Communciation Studies

faculty of Behavioural sciences

Programme guide master of science Programme 2012/2013 communication studies

msc

t +31 (0)53 489 2570 i www.utwente.nl/cs

vErSion numbEr 1

StuDEnt SErviCES

CommuniCation StuDiES Programme guide master of science Programme 2012/2013

Contents Preface ................................................................................................................................................................ 4 1. The discipline Communication Science ...................................................................................................... 5 1.1 What is Communication Science? ................................................................................................................. 5 1.2 The importance of communication ................................................................................................................. 6 1.2.1 The importance of communication for organisations .................................................................................. 6 1.2.2 The dynamics of communication ................................................................................................................ 6 1.2.3 The importance of communication skills in professional practice ............................................................... 6 1.3 The position of communication studies in relation to other disciplines .......................................................... 7 1.4 Study programme profile: what makes CS at the UT different? .................................................................... 8 1.4.1 Practical applications .................................................................................................................................. 8 1.4.2 Cross-disciplinary perspective .................................................................................................................... 8 1.4.3 Focus on the organisational context of communication. ............................................................................. 8 1.4.4 Focus on the application of new information and communication technology (ICT) .................................. 8 1.4.5 High degree of academic freedom .............................................................................................................. 9 1.4.6 Excellent student guidance ......................................................................................................................... 9 1.4.7 Encouraging student activism ..................................................................................................................... 9 1.4.8 An open and informal atmosphere between lecturers and students .......................................................... 9 2. Master Communication Studies ................................................................................................................. 10 2.1 Study programme Communication Studies ................................................................................................. 10 2.1.1 Language of instruction .............................................................................................................................10 2.1.2 Intake moments, study load and duration of the study programme .......................................................... 10 2.1.3 Structure of the programme Communication Studies ............................................................................... 10 2.2 Media and Communication .......................................................................................................................... 11 2.3 Corporate Communication ........................................................................................................................... 12 2.4 Marketing Communication ........................................................................................................................... 12 2.5 Course programme master Communication Studies ................................................................................... 13 2.6 Attaining a Master’s degree in Communication Studies .............................................................................. 15 2.6.1 The graduation process ............................................................................................................................ 15 2.6.2 Internal or external graduation project? .................................................................................................... 15 2.6.3 Contacts with businesses ......................................................................................................................... 16 2.7 Career prospects.......................................................................................................................................... 16 2.7.1 Your role as a graduate ............................................................................................................................ 16 2.7.2 Scientific researcher / teacher .................................................................................................................. 16 2.7.3 Communication professional / designer / advisor / policymaker ............................................................... 16 2.7.4 Your basic work as a communication scientist ......................................................................................... 16 2.8 The employment market .............................................................................................................................. 17 2.8.1 Working in business .................................................................................................................................. 17 2.8.2 Working in consultancy .............................................................................................................................17 2.8.3 Working in the non-profit sector ................................................................................................................ 17 2.8.4 Working at a research institute ................................................................................................................. 17 2.8.5 Working in the (new) media sector ........................................................................................................... 18 2.8.6 Self-employment ....................................................................................................................................... 18 3. Pre-master Communication Studies .......................................................................................................... 19 3.1 The pre-master Communication Studies ..................................................................................................... 19 3.2 Programme outline ....................................................................................................................................... 19 3.2.1 Compulsory courses ................................................................................................................................. 19 3.2.2 Optional courses ....................................................................................................................................... 19 3.3.3 Generic academic courses ....................................................................................................................... 19 1

3.2.4 Domain specific courses ........................................................................................................................... 20 3.2.3 Study programme pre-master Communication Studies ............................................................................ 20 3.3 Study advice pre-master Communication Studies ....................................................................................... 21 3.4 Maximum enrolment period and number of examination retakes permitted................................................ 21 3.5 Studying full-time and number of days at the university .............................................................................. 21 3.6 Admission to the master Communication Studies ....................................................................................... 21 3.7 Costs ............................................................................................................................................................ 22 3.7.1 Tuition Fees .............................................................................................................................................. 22 3.7.2 Costs of living ............................................................................................................................................ 22 3.7.3 Course materials ....................................................................................................................................... 22 4. Admission requirements and application (pre-)master CS .....................................................................23 4.1 Admission requirements and application for students from a Dutch University of Applied Sciences .......... 23 4.1.1 Admission requirements to pre-master CS ............................................................................................... 23 4.1.2 Admission to the (abbreviated) bachelor programme Communication Science ....................................... 25 4.1.3 Required level of mathematics .................................................................................................................. 25 4.1.4 Required level of English .......................................................................................................................... 25 4.1.5 Application procedure and deadline for application .................................................................................. 25 4.2 Admission requirements for student from a Dutch research university ....................................................... 26 4.2.1 Bachelor of Science in Communication Science ...................................................................................... 26 4.2.2 Bachelor of Arts in Communication and Information Science .................................................................. 27 4.2.3 Bachelor of Science degree from the University of Twente ...................................................................... 27 4.2.4 Bachelor of Science or Bachelor of Arts degree from a Dutch research university .................................. 27 4.2.5 Application procedure and deadline for application .................................................................................. 29 4.6 Admission requirements and application for international students ............................................................ 31 4.6.1 Admission requirements international students ........................................................................................ 31 4.6.2 Application procedure and deadline for application .................................................................................. 32 5. Organisation, study guidance and counselling ........................................................................................ 34 5.1 Organisation ................................................................................................................................................. 34 5.2 Staff members Communication Studies....................................................................................................... 34 5.2.1 Programme director .................................................................................................................................. 34 5.2.2 Study counsellors ...................................................................................................................................... 34 5.2.3 Student Service Staff member .................................................................................................................. 35 5.2.4 Programme coordinator ............................................................................................................................ 35 5.2.5 Internship and graduation coordinator ...................................................................................................... 35 5.3. Study association ........................................................................................................................................ 35 5.4 Additional UT student support ...................................................................................................................... 36 5.4.1 Student Information Desk ......................................................................................................................... 36 5.4.2 Student Counselling Service ..................................................................................................................... 36 5.4.4 Student psychologist ................................................................................................................................. 36 5.4.5 Student dean ............................................................................................................................................. 36 6. Quality Assurance........................................................................................................................................ 37 6.1 Internal quality assurance ............................................................................................................................ 37 6.1.1 Course evaluations ................................................................................................................................... 37 6.1.2 Student Satisfaction Survey ...................................................................................................................... 37 6.1.3 Guaranteeing the quality of the lecturers .................................................................................................. 37 6.1.4 Internal evaluation ..................................................................................................................................... 37 6.2 Consultative committees .............................................................................................................................. 38 6.2.1 StudentenOverlegCommunicatie (SOCOM) ............................................................................................. 38 6.2.2 Examination Committee ............................................................................................................................ 38 6.2.3 Programme Committee .............................................................................................................................38 2

6.2.4 Term meetings .......................................................................................................................................... 39 6.3 External quality instruments ......................................................................................................................... 39 6.3.1 Educational review .................................................................................................................................... 39 7. Course descriptions pre-master Communication Studies ......................................................................40 7.1 Obligatory courses ....................................................................................................................................... 40 7.2 Elective courses ........................................................................................................................................... 48 8. Course descriptions master Communication Studies ............................................................................. 51 8.1 Overview specialisation Media and Communication ................................................................................... 51 8.2 Core and specialisation courses Media and Communication ...................................................................... 52 8.3 Overview specialisation Corporate Communication .................................................................................... 54 8.4 Core and specialisation course Corporate Communication......................................................................... 55 8.5 Overview specialisation Marketing Communication .................................................................................... 57 8.6 Core and specialisation course Marketing Communication ......................................................................... 58 8.7 Elective courses master Communication Studies ........................................................................................ 60 8.8. Final Project Master Communication Studies ............................................................................................. 81 9. Practical issues ............................................................................................................................................ 82 9.1 Student Charter ............................................................................................................................................ 82 9.2 Introduction programme CS ......................................................................................................................... 82 9.3 Communication and information .................................................................................................................. 82 9.3.1 UT-Portal ................................................................................................................................................... 82 9.3.2 E-mail ........................................................................................................................................................ 82 9.3.3 Blackboard: the digital learning environment of the UT ............................................................................ 83 9.3.4 Osiris ......................................................................................................................................................... 83 9.3.5 Programme website .................................................................................................................................. 83 9.4 Sudent card .................................................................................................................................................. 83 9.5 Time-tables .................................................................................................................................................. 83 9.6 Lectures ....................................................................................................................................................... 84 9.7 Attending courses ........................................................................................................................................ 84 9.8 Finding your way at the University of Twente .............................................................................................. 86 9.8.1 Study locations .......................................................................................................................................... 86 9.9 Teaching facilities......................................................................................................................................... 87 9.9 1 Classrooms / lecture halls ......................................................................................................................... 87 9.9.2 Computer and network facilities ................................................................................................................ 87 9.9.3 Library ....................................................................................................................................................... 87 9.9.4 Cafeteria’s ................................................................................................................................................. 87 9.10 Purchasing study material .......................................................................................................................... 88 9.11 Purchasing a laptop ................................................................................................................................... 88 9.12 Examinations.............................................................................................................................................. 88 10. Special regulations for students .............................................................................................................. 92 10.1 Transitional regulations .............................................................................................................................. 92 10.2 Individual regulations ................................................................................................................................. 92 10.3 Studying abroad ......................................................................................................................................... 92 10.4 Copyright .................................................................................................................................................... 93 11. Student activism ........................................................................................................................................ 94 11.1 Student activism regulation ........................................................................................................................ 94 11.2 Sports and cultural facilities on campus..................................................................................................... 94 12. Faculty of Behavioural Sciences .............................................................................................................. 95 12.1 Faculty organisational chart ....................................................................................................................... 95 12.2 Programmes............................................................................................................................................... 96 12.3 Recruitment and Public Relations .............................................................................................................. 96 3

Preface Dear students, Welcome. You have chosen for the Master of Science programme Communication Studies (CS) at the University of Twente (UT) and one of the three specialisations offered: Marketing Communication, Corporate Communication and Media and Communication.

The highly practical orientation of this study programme, in combination with its thorough handling of the substantive aspects of the discipline, makes it unique in the Netherlands. This study guide will tell you more about this.

This study guide brings together all the information about the study programme which you need as a student.

You will read about the profile of the study programme, how the curriculum is made up and the content of the courses. The guide also gives details about the methods we use, study supervision, testing and quality assurance.

All this information will give you a better idea of the courses that you are going to follow. I very much hope that you will enjoy your time studying Communication Studies with us. But, more importantly still, I hope that during the years to come you will be able to realize your full potential and perform to the best of your ability. I hope that the programme brings out the very best in you.

Dr. Oscar Peters Programme director Communication Studies

4

1. The discipline Communication Science 1.1 What is Communication Science?

Communication studies is an academic discipline based on the exchange of information, interaction and shared conceptualization. The essence of communication studies can be summed up as follows: ‘Communication studies is concerned with the means, application and consequences of information and communication within a societal, organisational and interpersonal context in a society that is characterized by an increasing interest in and an increasing dependence on communication and information.’ (VSNU, Visitatierapport Communicatiewetenschap, 1999).

When we say that ‘communication is studied within a societal, organisational and interpersonal context,’ we mean that communication is studied at various levels.

•

•

•

Communication at the individual level: How can communication between individuals be optimized?

Examples here might include how to optimize a website for its target group of users, the role of nonverbal communication when holding a conversation, or the role that communication plays in how employees experience an organisation.

Communication within organisations: How can communication within, from and between organisations be optimized? Examples at this level include the consequences of a changing media landscape on how organisations communicate internally, image or reputation management or the development of marketing communication strategies.

Communication as a social phenomenon: How are developments in communication affecting society?

For example, how is digitization affecting certain sections of the population, or what are the effects of undesirable media content on young people?

When we speak of the ‘increasing interest in and increasing dependence on communication,’ we mean that the world is increasingly dependent on communication and information. Economic and technological developments have contributed to this process significantly. The rise of the internet, e-mail, mobile telephones, chat, text messages and the intensification of world trade are all making the world into an ever smaller place, and making competition ever more fierce. Communication is becoming more and more important and so it is also becoming more important that we, as scientists and academics, understand the processes at work behind it.

Communication studies means studying how communication works. For communication in practice, it is important that professionals who can work and think with academic rigour are in a position to oversee the design and development of communication within organisations. For the communication scientist, this is based on scientific knowledge and the emphasis is therefore very much on scientific knowledge in communication studies.

Communication Studies is not journalism, and does not focus on training you to write functional texts (such as brochures), build websites, make speeches or work on design. Of course, the study programme in Communication Studies does touch on all these aspects, and you will gain some experience in them because they will be important for all communication professionals in the future. But you will not receive comprehensive training in these skills during our academic programme of study.

5

1.2 The importance of communication In an ideal world, communication means conveying information from a sender to a receiver as directly as possible, without distortions or misrepresentations.

This might seem easy, but has the message really been conveyed accurately? Often, the receiver is forgotten in this whole process. Established patterns, organisational myopia and information overload are just a few of the problems that can lead to messages not being communicated effectively or failing to achieve their objectives.

1.2.1 The importance of communication for organisations Every organisation depends on effective communication to be able to function, whether the information being communicated is destined for external target groups or a target group within the organisation. Organisations cannot exist without communication. Organisational forms have become more and more complex and this has only added to the importance of communication.

If an organisation’s internal communication does not function properly, misunderstandings, problems and discontent will soon follow. For communication has an impact on all other processes in the organisation.

Without good internal communication, employees within the organisation do not know what they need to do, why they need to do it or where the organisation as a whole is heading. For example, if radical changes are made within an organisation, such as a merger or the introduction of a system of quality management, good communication is essential for employees to understand, accept and contribute to the project, and this will ultimately determine its success or failure.

External communication is just as important for organisations. In order to market new products, brands or services, every organisation must cultivate a relationship with the outside world. For many businesses, expertise in marketing communication and consumer behaviour is also indispensible. To market new products, it is important to know what information the consumer needs.

Take the housing market, for example, and those who are buying their first home. Mortgage advisors need to know how they can reach this target group - which media should they use and which message do they need to bring across? It is vital to make the right decisions and a communication strategy needs to be chosen with care if communication with the external target group is to be effective.

1.2.2 The dynamics of communication The world of communication is changing constantly. We can exchange information with more or less any place on earth, at any moment of the day or night that we choose. It is hard to imagine a world without the internet, mobile telephones, satellite navigation, e-mail and television. And because technological developments like these have had such a huge impact on how we communicate (such as videoconferencing), communication studies focuses a great deal on advances and trends in the new media. It is important for organisations to keep pace with these changes.

1.2.3 The importance of communication skills in professional practice For graduate-level positions, being a ‘good communicator’ is vital for professional practice, from writing and arguing clearly to being effective in meetings or giving persuasive presentations. To a large extent, your ability to function as a communication professional will depend on the extent to which you have been able to master these communication skills. They will determine how persuasive you are as a communications professional and how successfully you can convince other people of your advice and ideas. Knowledge of professional communication is therefore crucial in all forms of professional practice in graduate-level positions, but particularly for anyone working as a communication scientist.

6

1.3 The position of communication studies in relation to other disciplines Communication studies is seen as a multi-disciplinary subject area. When studying communication processes, we use knowledge and insight from various other disciplines in social science, including social psychology, sociology, business administration, public administration and communication and information studies. Similarly, communication studies provides specific insight which is useful for these related disciplines.

But despite this interdisciplinary cross-pollination, there remains a clear distinction.

Social psychology Social psychology concerns the relationship between human thoughts, feelings and behaviour and the influence that other people can have on these. Of course, this influence involves communication. In this respect, social psychology and communication studies are closely related. Communication scientists use knowledge and theory from social psychology to study and improve the communication process. But the emphasis is different. In communication studies, the focus is more on how communication is organized and arranged while social psychology is concerned more with human mental processes.

Sociology Sociology is the study of human society and all the phenomena associated with it. It concerns people’s behaviour in a social setting. Forms of organisation, bonds, norms and values all play a role in this and this is also closely related to communication. Some communication scientists study communication as a social phenomenon and their research is very closely linked to sociology, like research into the digital society, for example.

Business administration Business administration is a practical multi-disciplinary science which is concerned with organisations, how they are managed and how they relate to their market environment. Within this science, a wide range of internal and external processes are studied, including internal and external communication. Communication scientists can help business scientists to define, clarify and solve communication problems. Similarly, knowledge from business administration can help communication scientists to understand the organisational context and processes within which communication takes place.

Public administration Public administration concerns the way in which public organisations are managed. Organisations, policy and political systems are key elements in this. The relationship between communication studies and public administration is similar to that between communication studies and business administration. Communication studies helps scholars of public administration to understand how public organisations communicate, both internally and externally; public administration provides insight into the context in which they need to communicate.

Communication and information studies Communication and information studies approach communication from a humanities perspective. This emphasizes the linguistic aspects of communication and looks particularly at the effect of spoken and written texts. Linguistic and textual information plays a role in communication studies too, of course. But there is a methodological difference. In Communication studies, the focus is more on social science research, while in communication and information studies, it is more on analysis and discussion.

7

‘Communication scientists are, more than other academics, trained to be aware of mediation processes. That means that they are very aware that all forms of behaviour communicate something. Students of Communication Studies are also permanently reminded that communication processes can change fundamentally according to the extent to which mediation occurs, and how it occurs. In that sense, there is a difference between – for example – a psychologist who studies the relationship between people in an organisation and a communication scientist who analyses communication between people.'

(Visitatierapport Communicatiewetenschap, QANU 2006)

1.4 Study programme profile: what makes CS at the UT different?

In the Netherlands, there are many communications-related study programmes on offer, both at university level and higher professional education (HBO) level. What differentiates the University of Twente’s programme in Communication Studies, compared to all the other communications-related programmes? The programme is characterized by the following features: its focus on practical applications, its cross-disciplinary perspective which approaches the subject from various academic angles, its focus on the organisational context, its focus on the application of new technology in information and communication, and its design approach.

1.4.1 Practical applications Students at the University of Twente are not simply supplied with theories, but they also learn how to apply them to problems in real-life practice. Many of the courses involve working with genuine communication issues from the real world.

1.4.2 Cross-disciplinary perspective The disciplinary basis for the University of Twente’s Communication Studies programme is different from other academic programmes in communication in the Netherlands. While other programmes emphasize sociology and political science and are more oriented towards social science, at the University of Twente, psychology and text science also have their place and the programme is more oriented towards behavioural sciences. At Twente, we also search outside the bounds of communication studies for meaningful interrelationships with other disciplines.

1.4.3 Focus on the organisational context of communication.

At Twente, communication problems are studied within their complex organisational context. Professional communication within, by and between organisations is at the heart of our curriculum.

1.4.4 Focus on the application of new information and communication technology (ICT) Communication practice in organisations is transforming rapidly as a result of developments in ICT. The programme focuses particularly on the introduction and use of new media. We concentrate on the relationship between communication and technology in two ways.

Firstly, we examine the latest technological developments which have changed the way we communicate and will bring further change in the future. These include the impact of the internet and e-mail on our daily lives, or the role of Hyves, Facebook, Twitter, MSN and gaming in the lives of young people. Secondly, we use technology to carry out research, such as the use of eye-tracking to look at how people's attention is distributed over a website or advertisement. Or the use of log files to provide information about the visitors to a website.

8

1.4.5 High degree of academic freedom The master’s programme has been designed so that the student is personally responsible for his or her own course of study and academic progress. Within the programme students are given great freedom to make intrinsic choices. This varies between independently devising subjects for assignments and choosing a specialisation.

1.4.6 Excellent student guidance Excellent student guidance is available to help students make the right choices during their programme. The study counsellor of the CS programme is always available to assist. Chapter 5 contains more particulars about student supervision and counselling.

1.4.7 Encouraging student activism The CS programme offers many extra-curricular activities that give students an opportunity to become even more actively engaged in university life: there is CommuniquĂŠ, the CS study association, or students may opt for programme-specific activities such as becoming a teaching assistant, or a student member of one of the programme committees, such as the Board of Studies. There are even more opportunities at the university level. Read more about extra-curricular activities in chapter 11.

1.4.8 An open and informal atmosphere between lecturers and students The atmosphere within the programme is pleasant and informal between lecturers and students. It is easy just to walk in and ask a question about an assignment, for example, because the door is (almost) always open.

9

2. Master Communication Studies The master’s programme is a one year study programme. The master’s programme has three specialisations: Marketing Communication, Corporate Communication and Media and Communication. After completing successfully al the courses and the master thesis project you may call yourself “Master of Science” (MSc).

2.1 Study programme Communication Studies 2.1.1 Language of instruction Every year students from all over the globe enrol for one of the specialisations. This is why the courses are taught in the English language. Also the literature used is in English. So the language of instruction, communication and examination is English.

2.1.2 Intake moments, study load and duration of the study programme You can start with the master’s programme in September or February. The academic year is divided into two semesters, each of which is divided into two blocks. Each block consists of seven lecture weeks and subsequently a week in which as less as possible lectures are planned, after that two weeks in which the examinations are planned. The full master’s programme consists of 60 EC (European Credits, 1 EC corresponds with 28 hours of study load). In every block 15 EC are scheduled. The structure of all specialisations is identical. The first semester consists of compulsory and elective courses and the second semester is the in depth phase in which you carry out your final master thesis project.

2.1.3 Structure of the programme Communication Studies Before starting with the master’s programme you have to choose between one of three specialisations. For each specialisation the generic study programme looks as follows: 1. Compulsory courses (15 EC) a. Core course of the chosen specialisation (10 EC). These core courses are offered twice per year (i.e. each semester). You are not allowed to take more than one core courses, because of the content-related overlap. b. Specialisation course of the chosen specialisation (5 EC). These specialisation courses are offered twice per year (i.e. each semester). You are not allowed to take more than one specialisation courses, because of the content-related overlap. c. You determine during which semester you will take the chosen core course and/or specialisation course.

