ManageMent of Product develoPMent
eMerging technology design
design & styling
cradle to cradle
architectural Building coMPonents design engineering
Mike Westdijk •
Herman Weeda •
Judith van Voorthuizen •
Casper Tromp •
Sander Sloot •
Kim van Renswouw •
Jan Willem Peters •
Lenneke Koopmans •
Marcel Koelman •
Mette Klaversma •
Linda van den Heuvel •
Jennifer Heezen •
Marloes Everlo •
Paul van Ettinger •
Florian Draisma •
Oliver Davina •
Stephan Brandenburg •
Zimri van de Boer •
Jonathan Bennink •
Charlotte van Arragon •
Masterpieces industrial design engineering
Masterpieces INDUSTRIAL DESIGN ENGINEERING
2011
Preface This booklet contains masterpieces of the Industrial Design Engineering master’s programme at the University of Twente in the Netherlands. The masterpieces are graduation projects which are examined in 2010. Graduates in Industrial Design Engineering obtain a Master of Science degree. In 2010 there where 42 graduates and in this booklet we present you a variety of 20
Preface
pieces. We hope you will enjoy reading the brief descriptions of the projects.
Dr. ir. Thonie van den Boomgaard MBA Director of education BSc Industrial Design / MSc Industrial Design Engineering University of Twente
2
Preface 3
masterpiece on page 58
Contents 4
masterpiece on page 38
Contents 6. What is industrial Design Engineering? 7. The master programme 8. Master specialisations
15. Career options 16. More information 20. The 20 masterpieces 60. List of all the graduates in 2010
Contents
14. Admission
5
What is Industrial Design Engineering? Many products we use today did not exist or were totally different ten years
Industrial Design Engineering
ago. The core competence of industrial engineers is to design, redesign, develop and enhance products for all purposes. This means graduates of Industrial Design Engineering master’s programme have knowledge of many disciplines, including technology, production, marketing, consumer behaviour and aesthetics and know how to integrate these when developing new concepts, products or solutions. Industrial engineers need to be able to take a wide spectrum of factors into account during the production process, including the price of the production process. During the master’s program students gain skills and professional attitude that are needed to prepare them for the future.
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masterpiece on page 50
The master programme students with a BSc in Industrial Design Engineering or a similar programme with equivalent competencies at the same level. The master’s programme enhances and broadens the basis acquired in the bachelor’s programme and enables students to concentrate on one of six specialisWations. The programme is academic with the emphasis on design methodologies and problem-solving strategies based on a solid theoretical foundation.
This principle is clearly reflected in the programme; although many courses include design assignments relating to realistic and topical themes, the goal is not only to develop a product but to extend and reinforce students’
Industrial Design Engineering
The Master of Science programme is a two-year programme (120 EC) for
understanding of design principles, theoretical concepts, and the interactions between products and product development processes.
The master programme has five specializations: – Architectural Building Components Design Engineering (ABCDE) – Cradle to Cradle (C2C) – Design and Styling (D&S) – Emerging Technology Design (ETD) – Management of Product Development (MPD)
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Architectural Building Components Design Engineering The building industry is changing rapidly. Professional and private clients demand custom-made buildings and their need for building products and components is growing. Suppliers strive to offer many variations in order to
Master specialisation 8
deliver tailored solutions. They do this by standardizing and maximizing existing technical solutions, components and manufacturing processes, distribution channels and brands. These new building practices call for new competences and employees who are educated to do the job well.
Cradle to Cradle In designing new products sustainability will play more and more an important role. A strategy to maximize the ability of industry to turn used materials into
Following the biological system, technical loops of material can be developed in which products are optimized for reuse achieving a sustainable system of consumption and production. In this master specialization attention will be given to principles of reusability. Students learn principles and methodologies and will apply these in an industrial environment.
Master specialisation
new products is a central issue of the master specialisation Cradle to Cradle.
9
Design & Styling In industrial design engineering a designer has to play several roles. Sometimes the most important part of industrial design is the application of a new technology. Other times the development of a better user interface is more important. Design is, for the most part, about the combination and integration of different aspects. Styling always plays an important role. In the master specialisation Design & Styling, students oversee all aspects of product development, with an accent on the historical context of the product, its consumer concerns and its emotional benefits.
Four courses form the continuous thread through the master specialisation
Master specialisation
Design & Styling. The main theme of the first course, Past Futures, is the history of style. Design styles are placed in the context of society and the times. In the second course, Evolutionary Product Development, the history of a chosen existing product is studied. Students bring an example of a product which is then dismantled during a practical. The product is analyzed with special attention paid to the used production methods, materials and surface treatments. In the second part of this course, students redesign the product as a ‘next logic step’ based on the history of the product.
