsurpassed opportunity for experiential learning.

Take a virtual tour of our world-class facilities with 360-degree views of spaces throughout our two buildings. annenberg.usc.edu/virtual-tour

Our creative makerspace, the Digital Lounge, offers tutorials, workshops, speakers and certification courses.

Investigate emerging topics like immersive storytelling, influencer marketing, media industry convergence, health justice and how networks and algorithms are shaping our day-to-day lives.

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Be bold .

To be bold is to ask difficult questions in the face of accepted wisdom, to study and wonder, to be a student, scholar and critic of global society, and to explore all that you don’t know.

This is your moment to think comprehensively about the impact you want to make in addressing some of the most difficult social, cultural and political challenges of our time.

Learn and grow at the dynamic intersection of communication, journalism and public relations. You will be trained to be a critical thinker and a highly skilled practitioner ready to be at the forefront of actively forming a more ethical and just world.

Our faculty — leading scholars and industry experts — draw on their deep knowledge and experience to equip you with the research methods, tactical skills and entrepreneurial spirit needed to advance your fields.

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Best study spots

A USC Annenberg’s Digital Lounge, a quiet place to work with on-site digital experts

B Hoose Library of Philosophy, one of the oldest libraries on campus and a designated City of Los Angeles HistoricCultural Monument

C McCarthy Quad, USC’s central lawn where students study and socialize

D Wallis Annenberg Hall Forum, an atrium spanning four floors of nooks, crannies and tables close to USC Annenberg classrooms

Be connected.

To be connected is to believe every voice matters, to foster inclusive spaces for dialogue and to know our collective intellectual energy has limitless power.

Study and collaborate in the company of extraordinary peers, distinguished faculty, mentors, advisers and accomplished alumni who reflect the broad diversity of the world you are preparing to transform.

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Work together with our advisers in one-on-one counseling sessions to achieve your academic and professional goals.

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Join USC Annenberg’s Trojan Family, a global network that allows you to expand your learning and professional development outside the classroom with countless opportunities to connect and give back.

A day in the life

A day through the lenses of USC Annenberg students.

A The sun rises over Griffith Park, a favorite hiking and event destination for locals and tourists alike.

B Professor Miki Turner poses for an outdoor photojournalism assignment.

C A student relaxes after making USC’s outdoor space their own.

D Students transition between classes at the centrally located Wallis Annenberg Hall.

E A student produces a video for Annenberg Media, USC Annenberg’s student-led news media.

F A student heads to class in the historic Annenberg School for Communication building.

G Communication students attend an engaging lecture.

H USC Annenberg students attend the A.S. Roma vs. Salisburgo game at the Olympic Stadium while studying abroad in Rome, Italy.

Be curious.

To be curious is to defy boundaries, to seek out new experiences and viewpoints, to thrive at the horizon of the unknown and to forge new paths of discovery.

USC Annenberg is positioned in the heart of Los Angeles, a city where media, technology, entertainment, art and culture are experiencing vibrant growth.

Amplify the depth of your education as prominent scholars, leaders and cultural icons, who are drawn by the city’s convergence of fields and industries, share their professional perspectives and knowledge.

A A USC Annenberg student contemplates a film exhibit at the new Academy Museum of Motion Pictures.

B USC Annenberg students participate in a halftime program at a Los Angeles Lakers game.

C Entrepreneur and K-pop sensation Eric Nam speaks to USC students about success and mental health.

D The Getty Center gardens are famous for their display of art, architecture and cultural heritage.

E Surfers embody the laid back yet adventurous spirit of Los Angeles’ local beach culture.

F From above the 405 Freeway, vistas of Century City and downtown Los Angeles can be seen.

G Shoes are for sale on L.A.’s historic Olvera Street.

Los Angeles is home to people from more than 140 countries, speakers of 220 languages and a rich collection of multicultural neighborhoods.

Expand your learning outside the classroom through internships, community service programs, as well as an array of cultural experiences.

A Lunar New Year is celebrated in L.A.’s Chinatown.

B A festival takes place in L.A.’s Leimert Park neighborhood.

C Our London, U.K., program enables students to explore the city like locals.

D Students explore Mexico City after a professional excursion during one of USC Annenberg’s Alternative Spring Break programs.

E University of Rome Professor Seán Patrick Lovett guides students through the Musei Capitolini.

F A student explores the Sydney Opera House during their time studying abroad in Sydney, Australia.

Depending on your degree program, you can pursue study abroad opportunities around that globe that allow you to gain diverse perspectives and practical insights.

Be brave.

To be brave is to pursue excellence with integrity, ethics and creativity, to inspire confidence and courage, to manage complexity and navigate flux, and to redefine what it means for everyone to succeed.

Thrive in a rigorous academic environment that positions you at the forefront of best practice, thought leadership and emerging research in our fields.

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Acquire a foundation in communication fundamentals and professional ethics — qualities and skills that have never been more necessary and that will place you in high demand.