2. Elective courses (15 EC) a. You chooses elective courses from a (per specialisation) standard set of elective courses, which has been approved beforehand by the programme’s Board of Examiners.

3. Master thesis project (30 EC). In general, you may start the master thesis project upon: a. Having completed successfully your bachelor Communication Sciences or pre-master Communication Studies, b. Having completed successfully the core course and the specialisation course, c. Having completed successfully your coursework in terms of study load at least 20 out of 30 EC. The tied choice space of 15 EC offers much flexibility. When you for example have chosen for the specialization Marketing Communication, you can choose also elective courses from the other two specializations offered. Because of this is there is much flexibility in de master’s programme for your own choices.

10

2.2 Media and Communication We live in a world of digital or information and communication technologies (ICTs): mobile phones, smart phones (e.g., iPhones, Blackberries), computers, social networking websites (e.g., Hyves, MySpace), gaming (WoW, Wii) geographic positioning systems/GPS (TomToms, Google Maps), music, real-time messaging services (e.g., Twitter, MSN), online video (e.g., YouTube), weblogs, and (old-fashioned) websites. The relationship between a high school boy’s love of online gaming and his shooting of his classmates, whether online dating is for losers, and the how to use social networking to build a career are just a few examples of how technology are embedded in the most crucial parts of our life and in some of society’s fiercest debates.

Communication technologies influence our relationships with other people, domestic life, our business environments, and our interconnectedness with the rest of the world.

Furthermore, communication between individuals and within complex organisations increasingly takes place via electronic media. New media such as social networks, (micro) blogs and online video offer new tools for various communication purposes such as interpersonal communication, marketing and organisational communication. Fast-paced advances in technology continuously offer new communication tools, and the increasingly global community in which we live in poses new challenges for communication professionals.

Some claim that the digital revolution fundamentally changes the way we live, work and communicate. Some argue that organisations become virtual or networked. Finally, some maintain that the evolving information or network society is completely different from previous societies. Is all of this true? In the master specialisation Media and Communication we try to foresee and tackle the challenges and questions that media brings for communication scholars and practitioners.

The coursework covers media’s theoretical and practical importance on different levels and domains: 1. Individual, organisational and societal levels.

2. Consequences of new media for (communication) designers, researchers and advisors.

3. Design, adoption and use and effects of new media.

Media and communication is examined across various contexts: individual and mass communication, advertising and marketing, organisational communication, social media, service delivery and governmental communication, as well as the newest developments in new media In the specialisation, students are encouraged to develop a broad and thorough understanding of key issues surrounding media that cut across different theoretical and practical domains. Furthermore, the program stimulates students to develop an in-depth understanding of key media topics that fit their individual needs and interests To accomplish these goals, the scholarship and teaching in the specialisation is designed to be multidisciplinary, innovative, rooted in theory and applicable to practice.

The course focuses on communication science from an interdisciplinary perspective. This ranges from media psychology, through sociology and organisational science to information science. In media psychology both human-computer interaction and computer-mediated communication are touched upon. Such diverse topics as multimedia perception, identity building in social media and the acceptance and use of new media by individuals will be discussed. Sociology is used to explain trends in the information and network society.

Organisational science is applied to the acceptance and use of ICTs by organisations. Information science is adopted to analyse web contents and navigation structures.

Students who follow this specialisation are trained as experts in the field of media and communication. The programme rigorously prepares students to think about strategic solutions for communication challenges.

Students are able to study a broad range of media topics, understand the psychology process behind media use and the design process of media and to give advices about media communication strategies. Relevant working fields for such experts included media training and education, interactive and electronic marketing, 11

eCommerce, information technology, social media within organisations, new media production, governmental communication and service delivery, program design and development, and (new) media consulting. Specific occupations available on the labour market for students of this master course are not only scientific researcher but also I(C)T-consultant, new media policy maker in government and business organisations, marketing expert of Internet advertising, ICT manager in organisations, journalist of web issues, computer and web seminar organizer and many others.

2.3 Corporate Communication The specialisation Corporate Communication focuses on how organisations arrange their internal and external communications. The complexity of contemporary corporate communication is the result of two areas of tension. Firstly, there is the external tension between the organisation and its environment (issues of positioning and strategy, for example). Secondly, there is the internal tension between the goals of the organisation as a whole and the interests of the individual members of the organisation who are required to work towards these goals. The boundary between the internal and external aspects of communication is unclear.

Concepts such as identity, image and reputation play a central role in corporate communication.

Organisations want to create a positive image and maintain this in the eyes of important stakeholders, but before they can do this they must first ensure that a number of internal matters have been successfully addressed. A public image campaign, a suitable house style, a code of conduct for personnel and other measures can help with this, but the image that is created must correspond with the identity of the organisation. Managing the identity of the organisation is a complicated and energy-intensive process.

Employees cannot just be expected to change from one day to the next.

Within organisations, it is important to consider the way in which employees work together, whether or not they exchange information, their perceptions and attitudes within the organisation, their satisfaction with communication and the meaning that is attributed to the work that is carried out. This also means considering characteristics such as identification, job satisfaction and well-being. Internal communication means much more than just the provision of information within organisations. It also includes how you can encourage the best form of cooperation and create an environment in which employees can get the best out of themselves.

Communication professionals are not only responsible for communication channels within organisations, but they are also expected to work on internal and external communication at a strategic level. Because the theme of this specialisation is so broad, the theory involved is taken not only from the corporate and organisation communication but also from the fields of management and organisation. We can see significant differences in research traditions as well: from large-scale quantitative research to very detailed qualitative studies.

2.4 Marketing Communication Marketing Communication is all about explaining, predicting and influencing consumer behaviour. The effect of advertising and marketing stimuli is central to this. The issues and questions examined as part of this specialisation include the following: 1. How do consumers acquire information from the market, and which psychological processes play a role in processing this information?

2. What kind of information is most suited for consumers to help them with their decisions about products or services which will have a significant impact on their lives (such as a new car, major surgery, a new mortgage, planning a holiday etc.)? What information is most suitable for promoting products that are purchased daily (fast-moving consumer goods) or for cases involving routine buying behaviour?

3. How can the internet play a role in consumer loyalty and communicating with the consumer?

12

The goal of a great deal of advertising and marketing communication is to create positive ideas about a certain brand among consumers. If clients have a favourable impression, this can make them more likely to buy that brand. Marketing communication can make use of a number of marketing communication instruments, such as printed advertising, television commercials, personal sales, shop design and ICT. Marketing communication is being used all around us, and as consumers we are part of it ourselves. This represents the biggest challenge: psychological (and often unconscious) processes play an important role in marketing communication and every consumer is confronted with them, but how can these be made comprehensible?

2.5 Course programme master Communication Studies Each specialisation includes a specific range of courses. Tables 1 to 4 show the names of the courses offered for the various specialisations. Alongside the name of the course, you can see whether the course is a core a course, a specialisation course or an elective course (as discussed earlier). The block in which the course is taught and the number of credits that you receive for completing the course successfully is also indicated for each course. If you would like to know more about the current form in which the course is taught and which literature is used, please refer to OSIRIS, the University of Twente's electronic course information system for all bachelor and master programmes.

Table 1. Master courses specialisation Media and Communication Media and Communication Course name Course type

Block EC 1A, 1B / Essentials in Media and Communication Core course 10 2A, 2B Research Topics in Media and Communication Specialisation course 1A / 2A 5 User Centered Design of New Media Elective course 1A 5 Media Psychology Elective course 1A 5 New Media in Organisations Elective course 1B 5 Public Communication Elective course 1B 5 Social Media Elective course 2A 5 Internet Advertising and Marketing Elective course 2B 5 Communication of Service Organisations Elective course 2B 5 Note: The range of elective courses and the block in which the courses are offered can change each academic year.

13

Table 2. Master courses specialisation Corporate Communication Corporate Communication Course name Course type Block EC Essentials in Corporate and Organisational Core course 1A, 1B / 10 Communication 2A, 2B Research Topics in Corporate and Organisational Specialisation course 1A / 2A 5 Communication Corporate Visual Identity Management Elective course 1A 5 Reputation Management Elective course 1B Crisis and Risk Communication Elective course 1B 5 Communication and Compliance Elective course 1B 5 Public Communication Elective course 1B 5 Employee Communication Elective course 2A 5 Public Affairs Elective course 2B 5 Trust and Organisations Elective course 2B 5 Note: The range of elective courses and the block in which the courses are offered can change each academic year.

Table 3. Master courses specialisation Marketing Communication Marketing Communication Course name Course type Block EC Essentials in Marketing Communication and Consumer Core course 1A, 1B / 10 Behaviour 2A, 2B Research Topics in Marketing Communication and Specialisation course 1A / 2A 5 Consumer Behaviour Persuasive Communication Elective course 1A 5 Multisensory Marketing and Product Experience Elective course 1B 5 Self-regulation and Consumer Psychology Elective course 1B 5 Advertising and Marketing Psychology Elective course 2A 5 Internet Advertising and Marketing Elective course 2B 5 Communication of Service Organisations Elective course 2B 5 Brand Management Elective course 2B 5 Note: The range of elective courses and the block in which the courses are offered can change each academic year.

14

Table 4. Elective courses Course name Course type Block EC Media Psychology Elective course 1A 5 User Centered Design of New Media Elective course 1A 5 Corporate Visual Identity Management Elective course 1A 5 Persuasive Communication Elective course 1A 5 Public Communication Elective course 1B 5 New Media in Organisations Elective course 1B 5 Reputation Management Elective course 1B 5 Communication and Compliance Elective course 1B 5 Crisis and Risk Communication Elective course 1B 5 Multisensory Marketing and Product Experience Elective course 1B 5 Self-regulation and Consumer Psychology Elective course 1B 5 Social Media Elective course 2A 5 Employee Communication Elective course 2A 5 Advertising and Marketing Psychology Elective course 2A 5 Communication of Service Organisations Elective course 2B 5 Internet Advertising and Marketing Elective course 2B 5 Public Affairs Elective course 2B 5 Trust and Organisation Elective course 2B 5 Brand Management Elective course 2B 5 Note: The range of elective courses and the block in which the courses are offered can change each academic year.

2.6 Attaining a Master’s degree in Communication Studies 2.6.1 The graduation process The graduation process can begin when the corresponding bachelor’s programme or the pre-master’s programme has been completed and 20 out of the 30 credits have been gained for master’s courses. Within the 20 credits obtained, the core course (Essentials in ....) and specialization course (Research Topics in …) of the chosen specialization must have been completed.

During the graduation process, you will carry out a piece of independent scientific research. While performing this research, you will be supervised by a minimum of two teachers from the programme. Together, these teachers make up the Graduation Committee.

2.6.2 Internal or external graduation project?

It is possible to graduate both internally or externally in the master’s programme.

If you opt for an internal graduation project, you can try to ensure that your research fits in with research that is already being carried out within the relevant specialization (by teachers). In fact, however, you can also choose to submit a subject of your own and work on that.

As well as an internal research project, you can also choose to carry out your research externally. This means carrying out research that has been commissioned by an external organisation. You will be responsible for finding an organisation and agreeing the research topic yourself, but this will still be subject to approval from the university.

15

2.6.3 Contacts with businesses The programme is well-known for its highly practical character and we also explicitly seek to ensure that there is a link between the research we carry out and real-life practice. It is the combination of a research context that is related to real-life practice with a research question that is thoroughly grounded in science that makes graduating with a master’s degree in Communication Studies attractive for both our students and for external organisations. During the start of the graduation process, you can receive support and/or advice from your graduation coordinator.

2.7 Career prospects And after you graduate? An interesting and well-paid job! We can’t offer any guarantees, but the likelihood of this happening after you graduate from Communication Studies is high. After all, communication is everywhere. Our students generally have no difficulty finding a good job.

2.7.1 Your role as a graduate You will be trained for two areas in which you will be able to function after you have completed your master's degree in Communication Studies.

2.7.2 Scientific researcher / teacher Very few students begin the first year of their study programme with the ambition of pursuing an academic career. However, students often find that during the course of their studies they become fascinated by a certain area of research, for example. Carrying out research and becoming a pioneer within a particular field of study can be a very attractive prospect. If you have ambitions in that direction, after attaining your Bachelor’s degree, you will go on to complete your master’s degree in Communication Studies. You will then proceed to carry out your PhD research project as researcher within a university or research institute.

2.7.3 Communication professional / designer / advisor / policymaker The other career route you can follow is into the professional practice of communication. It is possible to do this directly after completing a bachelor’s degree, but for more senior positions which require an academic level of competence, completing a master’s degree is essential. Communication professionals can work in a range of positions: communications officer, marketing and communications consultant, junior communications consultant, senior communications consultant, internal communications advisor, communications coordinator and so on. A good way into the profession is, for example, a traineeship – a programme for talented graduates from a university of applied science or university which consists of working and learning. The length of traineeships varies from one company to another and can be anything from three months to three years. After the traineeship, you can usually go on to a good position within the same organisation.

2.7.4 Your basic work as a communication scientist What does the role of communication scientist consist of? The possibilities are really as wide as the subject area itself so the work that you can do after completing your studies is very diverse. The basic responsibilities of a communication scientist are: • Investigating and analysing communication problems; • Developing and designing communication solutions; • Managing, coordinating, supervising; • Overseeing the production of communication; • Counselling activities regarding communication solutions for communication problems.

16

2.8 The employment market Whether you want to work in business, consultancy – such as in an advertising or communication consultancy or research agency – or if you prefer a governmental or health institution, all of this is possible as a communication scientist. All organisations, in no matter which sector, need to communicate. As a communication scientist, you will often start out your career dealing with everyday practical issues relating to communication. Subsequently, you may find yourself in a management position in which you will be responsible for the development of communication policy and coordinating those working at the implementation level. Your academic background will play an important role in how fast you will progress to more senior positions.

2.8.1 Working in business Businesses attribute their right to exist to the fact that they produce goods or services which others want to buy from them. How do we produce our products as efficiently and effectively as possible? How do we make goods that are attractive to clients? These are questions that businesses ask themselves constantly.

Communication plays a crucial role in this. Large companies usually have a special department dedicated to communication, which takes care of matters such as internal and external relations, internal communication, public relations, advertising, marketing communication, sponsoring, press contacts and public information.

As a communication manager or consultant working in a business, you will develop communication policy, coordinate its implementation and issue advice on communication upon request, but also on your own initiative. You may also be involved in establishing or optimizing internal and external communications.

Another field of responsibility is public relations, in which you may act as a communications representative to the outside world.

2.8.2 Working in consultancy To develop and implement communication strategies, government, businesses and non-profit institutions are making use of specialist bureaus ever more often. Communication consultants, advertising agencies and public relations companies are prime examples of this. Communication scientists in this area of business are responsible for developing communication strategies. Some of them work as account managers, product marketeers or brand managers. They are permanent points of contact for one or several clients. They provide advice and ensure that the agreed strategy is then implemented and evaluated. These types of companies also need planners, strategists and researchers.

2.8.3 Working in the non-profit sector The non-profit sector includes any organisation that does not aim to make a profit, such as health-care institutions or government agencies. Because government agencies generally are providing much and important information for citizens, communication professionals are needed. Communication professional who know how to gain maximum profit out of communication campaigns that are aimed at altering citizens behaviour. Or for example communication professionals who are experts in implementing E-government strategies in order to give citizens flexible access to all kinds of (public) services.

2.8.4 Working at a research institute A possible next step, after the completion of your master’s degree, is a PhD course. You could apply for a position as an PhD student, for example. You could also opt for a research career outside university. Our graduates in communication studies work in scientific positions at various research agencies.

17

2.8.5 Working in the (new) media sector The media sector has experienced rapid changes over the last decades. More and more traditional (printed) media sources are combined with or replaced by digital sources, mainly operated by means of the internet.

With the rapid growth of mobile internet access and social media applications, communication professionals can make the difference between failure and success. Communication professionals who know what key design aspects of new application are and how to involve prospect users into the design process. Also communication professionals who are aware of the difficulties facing organisations in terms of designing, implementing and managing new or social media strategies.

2.8.6 Self-employment You could also consider setting up your own business and becoming self-employed. Entrepreneurship is very much encouraged at the University of Twente.

18

3. Pre-master Communication Studies 3.1 The pre-master Communication Studies Many students wishing to be admitted to the master’s programme will first have to complete (parts of) our premaster’s programme. Whether you will have to take the full pre-master’s programme, a partial pre-master’s programme or no pre-master’s will depend on your previous qualifications. All students will be evaluated by the programme’s Admission Committee on their own merits. The pre-master’s programme has two (2) terms of enrolment (September and February).

The pre-master’s programme is a transition year for students with a bachelor’s degree from a (Dutch) university of applied sciences (in Dutch: HBO-instelling) in a domain related field or students with a bachelor’s degree from a Dutch research university in a not domain related field.

The full (59 European Credits / EC’s) pre-master’s programme comprises of both domain-specific (Communication Science) courses and courses which address generic academic and research methodological competences. The courses in the pre-master’s programme prepare you for the specialization of your choice and lay the foundation in research methods and statistical analysis. This base is necessary to carry out independent scientific research. Because in the final phase of the master’s programme you need to carry out an independently scientific research project, This research project must be relevant to both science and practice.

The language of instruction and examination is English. The courses are taught in the English language. Also the literature used is in English.

3.2 Programme outline The range of courses in the pre-master’s programme is divided into compulsory courses (shown in light grey) and optional courses (shown in dark grey). See scheme 2.

3.2.1 Compulsory courses You will begin the pre-master’s programme with the following compulsory courses: Data Analysis and Measurement 1, Communication Studies and Research Methodology. These courses must be completed before starting on the Premaster assignment. Once you have passed these courses, you can start the following courses in the subsequent semester: Data Analysis and Measurement 2 and the Premaster assignment. Depending on which optional courses you choose, you can decide yourself in which semester you take the following courses: Academic Writing Premaster, Communication Research and Philosophy of Communication. All the compulsory courses are taught every semester.

3.2.2 Optional courses The optional courses prepare you for one of the three specializations you can follow during the master’s programme. You must pass at least two of the three optional courses. These courses are taught once every academic year.

3.3.3 Generic academic courses The generic academic courses are: Data-analysis and Measurement 1 and 2, Research Methodology and Academic Writing. These courses will be offered simultaneously to students from the other pre-master’s programmes Educational Science and Technology and Psychology.

19

3.2.4 Domain specific courses The domain specific courses are Communication Science, Communication Research, Philosophy of Communication, Corporate Communication, Marketing Communication and New Media and Communication.

All these courses, excepted Communication Science, will be offered together with students from the bachelor programme Communication Science.

3.2.3 Study programme pre-master Communication Studies Scheme 2. Study programme pre-master Communication Studies 2011/2012 Semester 1

Semester 2

Block 1A

Block 1B

Block 2A

5EC Data Analysis and Measurement 1 191960550

5EC Research Methodology

5EC Data Analysis and Measurement 2 191960560

191960510

5EC Data Analysis and Measurement 2 191960560 4EC 4EC Communication Philosophy of Research Communication 192460360 192460090 5EC Communication Science 192470410 5EC Academic Writing Pre-master 192412240 8EC Corporate Communication 192450220

10EC Pre-Master Assignment CS 192460900

Block 2B

5EC 5EC Data Analysis and Research Methodology Measurement 1 191960550 191960510 4EC 4EC Communication Philosophy of Research Communication 192460360 192460090 5EC Communication Science 192470410 5EC Academic Writing Pre-master 192412240 8EC New Media and Communication 192431300 8EC Marketing Communication 192413070 10EC Pre-Master Assignment CS 192460900

Compulsory courses Optional courses

20

3.3 Study advice pre-master Communication Studies At the end of your pre-master’s year, the programme will issue you with advice on whether to continue your studies. This will take the form of a binding recommendation on continuation of studies (or ‘BSA’).

If you have attained less than 36 credits, you will receive a negative recommendation. This means that you will no longer be able to participate in the pre-master’s programme and must discontinue your studies.

You are not only required to attain at least 36 credits, but you must also have passed the following courses: Data Analysis and Measurement 1, Communication Studies and Research Methodology and one of the following three courses: Data Analysis Measurement 2, Communication Research or Philosophy of Communication.

Please note: study recommendations will only be given to students who are enrolled as pre-master’s students in Communication Studies. If you are following pre-master’s courses as secondary subjects or as part of a transfer minor from a university of applied science (HBO), no study recommendation will be issued because you are not formally enrolled in the Communication Studies study programme, but at HBO.

3.4 Maximum enrolment period and number of examination retakes permitted As a student, you may remain enrolled in the pre-master’s programme for a maximum of two years. If you have not completed the pre-master's programme successfully within those two years, you will not be admitted to the master’s programme. During the enrolment period of two years, you can be assessed for a particular pre-master’s course a maximum of three times. If, after the third (part) assessment, you still have not passed one or more pre-master’s courses, you will not be admitted to the master’s programme and you will have to discontinue your studies.

3.5 Studying full-time and number of days at the university The one-year master’s and pre-master’s programme can only be followed on a full-time basis. For the fulltime pre-master’s programme, you will have lectures and classes on three or four days per week on average.

During the master’s programme, we seek to schedule all the lectures and classes for one specialization on two days of the week, insofar as possible, so that you only need to come to the university on two days a week.

3.6 Admission to the master Communication Studies As from academic year 2011/2012 a so called “harde knip” regulation will be implemented for bachelor and pre-master students. Students will only be admitted to the master’s programme at the moment that they completed the bachelor or pre-master completely and therefore obtained a bachelor diploma or pre-master Certificate.

21

3.7 Costs 3.7.1 Tuition Fees The University of Twente applies both statutory tuition fees as well as institutional tuition fees.

In this regard the tuition which has to be paid basically depends on: • the status of your enrolment (e.g. pre-Master’s or Master’s degree student, part-time1 vs. full-time) • your nationality (Dutch and/or European Union (EU/EEA) vs. non-EU/EEA The exact amounts are indexed annually.