10
The importance of consumer concerns and emotional benefits has substantially increased over the past decades. Therefore, in the third course in this series, Design & Emotion, special attention is paid to the concerns, expectations and values of a group of people in order to enhance the experience and fulfill the concerns and expectations of the customer.
In the fourth and last course, Create the Future, an emphasis is placed on the development of a product for the longer term, for example, ten or more years. To realize this, students first write several future scenarios. Based on one or more of these scenario’s a product for the future is developed.
Emerging Technology Design The master specialisation Emerging Technology Design (ETD) teaches students how to introduce new technologies into the consumer market instead of introducing a technology for a single, specific product. In this way technology that is expensive because of its limited field of applicability can become cheap because it is adapted for mass production. On the other hand, consumer products can be modified and or new products can be brought to market because new technologies make it possible to produce new shapes (hydroforming) or cheaper (less parts due to the use of composite materials) or more advanced (fuel cells, reduced sound). Another goal of this specialisation
and market.
Within the ETD specialisation there are seven pre defined technology directions in which the student can specialize and finally do the master assignment. There is also a possibility to propose a personal technology direction. The technology directions are: - Biomedical Product Design
Master specialisation
is to decrease the distance between the research environment and the industry
- Smart Environments and Virtual Reality - Sustainable Technology for Product Development - Product and Surfaces - Advanced Materials Engineering - Product Realization - Structural Dynamics, Acoustics and Control
masterpiece on page 22
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Management of Product Development When launching new products, it’s essential to progress through the product development stages (from product concept to finalized product) quickly and efficiently. In this master specialisation, students learn to effectively manage
Master specialisation
the product creation process and to communicate with a variety of target groups, both internally and externally (clients and suppliers). Although the product development manager is not always directly involved in a product’s design, he or she needs to be aware of various design techniques in order to adequately lead multidisciplinary design teams. This may include generating a product development plan, drafting recommendations for the organization of a product’s development, organising a feasibility study and optimizing a product’s life cycle.
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Industrial Design Engineering
masterpiece on page 44
13
Admission Candidates with a BSc in Industrial Design from the universities of Twente,
Industrial Design Engineering 14
Eindhoven and Delft automatically qualify for admission. Candidates with academic qualifications in similar disciplines need to complete a personalized pre-master’s programme worth 20 - 30 EC based on experience. Often, the premaster’s programme can be included as a minor in a bachelor’s programme. Candidates with a BSc or equivalent degree from a foreign university can apply through the website, where additional criteria are also described. Graduates from Dutch HBO institutes qualify for admission after completing the pre-master’s programme, an excerpt of the bachelor’s IDE programme with a study load of about 45 EC. Further details about the pre-master’s programme and the admission requirements can be found on the website.
Career options engineers, design managers, usability consultants, brand managers, innovation consultants, etc. Many start their own enterprises. Before the programme became operational, a labour market survey confirmed that there is an urgent need in the Netherlands for engineers with the ability to integrate the contributions of various experts to produce development processes.
Industrial Design Engineering
In general, graduates hold positions as product developers, designers, product
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masterpiece on page 28
More information Industrial Design Engineering 16
Information for prospective students:
www.utwente.nl/master/ide
General information:
www.utwente.nl/ide
Dr. ir. Thonie van den Boomgaard MBA Director of Education BSc Industrial Design / MSc Industrial Design Engineering +31 (0)53 489 4756 a.vandenboomgaard@utwente.nl
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masterpiece on page 48
Industrial Design Engineering
Index of the masterpieces 20. Charlotte van Arragon •
Industrial Design Engineering
22. Jonathan Bennink • 24. Zimri van de Boer • 26. Stephan Brandenburg • 28. Oliver Davina • 30. Florian Draisma • 32. Paul van Ettinger • 34. Marloes Everlo • 36. Jennifer Heezen • 38. Linda van den Heuvel • 40. Mette Klaversma • 42. Marcel Koelman •
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44. Lenneke Koopmans • 46. Jan Willem Peters • 48. Kim van Renswouw • 50. Sander Sloot • 52. Casper Tromp • 54. Judith van Voorthuizen • 56. Herman Weeda • 58. Mike Westdijk •
Industrial Design Engineering
Masterpieces 20
19
Emerging Technology Design
20
STUDENT
Charlotte van Arragon
Design of a urine collection system for medical home tests A growing number of people are suffering from chronic high blood pressure
amount of salt in their diet. To monitor their daily intake of salt Medimate bv is developing a lab-on-a-chip home test to measure sodium (salt) in the urine. To perform this test the user will need a system to collect and store their urine during one night. In this graduation project different scenarios for collecting urine are compared and a product roadmap was created with the evolution of the urine collecting system over time. One product on the roadmap is worked out to a complete product proposal. To optimize the usability of the product several tests were
Charlotte van Arragon
(hypertension). Patients can reduce their high blood pressure by reducing the
executed with the users to provide input for redesigning the product. This resulted in a disposable urine collection bag with a tip that is cut off by a cutter in the accompanying storage container.
