Spotlight
Use Locally - Issue 6, October 2013
SOCIAL MEDIA..........YOUR STRATEGY FOR SUCCESS Do you facebook for pleasure? Do you facebook for business? How much of your marketing mix is wasted money? Are you already leafleting, networking or telemarketing? Where do you find new business and how do you consolidate current clients?
facebook, and if you aren’t connecting with them then you are missing out on vital customer relationship opportunities. Even complaints can be a useful exercise, clients are more likely to deal with a company that handles its problems well than one that ignores them.
Social media is another way of your clients finding you, and is often powerful as it’s considered a personal recommendation. Have you ever facebooked, “Help! need a plumber urgently”, and did you get an answer?
Attracting new clients and ensuring current clients remain is surely the highest priority of any business. It therefore stands to reason that all effective methods of reaching out to clients need to be explored and managed. (cont on pg 10)
So how can a business harness the huge beast that is the internet and social media? Well, before setting up accounts on all the social networks, Naomi Johnson of Purrfectly Social (so named as she also breeds, shows and judges cats) recommends taking time to research what suits your business best. If you are a recruitment consultant, then Linked In – a network of professionals – may be your thing, or if you are a personal trainer, you could find your clients are active on Facebook. It’s better to have fewer accounts that are well run than have a less professional status on many different sites. Did you know that 50% of the UK population now have personal FB accounts?, This means that almost every business has current clients using
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