Full information can be obtained from: http://www.utwente.nl/master/international/feesfunding/ Next to the tuition fees, you need to bear in mind the following annual costs: 3.7.2 Costs of living As a guide, a single student will need approximately € 700 to € 900 per month for (campus) accommodation, study materials, and general living expenses.

3.7.3 Course materials You should expect to pay around €300 or €400 for books and other materials for the pre-master’s programme. The costs during the master’s programme are lower and depend on the specialization. Some specializations work mainly with scientific articles, which means hardly any costs are involved. For other specializations, a number of books will be required.

1

Enrolment for the pre-Master’s programme is only possible as a full-time student. Students who opt for studying on a

part-time base in the pre-Master’s programme have to pay the full-time tariff.

22

4. Admission requirements and application (pre-)master CS 4.1 Admission requirements and application for students from a Dutch University of Applied Sciences 4.1.1 Admission requirements to pre-master CS On behalf of the Director of Educational Programmes, the programme’s Admission Committee assesses all applicants to the pre-master programme Communication Studies on an individual basis. They will review the information and documents presented and will decide whether a student meets all criteria sufficiently. The assessment of the applicant’s skills is based on formal as well as domain related admission criteria.

The formal requirements are: 1. A bachelor’s degree from a (Dutch) university of applied sciences (in Dutch HBO-instelling) in a domain related field (to be assessed by the programme’s Admission Committee).

2. Having fully completed a bachelor’s degree programme of at least 240 EC’s in four years of study.

A domain related field implies that an applicant possesses sufficient knowledge and skills with regard to the following: a) The content of the domain of communication science. b) Research methodology. c) Communication research methods and techniques. d) Research techniques, including the use of statistics for data analysis. e) Academic writing. f) Mastery of mathematics. g) Mastery of English.

Ad a: Content of the domain A student meets the domain-specific admission criterion if he/she possesses a bachelor’s or master’s degree in a domain that is similar or related to the domain of this definition, and/or if he/she has substantial relevant work experience from which he/she has mastered the aforementioned conceptual knowledge.

Ad b: Research methodology This refers to the main concepts, procedures, and methods used in social science research, and which aim at systematic, conceptual (literature) analysis, modes of data collection, data analytical schemes, and procedures for interpretation of findings, in order to better understand social phenomena and processes, and/or to support all levels of making choices in and for social reality. This methodology supports the systematic design, execution, and evaluation of research activities. A student’s basic mastery of this methodology should be proven by courses he/she has done in this area, and/or reports of research projects or activities he/she has been involved in substantially.

Ad c: Communication research methods and techniques This refers to the main research questions relevant in communication research and the methods and techniques that are used, the merits and restrictions of the various methods and techniques within communication research, and an overview of applied research as an object of communication research. A student’s basic mastery of these methods and techniques should be proven by courses he/she has taken in this area, and/or reports of research projects or activities he/she has been involved in substantially.

23

Ad d: Research techniques, including the use of statistics for data analysis This area is dedicated to the skills and understanding of techniques for collection and for analysis of both quantitative and qualitative data. If a student masters this area he/she is able to apply descriptive statistics (distribution, correlation, regression, cross tabling), theory of probability (calculation, expectation, variance, binomial distribution), and aspects from inductive statistics (average based conclusions with known population deviation). Experience with the use of SPSS or comparable computer-based statistical packages is part of this mastery. Evidence of this can be presented by content review of courses he/she has done, and/or use of these techniques in research, demonstrated by means of a report or an article.

Ad f. Academic writing This area is dedicated to the skills and understanding of the use of scientific literature as the basis for writing scientific texts. If a student masters this area he/she is able to: independently search for relevant scientific literature and assess its quality, derive arguments from scientific literature and use them for their own scientific texts, properly use academic reporting conventions, such as citations in-text and list of works cited, in their own texts, clearly define and use concepts from external sources in their own arguments, write a literature review based on a finite amount of literature. Evidence of this can be presented by content review of courses he/she has done, and/or use of these skills in research, demonstrated by means of a report or an article.

Ad g. Mastery of mathematics Mastery of mathematics. In this respect ‘Mathematics A1, 2’ or equitant at pre-university education level - in Dutch: VWO - is leading.

Ad h. Mastery of English Fluency in the English language, e.g. a minimum score of (or equivalent to) 6.5 on the IELTS or 90 on the iBT is recommended (for non-Dutch applicants obligatory).

If you have successfully completed a domain related programme from a university of applied sciences than you are admissible to the pre-master programme CS. In table 5 you will find a list of related programme’s.

Table 5: Related programme’s (in Dutch Verwante hbo-opleidingen): admissible to the de pre-master Communication Studies.

Verwante HBO opleidingen (in Dutch) Communicatie Communicatiemanagement Commerciële Economie Communicatie en Multimedia Design International Business Languages Media Informatie en Communicatie International Business Management Studies * This list is not exhaustive If you want to know if your bachelor programme is a related programme please contact the study counsellor.

24

4.1.2 Admission to the (abbreviated) bachelor programme Communication Science Applicants with a Bachelor’s degree in a non-related field (to be assessed by the programme‘s Admission Committee) and awarded by a Dutch university for applied education (HBO-instelling) will not be admitted to the pre-master’s programme Communication Studies. Those students can choose to follow an abbreviated bachelor programme Communication Science. This programme only starts in September.

Table 6: Not related programme (in Dutch: Niet-verwante hbo-opleidingen): admissible to bachelor programme Communication Science Niet-verwante opleidingen (in Dutch) Academie lichamelijke opvoeding Maatschappelijke Gezondheidszorg Bouwkunde Maatschappelijk Werk en Dienstverlening Fysiotherapie Milieutechnologie Informatica Officemanagement Kunstacademie Sociaal Pedagogische Hulpverlening Leraar basisonderwijs (PABO) Verpleegkunde * This list is not exhaustive. If you want to know if your bachelor programme is a related or not related programme please contact the study counsellor.

4.1.3 Required level of mathematics A substantial level of mathematics is vital for both the pre-master’s and the master’s degree programme. If you have passed Maths A, B or D at VWO level, or Maths B or D at Havo level (subject clusters: Nature & Technology or Nature & Health), we will assume that you have sufficient basic knowledge.

4.1.4 Required level of English The whole pre-master and master programme Communication Studies will be offered in English. All literature is in English. A good control of the English language is a must. Your English reading and writing skills will however not be examined before you start with the pre-master programme.

4.1.5 Application procedure and deadline for application If you have a bachelor degree from domain related programme (see paragraph 4.4.1 table 5) you can apply online via: http://www.utwente.nl/master/home/. There is no separate application procedure for the premaster’s programme. You simply apply via the master’s application website!

If you are not sure whether you have a bachelor degree from a domain related programme please send in detailed information (copy bachelor degree, transcript, course descriptions (study load, instructional modes, literature studied)) about your prior education. The Admission Committee of the master’s programme will assess all information and will decide whether you are admissible to the pre-master’s programme. You can send all needed information to the following postal address: University of Twente Faculty GW Education Service Centre Admission Committee CS Box 217 7500 AE Enschede If you are admissible, you can apply online via: http://www.utwente.nl/master/home/.

25

Application deadlines In order to facilitate a smooth start of your studies at the University of Twente, your application has to be submitted preferably before: September enrolment: • 1 May: • 1 June: • 1 July:

Students who require an entry visa Students not requiring an entry visa but who do require housing Students neither requiring an entry visa nor housing

February enrolment: • 1 October: • 1 November: • 1 December:

Students who require an entry visa Students not requiring an entry visa but who do require housing Students neither requiring an entry visa nor housing

Please bear in mind that you may apply even if you not yet formally obtained your prior (bachelor’s) degree (in this regard, we expect that you will obtain your bachelor’s degree officially before 1 September or 1 February).

If you have any questions regarding the application procedures and the application form, please contact: University of Twente, Student Services / Admission Office (AO), Building: Vrijhof, room 236 Tel: 053 - 489 4317, E-Mail: studentservices@utwente.nl If you have any questions regarding the content of the CS master’s or pre-master’s programme, please contact the programme’s study counsellor: Ms Jeanet Luijerink Building Cubicus, room C106 Tel. 053-489 2091 E-mail: j.w.m.luijerink@utwente.nl

4.2 Admission requirements for student from a Dutch research university 4.2.1 Bachelor of Science in Communication Science Applicants with a bachelor’s degree in Communication Science awarded by the University of Twente, Radboud University Nijmegen, University of Amsterdam, VU University Amsterdam or Wageningen University will be admitted to the master’s programme without further restriction.

Table7: Programme’s: directly admissible to de master Communication Studies Domain related programme’s Communication Science University of Twente Communication Science VU University Amsterdam Communication Science University of Amsterdam Communication Science Radboud University Nijmegen Applied Communication Science Wageningen University

26

4.2.2 Bachelor of Arts in Communication and Information Science Applicants with a bachelor degree in Communication and Information Science from one of the Dutch research universities are not directly admissible to the master’s programme. They only have to follow the course Dataanalyses and Measurement 2 (191960560) from the pre-master programme. They are exempted from all the other pre-master courses. Is it a long time ago since you have taken statistics courses? Than we strongly advise you to consider taking also the pre-master course Data-analysis and Measurement 1 (191960550).

4.2.3 Bachelor of Science degree from the University of Twente If you hold a bachelor of science degree from one the bachelor programme’s from the University of Twente than you are admissible to the pre-master’s programme CS. Applicants who hold a bachelor degree from one of the following programmes are exempted from some pre-master’s courses.

Programme (in Dutch) Onderwijskunde (OWK) of Psychologie (PSY)

Gezondheidswetenschappen (GZW), Bestuurskunde (BSK) of Bedrijfswetenschappen (BW)

Technische Bedrijfskunde (TBK)

European Studies (ES)

Bedrijfskundige Informatica (BI)

Biomedische Technologie (BMT), Industrieel Ontwerpen (IO) of Creative Technology (CT)

Exemption (in Dutch) Je wordt vrijgesteld voor de volgende vakken uit de pre-master: Data-analyse en Meetinstrumenten 1 (191960550) Data-analyse en Meetinstrumenten 2 (191960560) Onderzoeksmethodologie (191960510) Academisch Schrijven Pre-master (192412240) Pre-master Opdracht CS (192460900) Je wordt vrijgesteld voor de volgende vakken uit de pre-master: Data-analyse en Meetinstrumenten 1 (191960550) Onderzoeksmethodologie (191960510) Academisch Schrijven Pre-master (192412240) Pre-master Opdracht CS (192460900) Je wordt vrijgesteld voor de volgende vakken uit de pre-master: Data-analyse en Meetinstrumenten 1 (191960550) Data-analyse en Meetinstrumenten 2 (191960560) Academisch Schrijven Pre-master (192412240) Pre-master Opdracht CS (192460900) Je wordt vrijgesteld voor de volgende vakken uit de pre-master: Onderzoeksmethodologie (191960510) Academisch Schrijven Pre-master (192412240) Pre-master Opdracht CS (192460900) Je wordt vrijgesteld voor de volgende vakken uit de pre-master: Data-analyse en Meetinstrumenten 1 (191960550) Academisch Schrijven Pre-master (192412240) Pre-master Opdracht CS (192460900) Je wordt vrijgesteld voor het volgende vak uit de pre-master: Data-analyse en Meetinstrumenten 1 (191960550)

4.2.4 Bachelor of Science or Bachelor of Arts degree from a Dutch research university On behalf of the Director of Educational Programmes, the programme’s Admission Committee assesses all applicants to the pre-master’s programme on an individual basis. They will review the information and documents presented and will decide whether a student meets all criteria sufficiently. The assessment of the applicant’s skills is based on formal as well as domain related admission criteria.

27

The formal requirements are: 1. A bachelor’s degree from a Dutch research university in a domain related field (to be assessed by the programme’s Admission Committee).

2. Having fully completed a bachelor’s degree programme of at least 180 EC’s in three years of study.

A domain related field implies that an applicant possesses sufficient knowledge and skills with regard to the following: a) The content of the domain of communication science. b) Research methodology. c) Communication research methods and techniques. d) Research techniques, including the use of statistics for data analysis. e) Academic writing f) Mastery of mathematics g) Mastery of English Ad a: Content of the domain A student meets the domain-specific admission criterion if he/she possesses a bachelor’s or master’s degree in a domain that is similar or related to the domain of this definition, and/or if he/she has substantial relevant work experience from which he/she has mastered the aforementioned conceptual knowledge.

Ad b: Research methodology This refers to the main concepts, procedures, and methods used in social science research, and which aim at systematic, conceptual (literature) analysis, modes of data collection, data analytical schemes, and procedures for interpretation of findings, in order to better understand social phenomena and processes, and/or to support all levels of making choices in and for social reality. This methodology supports the systematic design, execution, and evaluation of research activities. A student’s basic mastery of this methodology should be proven by courses he/she has done in this area, and/or reports of research projects or activities he/she has been involved in substantially.

Ad c: Communication research methods and techniques This refers to the main research questions relevant in communication research and the methods and techniques that are used, the merits and restrictions of the various methods and techniques within communication research, and an overview of applied research as an object of communication research. A student’s basic mastery of these methods and techniques should be proven by courses he/she has taken in this area, and/or reports of research projects or activities he/she has been involved in substantially.

Ad d: Research techniques, including the use of statistics for data analysis This area is dedicated to the skills and understanding of techniques for collection and for analysis of both quantitative and qualitative data. If a student masters this area he/she is able to apply descriptive statistics (distribution, correlation, regression, cross tabling), theory of probability (calculation, expectation, variance, binomial distribution), and aspects from inductive statistics (average based conclusions with known population deviation). Experience with the use of SPSS or comparable computer-based statistical packages is part of this mastery. Evidence of this can be presented by content review of courses he/she has done, and/or use of these techniques in research, demonstrated by means of a report or an article.

Ad f. Academic writing This area is dedicated to the skills and understanding of the use of scientific literature as the basis for writing scientific texts. If a student masters this area he/she is able to: independently search for relevant scientific literature and assess its quality, derive arguments from scientific literature and use them for their own 28

scientific texts, properly use academic reporting conventions, such as citations in-text and list of works cited, in their own texts, clearly define and use concepts from external sources in their own arguments, write a literature review based on a finite amount of literature. Evidence of this can be presented by content review of courses he/she has done, and/or use of these skills in research, demonstrated by means of a report or an article.

Ad g. Mastery of mathematics Mastery of mathematics. In this respect ‘Mathematics A1, 2’ or equitant at pre-university education level - in Dutch: VWO - is leading.

Ad h. Mastery of English Fluency in the English language, e.g. a minimum score of (or equivalent to) 6.5 on the IELTS or 90 on the iBT is recommended (for non-Dutch applicants obligatory).

If you have successfully completed a domain related programme from a Dutch research university than you are admissible to the pre-master programme CS. In table 8 you will find a list of domain related programme’s.

Table 8: Related programme’s: admissible to de pre-master Communication Studies Related programmes (in Dutch) Bedrijfskunde Gezondheidswetenschappen Bestuurskunde Onderwijskunde Communicatie- en informatiewetenschappen Psychologie * This list is not exhaustive. If you want to know if your bachelor programme is a related or not related programme please contact the study counsellor.

4.2.5 Application procedure and deadline for application If you have a bachelor degree from domain related programme (see paragraph 4.2.4 table 8) you can apply online via: http://www.utwente.nl/master/home. There is no separate application procedure for the premaster’s programme. You simply apply via the master’s application website!

If you are not sure whether you have a bachelor degree from a domain related programme please send in detailed information (copy bachelor degree, transcript, course descriptions ( study load, instructional modes, literature studied)) about your prior education. The Admission Committee of the master’s programme will assess all information and will decide whether you are admissible to the pre-master’s programme. You can send all needed information to the following postal address: University of Twente Faculty GW Education Service Centre Admission Committee CS Box 217 7500 AE Enschede If you are admissible, you can apply online via: http://www.utwente.nl/master/home/

29

If you are admissible, you can apply online via: http://www.utwente.nl/master/home/.

Application deadlines In order to facilitate a smooth start of your studies at the University of Twente, your application has to be submitted preferably before: September enrolment: • 1 May: • 1 June: • 1 July:

Students who require an entry visa Students not requiring an entry visa but who do require housing Students neither requiring an entry visa nor housing

February enrolment: • 1 October: • 1 November: • 1 December:

Students who require an entry visa Students not requiring an entry visa but who do require housing Students neither requiring an entry visa nor housing

Please bear in mind that you may apply even if you not yet formally obtained your prior (bachelor’s) degree (in this regard, we expect that you will obtain your bachelor’s degree officially before 1 September or 1 February).

If you have any questions regarding the application procedures and the application form, please contact: University of Twente, Student Services / Admission Office (AO), Building: Vrijhof, room 236 Tel: 053 - 489 4317, E-Mail: studentservices@utwente.nl If you have any questions regarding the content of the CS master’s or pre-master’s programme, please contact the programme’s study counsellor: Ms Jeanet Luijerink Building Cubicus, room C106 Tel. 053-489 2091 E-mail: j.w.m.luijerink@utwente.nl

30

4.6 Admission requirements and application for international students 4.6.1 Admission requirements international students On behalf of the Director of Educational Programmes, the programme’s Admission Committee assesses all applicants to the pre-master’s or master’s programme on an individual basis. They will review the information and documents presented and will decide whether a student meets all criteria sufficiently. The assessment of the applicant’s skills is based on formal as well as domain related admission criteria.

In order to be considered for admission in the pre-master’s or master’s programme, you have to meet formal as well as domain related admission criteria.

For international students the following formal admission criteria apply: 1. Bachelor’s degree, or equivalent in a domain related field (to be assessed by the programme’s Admission Committee).

2. A curriculum vitae resume, summarizing your educational and professional career.

A domain related field implies that an applicant possesses sufficient knowledge and skills with regard to the following: a) The content of the domain of communication science. b) Research methodology. c) Communication research methods and techniques. d) Research techniques, including the use of statistics for data analysis. e) Academic writing. f) Mastery of mathematics. g) Mastery of English.

Ad a: Content of the domain A student meets the domain-specific admission criterion if he/she possesses a bachelor’s or master’s degree in a domain that is similar or related to the domain of this definition, and/or if he/she has substantial relevant work experience from which he/she has mastered the aforementioned conceptual knowledge.

Ad b: Research methodology This refers to the main concepts, procedures, and methods used in social science research, and which aim at systematic, conceptual (literature) analysis, modes of data collection, data analytical schemes, and procedures for interpretation of findings, in order to better understand social phenomena and processes, and/or to support all levels of making choices in and for social reality. This methodology supports the systematic design, execution, and evaluation of research activities. A student’s basic mastery of this methodology should be proven by courses he/she has done in this area, and/or reports of research projects or activities he/she has been involved in substantially.

Ad c: Communication research methods and techniques This refers to the main research questions relevant in communication research and the methods and techniques that are used, the merits and restrictions of the various methods and techniques within communication research, and an overview of applied research as an object of communication research. A student’s basic mastery of these methods and techniques should be proven by courses he/she has taken in this area, and/or reports of research projects or activities he/she has been involved in substantially.

31

Ad d: Research techniques, including the use of statistics for data analysis This area is dedicated to the skills and understanding of techniques for collection and for analysis of both quantitative and qualitative data. If a student masters this area he/she is able to apply descriptive statistics (distribution, correlation, regression, cross tabling), theory of probability (calculation, expectation, variance, binomial distribution), and aspects from inductive statistics (average based conclusions with known population deviation). Experience with the use of SPSS or comparable computer-based statistical packages is part of this mastery. Evidence of this can be presented by content review of courses he/she has done, and/or use of these techniques in research, demonstrated by means of a report or an article.

Ad f. Academic writing This area is dedicated to the skills and understanding of the use of scientific literature as the basis for writing scientific texts. If a student masters this area he/she is able to: independently search for relevant scientific literature and assess its quality, derive arguments from scientific literature and use them for their own scientific texts, properly use academic reporting conventions, such as citations in-text and list of works cited, in their own texts, clearly define and use concepts from external sources in their own arguments, write a literature review based on a finite amount of literature. Evidence of this can be presented by content review of courses he/she has done, and/or use of these skills in research, demonstrated by means of a report or an article.

Ad g. Mastery of mathematics Mastery of mathematics. In this respect ‘Mathematics A1, 2’ or equitant at pre-university education level - in Dutch: VWO - is leading.

Ad h. Mastery of English Fluency in the English language, e.g. a minimum score of (or equivalent to) 6.5 on the IELTS or 90 on the iBT is recommended (for non-Dutch applicants obligatory).

The Admission Committee will review the information and document concerning the contend related admission criteria you have presented and will decide whether you meet all criteria sufficiently, which means that you will be admissible to the master’s programme directly.

When you do not meet all criteria sufficiently the Admission Committee can decide that you be admissible to the pre-master’s programme.

4.6.2 Application procedure and deadline for application If you have a bachelor degree from domain related programme you can apply online via: http://www.utwente.nl/master/home. There is no separate application procedure for the pre-master’s programme. You simply apply via the master’s application website!

If you are not sure whether you have a bachelor degree from a domain related programme please send in detailed information (copy bachelor degree, transcript, course descriptions ( study load, instructional modes, literature studied)) about your prior education. The Admission Committee of the master’s programme will assess all information and will decide whether you are admissible to the pre-master’s programme. You can send all needed information to the following postal address: University of Twente Faculty GW Education Service Centre Admission Committee CS Box 217 7500 AE Enschede 32

If you are admissible, you can apply online via: http://www.utwente.nl/master/home/.

Application deadlines In order to facilitate a smooth start of your studies at the University of Twente, your application has to be submitted preferably before: September enrolment: • 1 May: • 1 June: • 1 July:

Students who require an entry visa Students not requiring an entry visa but who do require housing Students neither requiring an entry visa nor housing

February enrolment: • 1 October: • 1 November: • 1 December:

Students who require an entry visa Students not requiring an entry visa but who do require housing Students neither requiring an entry visa nor housing

Please bear in mind that you may apply even if you not yet formally obtained your prior (bachelor’s) degree (in this regard, we expect that you will obtain your bachelor’s degree officially before 1 September or 1 February).