MASTER SPECIALISATION
Emerging Technology Design
GRADUATION COMPANY
Medimate bv
PROFESSOR
Wim Poelman
UNIVERSITY MENTOR
Mieke van der Bijl - Brouwer
EXAM DATE
12 February 2010
21
Emerging Technology Design
22
STUDENT
Jonathan Bennink
The Development of the OSMO Inspector 2 During the Optimal Saving in Membrane Operation (OSMO) Project of the University of Twente, a setup was developed to conduct fully automated
commercial potential, but can’t be sold in its current form. Hence, a new product is developed using the same experimental principles of the original setup, but it is improved in various ways. The main design requirements include compactness, user friendliness, user interface, safety and aesthetics. The resulting product design is around 15 times smaller than the original setup, is fully enclosed and thus protected from external influences, has an
Jonathan Bennink
experiments on hollow fiber, ultra filtration membranes. The setup has
up to date user interface and is ready to be taken into serial production. A working prototype proved full OSMO functionality, but also the increased user friendliness and the product’s aesthetical appeal.
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MASTER SPECIALISATION
Emerging Technology Design
GRADUATION COMPANY
University of Twente
PROFESSOR
Matthias Wessling
UNIVERSITY MENTOR
Rob Lammertink
EXAM DATE
16 July 2010
Emerging Technology Design
24
STUDENT
Zimri van de Boer
Development of an Inflatable T-Shirt Worldwide drowning is the secondary leading cause of accidental death of children. A possible reason is the lack of a flotation device that offers the
which inspired the Dutch company Kids Nautique bv to come up with the idea of an inflatable t-shirt. In collaboration with TNO Defence, Safety and Security this led to a project to develop an innovative flotation device which comply to those two requirements in which inflation technology of TNO for inflation is suspected to have a serious market potential. After drowning, market and target group analysis, the requirements for the Inflatable shirt were set and
Zimri van de Boer
comfort of a t-shirt / normal cloth combined with the protection of a lifejacket,
different solutions selected. The inflation technology of TNO is derived from space technology and compared to other solutions which resulted in different concepts of the inflatable shirt. The most feasible concept was elaborated into a design giving a good base of the design and specification for the next steps towards market introduction.
MASTER SPECIALISATION
Emerging Technology Design
GRADUATION COMPANY
Kids Natique bv
PROFESSOR
AndrĂŠ de Boer
UNIVERSITY MENTOR
Bert Geijselaers
EXAM DATE
27 May 2010
25
Design & Styling
26
STUDENT
Stephan Brandenburg
The new Heineken fridge: a redesign to enhance the Heineken brand experience Commercial fridges play an important role in the outlets where Heineken beer
optimal drinking temperature. Currently Heineken uses standard fridge models, on which Heineken branding is applied through graphics and custom exterior panels. As a result the fridges communicate the Heineken visual identity, but lack a more meaningful implementation of the brand values. What would these fridges look like if they were to be completely redesigned with the Heineken brand in mind? To answer this question several design directions were explored, which resulted in two new Heineken fridges: both very different from each other, but similar in their goal to provide a Heineken experience on every
Stephan Brandenburg
is served. They provide visibility for the bottles and cool the beer down to the
level. As the final designs are confidential a selection of ideas from earlier on in the design process is shown.
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MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
Heineken
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Jan Willem Hoftijzer
EXAM DATE
29 June 2010
Design & Styling
28
STUDENT
Oliver Davina
Exterior design of an automobile created out of single curved surfaces Avions Voisin is a new innovative Dutch automobile company. They design and build handmade cars in the so-called executive segment. Most essential feature of the concept of the automobile is that all car body panels will be single curved
assignment was to create an automobile in accordance with the regulations and of which the looks are as pleasant as possible. Extensive and thorough development has led to new design rules and a coherent, headstrong and harmonious design. Attention is also paid to a chassis that supports all body
Oliver Davina
to avoid the necessity of expensive moulds and dies for the production. The
panels and the technical elaboration of the moving parts. Although the focus is on the aesthetic design, manufacturability is considered constantly. The result is a mature and distinguishing automobile, not interchangeable with any other car currently available on the market.
