MWC UPDATE
Michigan Wine Collaborative Targets New Customer Bases By Emily Dockery
T
he Michigan Wine Collaborative (MWC) is the non-
Harvest Kick O Tasting
pro t voice of the Michigan wine industry. Run, driven,
When: September 8, 2022
and funded by member wineries, growers, educators,
Where: House of Pure Vin
vendors, suppliers, a liates, and more, all of our member dues go back into projects aimed at propelling the
Consumers are encouraged to join Michigan Wine
Michigan wine industry. The Michigan Wine Collaborative
Collaborative and participating wineries for a tasting and
is committed to the expansion of the Michigan wine
mingle event at House of Pure Vin on September 8th. This
industry by reaching new markets, supporting education,
event will feature tastings of Michigan wine from our member
research, and workforce development, and making sure
wineries which will be available for purchase at House of Pure
the world knows that Michigan wine is for everyone. In
Vin. We will also be o ering light bites and exhilarating
pursuit of those goals the MWC has been working hard to
conversations with winemakers, growers, and representatives
plan events in one of the most in uential and pro table
from Michigan wineries. Mark your calendars for this
markets in the state, Detroit. MWC has been focusing on
educational and tasty event. Registration information will be
extending Michigan wine country to the Detroit and
available beginning in August. Follow Michigan Wine
metro Detroit areas to encourage growth in new
Collaborative and House of Pure Vin on social media to stay
consumer bases to cultivate loyal Michigan wine lovers. In
connected and updated on this event.
pursuit of that mission we are excited to announce these upcoming events in the city of Detroit.
Wine and Find in the City When: January 2023
HOUR Food & Wine Show
Where: Detroit Vineyards
When: August 12-14, 2022 Where: Huntington Place
Members of the trade will be invited to join Michigan Wine Collaborative and member wineries at Detroit Vineyards on
MWC has sponsored an unlimited booth space for our
September 7th to network, connect,taste and nd wines for
members to have their wines poured at this event to
their 2023 wine lists, sets, and purchasing decisions. This event
continue the elevation of consumers’ perception of
will be essential for retail, restaurant, hospitality, and wholesale
Michigan wine. Taste your way through the weekend at
buyers to attend to become acquainted with current vintages,
this 3-day culinary extravaganza showcasing ne wines,
new and established wineries, and to learn about the state of
craft beers, specialty cocktails and gourmet bites from the
the Michigan wine industry, access to winery information
best wineries, breweries, distilleries, restaurants and food
including information on varietals, winemaking styles and
purveyors. MWC member wineries participating in this
methods, terroir, and allocations as well as marketing e orts of
event include: Two K Farms, Burgdorf’s Winery, Soul
the Michigan Wine Collaborative and tips for successful
Squeeze Cellars, Cherry Creek Cellars, Detroit Vineyards,
support and sales of local wines to guests. Join us to taste
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