If you have any questions regarding the application procedures and the application form, please contact: University of Twente, Student Services / Admission Office (AO), Building: Vrijhof, room 236 Tel: 053 - 489 4317, E-Mail: studentservices@utwente.nl If you have any questions regarding the content of the CS master’s or pre-master’s programme, please contact the programme’s study counsellor: Ms Jeanet Luijerink Building Cubicus, room C106 Tel. 053-489 2091 E-mail: j.w.m.luijerink@utwente.nl

33

5. Organisation, study guidance and counselling 5.1 Organisation During your CS programme you can count on sufficient supervision, with several staff members playing a role. The study counsellor can offer support with your individual plans for both the pre-master’s and the master’s, just as the programme coordinator can answer intrinsic questions on your specialization. With the UT also offering additional student supervision and counselling, you can, if necessary, go to the Bureau of Student Psychologists (BSP) and the student deans.

5.2 Staff members Communication Studies 5.2.1 Programme director The programme director for the bachelor Communication Science and (pre-) master Communication Studies is dr. O (Oscar) Peters.

Contact information Dr. O. Peters, Room: Cubicus C115., tel 053 489 3042, e-mail o.peters@utwente.nl

5.2.2 Study counsellors As study counsellors, Gert Brinkman and Jeanet Luijerink offers advice on study-related issues and can inform you of practical matters concerning the study, such as examination regulations and legal status. You can go to them with individual problems with the programme and studying in general. You can also discuss your experience with the course, complaints, study choice, planning, delay, graduation support, exemption and course and examination regulations. If necessary, they can refer you to other support bodies in or outside the university.

Contact information Bachelor: Gert Brinkman, Room Cubicus kamer C111, tel 053 489 4050, e-mail g.w.brinkman@utwente.nl.

(Pre-)Master: Jeanet Luijerink, Room Cubicus, Room C106, tel 053 489 2091, e-mail j.w.m.luijerink@utwente.nl.

34

5.2.3 Student Service Staff member Active student supervision also means that your attention is regularly drawn to your progress. Twice a year the Bureau of Educational Affairs will send you an overview of your results achieved so far. Astrid Oppers-van den Berg is the student services staff member of the programme. She is responsible for information provision to students and all administrative tasks related to the programme. Limited opening hours may apply during periods when no lectures are held.

Contact information Astrid Oppers-van den Berg, tel: 054 489 4575, Room: Cubicus C101, email: boz-gw@so.utwente.nl 5.2.4 Programme coordinator As programme coordinator, John Sevens provides policy support to the programme director and is responsible for the organisational, procedural and intrinsic coordination and harmonization of the CS instruction. If you have a complaint or a question about the programme or certain subjects, the programme coordinator is the first person to see.

Contact information John Sevens, p.m.j.sevens@utwente.nl, tel: 053 489 4049, Room: Cubicus C108.

5.2.5 Internship and graduation coordinator The internship and graduation coordinator is Mark Tempelman. He represents the link between the students and the business community when searching for an internship or a graduation project. You can also contact him with any questions you may have about internships and graduating. He receives daily requests from businesses who are looking for communication students for research or for an internship. He assesses these requests on the basis of whether they are suited to this field of study and to our study programme.

Contact information Mark Tempelman: m.h.tempelman@utwente.nl, tel: 053 489 4034, Cubicus C216.

5.3. Study association Communiqué is the study association for students interested in communication science. Communiqué is linked to the Communication Science and Communication Studies programmes of The University of Twente.

Communiqué is a pleasantly organized, friendly place where everyone is welcome to reflect their ideas over a cup of coffee of tea.

Communiqué does a number of things for its members, and most of these tasks are carried out by our committees. Communiqué organizes field trips, lectures and colloquia, sells textbooks at a discount and arranges social activities like drinks and parties. Communiqué also organizes an introduction day in August to welcome new CS students. Impuls is the magazine of Communiqué: it is normally published quarterly, at the end of the quartile 35

5.4 Additional UT student support At the UT various services have been organized for students and have been combined to form the Student and Educational Service Centre. Accommodated at the Student Services Desk, the most important services are the following.

5.4.1 Student Information Desk The Student Information Desk (formerly the ‘Blue Desk’) provides all kind of services. You can go there to have your digital passport photograph taken for your student card, to enrol, to register or to cancel enrolment.

You will find the Student Services Desk in the Vrijhof, room 239 B (opposite the University Library). See also: http://www.utwente.nl/so/en/ 5.4.2 Student Counselling Service The Student Counselling Desk (the ‘Red Desk’) is in charge of individual and collective care for and supervision of UT students at the co-ordinating level, supplementary to the faculties’ obligations vis-à-vis their own students in this area. In addition to the student counsellors, the Red Desk provides such services as a student psychologist, and various training courses, (‘self-management’, graduating, job interviews). You may contact the student counsellor for questions on financial support, changing your studies, personal problems, admission exams, etc. The Red Desk can be found on level two (first floor) of the Bastille building. For further information, go to: http://www.utwente.nl/so/en/ 5.4.4 Student psychologist You can go to the student psychologist if you need to talk about a personal problem, such as an issue with your parents, friends or fellow students. You do not require a referral to see a student psychologist; you can make the appointment yourself. The Student Psychologists Office strives to arrange a first visit within one week of the student’s having contacted them.

5.4.5 Student dean You can go to the student dean with any questions on student grants and loans, financial assistance by the UT, changing your choice of programme, problems concerning the transition from HBO (higher professional education) to university, personal problems, appeal procedures, foreign students, handicap and study, and enrolment exams (colloquium doctum/university entrance exams). Meetings take place after being arranged via the secretariat. A meeting with the student dean is at the students’ own initiative.

36

6. Quality Assurance The Faculty of Behavioural Sciences sets great store by the quality of its education. Students are generally appreciative of the education provided by the faculty, yet critical of certain specific aspects. The programmes are extremely responsive to this and do their utmost to improve quality.

Quality education requires the firm commitment of lecturers and students as well as proper communication.

The core of the internal quality assurance system is formed by the course evaluations and the annual systematic feedback from students. The quality cycle comprises the following internal quality assurance instruments.

6.1 Internal quality assurance 6.1.1 Course evaluations When you have completed a course, you are supposed to give your opinion on it by means of an anonymous survey. This is the primary tool in the monitoring and evaluation of the educational process. Each course is evaluated by the Educational Service Centre according to a protocol that is established every year. The core of this evaluation is a questionnaire in which students give their opinion on items concerning the learning objectives, didactics, content, materials, feedback, mode of assessment, study load and time, strong and weak aspects and give a mark for general valuation. The results are published on a website in Blackboard, that is accessible to students and staff only. The norm is an average score of at least 3.5 on a five-point scale.

A lower score is an object of investigation and requires effort to effect improvement. The lecturer will integrate the results of this survey in preparing for the next cycle of the course and curriculum. Your contribution as a student is essential, which is why participation in evaluations is compulsory.

6.1.2 Student Satisfaction Survey Each year the programme conducts an internal student satisfaction survey on the students’ assessment of all kinds of education-related issues, such as the content of the curriculum, the quality of the lecturers, the quality of the teaching material, the communication between programme and student, the relationship with the labour market, the options available in the curriculum. This survey is an important source of information to faculty management and may instigate amending the curriculum. Ultimately the faculty wishes to score above average on all points. The results of this survey are discussed in the term evaluations, on the Programme Committee and, if necessary, on the Exam Committee.

6.1.3 Guaranteeing the quality of the lecturers The University of Twente observes the rule that new teachers must attain the Basic Teaching Qualification (BKO) within two years. For more experienced teachers, the Practical Teaching Qualification (TKO) is currently being developed. This allows teachers to develop their skills further on the basis of the experience they already have. The programme also discusses the results of the course evaluations with the teachers involved, so that they know which points could be improved in the opinion of the students.

6.1.4 Internal evaluation Once every five years, as with all university programmes, the programme is evaluated by an external committee. Hence this is called the educational review. Prior to this, the programme writes an internal evaluation. The items to be evaluated are: the objective of the programme, the curriculum, the deployment of staff, the facilities, the internal quality assurance and the testing and results.

37

6.2 Consultative committees 6.2.1 StudentenOverlegCommunicatie (SOCOM) The SOCOM is a student committee that forms part of the Communiqué Student Association http://www.communique.utwente.nl/. The committee meets twice a month and considers complaints, suggestions and feedback submitted by students to SOCOM via Communiqué. When problems occur, a solution is sought through cooperation between teachers and other staff within the programme.

The SOCOM Committee has twelve members. Ten of the twelve members are students, with two student representatives from each study phase, i.e. six student representatives from the corresponding Bachelor’s programme, plus two members for the master’s programme and two from the pre-master's programme of Communication Studies. The Programme Coordinator of Communication Studies also attends the SOCOM Committee so that the complaints suggestions and feedback of the students can be made known to the teachers and so that feedback and advice can be given directly to the student representatives. This means that the student representatives receive advice and explanations directly and there is also a direct route for feedback to be forwarded to teachers. It also means that any problem areas in the study programme will be made known to the Programme Director immediately, so that action can be undertaken directly.

The twelfth member of the SOCOM Committee is the chairperson. This is always the Educational Officer from the board of Communiqué. About one week before the committee meets, the chairperson collects all the complaints, suggestions and feedback that have been received and draws up an agenda for the meeting.

This is then sent to the other members of the SOCOM Committee, along with the complaints received.

If you have any questions about SOCOM or if you would like to suggest a subject for the committee to consider, please contact the Educational Officer of Communiqué or go to Communiqué’s office. The same applies if you have any questions or problems with your study programme. If you would like to submit a complaint about your education, you can use the complaint form on the Communiqué website. Anonymity is always maintained for any complaints or suggestions which are discussed during the committee meeting. The identity of students who have submitted a particular complaint or suggestion is only known to the chairperson of the SOCOM Committee. It is also the responsibility of the chairperson to communicate the results of the committee’s deliberations to the student who submitted it, after the meeting has been concluded.

6.2.2 Examination Committee The Examination Committee is responsible for all aspects of testing the instruction, e.g. the procedures during exams, the quality of the exams and the regulations with which both students and lecturers must comply. The Examination Committee also assesses applications for a personal master programme and the evaluation of requests for exemption from exam components during your studies (exams, practical’s etc.). There is one Examination Committee for the bachelor’s and master’s programme. The Examination Committee consists of three lecturers and is supported by a registrar. It moreover has three advisors: the Programme Director, the Study counsellor and the Programme coordinator. The Examination Committee meets several times a year.

6.2.3 Programme Committee CS has its own Programme Committee, which is applicable to both the bachelor’s and the master’s programme. The Programme Committee occupies itself with all issues directly related to the set-up and quality of the instruction, such as advising where necessary to make alterations to the course. The Programme Director and the programme coordinator are involved as advisors. In accordance with the law, the Programme Committee consists of students and staff. On CS’s Programme Committee there are five lecturers and five students. The members of both the Programme Committee and the (board of the)

38

Examination Committee are appointed by the Dean. The Programme Committee advises the Programme Director and the Dean, the latter particularly with regard to educational affairs that are addressed in the Faculty Council, such as the course and examination regulations (in Dutch: the OER).

6.2.4 Term meetings The programme management and the lecturers involved gather at term meetings. Topics of discussion are: the course evaluations, the personal observations of lecturers with regard to study load, time-related issues, the quality of lectures and teaching material, facilities, testing, the coherence in the curriculum, evaluation of the instruction and the figures on students’ progress and pass marks per individual student. The desired content and set-up of the courses are discussed as are the ways in which the interrelationship between subjects/courses can be made (more) clear.

6.3 External quality instruments 6.3.1 Educational review With its accreditation the NVAO (the Dutch-Flemish Accreditation Organisation) gives official approval to a programme that has stated that it has met all specified quality requirements. In connection with this, the NVAO reviews each programme in the Netherlands and Flanders once every five years. Both in the Netherlands and in Flanders, an accreditation is a condition for the government’s funding/financing of a bachelor’s or master’s degree programme and for the entitlement to award recognized/validated diplomas. In the Netherlands it is also a prerequisite for issuing student grants and loans. The master’s programme was last accredited in 2006 and the conclusion was that the programme met all the criteria.

39

7. Course descriptions pre-master Communication Studies 7.1 Obligatory courses Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials

Tests

Communication Science Course code 192470410 Bachelor Communication Science (premaster) Semester 1 or 2 2012/2013 Block 1A, 1B or 2A, 2B English Credits (ECTS) 5 Obligatory for Premaster assignment (192460900) Dr. ing. A.J.A.M. van Deursen Dr. ing. A.J.A.M. van Deursen, dr. ir. A.F. van Gorp This course provides a broad overview of the most important concepts, theories and models in the field of communication science, with a focus on solving practical communication problems and developing and refining our knowledge of what makes communication work. The course serves as an introduction to communication in the wide variety of domains in which it is practiced and studied, such as marketing communication, organisational and corporate communication, health communication, technical communication and communication through new media and ICTs. It is essential for preparing you for the master programme Communication Studies.

The course also develops students' competences in reading and responding critically to research literature from the field, and use existing research as a foundation for further research work. For this reason, this course is closely integrated with Academic Writing (5 EC).

We expect you to actively engage in the classroom activities and discussions.

We assume that you will come well prepared to each session, having read the assigned material thoroughly and critically.

Lectures and seminars • Marianne Dainton & Elaine D. Zelley, Applying Communication Theory for Professional Life (second edition). Thousand Oaks: Sage Publications. 2010. ISBN 9781412976916. • Scientific articles.

Exam and assignments

40

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Academic Writing Premaster Course code 192412240 Bachelor Communication Science (premaster) Semester 1 or 2 Bachelor Educational Science (premaster) 2012/2013 Block 1A, 1B or 2A, 2B English Credits (ECTS) 5 None Dr. A. Beldad Dr. A. Beldad The course provides participants with the necessary skills for the preparation of academic articles/manuscripts in English. Participants will also be taught the techniques of effective information search, the ways to work with scientific articles and evaluate them, and the conventions used in literature citation and referencing.

In the first block there will be seven lectures and attendance is obligatory.

Participants will be expected to perform skill-building exercises after every lecture. Writing tasks will also be given to provide participants the opportunity to practice and/or improve their writing skills. Before the first block ends, course participants are expected to submit a literature matrix based on at least 6 relevant scientific papers as a major requirement. In the second block there will be five lectures. Attendance is still obligatory. Alongside the lectures, skillbuilding exercises and written assignments will be given. A major requirement for the second block is a comprehensive literature review based on at least 10 papers.

For the duration of the course, participants are expected to do the following: 1. search for relevant scientific articles that would be used for the writing of academic articles/manuscripts; 2. evaluate scientific articles using a set of criteria; 3. write their reflections on and assessments of selected scientific articles; 4. prepare a literature matrix to effectively work with different scientific articles; 5. effectively use information from scientific articles for the writing of academic articles/manuscripts; 6. apply the conventions of source citation and referencing into their own academic articles/manuscripts; and 7. prepare a literature review using varied scientific articles.

Instructional modes Required materials

Tests

At the end of the course, participants are capable of creating and executing a scientific literature study and of processing the results into a comprehensive literature review for an academic audience.

Seminar • Gillet, A., Hammond en Martala, M. (2009). Successful academic writing.

Harlow: Pearson Longman. Part of series 'Inside track'. ISBN: 978-0-27372171-0.

• American Psychological Association (July, 2009). Concise Rules of APA Style, Sixth Edition. ISBN: 1-4338-0560-X, ISBN-13: 978-1-4338-0560-8.

• Tutorials and hand-outs.

Assignment

41

Course name Programme

Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials

Tests

Data-analysis and measurement 1 Course code 191960550 Bachelor Communication Science (premaster) Semester 1 or 2 Bachelor Educational Science (premaster) Bachelor Psychology (premaster) 2012/2013 Block 1A or 2A English Credits (ECTS) 5 Obligatory for Premaster assignment (192460900) Dr. ir. H.J. Vos Dr. ir. H.J. Vos, ir. W.M.M. Tielen This course introduces descriptive statistics, theory of probability and concepts from inductive statistics (i.e. tests and confidence intervals). The following descriptive statistics topics are addressed: displaying distributions with graphs, describing distributions with numbers, correlation, regression, relations between categorical variables (contingency tables). The section on theory of probability includes elementary laws of probability calculus, sampling distributions, stochastic variables, expectation, variance, binomial distribution, and the central limit theorem (CLT). Concepts from inductive statistics are discussed on the basis of conclusions concerning an average with a known population standard deviation (i.e., z test). Additionally, several popularly used statistical techniques are treated: t-tests (both independent and dependent), binomial tests (both for a single proportion and two proportions), and chi-squared tests of independence.

During the in-class computer exercises, students are taught to use the SPSS (Statistical Package for the Social Sciences) statistical programme. During 8 lectures of 2 hours the theory will be discussed. In 4 seminars of 2 hours exercises about the discussed theory will be discussed. In 3 practical lessons of 2 hours an introduction will be given about the SPSS program and SPSSexercises will be reviewed and practiced.

Lecture, seminar, practical • Moore, D.S., & McCabe, G.P. (2005). Statistiek in de praktijk. Theorieboek.

Vijfde druk. Schoonhoven: Academic Service. (Dutch version).

• Moore, D.S., & McCabe, G.P. (2005). Statistiek in de praktijk. Opgavenboek.

Vijfde druk. Schoonhoven: Academic Service (Dutch version).

• Huizingh, E. (2008). Inleiding SPSS 16.0 voor Windows en Data Entry.

Schoonhoven: Academic Service. (Dutch version).

• Huizingh, E.K.R.E. (2007). Applied Statistics with SPSS. ISBN: 9781412919319 (paperback). London: Sage. (English version).

• Moore, D.S., & McCabe (M&M5), G.P. (2005, Purdue University).

'Introduction to the Practice of Statistics' (5th Edition). ISBN: 0-7-167-6282-X (English version).

Exam

42

Course name Programme

Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials

Tests

Data-analysis and measurement 2 Course code 191960560 Bachelor Communication Science (premaster) Semester 1 or 2 Bachelor Educational Science (premaster) Bachelor Psychology (premaster) 2012/2013 Block 1A or 2A English Credits (ECTS) 5 Desirable: 191960550 Data-analysis and measurement 1 Dr. ir. H.J. Vos Dr. ir. H.J. Vos, ir. W.M.M. Tielen In this course several popularly used (more advanced) statistical techniques are addressed as a continuation of Data analysis and measurement 1 (191960550): simple linear regression, multiple linear regression, one-way and two-way analysis of variance (one-way ANOVA and two-way ANOVA), and nonparametric tests.

During 8 lectures of 2 hours the theory will be discussed. In 4 seminars of 2 hours exercises will be discussed and practiced. During 4 practical lessons of 2 hours, students are taught to use the SPSS (Statistical Package for the Social Sciences) programme. The assessment of this course is based on an exam consisting of two parts, namely a theoretical part of 3.5 hours with open questions and a SPSS part of 2 hours. Both parts will be administered around the same time.

The theoretical part consists of 5 theoretical exercises for which students can score a maximum of 50 points. The SPSS part consists of 3 exercises for which students can score a maximum of 30 points. The cutting point (separating sufficient grades from insufficient grades) is set on the total test score.

Furthermore, the theoretical part will be weighted twice as heavily as the SPSS part. For the theoretical part sheets with formulas and tables will be available and the use of a simple calculator (not a graphical calculator) is permitted. Students are allowed to use the study books for this course for the SPSS part. An insufficient mark (5 or lower) means students have to retake the entire exam. Weaker performance on the SPSS part can thus be compensated by stronger performance on the theoretical part, and the other way around.

Lecture, seminar, practical • Moore, D.S., & McCabe, G.P. (2005). Statistiek in de praktijk. Theorieboek.

Vijfde druk. Schoonhoven: Academic Service. (Dutch version).

• Moore, D.S., & McCabe, G.P. (2005). Statistiek in de praktijk. Opgavenboek.

Vijfde druk. Schoonhoven: Academic Service (Dutch version).

• Huizingh, E. (2008). Inleiding SPSS 16.0 voor Windows en Data Entry.

Schoonhoven: Academic Service. (Dutch version).

• Huizingh, E.K.R.E. (2007). Applied Statistics with SPSS. ISBN: 9781412919319 (paperback). London: Sage. (English version).

• Moore, D.S., & McCabe (M&M5), G.P. (2005, Purdue University).

'Introduction to the Practice of Statistics' (5th Edition). ISBN: 0-7-167-6282-X (English version).

Exam

43

Course name Programme

Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials

Tests

Research methodology Course code 191960510 Bachelor Communication Science (premaster) Semester 1 or 2 Bachelor Educational Science (premaster) Bachelor Psychology (premaster) 2012/2013 Block 1B or 2B English Credits (ECTS) 5 Obligatory for Premaster assignment (192460900) Dr. ir. H.J. Vos Dr. ir. H.J. Vos In this course students are introduced to the basic principles of empirical research in the social sciences. The role of research in both testing theories ('empirical cycle') and design methodology will be treated. Doing so, also some attention will be paid to some science-philosophical background (especially to Popper's critical-rationalism). The students get acquainted with some important types of research (experimental, quasi-experimental and correlational research) and its potential threats to internal and external validity.

The following phases of conducting scientific research will be dealt with in more detail: 1. formulating research question(s) (embedded within a relevant theoretical framework and mostly emanating from a literature study), 2. splitting up (central) research question(s) into sub questions, 3. formulating hypothese(s), 4. setting up a research design, 5. developing measurement instruments (including reliability and validity as its two most important quality criteria), 6. collecting data (including sampling strategy), 7. analysing data, 8. drawing conclusions and reporting results (including discussion).

In addition, attention will be explicitly paid to qualitative research as complementary to quantitative research.

Lecture and seminar • Dooley, D.D. (2001). Social Research Methods (4th ed.). New Jersey: Prentice Hall • Spector, P.E. (1991). Summated rating scale construction. Thousand Oaks: Sage publications inc. • Scientific articles.