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Leverage our industry partnerships across the media, technology and communications ecosystem to gain hands-on experiences and build meaningful relationships that allow you to chart your unique pathway to success.

A Students attend a USC Annenberg networking event hosted by the Career Development Office.

B Students visit the set of CBS Mornings with hosts Gayle King and Vladimir Duthiers, plus alumna and executive producer Shawna Thomas, during the New York City Maymester program.

C J.J. Italiano, head of global hits at Spotify, and Kimiko Jensen, director of digital marketing at Atlantic Records, discuss creating new opportunities in the music industry through data analytics.

D Ramin Bastani ’01, founder and CEO of Healthvana, answers questions during a virtual event.

PhD

Communication (PhD)

Learn cutting-edge theory and research methodologies through rigorous classes and independent and collaborative research projects as you prepare for careers in academia, industry, government and NGOs.

Communication Data Science (MS)

(with USC Viterbi School of Engineering)

Develop the skills to uniquely connect the communication, media and technology industries by applying communication theory to big data projects.

Communication Management (MCG)

Build a foundation in theory and applied research to design and execute effective communication strategies and tactics across a range of business functions.

Digital Social Media (MS)

Learn the theory, practice and strategic mindset that are essential for developing and managing social media platforms, digital media, apps and online communities.

Global Media and Communication (MA)

Examine the transformational role of communication and media in our globalizing world from two media capitals — London and Los Angeles — while earning master’s degrees from USC and the London School of Economics and Political Science (LSE).

Journalism (MS)

Develop into a deadline-driven multimedia journalist producing cross-platform stories in a converged news environment.

Public Diplomacy (MPD)

Understand how governments and non-state actors use media and communication to shape public opinion, international relations and public diplomacy for domestic and global audiences.

Public Relations and Advertising (MA)

Prepare to advocate on behalf of a person, brand or organization by executing strategies informed by audience insights, and producing multiplatform storytelling grounded in ethical frameworks and data intelligence.

Specialized Journalism (MA)

Produce high-level, long-form reporting grounded in content-area expertise developed by taking courses across the university.

Specialized Journalism (Arts and Culture) (MA)

Learn to report on and magnify the arts, food and culture while building multimedia journalism skills.

Online Degree Programs

For more information on online degree programs, visit annenberg.usc.edu/academics.

Undergraduate majors

Communication (BA)

Gain a theoretical framework and critical understanding for how messages — from interpersonal to mass media — are informed, created, distributed and consumed.

Journalism (BA)

Guided by rigorous journalistic and ethical standards, report, write and produce news stories across platforms — while harnessing emerging technologies.

Public Relations and Advertising (BA)

From developing brand messages and establishing content strategy to implementing social media campaigns, learn how to advocate on behalf of a person, brand or organization.

Explore USC Annenberg academics. annenberg.usc.edu/academics

Student photographers

These students served as our professional creative partners in capturing the USC Annenberg experience through their eyes and lenses.

Kristi Beckett

BA in Public Relations

28

Maddy Brown

BA in Journalism

13

Caitlin Calfo

BA in Journalism

26B

Jillian Carmenate

BA in Journalism

3, 6A, 16A

Tomoki Chien

BA in Journalism

17B, 20, 22A, 22B, 26E, 30C

Emily Chung

BA in Journalism

33C

Maria Eberhart

BA in Journalism

4, 16B, 19B

Lorenzo Escobar

MCG in Communication

Management

19C, 27G

Daniel Hahm

BA in Journalism

32B

Sophia Ghadoushi

BA in Communication

33F

Joyce Gao

BA in Public Relations

31G

Sangil Jung

MA in Global Communication

17A, 38, 43

Geoffrey Kang

BA in Communication

37A

Jeremy Lindenfeld

MS in Journalism

1C, 26A, 31E, 37B

Jennifer Liu

BA in Public Relations

18A

Jose Manuel Mendoza Ruiz

BA in Communication

27H, 33E

Olivia Mowry

MS in Digital Social Media

6B, 6C, 10, 23A, 23B, 36A

Catherine Orihuela MA in Specialized Journalism

32A

Yannick Peterhans MA in Specialized Journalism

39D, 44

Emily Sanchez

BA in Public Relations

27D

Una Stanisavljevic

BA in Journalism

26F

LeeAnna Villarreal

BA in Journalism

22C

Julia Zara

BA in Journalism

1B, 8, 11, 36B

Ecko Mengjia Zhang

MCG in Communication

Management

12A, 14, 27C

Joyce Zhang

MA in Global Communication

19D

Yudong Zhang

BA in Communication

33D

Daphne Zhu

BA in Public Relations

1A, 30D, 31F

Next steps

Graduate Application

Use the online USC Graduate Admission Application to apply for admission to a USC Annenberg graduate degree program. Visit annenberg.usc.edu/apply for more information regarding the graduate admissions process.

Undergraduate Application

Apply to USC using the Common Application and select a first- or second-choice USC Annenberg major. Visit admission.usc.edu for information regarding the undergraduate admissions process.

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