Wheel of Wellbeing Brief Phase 2: Define
Workshop Agenda
10:00 am – 1:30 pm 01 Reflecting Back on Discover 02 What is Define & Why Define? 03 Examples of Define Methods 04 Workshop Rounds to Define Your Project 05 Next week’s Define Task
01 Reflecting Back on discover
What worked? What didn’t work? What was challenging? What was exciting? What did you learn? What would you do differently?
02 What is Define? Why Define?
Discover
DeďŹ ne
Develop
Deliver
secondary and primary research data to understand issue and people
analysis of data to draw key findings and identify gaps
generation of ideas in response to gaps, and prototyping and pre-testing them
implementation of ideas with positive pre-testing results
02 What is Define? Why Define?
“The Define stage should be thought of as a filter where the review, selection and discarding of data takes place. This is where findings from the Discover stage are analysed, defined and refined as problems.” – Design Council
02 What is Define? Why Define?
“The Define stage should be thought of as a filter where the review, selection and discarding of data takes place. This is where findings from the Discover stage are analysed, defined and refined as problems.” – Design Council
primary + secondary research data from discover
02 What is Define? Why Define?
“The Define stage should be thought of as a filter where the review, selection and discarding of data takes place. This is where findings from the Discover stage are analysed, defined and refined as problems.� – Design Council
primary + secondary research data from discover filtering, reviewing, analysing, synthesising data at define
02 What is Define? Why Define?
“The Define stage should be thought of as a filter where the review, selection and discarding of data takes place. This is where findings from the Discover stage are analysed, defined and refined as problems.� – Design Council
primary + secondary research data from discover filtering, reviewing, analysing, synthesising data at define find gaps, needs, challenges, opportunities, targeted audiences requiring design intervention
03 Examples of Define Methods
Example 1 Social Challenge Low Chlamydia Screening rates among Young People in Birmingham
03 Examples of Define Methods
Data: Scenario Workshops
03 Examples of Define Methods
Analysis: User journey mapping
03 Examples of Define Methods
Brief: Need for interventions at post -awareness
03 Examples of Define Methods
Example 2 Social Challenge Low uptake of smoking cessation services in Portsmouth
03 Examples of Define Methods
Data: Smoking diaries
03 Examples of Define Methods
Analysis: Discourse analysis and clustering
03 Examples of Define Methods
Brief: Priority segments
03 Examples of Define Methods
Example 3 Social Challenge High rates of teenage pregnancies in Bristol
03 Examples of Define Methods
Data: Digital surveys
03 Examples of Define Methods
Analysis: Statistical analysis
03 Examples of Define Methods Is it common for teenagers to have sex with no contraception?
92%: !yes" 8%: !no"
Brief: Address key drivers
03 Examples of Define Methods
Would you say there#s pressure on teenage GIRLS to have sex?
90%: !yes" 10%: !no"
Would you say there#s pressure on teenage BOYS to have sex?
85%: !yes" 15%: !no"
Brief: Address key drivers
03 Examples of Define Methods How many teenage mums do you know?
69% said: !at least 1" 31% said: !none"
Brief: Address key drivers
Questions?
04 Workshop Rounds to Define your Project
Round 1: Exhibit
sift through all the data quickly put a post-it note next to something you find: – interesting – surprising – meaningful – problematic – insightful – unusual – useful
04 Workshop Rounds to Define your Project
Round 1: Exhibit
sift through all the data quickly put a post-it note next to something you find: – interesting – surprising – meaningful – problematic – insightful – unusual – useful
Example: few mention physical activity as something that makes them happy
04 Workshop Rounds to Define your Project
Round 2: Target audience
use the data to define a target audience that would most benefit from mental health awareness
and prove why using qual and quant evidence from the data not assumptions
04 Workshop Rounds to Define your Project
Round 2: Target audience
use the data to define a target audience that would most benefit from mental health awareness
and prove why using qual and quant evidence from the data not assumptions
Example: University students living in London for a short term. Why? Because in the majority of face-to -face interviews, this group expresses a feeling of unhappiness in their current life phase. Additionally, their responses to “What do you do to stay happy� hints that they are not actively looking after their wellbeing, or are aware of actions they can take.
04 Workshop Rounds to Define your Project
Round 3: Persona
use the data to create persona for your target audience – what is their name – how old are they – where and with who do they live – what motivates them or interests them – what makes them happy, sad, scared, stressed… – what is their typical day like – how do they find out about new things – how do they communicate with the people they know
…
04 Workshop Rounds to Define your Project
Round 3: Persona
use the data to create persona for your target audience – what is their name – how old are they – where and with who do they live – what motivates them or interests them – what makes them happy, sad, scared, stressed… – what is their typical day like – how do they find out about new things – how do they communicate with the people they know
…
Example: Name: Pedro Home country: Argentina Age: 18 Residence: 5 bedroom flat share with other students in Hackney Occupation: First year BS History and Anthropology at Goldsmiths University Fears: Something bad happening to family back home while he’s in London. Pleasures: Clubbing, music, weekends…
04 Workshop Rounds to Define your Project
Round 4: Barriers/Drivers
use the data to list all the barriers & drivers that stand in the way or encourage your target audience to find out about and look after their mental wellbeing
04 Workshop Rounds to Define your Project
Round 4: Barriers/Drivers
use the data to list all the barriers & drivers that stand in the way or encourage your target audience to find out about and look after their mental wellbeing
Example: Barriers? • Change of lifestyle /routine • Lack of knowledge of local facilities and opportunities • Separation from family/community Drivers? • Explorer attitude happy to try out new things • Might have the willingness but needs guidance • Young age group so plenty of opportunities
04 Workshop Rounds to Define your Project
Round 5: Problems/Opportunities
use the data to find a key problem or a key opportunity to rasing awareness of the Wheel of Wellbeing among your target audience, and driving behaviour change
define the problem/opportunity in one question
04 Workshop Rounds to Define your Project
Round 5: Focused question
define a key problem /opportunity you need to focus on, in one question to rasing awareness of the Wheel of Wellbeing among your target audience, and driving behaviour change
Example: Each student is different so might have own and particular views and needs in regards to what makes them happier. Design interventions can get them to customise changes themselves based on their lifestyles. Question? How can we empower student visitors to tailor a wellbeing plan that meets their needs.
04 Workshop Rounds to Define your Project
Round 6: Design Brief
write yourself a design brief the brief should invite ‘the designer’ to generate design solutions for the question set out previously
help the designer with details they need to design solutions
04 Workshop Rounds to Define your Project
Round 6: Design Brief
write yourself a design brief the brief should invite ‘the designer’ to generate design solutions for the question set out previously
help the designer with details they need to design solutions
Example: Design brief can include headings such as: • The client • Key problem • Background • Aims and objectives • Target audience and stakeholders, partners, etc. • Timescales •
05 Next Week’s Define Task
What’s next?
repeat the process more rigorously more thoroughly over the following week
05 Next Week’s Define Task
What’s next?
engage in more and other define methods – exhibit – target audience – personas – drivers/barriers – problems/opportunitys – design brief – user journey mapping – touchpoints matrix – clustering – conversation cards – typical day storyboard
05 Next Week’s Define Task
What’s next?
create an evidenced design brief preparing you for the develop phase where you can start generating solutions In response to a defined problem
Questions?