Exam

44

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials

Tests

Communication Research Course code 192460360 Bachelor Communication Science (premaster) Semester 1 or 2 2012/2013 Block 1A or 2A English Credits (ECTS) 4 None N. Baas MSc N. Baas MSc This course provides an overview of practically relevant research questions and the methods and instruments available to answer these questions. On the one hand the course focuses on questions and methods relevant in communication design processes, like pre-design research, formative evaluation and summative evaluation. On the other hand methods and questions relevant in organisational communication are discussed (communication audits, identity, image and reputation research, etc.). In addition the course focuses on students’ insights into the merits and restrictions of specific communication research methods, in terms of reliability and validity. Methods that are discussed are (among others) the Q-sort technique, mystery shopping, network analysis, eye-tracking, participatory research, focus groups, observation, questionnaires, functional analysis and projective techniques.

This course is part of the pre-master programme as well as the bachelor curriculum Communication Science.

Lecture • Cal W. Downs & Allyson D. Adrian (2004). Assessing Organisational Communication. Strategic Communication Audits. New York, NY: The Guilford.

• Scientific articles.

Exam

45

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials Tests

Philosophy of Communication Course code 192460090 Bachelor Communication Science (premaster) Semester 1 or 2 2012/2013 Block 1B or 2B English Credits (ECTS) 4 None Prof. dr. Ö. Aydin Prof. dr. Ö. Aydin In this course we will provide an introduction into philosophy of communication.

The course consists of two parts. In the first part the relation between language, reality, and communication will be discussed. The leading question in that context is: what are the necessary conditions for the possibility of adequate communication? This question will be explored on the basis of a discussion of the following theories: rationalism, empiricism, idealism, and relativism (epistemological and ontological conditions); common-sense realism, mentalism, contextualism, in which the instrumentalism of Wittgenstein and the semiotics of Peirce will receive special attention (semantic conditions). In the second part of the course we will deal with moral dilemmas in the practice of communication.

First, we will discuss a couple of basic ethical notions that will enable us to make a distinction between moral problems and problems of a different type. Then, we will discuss the three most important ethical theories: utilitarianism, deontology, and virtue ethics. We will also clarify what the relevance is of these theories for the practice of communication. GOALS: At the end of the course the student is 1) acquainted with the most important themes, concepts, and theories of philosophy of communication; 2) capable of understanding and formulating the relevance and consequences of the philosophical and ethical positions that were discussed.

This course is part of the pre-master programme as well as the bachelor curriculum Communication Science.

Lecture • Dreyfus, H. (2001/2008), On the Internet. London: Routledge.

• Scientific articles.

Exam

46

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Premaster Assignment Course code 192460900 Bachelor Communication Science (premaster) Semester 1 or 2 2012/2013 Block 1A, 1B or 2A, 2B English Credits (ECTS) 10 Obligatory: 192470410 Communication Science, 191960550 Data-analysis and Measurement 1, 191960510 Research Methodology.

J.F.M. Timmer MSc In the course Communication Research different methods of design-supporting research have been reviewed and the advantages and limitations of each these research methods were discussed. During the Premaster Assignment you will experience yourself in one or several of these methods by conducting a full applied research on the – internal or external – communications of organisations.

First, you will formulate a relevant research question, stemming from a practical organisational problem. Then you will choose the most suitable research design, conduct the research, and report your findings. Finally you will formulate concrete and applicable recommendations to optimize the communication practice In this course students conduct a full research over a period of 1 semester. The research is characterized by a practical starting point (organisational/societal problem), a theoretical and empirical research, resulting is recommendations for the communication practice.

Themes & assignments After the first lecture students have to subscribe to one of the offered research themes (these themes will be announced in the introduction lecture and uploaded on Blackboard). After listing their top 5, students will be assigned to one of the themes. Within the context of this theme an individual research proposal is written. Students can choose to find an organisation that is interested in research on this particular theme or conceptualize and formulate their own research project (based on a practical starting point!). If there is already an external organisation/principal involved, the research has to be framed to fit within one of the research themes. If it not possible to find a fit with the research themes, contact the course coordinator (j.f.m.timmer@utwente.nl).

Writing a research proposal Students individually write their own research proposals. This proposal must first be approved by the 'theme coach' before students can start working on their research project. In the document ‘research proposal guidelines’ suggestions are given on writing a research proposal. Students are encouraged to be creative when thinking of a research topic and formulating a proposal.

Instructions & meetings Students are assigned to a coach based on the particular research theme. During the semester, the student and coach plan several meetings in which different aspects of the project are discussed, starting with discussing the research proposal. The meetings are initiated by the students. Students can spend a maximum of 13 hours on meetings with their coach, and have to make a planning

47

(see: research proposal) on how to spend these hours. For every contact hour, there is one 'preparation' hour for the coach.

Instructional modes Required materials Tests

Lectures During the course five lectures are offered. In the first introduction lecture organisational course issues are discussed. Attendance to this first lecture is necessary and required. The remaining four lectures have a ‘brush up’ character and are optional, but nonetheless very useful. In these lectures issues regarding respectively information processing, ethics, statistics and reporting are discussed.

Lecture Assignment

7.2 Elective courses Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials

Corporate Communication Course code 192450220 Bachelor Communication Science / Premaster CS Semester 1 2012/2013 Block 1A, 1B English Credits (ECTS) 8 None Dr. J.F. Gosselt Dr. H.A. van Vuuren and others This course discusses the theory and practice of corporate communication: everything associated with communication within and about organisations. In many ways, this is a particularly practical subject, since the complex issues of communication are an inescapable part of any organisation. However, corporate communications can also usefully be approached from a theoretical perspective: because of the numerous different viewpoints on the role of communication within organisations, there is a need to remain on one’s guard and take account of the power and limitations of individual perspectives that may appear self-evident.

Against this complicated backdrop, communication professionals are expected to provide leadership, to advise and to participate.

The course links corporate communication theory with practical assignments in which students work in teams to simulate a communication consultancy. The course lectures and literature focus primarily on communication within organisations. Outside the lectures, students will become acquainted with professional practice by working actively in groups or on case studies. The course adopts a systematic approach to analyse a variety of different communication problems that may occur within organisations. Although the case studies involve practical problems, the methods of analysis used to devise the solutions presented as written advice will always be backed up by theory. The course literature covers various approaches and theories from which the student groups can choose in order to determine their particular perspective. The result is an integrated blend of theory and practice in which theoretical assumptions are illustrated by means of practical examples and case studies.

Lecture • Miller, K. (2006). Organisational Communication: Approaches and 48

Tests Course name Programme Academic year Language of instruction Prerequisites Contact person Content

Processes. Belmont, CA.: Wadsworth Publishing.

Exam, group and individual assignments Marketing Communication Course code 192413070 Bachelor Communication Science Semester 2 2012/2013 Block 2A, 2B English Credits (ECTS) 8 None Dr. S. Hegner The course provides an overview of the many different forms of marketing communication. It covers the increasingly wide range of communication tools and different media used in this field. We will examine such subjects as direct marketing, promotions and store communication, as well as taking a look at advertising. In addition, we focus on developing trends, such as the emergence of experience marketing.

The first lecture offers a broad overview of the subject and subsequent lectures will cover the various communication tools, the different types of research and related aspects in more detail.

The lectures will focus on both academic and practical perspectives. We take a look at the important basic disciplines that form the basis for the subject, including social and psychological theories that explain consumer behaviour and theories about communication processes and product and brand experience.

Instructional modes Required materials

Tests

We also explode a number of myths relating to marketing communication, including the mistaken view that marketing communication is synonymous with commerce. For example, marketing communication can also be of major benefit for non-profit organisations, including hospitals, and, in the form of social marketing, can be a highly useful way of representing social interests (environmental protection, for example).

Lecture • Marketing Communications: A European Perspective, Prof Patrick De Pelsmacker, Prof. Maggie Geuens, Joeri van Den Berg, Financial Times / Prentice Hall, 4 edition. • Scientific articles.

Exam and assignment

49

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Instructional modes Required materials Tests

New Media and Communication Bachelor Communication Science / Premaster CS 2012/2013 Block English Credits (ECTS)

Course code Semester 2A, 2B 8

192431300 2

None Dr. T.M. van der Geest Dr. S. Ben Allouch, prof. dr. J.A.G.M. van Dijk, dr. T.M. van der Geest Information and communication technologies (ICTs) are playing a crucial role in everybody’s daily lives. New media, and particularly all the networked applications of the Internet, have changed many aspects of the society. New media is (at least in this course) not just about the newest gadgets and devices, like smartphones or e-readers. This course is about the new organisational and personal communication practices that are emerging because of ICTs and the internet. It is about how organisations will be dealing with their customers, clients and business partners in the near future. Strategic media decisions, for example the decision to use Facebook for marketing purposes, require a good understanding of what moves people and organisations to adopt and use particular media. This course is about who we call our friends, what channels we choose to interact, and how we define our identities in these new forms of contact with others. In mediated interaction, for example when politicians use Twitter to tell about their whereabouts, the medium is always part of the message. Do the new media enable organisations or individuals to send new kinds of messages, to achieve their goals in new ways? This course is about the media channels and their characteristics. What is the effect of presenting information generated by users rather than by traditional information providers? How to design new media content not only for effective and efficient communication, but also for acceptance, trust and customer satisfaction?

Whatever your role as a communication expert will be in the future, whether you will be a strategist, a designer of new media applications, a marketeer or a communication researcher, you cannot function without a good basis of new media theories, models and insights. That basic knowledge will help you to describe, analyze, explain and predict new media communication adoption, use and effects, as a basis for your (organisation’s) strategic and design decisions.

Lecture and seminar Reader.

Scientific articles.

Exam and assignments

50

8. Course descriptions master Communication Studies 8.1 Overview specialisation Media and Communication Semester 1 Block 1A

Semester 2 Block 1B

Block 2A

Block 2B

10EC Essentials in Media and Communication

10EC Essentials in Media and Communication

201200047 5EC Research Topics in Media

201200047

5EC Public Communication

and Communication

5EC

5EC

Research Topics in Media

Communication of Service

and Communication

Organisations

201200048

201200051

201200048

192405110

5EC

5EC

5EC

5EC

Media Psychology

New Media in

Social Media

Internet Advertising and

Organisations 201200050

Marketing 20100116

201200053

201000108

5EC User Centered Design of New Media 201000113 Obligatory courses

Elective courses

Note: The range of elective courses and the block in which the courses are offered can change each academic year.

51

8.2 Core and specialisation courses Media and Communication Course name Programme Academic year Language of instruction Prerequisite knowledge Contact person Lecturer(s) Content

Aims

Essentials in Media and Communication Course code 201200047 Master Communication Studies Semester 1 or 2 2012/2013 Block 1A, 1B / 2A, 2B English Credits (ECTS) 10 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. T.M. van der Geest Prof. dr. J.A.G.M. van Dijk, dr. T.M. van der Geest, dr. S.A. de Vries, dr. L.A.L. van de Wijngaert Whether it is about ‘old’ new media, like radio, television and telephone or new media such as websites, mobile phones and social media the same theoretical and practical questions are posed. What roles are the media playing in society, organisations and in our daily life as a private person, as an employee or professional, or as a consumer or client? Who is going to use them and why? How can organisations put media to good use for their internal and external communication, and what is the impact of using the media, for society, for organisations or for individuals? This course focuses on the new media or digital media, in comparison to the traditional media of broadcasting, the press and telephony.

This course emphasizes theories and research approaches that help us describe, analyse and predict the impact of traditional and new media on society and structures, acceptance and adoption, the design of engaging user experiences, use and effects and emotional responses to the use of media.

You will be studying and applying state-of-the-art research literature on the newest media applications for professional and organisational communication practices.

The course will give students an overview of the essentials of media on a human, organisational and societal level. In doing that, it prepares students for all other courses within the master specialisation program and it provides students with the fundamental knowledge and skills to work as a designer, researcher or advisor in the field of (new) media and communication.

Learning objectives: After this course a student will be able to …: 1.

2.

3.

4.

Instructional modes Obligatory attendance Required materials

demonstrate that he has an overview of essential theories and approaches for media studies, and to apply the knowledge to practical, organisational cases and on the focus of new or digital media; nalyse processes of acceptance, adoption, design, use and impact from a societal, organisational and individual level, taking into account the state-ofthe-art in theory and research; predict on the basis of current theories and research the adoption, use and effects of media; reflect on their future position as a researcher, advisor or designer of traditional and digital media applications.

Seminars Yes • Jan van Dijk, The Network Society (Third edition, 2012). Sage Publications, ISBN 1446248968 (paperback).

• Harry Bouwman, Bart van den Hoof, Lidiwien van de Wijngaert, Jan van 52

Tests Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Dijk (2005, reprint 2008). Information & Communication Technology in Organisations. Adoption, Implementation, Use and Effects. Sage Publications, ISBN 978-1-4129-0090-4 (paperback).

• Scientific articles, to be retrieved from digital library UT. Assignments Research Topics in Media and Course code 201200048 Communication Master Communication Studies Semester 1 or 2 2012/2013 Block 1A / 2A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. S. Ben Allouch Teaching staff master programme Communication Studies Scientific developments on the field of New Media and Communication are moving at a tremendous pace. Almost every day, a wealth of interesting papers and articles in the area of new media research is published. These articles cover a broad variety of topics: how people are affected by new media in their daily life, how individuals, organisations and societies deal with digital information, how new technologies can be adapted to people’s needs, how new technologies result in new phenomena and much more. In this course we will explore a cutting-edge topic in new media in minute detail; by reading and analyzing the current research literature. We will research, analyse and discuss the most relevant aspects of this theme. In small groups students will focus on a topic of their choice from a range of topics that we offer. In 20102011,for example, we focused on social media and their impact.

Each research group that focuses on one particular topic will be led by a faculty member who is specialized in this subject. In weekly sessions students discuss new and relevant research articles that have read, which knowledge gaps exist and what research questions should be answered in the near future.

These activities will result in an individual research proposal, with a strong focus on the literature review section. The course prepares students for the first stages of their master thesis project.

Learning objectives: After this course a student will be able to …: 1. reproduce the most important concepts related to a particular topic or theme in new media and communication; 2. the seminal works on a particular topic or theme in new media and communication; 3. connect particular research problems or issues in the field of New media with specific research methods employed for those studies; 4. identify the gaps in the current body of research on a particular topic or theme in new media.

Seminars Yes Scientific articles.

Assignment

53

8.3 Overview specialisation Corporate Communication Semester 1 Block 1A

Semester 2 Block 1B

Block 2A

Block 2B

10EC Essentials in Corporate and Organisational

10EC Essentials in Corporate and Organisational

Communication

Communication 201000110 5EC

Research Topics in

201000110

5EC Reputation Management

5EC Research Topics in

Corporate and

Corporate and

Organisational

Organisational

Communication

5EC Trust and Organisations

Communication 201000111

192403650

201000111

201100087

5EC

5EC

5EC

5EC

Corporate Visual Identity

Communication and

Management

Compliance 192403750

Employee Communication

201100088

192403600

Public Affairs 200900001

5EC Crisis and Risk Communication 192403000 5EC Public Communication 201200051 Obligatory courses

Elective courses

54

8.4 Core and specialisation course Corporate Communication Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Essentials in Corporate and Course code 201000110 Organisational Communication Master Communication Studies Semester 1 or 2 2012/2013 Block 1A, 1B / 2A, 2B English Credits (ECTS) 10 Obligatory: Bachelor Communication Science or Premaster Communication Studies J.F.M. Timmer MSc Prof. dr. M.D.T. de Jong, dr. H.A. van Vuuren, dr. J.F. Gosselt, S. Janssen MSc, J.F.M. Timmer MSc Organisations are characterised by processes of immense complexity. To begin with, every organisation has a diverse range of stakeholders, both internal and external. Equally important are the processes of communication by, within and between organisations, which have been studied from a wide range of disciplines and perspectives. This course introduces students to the domain of corporate and organisational communication, guided by theories surrounding the key concepts of identity, image formation, relationships, leadership, change and the conferral of meaning. Students develop their understanding of the domain through discussions during lectures and the application of a variety of fascinating research methods (such as narratives, observations, guided tours, mystery shopping). This course lays the foundation for the selection of further master’s subjects in this specialisation and for a final thesis project corresponding with students’ individual interests.

Learning objectives: After this course a student will be able to …: 1. reflect on communication events within organisations;critically assess research literature in the subject field; 3. discuss academic contributions in the field of corporate and organisational communication at an academic level; 4. search for and integrate relevant literature within the subject area; 5. make productive use of insights gleaned from the literature towards developing a unique personal viewpoint;identify research questions relevant to the subject area; 7. draft a well-written and viable research question.

Seminars Yes Scientific articles.

Assignments

55

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Research Topics in Corporate and Course code 201000111 Organisational Communication Master Communication Studies Semester 1 or 2 2012/2013 Block 1A / 2A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. A. Beldad Teaching staff master programme Communication Studies The course provides students with the opportunity to take a deeper look into a particular research problem or issue within a specific topic or theme in corporate communication. Students will also have the chance to learn from one another as they are provided with the occasion to exchange ideas to address their research-related concerns.

Students of the course are expected to meet in small groups (according to the topic or theme selected) once every week. A lecturer specialising on a particular research topic or theme is assigned to a group of 5 to 6 members.

The schedule for the different meetings will be finalised after a discussion between the lecturer and the members of the research topic group.

For the duration of the course, students are expected to do the following: 1. review the most seminal works on a particular topic or theme in corporate communication; 2. identify a research problem or issue within a particular topic or theme in corporate communication; 3. collect and review relevant materials that could be used for the theoretical discussion supporting the selected research problem or issue within a specific topic or theme in corporate communication; 4. prepare draft versions for a research proposal on a particular research problem or issue with a specific topic or theme in corporate communication; 5. discuss the draft versions of the research proposals from the other course participants within a particular research topic or theme; and 6. write the final version of the research proposal using the format prescribed by the NWO (Nederlandse Organisatie voor Wetenschappelijk Onderzoek).

Learning objectives: After this course a student will be able to‌: 1. describe the most important concepts related to a particular topic or theme in corporate communication; 2. reproduce the global content of seminal works on a particular topic or theme in corporate communication; 3. connect particular research problems or issues in the field of corporate communication with specific research methods employed for those studies; 4. identify the gaps in the current body of research on a particular topic or theme in corporate communication.

Seminars Yes Scientific articles.

Assignment

56

8.5 Overview specialisation Marketing Communication Semester 1 Block 1A

Semester 2 Block 1B

Block 2A

Block 2B

10EC

10EC

Essentials in Marketing Communication and Consumer

Essentials in Marketing Communication and Consumer

Behaviour

Behaviour 201000102 5EC

201000102

5EC

5EC

5EC

Research Topics in

Multisensory Marketing

Research Topics in

Communication of Service

Marketing Communication

and Product Experience

Marketing Communication

Organisations

and Consumer Behaviour 201100174

and Consumer Behaviour 201200066

5EC Persuasive Communication 192402500

201100174

5EC

5EC

Self-regulation and

Advertising and Marketing

Consumer Psychology

Psychology

201200052

192405110 5EC Brand Management

201200049

201200054 5EC Internet Advertising and Marketing 201000108

Obligatory courses

Elective courses

57

8.6 Core and specialisation course Marketing Communication Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Obligatory attendance Instructional modes Required materials

Tests

Essentials in Marketing Communication and Course 201000102 Consumer Behaviour code Master Communication Studies Semester 1 or 2 2012/2013 Block 1A, 1B / 2A, 2B English Credits (ECTS) 10 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. M. Galetzka Dr. M. Galetzka, dr. A. Fenko To validate marketing decision making about how to communicate with consumers, insight in consumer behaviour and consumer decision making is important. In this course, dominant theories and models on information processing and consumer behaviour will be discussed. Based on relevant literature, methods and instruments for research into consumer behaviour will be explored. Relevant themes are: influencing consumer decision making, individual and social determinants of consumer behaviour and the consumer environment.

During lectures the key concepts and theories of consumer behaviour will be discussed and students will translate theory into practice. In (two) assignments, students will have the opportunity to further elaborate on theory by applying theoretical models to a specific marketing communication case. During seminars practical and theoretical guidelines for the assignments will be discussed.

Learning objectives: After this course a student will be able to‌: 1. recognize and describe key concepts and theories on consumer behaviour and consumer decision making; 2. give examples that relate to these concepts and theories; 3. explain and analyse how these theories apply to practical (marketing) cases; 4. design, conduct and evaluate consumer research; 5. formulate conclusions and advise marketing communication management based on relevant (academic) literature and methods.

Yes Lectures and seminars • Blackwell, R.D., Miniard, P.W. & Engel, J.F. (2006). Consumer Behavior (10 th Edition), Mason, USA: Thomson, South Western. ISBN nummer: 0324378327. • Scientific articles.

Assignments

58

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Research Topics in Marketing Course code 201100174 Communication and Consumer Behaviour Master Communication Studies Semester 1 or 2 2012/2013 Block 1A / 2A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. M. Galetzka Teaching staff master programme Communication Studies The course provides participants with the opportunity to take a deeper look into a particular research problem or issue within a specific topic or theme in Marketing Communication. Participants will also have the chance to learn from one another as they are provided with the occasion to exchange ideas to address their research-related concerns.

Participants of the course are expected to meet in small groups (according to the topic or theme selected) once every week. A lecturer specializing on a particular research topic or theme is assigned to a group of 5 to 6 members. The schedule for the different meetings will be finalized after a discussion between the lecturer and the members of the research topic group.

For the duration of the six week-course, participants are expected to do the following: 1. review the most seminal works on a particular topic or theme in marketing communication; 2. identify a research problem or issue within a particular topic or theme in marketing communication; 3. collect and review relevant materials that could be used for the theoretical discussion supporting the selected research problem or issue within a specific topic or theme in marketing communication; 4. prepare draft versions for a research proposal on a particular research problem or issue with a specific topic or theme in marketing communication; 5. discuss the draft versions of the research proposals from the other course participants within a particular research topic or theme; and 6. write the final version of the research proposal using the format prescribed by the NWO (Nederlandse Organisatie voor Wetenschappelijk Onderzoek).

