Exchange in Behaviour Change

Exchange: Assessing what rewards benefits, costs and barriers are associated With problem behaviours and desired outcomes

@Uscreates

Improving social impact

Improving social impact

Session outline

01 Assessing exchange in behaviour change [15 minutes] 02 Q&A [10 minutes] 03 Exchange challenge tasks [20 minutes]

01 Assessing exchange in behaviour change

Exchange:

Making the benefits and rewards of

a desired behaviour overcome the costs

and barriers to doing it?

01 Assessing exchange in behaviour change

Exchange:

Making the benefits and rewards of

a desired behaviour overcome the costs

and barriers to doing it?

01 Assessing exchange in behaviour change

Exchange:

Making the benefits and rewards of

a desired behaviour overcome the costs

and barriers to doing it?

01 Assessing exchange in behaviour change

e.g. Challenge:

Encourage Londoners to adopt day-to-day actions that improve their wellbeing

40% of our wellbeing is based on what we do in our daily lives

The other 60% is based on our genes and circumstances

01 Assessing exchange in behaviour change

improve wellbeing

…

reduce cases of mental illness

…

reduce the cost

of treating

mental illness

(£10.4 billion)

long term

long term

e.g. Challenge:

Encourage Londoners to adopt day-to-day actions that improve their wellbeing

long-term challenge

…

how to

evaluate

impact

…

behaviour change promotions and interventions

cost money

(£9 million)

01 Assessing exchange in behaviour change

short term

do something fun

…

meet people

…

learn something new

…

feel happier

…

spend time with family and friends

short term

e.g. Challenge:

Encourage Londoners to adopt day-to-day actions that improve their wellbeing

time

…

lack of knowledge

…

other life priorities

…

stigma / misconceptions

01 Assessing exchange in behaviour change

Exchange:

do something fun

…

meet people

…

learn something new

…

feel happier

…

spend time with family and friends

time

…

lack of knowledge

…

other life priorities

…

stigma / misconceptions

01 Assessing exchange in behaviour change

Impacts:

“It makes me realise how important it is to be happy, create fun and talk to people I don't know.”

“I am now taking a different route home.”

“I re-read the tips every time I take a bus ride. They remind me to think positively, and look for positive outcomes in all the little things I do each day.”

“I took items to charity shops,

de-cluttering.”

“I’m writing down worries before sleep.”

“Reminded me that I'm doing a lot already, but I could do even more.”

“I became aware of small ways to change things.”

do something fun

…

meet people

…

learn something new

…

feel happier

…

spend time with family and friends

time

…

lack of knowledge

…

other life priorities

…

stigma / misconceptions

01 Assessing exchange in behaviour change

e.g. Challenge:

Increase Chlamydia screening among young people in Birmingham

01 Assessing exchange in behaviour change

e.g. Challenge:

Increase Chlamydia screening among young people in Birmingham

Exchange:

Become a popular ‘Check you Out’ ambassador

no awareness

and uninterested in infertility risks

be seen by peers as knowledgeable

01 Assessing exchange in behaviour change

e.g. Challenge:

Increase Chlamydia screening among young people in Birmingham

Exchange:

Make talking about Chlamydia and getting tested ‘normal’

be seen by peers

as experienced and confident

embarrassment

…

stigma

…

fear of peer and

parent perceptions

01 Assessing exchange in behaviour change

e.g. Challenge:

Increase Chlamydia screening among young people in Birmingham

Exchange:

Invitation to a free cinema night, vote for the film on Facebook

the test is free

…

don’t have to interact with medical staff

…

simple treatment

lack of knowledge of test procedure

…

forgetfulness

and lack of commitment to complete full test procedure

01 Assessing exchange in behaviour change

e.g. Challenge:

Increase Chlamydia screening among young people in Birmingham

Exchange:

Take a test and get free

popcorn, drink and glow glasses

the test is free

…

don’t have to interact with medical staff

…

simple treatment

lack of knowledge of test procedure

…

forgetfulness

and lack of commitment to complete full test procedure

01 Assessing exchange in behaviour change

e.g. Challenge:

Increase Chlamydia screening among young people in Birmingham

Exchange:

Re-shoot your homemade Chlamydia trailer with a London-based film production agency

misconception that once is enough

self-assurance

01 Assessing exchange in behaviour change

e.g. Challenge:

Increase Chlamydia screening among young people in Birmingham

Impacts:

100% conversation rate at cinema night

6000 Facebook fans

Fans interacted with Chlamydia content on the page openly

20 ‘Check you Out’ ambassadors who carry the knowledge and influence peers beyond the pilot

Thank you