Learning objectives: After this course a student will be able to ‌: 1. describe the most important concepts related to a particular topic or theme in marketing communication; 2. reproduce the global content of seminal works on a particular topic or theme in marketing communication; 3. to connect particular research problems or issues in the field of marketing communication with specific research methods employed for those studies; 4. identify the gaps in the current body of research on a particular topic or theme in marketing communication.

Seminars Yes Scientific articles.

Assignment

59

8.7 Elective courses master Communication Studies Course name Programme Academic year Language of instruction Prerequisites Contact person Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Media Psychology Course code 201200050 Master Communication Studies Semester 1 2012/2013 Block 1A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. O. Peters In the year 1954, in one of the first mass communication textbooks, The Process and Effects of Mass Communication, Wilbur Lang Schramm (one of the ‘founding fathers’ of communication studies) poses the question, “What determines which offerings of mass communication will be selected by a given individual?” (p.19). The answer to this question is what Schramm calls the “fraction of selection”. People weigh the level of reward they expect from a given medium or message against how much effort they must make to secure that reward. According to Schramm, individuals make media and content choices based on the expectation of reward and effort required. Schramm’s question in 1954 is still relevant today, perhaps even more relevant as the offers, choices, and possibilities of new communication technologies such as mobile phones, electronic games, social networking and various communication devices are more diverse and dynamic than in the 1950s.

Media psychology studies the cognitive and affective (conscious and unconscious) processing of media information, media uses and effects.

According to Giles (2010), in order to understand how media and psychology interact, first of all we need to work out what media are, and where they came from. As a matter of fact, psychology has neatly avoided saying much about the media until recently, probably because psychologists have tended to be more interested in universal phenomena, disconnected from time and space (p.3).

In this course we will explore our relationship with the media, by studying the most recent research literature on, for example, the effects of video game play, celebrity worship, media enjoyment and media influence on violent behaviour from a media psychological perspective.

Learning objectives: After this course a student will be able to …: 1. has gained insights into the relevant theories and models that describe and explain the different media psychological mechanisms and phenomena; 2. demonstrates that (s)he has an overview of the current academic discourse within the media psychology research literature; 3. reflect on the different theoretical perspectives used within media psychology research; 4. analyse, evaluate, and reflect upon media psychology literature from a theoretical, empirical, and professional-oriented perspective; 5. apply the gained insights to advise different stakeholders about media content, use, and effects.

Lecture Yes • Giles, D. (2010). Psychology of the Media. Palgrave Macmillan.

• Scientific articles.

Exam

60

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

User Centered Design of New Media Course code 201000113 Master Communication Studies Semester 1 2012/2013 Block 1A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. T.M. van der Geest Dr. T.M. van der Geest In 2012-2013, the course will focus on User-Centred Design (UCD) of new information or communication media for two particular user groups, i.e. people with visual disabilities (blind or low vision users) and/or people with language deficiencies (dyslectic or low literacy users). The course will focus on what makes the interaction and interface of new media applications, like websites, mobile phone apps and kiosks, accessible and usable for these groups with special needs.

In the course, students will get to know about national and international laws and standards for accessible ICT design. Students will work their way through the most recent research literature about user experience, usability and accessibility and apply it in a user-centred design process of an ‘interface adaptor’. We will demonstrate the possibilities and limitations of less well-known research instruments, like eye-tracking, for measuring the user experience.

The course has a workshop character and requires intensive participation. The students will be working in small teams, designing and developing a prototype for a system that is also the topic of a current international (EU-USA) research project. We plan to work in close contact (and competition!) with the international researchers. Conducting user studies with a prototype is an essential part of the coursework. Students do not need to be a technology expert to take the course, but students must be curious to find out how they can make interfaces of new media systems work for all users, including those with visual or language disabilities.

Learning objectives: After this course a student will be able to…: 1. describe the essence of user-centred design (UCD) processes and appropriate UCD methods, and to apply those processes and methods in a design project; 2. describe the international laws and guidelines for “Design for all” and for accessibility of ICT; 3. recollect an overview of current research literature about user experience, usability and accessibility of ICT systems, and to apply that literature in a prototype/concept.

Seminar Yes Scientific articles.

Assignments

61

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Corporate Visual Identity Management Course code 192403750 Master Communication Studies Semester 1 2012/2013 Block 1A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies W. Bolhuis MSc W. Bolhuis MSc Organisations are increasingly concerned with the management of their corporate identity. More and more, corporate identity is being deployed as a strategic instrument to set organisations apart from their competitors and to boost organisational performance. As the communication professionals of the future, students enrolled in this programme can expect to be responsible for managing corporate identity in their work. The course addresses a variety of topics relevant to this area, including: elements of corporate identity (logo, colours, typography), brand architecture, changes in corporate identity, communication about corporate identity, the history of corporate identity and the management of corporate identity. Course lectures provide insight into the multifaceted nature of this subject area, as informed by a combination of scientific studies and case examples (e.g. from real organisations).

Learning objectives: After this course a student will be able to ‌: 1. cite the fundamental mechanisms of corporate style, pinpoint success factors and causes of failure, and analyse and provide critical commentary on case examples; 2. trace the history and development of corporate identities and cite relevant factors of influence, and identify trends that will shape corporate identities in the future; 3. describe the content, sequence and structure of a strategic renewal initiative, analyse and provide critical commentary on brand architecture and issue recommendations supported by research-based and theoretical arguments; 4. cite arguments in support of rebranding, examine the case histories of rebranding campaigns from a critical perspective and identify and recognize success factors and causes of failure;describe the role of communication in rebranding, predict the effects of communication and advise on ways in which communication can facilitate rebranding campaigns; 6. describe the value of corporate identity management, identify and substantiate success factors and causes of failure and advise on these.

Lecture Yes Scientific articles.

Exam

62

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials

Tests

Persuasive Communication Course code 192402500 Master Communication Studies Semester 1 2012/2013 Block 1A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Prof. dr. A.T.H. Pruyn Prof. dr. A.T.H. Pruyn This course deals with the dynamics of instrumental, persuasive communication.

Persuasive messages are ubiquitous and can be found in advertising, political propaganda, public health campaigns, traffic safety programs, but also in interpersonal social influence schemes, personal selling contexts and direct marketing. Although the types of manifestations are wide and diverse, there is a set of shared principles underlying the effectiveness of all these types of messages. These principles take a central role in this course. In two parts, we will discuss fundamental principles underlying persuasion phenomena, as well as their most important "theatres of operation". More specifically, we will discuss social psychological theories and frameworks dealing with communication and attitude change, resistance to influence, individual differences in susceptibility to persuasive communication, theories on automatic and controlled information processing, the role of affect in persuasion and the attitude - behavior link. Part two will translate these principles to various application domains, such as advertising, public health campaigns and bargaining and negotiation contexts.

The insights gathered from this course will aid in understanding and designing various types of persuasive communication, and as such extend courses on the psychology of advertising, marketing and consumer behaviour and other courses offered in the master specialisation programme Marketing Communication.

Learning objectives: After this course a student will be able to ‌: 1. identify and explain theories relating to the conscious and unconscious mechanisms of social influence and the associated role of communication; 2. analyse and summate persuasive processes and the everyday situations in which the persuasive dynamic operates; 3. apply fundamental principles and insights to the range of forms of persuasive communication and thereby illuminate the processes behind and effects of different means of influencing the public; 4. apply theories and fundamental principles to the key arenas of persuasive communication (namely: sales, negotiation, advertising and health education); 5. analyse, understand and predict the effects of various forms of persuasive communication.

Lecture Yes • Gass, R.H. & Seiter, J.S. (2007). Persuasion, Social Influence and Compliance Gaining (4rd edition). • Scientific articles.

Exam

63

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Public Communication Course code 201200051 Master Communication Studies Semester 1 2012/2013 Block 1B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Prof. dr. J.A.G.M. van Dijk Dr. A. Beldad, dr. ing. A.J.A.M. van Deursen, prof. dr. J.A.G.M. van Dijk, dr. J. Karreman These days organisations in the public sector experience growing problems in reaching audiences with large-scale information campaigns. In the network society potential audiences increasingly are informing themselves and exchanging opinions and facts, among others via social media. The effectiveness of traditional information campaigns has always been contested, but in recent years several campaigns such as to inform about vaccinations to prevent influenza and types of cancer (e.g. for young girls) turned into a complete disaster. Governments and (semi)public organisations are desperately looking for alternatives and expect young communication managers to offer new ideas. This course will offer new scientific insights into the integration of mass and interpersonal communication in the external communication of organisations. It will discuss answers to questions such as these: how can organisations exert influence on people that inform themselves on the Internet?

What is a smart channel choice strategy: should all efforts be directed to digital channels? Should information be personalised by particular adaptations of websites, customer relationship marketing or the use of social media? How can privacy be safeguarded when mass and interpersonal communication are merging? Under what conditions do people trust the information of governments and other public organisations? How can they offer content that is accessible and comprehensible for all citizens including those with few digital skills?

Learning objectives: After this course a student will be able to ‌: 1. know the opportunities and limits of the increasing number of channels public organisations, (both government, semi-public and non-profit organisations) can use to reach their audiences for information and persuasion; 2. know why traditional large-scale information campaigns often have failed; 3. understand that in the environment of the Internet audiences are more and more informing themselves and exchange their information and views with other Internet users and grasp how these exchange processes unfold; 4. know how to influence Internet exchange processes to reach the goals of public organisations and to design a multimedia information campaign accordingly; 5. know how to reach parts of audiences that have few digital skills or do not understand content about laws and regulations that is difficult to comprehend.

Lecture Yes Scientific articles.

Assignment

64

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

New Media in Organisations Course code 201000116 Master Communication Studies Semester 1 2012/2013 Block 1B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. ir. A.F.van Gorp Dr. ir. A.F. van Gorp, dr. S.A. de Vries The effective use of new media is critical to the success of organisations. In this course we will explore the role of new media in the context of organisations. We will examine how new media facilitate communication within the organisation itself as well as between the organisation and its environment (including customers and suppliers/value networks). In addition, we will explore the impact of new media on the organisation in terms of organisational procedures and interaction between organisational members.

To this end we will look at relevant theories and concepts from communication, management, sociology and information systems. We will apply these at the group, organisational, inter organisational and global levels.

For students who have already taken the course Essentials in Media and Communication, this course will broaden your understanding of the role of new media in organisational contexts. This is not a prerequisite however: the course can be taken as a standalone course.

Learning objectives: After this course a student will be able to ‌: 1. describe trends in new media developments and their implications for organisations; 2. describe basic concepts and theories in the field of new media & organisations; 3. select and apply theories to practical situations.

Lecture Yes Scientific articles.

Exam and assignments

65

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Obligatory attendance Instructional modes Required materials Tests

Reputation Management Course code 192403650 Master Communication Studies Semester 1 2012/2013 Block 1B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies J.F.M. Timmer MSc J.F.M. Timmer MSc People do not necessarily base their decisions on reality, but rather on their perception of reality. This implies that organisations have the opportunity to (up to some extent) influence the image people form about the organisation: the corporate reputation. Organisations with an attractive reputation prove effective in attracting customers, investors and good staff. They can survive corporate crises that are fatal for other - less reputable - organisations. Therefore it’s important for both organisations and scholars to pay systematic attention to issues concerning the process of image formation. In the course these issues on the management of identity, image and reputation are put central.

Learning objectives: After this course a student will be able to...: 1. value judgments concerning the quality of theories on reputation management; 2. describe the theories relevant to reputation management and to interconnect these theories; 3. theoretically analyse practical situations and to give advice on basis of that analysis; 4. explain the dynamical relation between internal and external imaging in terminology offered and discussed in this course; 5. explain the similarities, differences and interconnections between product,organisation and imago management; 6. determine which stakeholders -given the circumstances- are most relevant for a specific organisation; 7. determine how to design image measurement in specific situations; 8. explain how corporate social responsibility (CSR) can contribute to influencing imaging; 9. describe how organisations can optimize the use of CSR; 10. explain the role of online reputation in the traditional reputation management; 11. assess the quality of online reputations of organisations on basis of criteria given in literature.

Yes Lecture Scientific articles.

Exam

66

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Communication and Compliance Course code 201100088 Master Communication Studies Semester 1 2012/2013 Block 1B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. J.J. van Hoof Dr. J.J. van Hoof In organisations and society varying rules and legislation may be active. Despite these (sometimes very clear) rules, in practice, people do not comply. Noncompliance may lead to numerous hazardous situations both direct (e.g. accidents in factories or on construction sights) and on the longer term (e.g. health risks for adolescents since they are able to buy tobacco and alcohol very easily).In organisations and society varying rules and legislation may be active.

Despite these (sometimes very clear) rules, in practice, people do not comply.

Non-compliance may lead to numerous hazardous situations both direct (e.g. accidents in factories or on construction sights) and on the longer term (e.g. health risks for adolescents since they are able to buy tobacco and alcohol very easily).In this course we will focus on the general theoretical background of compliance. Second, we will develop elaborated theories, based on qualitative and quantitative data collection. After taking this course you have an overview of the common theories used in compliance studies. Also, you will develop skills in practical applied communicational research in the field. Finally we will develop a new theoretical framework in compliance.

Learning objectives: After this course a student will be able to ‌: 1. develop the skills to frame corporate behaviours as compliance related; 2. reflect on current literature on corporate compliance issues; 3. search, find and use literature aimed at theory development; 4. discus theoretical materials on a scientific level; 5. collect qualitative and quantitative data in organisations involving compliance issues; 6. use research data for theory development.

Seminars Yes Scientific articles.

Assignment

67

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes

Crisis and Risk Communication Course code 192403000 Master Communication Studies Semester 1 2012/2013 Block 1B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. J.M. Gutteling Dr. J.M. Gutteling In the course we offer a theoretical and empirical frame of reference focusing on internal and external threats to the strategic goals of a given organisation, as well as the identity and reputation of the organisation. More in particular we focus on crises and risks relevant to profit organisations, non-profit organisations and government, which may infringe on the organisational goals in the short and long term. The focus on risks mainly lies with threats to human safety, health and wellbeing or threats to the natural environment.

An organisation should make an adequate analysis of those threats, and to formulate a communicative response to it or to ask for advice about a possible response. One of the assumptions in this course is that communication in the case of internal or external threats can be analysed in terms of a good or problematic relation of the organisation with its stakeholders. Stakeholders can be both internal or external to the organisation: customers, clients, consumers or citizens, staff members and other personnel, the general public, shareholders, media, neighbours [of a plant], politicians, government, societal organisations or NGOs, et cetera.

Strategic crisis and risk communication is perceived here as not just a 'reactive' internal process, but as a process that should comprise explicit 'pro-active' communicative actions aimed at the (steering of the) external surroundings of the organisation.

Learning objectives: After this course a student will be able to‌: 1. describe the current theoretical approaches and issues of discussion in the field of crisis and risk communication; 2. describe some of the methods of research used to study crisis and risk communication processes, as well as underlying determinants of people's reactions to crisis and risk situations; 3. evaluate critically different theories and methods used in crisis and risk communication; 4. describe and understand how crisis and risk communication principles can be applied in the context of organisations; 5. critically evaluate the theories and research in the field and apply results to solve problems; 6. give an overview of the state of the art in crisis and risk communication concepts and theories; 7. describe people’s attitude and behaviour toward risk; 8. describe the role of crisis and risk in our complex society; 9. advise organisations about crisis and risk issues and to design communication aimed at internal and external crisis and risk issues for organisations.

Lecture

68

Obligatory attendance Required materials Tests

Yes Scientific articles.

Exam and assignment

69

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Multisensory Marketing and Product Course code 201200066 Experience Master Communication Studies Semester 1 2012/2013 Block 1B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. A. Fenko Dr. A. Fenko People perceive the world around them with their five senses: vision, audition, touch, smell, and taste. Information from different modalities is integrated in the brain to create a stable and meaningful experience of objects and events.

Various sensory properties of products (i.e. colour, shape, texture, smell, taste, and sound) evoke certain product experiences (such as luxury, novelty, grace, and so on). In marketing, it important to know how sensory aspects of products affect our emotions, memories, preferences, choices, and consumption of these products. In this course, we will discuss the roles of the various senses and their interplay when consumers interact with different products. The senses do not work in isolation, but usually operate as an integrated whole. We will discuss the links between different sensory modalities and the ways in which sensory information from the different modalities is integrated into a holistic product experience. Sensory experience can affect the marketing of products in many ways. Consumers react immediately and unconsciously to certain sensory inputs (such as smell, music or colour). Sensory stimuli can be used to create more pleasurable product experience, to enhance consumer’s memory, to direct their imagery, and to evoke positive emotions and attitudes toward a product or a service. This course will help students to understand how senses work together to deliver rich and varied multisensory experiences. The insights obtained in this course can be applied to create sensory brand signature, to develop efficient marketing communication strategy, and to design innovative products that will lead to more pleasurable and memorable multisensory product interactions.

Learning objectives: After this course a student will be able to …: 1. Describe specific characteristics of sensory modalities and their impact on consumer perception, memory, emotions, and knowledge about products.

2. Understand interactions between sensory modalities and the relationships between sensory, cognitive and affective product experiences.

3. Analyse existing research on sensory effects on consumer experience and design their own research to answer specific questions about multisensory influences on product experience.

4. Apply their knowledge of multisensory product experience to developing marketing communications strategy and sensory brand signature, and to designing multisensory products and service environments.

Lecture Yes • Krishna, A. (Ed.) (2010). Sensory Marketing: Research into the Sensuality of Products. London: Routledge. ISBN: 978-1-841698889-2.

• Scientific articles.

Exam and assignments

70

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Self-regulation and Consumer Psychology Master Communication Studies 2012/2013

Course code 201200052 Semester 1 Block 1B Credits English 5 (ECTS) Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. J.V. Bittner Dr. J.V. Bittner Although the consumer is seen as a rational decider in many marketing and influence theories (if I effectuate intervention A at consumers of age group B, this will lead to result C), in reality consumers are dynamic (living) and often impulsive individuals – with different goals and motives. A specific marketing strategy can have different effects on a consumer at different times of encounter.

The aim of this course is to understand how consumers regulate their behaviour, how they adjust their decisions at every moment, and how self-regulation of consumer behaviour changes the effectiveness of marketing strategies.

In this course the emphasis will be on unconscious processes in consumer psychology, since it has been shown that self-regulation and goal pursuit often take place outside of awareness. During the lectures and by revising the literature, students will deepen their understanding of the most important theories on self-regulation, goal striving, and unconscious motivation.

During the lectures, relevant (experimental) studies will be discussed, and students will be stimulated to deliberate on various settings for applications in light of the theories. Furthermore, implications of these theories on conscious and unconscious consumer- and health behaviours will be discussed. Besides a focus on relevant studies, students will translate theory into practice by means of an individual assignment and a group assignment that will be presented to the class.

Learning objectives: After this course a student will be able to ‌: 1. describe concepts related to self-regulation, and explain how these various concepts (alone and in interaction with each other) contribute to selfregulation of consumer behaviour and to (health) behaviour change.

2. explain how (marketing) communication tools can influence goals and selfregulatory processes of consumers.

3. discuss the effectiveness of marketing communication tools in relation to unconscious and impulsive consumer behaviour.

4. discuss and evaluate studies on consumer psychology in light of the discussed theories.

5. apply self-regulation research to different applied settings (e.g., consumer behaviour or change of health behaviour).

Lecture Yes Scientific articles.

Assignments

71

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Social Media Course code 201200053 Master Communication Studies Semester 2 2012/2013 Block 2A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. S. Ben Allouch Dr. S. Ben Allouch New media play an ever more decisive role in communication and the developments on this field are going extremely fast. To keep up with the pace of technological developments, the master specialisation programme Media and Communication offers a course specifically dedicated to today’s most evolving world of social media. Students of this course will take away from this course a set of conceptual tools and an analytical framework with which to understand and recognize the fast changing social practices online. After following this course, students will be able to reflect on literature regarding social media and identity, public sphere, social capital and social networks.

Learning objectives: After this course a student will be able to‌: 1. identify and discuss the most important concepts related to social media, online identities and related literature; 2. identify and discuss the seminal works on the topic of social media, online identities and related literature; 3. identify and discuss the different studies pursued on the topic of social media, online identities and related literature and the different research methods employed for those studies; 4. identify the gaps in the current body of research on online identities; 5. use literature to develop justified arguments; 6. design and conduct a study in which data is collected about the central theme of the course; 7. write a scientific journal article about the conducted study; 8. critically review the draft articles of peer students and give constructive feedback.

Seminar Yes Scientific articles.

Assignments

72

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Employee Communication Course code 192403600 Master Communication Studies Semester 2 2012/2013 Block 2A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. J. Karreman Dr. J. Karreman, S. Janssen MSc, prof. dr. M.D.T. de Jong In every organisation, employees are extremely important. Their characteristics, opinions, values and experiences affect the organisation. At the same time, employees are affected by the characteristics and values of their organisation.

This two-way relationship between employees and organisations is the main theme of this course. The goals of this course are that students become aware of the ways communication in organisations affects the employees’ opinions and behaviour and how these factors affect the communication in the organisation.

In this course, we will share our knowledge about the positive and negative sides of organisational communication; how employees interact, how they give meaning to their work, how they affect each other with their verbal or nonverbal behaviour, how they irritate each other and how they make each other happy.

Aims

Instructional modes Obligatory attendance Required materials Tests

Five topics are discussed in the course. Examples are: socialisation of employees and job insecurity. We expect students to actively participate in the classes, to read a number of research articles and to do four interviews (about four of the five themes) with someone from their own network. An interview training is part of the course. The students have to record their interviews, to write out the essential parts and to analyse them. In each class, we will have a discussion about the results of the interviews and about how they are related to the main research questions about the topic.

Learning objectives: After this course a student will be able to ‌: 1. summarize the research articles, using their own words; 2. relate the results from quantitative research (the articles) to the results of their own interviews; 3. explain the role and the importance of communication within each topic; 4. interpret the differences between the results and opinions expressed in the various research articles; 5. interpret the differences between the results and opinions expressed research articles and the results from their own interviews.

Seminars Yes Scientific articles.

Exam

73

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Obligatory attendance Instructional modes Required materials

Tests

Advertising and Marketing Psychology Course code 201200049 Master Communication Studies Semester 2 2012/2013 Block 2A English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. S.M. Hegner Dr. S.M. Hegner By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. We will discuss theories regarding effective advertising design, in-store promotions, and word-of-mouth and social media. During the lectures, relevant theory will be discussed, and students will be stimulated to discuss various communication cases in light of the theory. In this course we will explore a broad range of Internet-based social media and integrating their use into overall communication efforts. The focus will be on using social media to establish and maintain an effective online presence.

Learning objectives: After this course a student will be able to …: 1. identify and explain theories relating to the offline and online communication of companies and its influence on the behaviour of consumers; 2. describe how offline and online (marketing) communication tools can be used to influence the attitude and behaviour of consumers; 3. discuss the effectiveness of offline and online marketing communication tools in relation to communication objectives; 4. discuss and evaluate marketing communication plans in light of the discussed offline and online theories.

Yes Lecture • Tracy Tuten, Michael Solomon (2012) Social Media Marketing.

• Max Sutherland (2008) Advertising and the Mind of the Consumer- What works, what doesn't and why?

Exam

74

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Communication of Service Organisations Course code 192405110 Master Communication Studies Semester 2 2012/2013 Block 2B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. T.M. van der Geest Prof. dr. A.T.H. Pruyn, dr. T.M. van der Geest If communication is important in the goods sector, it is absolutely essential when it comes to ensuring good service to customers. Dentists not only look after their patients' teeth but also discuss necessary treatments and desirable behaviour (effective brushing). In certain sectors the provision of services is almost wholly dependent on communication. For example, banks and insurance companies do little else besides communicate with their customers about money, but it is only seldom that customers actually see any real money!

Recent developments in ‘the market’ mean that the quality of communication is becoming ever more important for companies and organisations that wish to acquire, retain and support customers. Just consider the following: • ‘Intrinsic’ quality is becoming less and less of a unique selling point for services.

• Increasingly important is the perception of that quality by consumers. Thanks to the Internet, we are evolving from a service economy into a self-service economy. Growth in online sales of goods and services is massive.

Accordingly, good communication about those goods and services is of the utmost importance – not only persuasive communication but also, and more importantly, instructive and administrative communication.

This subject discusses the theories that play a vital role in service communication and addresses a number of areas of application. Also important is the research being done in this area, both with a view to testing these theories and to supporting the choices organisations must make. Working in groups of two, students will research the quality of services and service communication within an organisation of their choice. Theories and concepts discussed previously in the course must here be applied in the real-world context of a services sector organisation.

Aims

The first few lectures focus on a theoretical framework known as the Servqual model, in which customer satisfaction with a service is linked to a wide range of features of the underlying communication. Specifically, we focus on the five contributing factors of: the expectations that the customer has regarding the service, the perception and evaluation of waiting times, the design of scenarios for service provision (in-person or electronic), the exchange of personal data that forms the basis for e-services, and the role of customer trust in the service provider. Students investigate these factors both in ‘traditional’ service processes and in the context of electronic service provision. Their analysis results in a (proposal for a) integrated services marketing strategy.

Learning objectives: After this course a student will be able to …:

75

Obligatory attendance Instructional modes Required materials

Tests

1. demonstrate knowledge of the concepts, models and instruments used to determine the quality of services, as introduced in the book and lectures; 2. analyse and evaluate the distinguishable processes of service provision on the basis of the theoretical frameworks set out in class.

3. measure, analyse and evaluate differences and similarities between more traditional channels of service provision and channels of electronic service provision, and between ‘provided service’ and ‘self-service’; 4. describe the role communication plays in the provision of services and in marketing those services, as placed within the context of integrated services marketing communication.

Yes Lecture • Zeithaml, Bitner & Gremler, Services Marketing: Integrating Customer Focus Across The Firm. 5th Edition, 2009. Boston: McGraw-Hill (ISBN: 978-007126393-1).

Exam and assignments

76

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Internet Advertising and Marketing Course code 201000108 Master Communication Studies Semester 2 2012/2013 Block 2B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. S.A. de Vries Dr. S.A. de Vries Online sales become increasingly important for most business and so do internet advertising and marketing. Internet advertising and marketing differ in many aspects from their offline counterparts. How does new media, like social media, affect the effectiveness of advertising and marketing, and how should this be taken into account in the design and implementation of (Internet) advertising and marketing strategies?

This course will focus on the communicational aspects of advertising and marketing by means of Internet and other interactive media. Emphasis will be on the mechanisms that underlie the effects of communication in this regard, and the design of experimental research to uncover these mechanisms. Examples of the themes that will be touched upon are: online advertising, online customer relationship management, B2B marketing, and social media marketing. In the course, students are required to write a research proposal on a relevant topic.

After taking this course students have knowledge about the state of the art in Internet Advertising and Marketing. Students have acquired the ability to formulate practical and theoretical research questions relevant in the current context, and to transform these questions into sound experimental research.

Learning objectives: After this course a student will be able to ...: 1. describe the possibilities of (social) media applications in the context of B2B and B2C marketing, marketing communication and advertising; 2. describe in the processes and factors influencing efficiency and effectiveness of internet advertising and marketing; 3. design scientifically sound experimental research in internet advertising and marketing; 4. report efficiently about experimental research in internet advertising and marketing; 5. present experimental research in internet advertising and marketing.

Seminar Yes Scientific articles.

Exam and assignments

77

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Trust and Organisations Course code 201100087 Master Communication Studies Semester 2 2012/2013 Block 2B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. A. Beldad Dr. A Beldad There is something elusive about trust as a concept, considering the disparities in the various definitions attached to it. For instance, personality theorists view trust as an individual difference, while social psychologists consider it as an expectation regarding the behaviour of others. Nonetheless, despite differences in conceptualizing trust, researchers are undoubtedly unanimous in advancing the notion of trust as an essential element for the commencement of human interactions and exchanges.

The survival of organisations also depends on trust. Trust, within an organisational context, is regarded vital in influencing cooperation, commitment, and performance. Organisations, in the course of their operations, should also secure the trust of their stakeholders. Organisations that are not trusted are bound to fail in the long run. When people do not trust an organisation, the former’s willingness to enter into a business relationship with the latter would expectedly be low or, even, non-existent.

In this course, the different disciplinary perspectives on trust will be explored and the roles of trust in and within organisations will be discussed. Specifically, the course will look into the dynamics behind the creation of trust in and within organisations, the effects of trust on organisational phenomena (e.g. productivity, identification), and the strategies employed to repair trust violations.

Seminal published theoretical papers and empirical studies on trust will be used for the duration of this 5 EC-course.

Learning objectives: After this course a student will be able to ‌: 1. discuss the different perspectives on trust from various disciplines (sociology, social psychology, economics); 2. differentiate interpersonal trust from institutional trust; 3. describe the processes of trust creation within organisations and in organisations; 4. discuss the consequences of trust for organisations and for organisational stakeholders; 5. describe the mechanisms behind the formation of trust in the online environment; 6. appraise the most effective response to an organisational crisis situation which could impact stakeholders’ trust in an organisation; 7. discuss the relation between trust and culture; 8. explain variations in trust across different national cultures; and 9. design an empirical study on trust in various organisational contexts.

Lecture Yes Scientific articles.

Exam and assignments

78

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials

Tests

Public Affairs Course code 200900001 Master Communication Studies Semester 2 2012/2013 Block 2B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. P.C.J. Linders Dr. P.C.J. Linders Organisations invest in public affairs to promote relationships with key stakeholders and to shape short and long-term strategies that respond to developments in today’s ever-changing sphere of operations. Activities in this domain are becoming an increasingly open, with a growing appreciation for the bi-directional nature of public affairs. Students are acquainted with the theoretical foundations of public affairs in the course lectures, and subsequently work in groups to apply these to a public affairs case dealing with current issues.

Learning objectives: After this course a student will be able to …: 1. describe the field of Public Affairs according to the most important variables en characteristics; 2. describe the PA field of the Netherlands in relation to Europa (Brussel); 3. apply the theoretical models relevant to the PA field; 4. apply the basic knowledge for PA policy in a case; 5. operationalize PA policy within a case; 6. write a written report about a case analysis; 7. describe the development of the PA field, and the relevance and significance of these developments for organisations and society.

Lecture Yes • The Handbook of Public Affairs, Phil Harris, Craig S. Fleisher, Sage Publications, ISBN 978-0-7619-4393-8.

• Machiavelli in Brussels, The Art of Lobbying the EU, M.P.C.M. van Schendelen, ISBN 9789053567661.

• Public Affairs & Werkelijkheidsconstructie, dr. R. de Lange en dr. P. Linders, Utrecht, december 2003, ISBN 90-365-1997-7, pp. 49 - 73.

Exam and assignments

79

Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) Content

Aims

Instructional modes Obligatory attendance Required materials Tests

Brand Management Course code 201200054 Master Communication Studies Semester 2 2012/2013 Block 2B English Credits (ECTS) 5 Obligatory: Bachelor Communication Science or Premaster Communication Studies Dr. S.M. Hegner Dr. S.M. Hegner The aim of this course is to provide an in-depth understanding of fundamental aspects of brand management. The course will provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. The basic concepts and methodologies are the main points of the course.

What is a brand? How exactly does a brand differ from a product? What is brand equity, and how can you create it? Why are some brand extensions very successful, whereas others fail? What is the role of brands in the life of consumers? Why do they become attached to some brands and not to others?

The role of communication tools in providing an answer to these questions will be discussed. We will discuss theories regarding effective advertising design, instore promotions, and word-of-mouth and social media. During the lectures, relevant theory will be discussed, and students will be stimulated to discuss various communication cases in light of the theory. Besides a focus on relevant theory in the lectures, students will translate theory into practice by means of relevant case studies.

Learning objectives: After this course a student will be able to‌ 1. identify and explain concepts related to brands and branding, and explain how these various concepts (alone and in interaction with each other) contribute to the meaning of a brand from a consumers’ point-of-view; 2. analyse and summate brand strategies and its influence on the consumer behaviour; 3. give examples that relate to these concepts and theories; 4. analyse and apply fundamental principles to real world branding cases; 5. formulate conclusions and advise brand managers based on relevant (academic) literature and methods.

Lecture Yes • Kevin Keller, Tony Aperia, Mats Georgson (2011), Strategic Brand Management - A European Perspective, 2nd Edition.

Exam and assignments

80

8.8. Final Project Master Communication Studies Course name Programme Academic year Language of instruction Prerequisites Contact person Lecturer(s) / tutor(s) Content

Aims

Instructional modes Required materials Tests

Master thesis Communication Studies Course code 192491009 Master Communication Studies Semester 1 and 2 2012/2013 Block 1A, 1B, 2A, 2B English Credits (ECTS) 30 Competed Bachelor CW or Pre-master CS and 20 credits within the master programme, from which the Essentials course (10 EC) and the Research Topics course (5 EC), are obligatory.

Drs. M.H. Tempelman (thesis coordinator) To be assigned, depending on the master specialization and/or research topic.

The master thesis is the final course of the master’s programme. During the master thesis the student conducts an individual research project related to one, or a combination of, fields of study related to the master specializations: Corporate Communication, Marketing Communication and/or New Media and Communication.

Tutoring during the master thesis CS The student will be assigned to a main tutor and a co-tutor. Both the main tutor and co-tutor are teaching staff related to the educational department of the bachelor Communication Science and/or the master Communication Studies. In general, in order to be able to give expert advice, the main tutor is related to the master specialization in which the research project finds its origin. The co-tutor (or co-reader) will generally be assigned to supervise the (final) research design before conduction the actual research and the co-tutor will be involved during the phase of the (final) reporting stage and assessment of the master thesis.

Learning objectives The learning objectives find their origin in the practical and academic knowledge and skills of the bachelor Communication Science or Pre-master Communication Studies, combined with the in-depth knowledge and research skills of the master courses chosen in the master specializations. From this point of view three main learning objectives can be derived: 1. The student is independently or autonomous capable of designing a research project with sufficient practical as well as theoretical impact within the fields of study related to the master Communication Studies.

2. The student is independently or autonomous capable of conducting and managing a research project in terms of the execution of desk research, field research and/or (quasi) experimental research.

3. The student is independently or autonomous capable of reporting about the conducted research, based on the academic writing rules and principles related to the field of study and type or genre of the document.

Research project ďƒ individual or group meetings with project tutor(s) See: http://www.utwente.nl/cw/afstudeerweb/master/ Individual research report or article.

81

9. Practical issues 9.1 Student Charter Just like all higher education institutes, the University of Twente has its own Student Charter. This has its statutory basis in Art. 7.59 of the Higher Education and Research Act (WHW). The charter is law-making, which means that you can invoke the Student Charter in case of problems or conflicts. The Charter’s is kept up to date and is available online via the UT’s website: http://www.utwente.nl/so/studentenbegeleiding/en/regulations/charter/index.html A printed version of the Charter can be obtained from the Student Counselling Desk (Bastille, Red Desk, level two).

A printed version of the Charter can be obtained from the Student Counselling Desk (Bastille, Red Desk, second floor.). The programme-specific part of the Student Charter (OSS), which includes the Education and Examination Regulation (In Dutch: Onderwijs en Examenreglement (OER)), comprises a general section applicable to all Behavioural Sciences master’s programmes and a section with appendices drafted for each individual programme. The Education and Examination Regulation can be found on www.utwente.nl/cw. The current OSS applies to students who started their study in September 2012. Senior students are subject to the same regulation. Any deviating conditions that may apply to senior students have been included in an appendix. The OSS is available online on http://www.gw.utwente.nl. To get there, go to your programme’s website.

9.2 Introduction programme CS In order for you to prepare yourself adequately for your pre-master’s programme and meet your fellow students, a one-day faculty introduction is organized in the week preceding the programme (i.e. the last week in August). During this introduction, timetables (/rosters) will be handed out and explained, books can be purchased, you will meet your lecturers and the educational support staff, and you will be shown round the faculty building.

9.3 Communication and information One of the first things you will notice when you decide to study at the University of Twente is the multitude of means of communication the university, the faculty and your programme use to communicate with you, be it directly or indirectly. It starts as soon as you pre-enrol for the University of Twente. As an early registrant, you will be given your own e-mail address, user name and password that allow you to surf the net via the university, as well as 400 MB disk space on a central network computer, where you can save your documents and homepage, if you have one. The Internet and e-mail are by far the most important means of communication for both the programme and the faculty.

9.3.1 UT-Portal MyUniversity is the student portal of the UT. Via the portal http://my.utwente.nl students can log in easily to all systems of the University of Twente. Via this same portal you can find all kind of information and you can log on on your own student mail, blackboard or Osiris.

9.3.2 E-mail E-mail is used for rapid communication between the programme or an individual lecturer and an individual student or small group of students. Only if absolutely necessary e-mail is used to communicate with large groups of students, for instance if a lecture is suddenly cancelled or an examination postponed. In that case, the Educational Service Centre (in Dutch abbreviated as: OSC = Onderwijs Service Centrum) will not be able

82

to reach all students in time via the usual means of communication, i.e. the educational announcement. All email sent by the OSC should be read immediately.

UT students generally have <studentname>@student.utwente.nl as their e-mail address, where <studentname> represents a student’s initials and last name, e.g. h.j.pieters@student.utwente.nl (exceptions can be made for students with the same initials and last name), or S<student number>@student.utwente.nl, e.g. S0012345@student.utwente.nl. You can find a list of e-mail addresses of UT students and staff on the UT’s web pages. Go to http://www.utwente.nl/, click on phone book in the menu in the bottom left-hand corner. In the search box, fill in the last name of the member of staff or student you are looking for.

9.3.3 Blackboard: the digital learning environment of the UT Blackboard is the digital learning environment of the University of Twente and can be found at http://blackboard.utwente.nl. It is a simple programme with which students and lecturers can communicate with one another. After logging in on Blackboard, you can enrol for all the courses that you will be attending in the coming block. Also via Blackboard you will be able to see - per course - information on e.g. the contents, the exam subject matter and the roster. Lecturers also use Blackboard as a means of communication during a subject, just as you can communicate via a forum with students who are also attending the course. Enrolment for work groups also takes place in the course environment.

9.3.4 Osiris In Osiris students can consult a wealth of information: the list of addresses, your grades, the teaching catalogue with information on e.g. courses and minors, and information regarding your tutor or study advisor.

You need to register via Osiris for courses and exams.

9.3.5 Programme website The website of the Faculty of Behavioural Sciences is: www.gw.utwente.nl. The intranet for staff and students is: www.gw.utwente.nl/intra. Also each programme has its own website. The website of the CS programme is: www.utwente.nl/cw. Here you will find news items and manuals concerning for example the master’s thesis.

9.4 Sudent card The UT student card serves as both a valid ID (within the university campus) and proof of enrolment. After your enrolment has been completed and you have had your passport photo taken (for first-time UT entrants), you will receive your student card by regular post. You must present this card upon request when you are using university facilities (e.g. taking classes or exams, visiting the library, etc.). The distribution of the card depends on enrolment form processing, receipt of payment and availability of a digital photograph (must be taken at the CSA).

For details on how to use the card, what to do in case of loss or theft, transfer to another degree programme, or termination of your studies, please visit the Student Services website (http://www.utwente.nl/so/studentservices/en/). You also may visit their office (e.g. for taking your digital passport photo) in Vrijhof, 2nd floor, room 239 B.

9.5 Time-tables The Faculty of Behavioural Sciences operates with a semester system, whereby each academic year is divided into two semesters. Each semester consists of two blocks. A block is divided into seven weeks of lectures, a subsequent week of study in which as few lectures are planned as possible, and two exam weeks.

The actual timetables can be found on: http://www.utwente.nl/so/student/onderwijs/roosters/.

83

9.6 Lectures Overview lecture hours A typical lecture day has 9 periods. The 5th period, from 12.45 - 13.30 hrs, is the lunch break (when no lectures are scheduled).

1st period: 2nd period: 3rd period: 4th period: 5th hour = lunch break: 6th period: 7th period: 8th period: 9th period:

08:45 - 09:30 hrs 09:45 - 10:30 hrs 10:45 - 11:30 hrs 11:45 - 12:30 hrs 12:45 - 13:30 hrs 13:45 - 14:30 hrs 14:45 - 15:30 hrs 15:45 - 16:30 hrs 16:45 - 17:30 hrs

The timetable and the OSIRIS Education catalogue indicate how each course is taught. (N.B. Officially speaking, we call a course a ‘unit of study’. This term is also used in the Higher Education and Research Act (the so-called WHW)).

Types of lectures In the timetable you can see per course what type of lecture will be delivered. There are four different kinds: 1. formal lectures (whereby the lecturer presents a topic in oral form and the students listen and take notes); 2. seminars (in which the students play an active role); 3. a combination of the two; 4. and practical’s.

During a formal (plenary) lecture, a lecturer will clarify/illustrate and/or supplement the subject matter. Usually such lectures last for 90 minutes, with a short break. Seminars are usually just as long but are more interactive by nature (students work in groups on assignments that help to digest the subject matter).

Practical’s usually last an entire morning or afternoon (4 periods), during which students work either in groups or individually on a certain project or with a specific computer program. Attending practical’s is compulsory.

Attending formal lectures or seminars is not compulsory, unless stipulated as such by the lecturer. If attendance is obligated, this will be announced on Blackboard.

9.7 Attending courses Enrolment for the courses via BlackBoard You must enrol for each unit of study (i.e. course) via BlackBoard (http://BlackBoard.utwente.nl) You will need an account to access the courses. The university’s Department for Information Technology (ICTS) will provide you with a username and password. The password will be the same as the one you originally received for accessing the UT network. You were informed about this in a letter.

If you have not received a username and password for BlackBoard, or if you have forgotten your password, go to the FAQ on the BlackBoard Start page: http://BlackBoard.utwente.nl.

84

If you are still having difficulties, contact the ICT Service Centre Helpdesk (ICT-S) (phone: 053 4895577) with your student card or contact the BlackBoard coordinator of the Faculty of Behavioural Sciences: Huub Engbers (h.t.engbers@utwente.nl; telephone: 053 4894122; room: Cubicus C101).

But, please consult the FAQ on the BlackBoard Start page (http://BlackBoard.utwente.nl) first before contacting either the ICT-S or Huub Engbers.

After logging in on BlackBoard, you can enrol for all the courses that you will be attending in the coming block/quartile. To do so, click on ‘Courses’, and then on faculties, after that you click on ‘Gedragswetenschappen’. To enrol, click on ‘Master Educational Science and Technology’ (for master courses and some pre-master courses) or click on 'Bachelor onderwijskunde' (for some specialisation specific pre-master courses). On BlackBoard you will find –per course- the button ‘Enrol’. To have access to the course on BlackBoard, click on this button. After a few minutes you have access to the course environment. Also via BlackBoard you will be able to see - per course - information on e.g. the contents, the exam subject matter and the roster. Lecturers also use BlackBoard as a means of communication during a subject, just as you can communicate via a forum with students who are also attending the course. Enrolment for work groups also takes place in the course environment.

Note When you enrol via BlackBoard for a course or a unit of study, you will receive the following message: • Participation in the unit of study may require specific prior knowledge; • In case the student does not possess the obligatory prior knowledge, he/she must withdraw from the unit of study before the final registration date; • If a student questions whether he/she is eligible to take part in the unit of study concerned, he/she should contact the study advisor; • Unauthorised participation in a unit of study will be penalised); • In the event of illicit participation in an exam component, any work handed in will not be graded; • In order to prevent unauthorised sitting for interim examinations, faculty staff will check whether a student has registered for participation through OSIRIS during the interim examination; • In order to prevent unauthorised sitting for interim examinations, faculty staff will check the identity of the students by their student identification cards during the interim examination.

In case you are unable to attend a seminar, practical or exam, you must report as soon as possible (at the latest on the same day of your absence!) to the relevant teacher and send a copy to your study counsellor and the Educational Affairs Office (BOZ).

Retrieving subject-related information Via Osiris you can find all kinds of information on the courses’ contents, lecturer(s), literature, etc. Go to http://www.utwente.nl/so/osiris/ for more information, including an explanation of the system.

85

9.8 Finding your way at the University of Twente 9.8.1 Study locations Courses are offered in various rooms on campus. These rooms are indicated by the abbreviation of the name of the building, followed by a room number, e.g. SP1, RA5 or ZI-U3.

• • • • • • • • • • • • • • • • •

Carré (CR) Chalet (Clt) Cubicus (CU) Hal B (HB) Horstring (HR) Horsttoren (HT) Kleinhorst (KH) Nanolab (NA) Oosthorst (OH) Ravelijn (RA) Spiegel (SP) Sportcentrum (SC) Vrijhof (VR) Waaier (WA) Westhorst (WH) Zilverling (ZI) Zuidhorst (ZH)

Lay-out University of Twente

86

9.9 Teaching facilities The University of Twente has the following facilities: 9.9 1 Classrooms / lecture halls The UT’s lecture halls and classrooms are allocated according to the number of students. This method of allocation also enables tailoring the type of room to the needs of the lecturer: ‘movable furniture’ for seminars, for example, the presence of a video player or equipment to tape student presentations.

9.9.2 Computer and network facilities In the UT’s instruction buildings are several computer rooms. In Cubicus there are two. Cubicus is open on weekdays from 08.00 – 18.00 hrs. For access outside of these hours, you must ask for special permission (application forms available from the porter). This will allow you to enter the building with a chip card in the evening and at the weekend.

The computers in the Cubicus building are located in two rooms: B205C: PC-Room 1 (also called: study hall or, in Dutch studielandschap) B205D: PC-Room 2 (a PC room equipped for computer-based group teaching.

For those approaching graduation who do not have a workstation at their disposal in the department where they are graduating, extra study spaces have been created that can only be reserved by them. There is also a number of observation rooms available for research. If they are not being used for scheduled instruction, the computers in the study landscape are available for private study/independent learning. Students may also use the computers in B205, a room generally not used for classes/seminars. The computers have all been equipped with instruction-related software. For those students with permission, these computers are also available at the weekend and in the evening.

Students can work on their notebook computer throughout the building, using the dense network of notebook power sockets and wired Internet. In addition to this, wireless Internet (Wi-Fi) is available at the entire campus.

9.9.3 Library The University Library is housed in the Vrijhof. Here you will find the collection of books and journals specifically tailored to the components of communication science. Also the theses can be found here. The library also houses a more standard collection of books and magazines, as also a computer room with liberal opening hours for independent learning. More and more of the journal collection is available electronically.

You can also borrow books from other libraries via Interbibliothecair leenverkeer (IBL). Opening hours on weekdays: 08.30 - 22.00 hrs, on Saturdays: 11.30 - 16.30 hrs, and on Sundays during exam periods: 09.00 17.00 hrs (solely for the purpose of study). The Info Desk is open 08.30 – 17.00 hrs from Monday to Friday.

See also: www.utwente.nl/ub/en/.

9.9.4 Cafeteria’s A number of UT buildings house cafeteria’s where you can buy coffee, tea, soup, rolls, etc. The cafeteria in the Cubicus building is open from 11.30 - 13.30 hrs. (N.B. Different opening hours apply during holidays.)

There you will also find vending machines selling sweets, beverages and lunches. You pay at the cash desk or the vending machines with your chip card, which you can upgrade at the upgrade machines (e.g. in the Cubicus lobby). In the Waaier is a large cafeteria that also serves low-priced hot meals in the afternoon and evening.

87

9.10 Purchasing study material You will need books and/or lecture notes/readers/syllabuses for almost every course. For these please go to student association Communiqué and/or the UnionShop.

Buying books You can order your text books via the bookstore, but it is easier and cheaper to place your order with your student association Communiqué as you will often get a discount and you can simply pick up your books from the student association before the start of the course or during the introduction days. Henceforth you will receive an e-mail from the student association informing you of the deadline for ordering books online.

Occasionally, you can also buy second-hand books via www.studieboekentwente.nl – make sure that it is the right edition! You can also resell your books via this site. Also the books that lecturers have designated as ‘compulsory literature’ can be found and looked at in a specially reserved part of the Central Library.

Buying lecture notes, readers and syllabuses The lecture notes, readers and syllabuses are sold from the beginning of each term in the Union Shop. Via the website you can check if they are in stock: www.studentunion.utwente.nl/unionshop. In the Union Shop you can also buy UT gifts and clothing, and there is a copy service. Besides copying, the self-service section also has provisions for binding reports, cutting flyers, etc. The Union Shop is located on the ground floor of the Bastille and is open every weekday from 10.00 - 17.00 hrs.

9.11 Purchasing a laptop During your studies, a computer is as good as indispensable. You can buy a laptop/notebook via the UT’s Notebook Service Centre (NSC). Especially for students this centre has special offers and excellent service conditions. The NSC moreover takes care of the financial agreement, both flexibly and fast. More information on the offers and the NSC can be found at: http://www.utwente.nl/icts/nsc/ Of course you can also work on the PCs in the computer rooms in the Cubicus building. However, owning or buying your own PC or laptop does have a number of advantages over working on the UT’s PCs: • The computers at the UT are often occupied (particularly in peak periods, during lunch breaks and at the end of a term). Hence it is not always possible to use a computer when you want or need to, which can be stressful if you are working to a deadline.

• You can work from home, during the evenings and weekends.

The Faculty of Behavioural Sciences offers all of its students the Microsoft Office package free of charge.

9.12 Examinations Exam roster / time-table At the start of the academic year, all students will receive a hard copy of the roster for the first term, indicating dates and times. Each programme presents its examination schedule on its website. Changes in examination dates are announced via the BlackBoard sites of the courses in question and via educational announcements. The Educational Service Centre (OSC) will not be able publishing a new hard copy of the roster at every change in examination dates.

Compulsory registration for exams (Osiris) If you want to sit an examination (or part of an examination), you need to register via Osiris. You can also go to Osiris for an exam roster and view those exams for which you have registered. As the roster does not mention where the exam will take place, you can consult Osiris from 4 days prior to the exam for the exact location.

88

Please note that if you have enrolled for a course this does NOT automatically mean that you have registered for the exam!

You must register separately for each exam! This can be done up to 8 (week) days prior to the first Monday in the exam period. After that date it is no longer possible to register. Being registered means entitlement to participation (on the condition that demands are met regarding your prior knowledge). Students who have registered may be confident that there are sufficient desks and chairs in the exam hall and sufficient copies of the exam.

Starting the academic year (2012-2013) there are some major changes with regard to registering and deregistering for (written) exams.

• Registering is obligatory for all (also interim) exams.

• The registration period is open from 40 till 14 days before the actual date of a specific exam.

• Students will not anymore receive a general announcement or reminder via e-mail.

• De-registering for an exam till 1 day prior to the exam.

This implies that there are not any longer fixed periods for registering and de-registering per quartile/block.

De-registration from an exam (via Osiris) In case you decide to cancel your registration for an exam, you may withdraw your registration till 1 day before exam date (i.e. till 24:00h of the day prior to the exam date) Note: A check will take place on the basis of the Osiris list of participants whether students who have registered are actually eligible/authorised to sit for a certain exam. If a student is on the list that is not entitled to participate, the examiner(s) will be notified of this. All regulations concerning registration, cancellation and force majeure (i.e. circumstances beyond one’s control) go via the Educational Affairs Office (BOZ) and not via the lecturer responsible for that specific exam.

Note Each examination is entered into Osiris well in advance to allow you to register for it. Don’t wait until the very last moment! Should something go wrong, inform your Bureau of Educational Affairs as soon as possible, either by e-mail or by telephone so they can take action if necessary. Once the registration period has ended, the Bureau will not be able to help you. The examination schedule may change after you have registered, e.g. an examination may be moved to a different location.

So, before the examination, consult the educational announcements, BlackBoard or the examination schedule available on Osiris for any changes.

General rules • • • • • •

If you wish to sit an exam, register in good time via the appropriate systems.

De-register in time if you are unable to sit the exam after all.

You only sit exams for which you are sufficiently prepared.

With exams, assignments, projects, theses and any other kind of testing, you do not borrow or adopt work or ideas of others without mentioning the source (fraud!).

You are aware that if you violate this code of conduct, the sanctions imposed by the exam committee will be severe.

Lecturers will forward the marks to the Bureau of Educational Affairs within 20 (week) days.

89

•

The Bureau of Educational Affairs will subsequently issue the marks within 2 (week) days by distributing the grade slips via the students’ mailboxes.

Rules during the actual examination Start exam Arriving late

Aids Filling in the exam slip

Presence of examination monitor Going to the toilet

A written examination has a maximum duration of four hours and begins promptly at the scheduled time.

Late arrival means that one can possibly still sit the exam if no other examinee has meanwhile left the exam hall. This applies for the first 30 minutes after the exam has commenced. After that it is no longer possible to participate.

Desks may only hold materials that are absolutely necessary for you to complete the examination. So you are not allowed to use your notebook.

If exam slips are handed out before the session commences, please fill these in in capital/block letters. In many cases, assessment lists are used instead of exam slips. You will need to fill in your student number, name and initial(s), address, postal code and city/town, subject name, subject code, name(s) of lecturer(s) and the date of the exam. You must also name the programme in which you are registered. If you are registered with two programmes, then fill in the one that manages/is accountable for the result of this subject.

An examination monitor – usually a course lecturer – will be present during the examination. You must be able to show your student card upon request. All pages of the work handed in must bear your name, initials and student number in legible handwriting.

If you need to go to the toilet, you must ask for permission from the monitor. Only one person may go at a time. During the examination, you may not contact anyone directly or indirectly, either inside or outside the examination room.

Rules after the examination Period for marking exams

Requesting to see your exam paper Inspection of your exam

Period of storage of exams

Except in instances of force majeure, examination results are announced within fifteen (15) working days after the examination. If the results are not known within one week before you are to resit an examination, you may request the board of examiners to arrange the possibility to resit an examination at a later point in time. If you have been graded more than once for the same part of an examination, the highest grade applies.

In principle your exam paper remains in the possession of your lecturer.

For a period of twenty (20) working days, starting on the day on which the results are announced, you may, upon request, inspect your own graded work. If the examiner decides that the nature of the work allows it, you will be entitled to make copies (costs of copy at your own expense).

The examiner sees to it that written examinations are kept for at least two years after the examination date.

Oral examinations An examiner may decide to hold oral examinations at a time to be determined by the examiner or examiners in consultation with you. Normally this will be arranged within one month following completion of the course

90

(holiday months not included). An oral examination will not exceed two hours. The examiner is allowed to examine more than one student simultaneously, provided none of the involved students raises objections. An oral examination is a public event unless the board of examiners or the examiner has decided otherwise, or the student raises objections against publicity.

Retrieving examination results Some courses still use examination notes (also called: grade slips). In this case, (and during the examination) the invigilator will hand out examination notes to be completed by the student completely prior to the start of the examination. After your grade has been awarded a copy of the examination note will be put in your mailbox. If you have sat part of an examination, some lecturers still will give you a so-called test card indicating the grade received for that part. You will receive your final examination note upon final course completion. Examination results are confidential and are treated as such by the Bureau of Educational Affairs.

The examination notes are put in students’ mailboxes. Retain your examination notes! If the Bureau of Educational Affairs misplaces one, you must be able to prove that you successfully completed the course.

Note: In case a lecturer issues examination results lists of so-called assessment lists (instead of examination notes), you will receive via e-mail or BlackBoard (anonymously) your result.

Although you may not derive rights from such e-mail messages, it is strongly recommended to retain them! If the Bureau of Educational Affairs misplaces a result, you must be able to prove that you successfully completed a unit of study. In that case we recommend you to contact your Bureau of Educational Affairs as soon as possible.

Overview of grades Via Osiris you can get an overview of e.g. all your exam marks or grades in a specific academic year. Once an exam has been marked and processed by the Educational Affairs Office (BOZ), the results are made known to you as soon as possible. If you passed a subject but detect that the mark has not been processed in Osiris, please contact BOZ as soon as possible.

Resit exams The programme offers to sit for an exam once per academic year during the instruction period of that subject, with one 2nd chance to resit it during the exam period of the following block. For exams in the last block of the academic year, the programme offers you a resit opportunity in August.

Period of validity of examination results The validity of the examination results of the MSc EST programme is five (5) years.

In case the final assessment of a course (unit of study) is composed of more than 1 component, than the grades of these partial exam components are valid until the end of the subsequent academic year, counting from the moment the exam component started.

These periods of validity also apply to assignments or papers.

With regard to the CS pre-Master’s programme, additional conditions apply, namely the maximum period of enrolment for the pre-Master’s programme is two years and during this period a student has a maximum of 3 chances per exam component.

91

10. Special regulations for students There are several special university-wide regulations governing transfers to another programme, top sports and provisions for study delays that could occur for a number of reasons. A summary description of these regulations is given below. For more detailed information, please consult the Student Charter on line at: http://www.utwente.nl/en/education/study_facilities/charter/index.html. This UT Student Charter contains a wealth of information about students’ rights and obligations as well as other, more general information.

10.1 Transitional regulations If courses are drastically changed or cancelled, you will be informed of the consequences in writing at the beginning of the academic year.

10.2 Individual regulations UT students with certain special personal circumstances are eligible for the graduation support regulation.

Students may invoke this regulation if, during the period in which they receive a combination of public and private financial assistance (granted by the IBG during the course, consisting of a basis grant plus a possible additional grant and loan) have suffered a delay in their study due to accepted special circumstances. The combination of public and private financial assistance concerns the period for which part of the grant can be converted into a gift, in other words, the period during which the student is entitled to the basic grant. To apply for graduation support, contact the Student Service Desk in the Bastille or check: http://www.utwente.nl/so/studentenbegeleiding/en/regulations/ (in Dutch) Top athletes Studying at university level and performing at a top level in sports often causes problems. Neither of the two activities can be postponed – studies as well as sports require the person in question to show results in the short term. The UT understands this, which is why it has drafted a policy and regulation for top athletes. For more information, http://www.utwente.nl/so/studentenbegeleiding/en/regulations (in Dutch) Studying with a handicap People with a handicap who want to study face many problems. The UT makes every effort to facilitate studying for students with a disability. The Faculty of Behavioural Sciences has a special dispensation regulation for students with a physical or sensory handicap and dyslectic students. They are offered the opportunity to sit examinations individually adapted to their particular needs wherever possible. Subject to this regulation, it is the study counsellor’s responsibility to bring students to the attention of the Educational Affairs Office and the involved Behavioural Sciences lecturers. The students in question must report to the Educational Affairs Office, timely and identical to the regular registration procedure, requesting if they can sit a customised examination. More information can be obtained from: http://www.utwente.nl/studentenbalie/rode_balie/handicap/ (in Dutch!). You also may go to http://www.handicap-studie.nl (in Dutch).

10.3 Studying abroad Exchange programmes (particularly Erasmus) Under the EU student exchange programme Erasmus, Behavioural Sciences has concluded several contracts with other participating European universities. The primary objective of the Erasmus programme is to promote cooperation in education between participating countries. It offers an excellent opportunity to study at a foreign university for a few months. All students that meet the programme standards are entitled to apply for participation in the Erasmus exchange programme. Participating universities agree on the number of students eligible for exchange. For the time being, that number is limited, as the Erasmus scheme is based on the concept of 'tuition waivers’ and, secondly, on limited grants. For information on the universities with which 92

Behavioural Sciences has concluded an Erasmus agreement, visit the UT Exchange programme website: http://intoffice.utwente.nl/letsgoabroad.

For more information on completing parts of your programme abroad, please contact the Faculty’s exchange co-ordinator Jan Nelissen: E-mail: j.m.j.nelissen@utwente.nl, tel.: 053-489 35 88, Cubicus C-104:

10.4 Copyright In general a student owns the copyright on any realized product within the framework of a study programme.

This implies that a student decides whether to make reproductions or release the product publically. However, as long as a student has been registered officially in a faculty’s study programme, the faculty is entitled to use the product internally without any compensation to the student as long as its use fits the faculty’s goals. Using the student’s product for educational purposes is seen as internal use. The same applies when a former student is no longer registered as a student; however, it is understood that a former student will be notified in writing before the product is used.

The following exceptions apply: 1. If realization of the product took place in the framework of a formal tenure at the faculty of the student, then the faculty holds the copyright.

2. If the realization of the product took place in the context of a graduation project or internship and classified information is involved, then the institute or company where the student did his/her project or internship holds the copyright. Therefore, the institute or company decides whether to make reproductions or release the product publically.

3. If the realization of the product took place in the framework of a group project or group assignment, then the faculty holds the copyright.

4. If the realization of the product took place in a context where the student has been substantially guided and instructed, then the student does not automatically hold the copyright. This exception requires explanation, and if unimpeded, it means that the faculty, in line with the general rules, is entitled to use the product. In this regard the following may apply: a. An assignment and its report has been completed with strict directives from faculty staff. The student has been informed beforehand that the staff member intends to publish the report and mention the student as a co-author. This situation may apply in the framework of a Bachelor’s degree programme where the student plays a junior role. In that case the staff member mentions the student in the acknowledgements. b. In a collaborative setting, both student and staff member agree that, depending on the quality, the product will be published. In that case the nature and volume of the authors’ contribution to the publication will determine which author will be mentioned first. c. If it is clear that the student holds responsibility of the product and that the staff member played the role of expert reviewer giving critical feedback, then the student holds the copyright. The rules mentioned above illustrate that it is necessary that in the context of copyright, aims and conditions need to be explicitly described before realization of the product.

93

11. Student activism 11.1 Student activism regulation UT students with certain special personal circumstances are eligible for the graduation support regulation.

Students may invoke this regulation if, during the period in which they receive a combination of public and private financial assistance (granted by the IBG during the course, consisting of a basic grant plus a possible additional grant and loan) have suffered a delay in their study due to accepted special circumstances The combination of public and private financial assistance concerns the period for which part of the grant can be converted into a gift, in other words, the period during which the student is entitled to the basic grant. To apply for graduation support, contact the Student Counselling Desk in the Bastille or check: http://www.utwente.nl/test/en_info/education/study_facilities/ravis/index.html.

11.2 Sports and cultural facilities on campus Of course you can also become a member of one of the UTâ&#x20AC;&#x2122;s cultural or sports clubs with or without being active on a committee and/or board. You can choose from 20 cultural and 38 sports associations. Student Services provides the facilities and the instructors/teachers and investigates the possibility of new areas and facilities. Student Services moreover supports students with the organisation of events and sports games.

Vrijhof Cultural Centre Anything to do with performances, cultural courses, exhibitions, art library and cultural student associations can be found in the Vrijhof. For more information, see: www.cultuur.utwente.nl.

Sports Centre Anything to do with sports at the UT, information on the 38 different sports associations, facilities, courses, training and sports events can be found in the sports centre on the Boulevard.

94

12. Faculty of Behavioural Sciences 12.1 Faculty organisational chart

95

12.2 Programmes In addition to CS, the Faculty of Behavioural Sciences offers the following Master’s degree programmes: • Educational Science and Technology (offered in English) • Psychology (offered in Dutch).

• Philosophy of Science, Technology and Society (offered in English) In addition to these programmes, the Faculty’s Centre for Expertise Development in Secondary Education (abbreviated to ELAN in Dutch) offers the following teacher training programmes at Master’s degree level: • the one-year Master’s degree programme ‘Leraar Voortgezet Hoger Onderwijs Maatschappijleer’ (a top-up course to first-level teacher of Social Studies) • the two-year Master’s degree programme ‘Science Education and Communication’ (university teacher training programmes Mathematics, Physics, Chemistry and Informatics, and Science Communication)

12.3 Recruitment and Public Relations Within the Faculty of Behavioural Sciences, the Communication and Media staff is responsible for the recruitment and public relations of our Bachelor’s and Master’s degree programmes. In close collaboration with our students, they organise open days, experience days with a current student, fairs and information sessions at schools. The communication staff also takes care of all the public relations materials (brochures, leaflets) and creates and maintains the websites of our bachelor’s and master’s degree programmes.

However, information provision would not be possible without the help of students. Student assistance is required for a lot of activities, for instance as hosts for participants when experiencing a day with a student. A lot of students appreciate the opportunity to attend lectures for a day, and they are accompanied by first-year Bachelor’s students. As said, they also work together with students to organise the Bachelor’s/Master’s open days. Most of the programme for these days is determined by the students themselves. In addition to campus-based information activities, information days are also held at pre-university education and higher vocational education institutes and student fairs. If you want to be an external information provider, you can follow a presentation training course at the university’s Communication Department. If you would like to help out, send us an e-mail! Of course, the information activities mentioned above will be amply rewarded.

Contact: Marjolein Lindeman (communication advisor), phone: 053 489 1017, m.a.h.lindeman@utwente.nl Cubicus, room C-109, Monday-Friday.

Or Linda Jonker (communication officer), phone: 053 489 2875, l.c.jonker@utwente.nl Cubicus, room C-109b. Monday-Friday.

96

As the data in this programme guide had to be supplied at a very early stage, it is based on information then available and takes into account what is expected for the coming academic year.

The programme guide has been compiled with utmost care, but the authors are not responsible for any omissions or inaccuracies. The formal rules as stipulated in the Education and Examination Regulation shall prevail. The reader can thus not derive any rights from the contents of this programme guide.

97

faculty of Behavioural sciences

Programme guide master of science Programme 2012/2013 communication studies

msc

t +31 (0)53 489 2570 i www.utwente.nl/cs

vErSion numbEr 1

StuDEnt SErviCES

CommuniCation StuDiES Programme guide master of science Programme 2012/2013