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MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
Avions Voisin
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Jan Willem Hoftijzer
EXAM DATE
26 August 2010
Management of Product Development
30
STUDENT
Florian Draisma
A method for future vision and concept development at TomTom This method combines both scenario planning for generating and discussing multiple possible futures and scenario based design for generating and
Both scenario techniques are used as a communication tool, they describe and evaluate context of use and provide a common language between stakeholders. In interviews with important TomTom stakeholders (management and board level), three plausible world scenarios were developed and discussed: flirting in traffic, holiday planning and green competition. By using this method, TomTom
Florian Draisma
discussing future product ideas and picturing them in these possible futures.
can thoroughly assess and plan for future developments in the long term and a company-wide vision is more likely to be established. A mixture of expert input from various disciplines and user input guides the project to a product that is fit for the future, whatever the future may hold. Because of confidentiality reasons, none of the pictures of the end result or details about the method are published in this booklet.
MASTER SPECIALISATION
Management of Product Development
GRADUATION COMPANY
TomTom International bv
PROFESSOR
Fred van Houten
UNIVERSITY MENTOR
Mieke van der Bijl - Brouwer
EXAM DATE
29 January 2010
31
Emerging Technology Design
32
STUDENT
Paul van Ettinger
Innovation in Reel Winches Royal Huisman Shipyard is one of the leading manufacturers of exclusive superyachts in the world. The deck equipment of these yachts, like hatches,
research was carried out to determine the current needs of the reel winch market. In combination with a research in emerging technologies, a set of design criteria were set up. The most important criteria were the increase of line speed, a decrease of weight and volume of the reel winch and a quicker response time. The final concept combines these requirements into a novel, inventive Rondal product which fits nicely in their catalogue. This gives Rondal
Paul van Ettinger
blocks and reel winches are provided by the sister company Rondal. This
a unique position in the market of reel winches for superyachts.
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MASTER SPECIALISATION
Emerging Technology Design
GRADUATION COMPANY
Rondal
PROFESSOR
AndrĂŠ de Boer
UNIVERSITY MENTOR
Bert Geijselaers
EXAM DATE
9 December 2010
Design & Styling
34
STUDENT
Marloes Everlo
Design of a playground for children up to 6 years Play equipment for young children is not only smaller than the other devices on the playground; the way young children interact with the devices also
equipment line for children up to 6 years, especially developed for their demands and wishes. With the recommendations emerging from an extensive research to the changing capabilities and external preferences of the target group, a modern play area was designed. These series in the theme ‘Watery Holland’ contains two composite play devices, a balancing-bridge, a wobbling-device and a
Marloes Everlo
differs. Therefore, play equipment manufacturer IJslander wanted a separate
water apparatus. The various devices are designed to challenge children in the entire target group, whilst being safe. Furthermore, the devices were adapted to European safety standards and to the production and placement capabilities of IJslander.
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MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
IJslander
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Maaike Mulder-Nijkamp / Margot Stilma
EXAM DATE
16 April 2010
Design & Styling
36
STUDENT
Jennifer Heezen
The Bottle-warmer Difrax bv is a leading international player in the baby products market. All of the products Difrax offers are aimed at making the early years of children
assignment was to develop a bottle-warmer for Difrax which can be used in combination with their S-bottle. This resulted in a bottle-warmer which matches the Difrax existing range of products. The bottle-warmer is able to heat up a full 210 ml bottle (20 째C) to body temperature (37 째C) in less than three minutes. The bottle warmer is easy to operate. Only one button has to be pushed to activate it. One can perceive
Jennifer Heezen
more pleasant and at increasing convenience for parents. The purpose of the
the status of the bottle warmer by the illuminated edge of the button and the beeps the bottle-warmer produces. The water, infant formula or breast milk will be heated up till body temperature regardless of its start temperature and volume.
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MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
Difrax bv
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Ilanit Lutters-Wuestink
EXAM DATE
16 December 2010
Design & Styling
38
STUDENT
Linda van den Heuvel
DayZone product family During the internship at Philips Lighting, a product family is designed around the
luminaires are high-end offices and meeting rooms, but they also have to fit in reception areas, hotel lobbies and restaurants. To come up with useful designs, the new designs are based on research about design of product families, user wishes, trends in future applications, competitors and the desired positioning of the products in the overall portfolio of Philips. A lot of sketches, concepts, contact with the marketing and design department, detailing and prototyping resulted in a series of three luminaires: a round recessed, a surface mounted and a suspended luminaire. The suspended version has an optional
Linda van den Heuvel
DayZone square (a new LED luminaire of Philips). The target applications for these
cover and architects can choose for white or ambient indirect lighting. This makes the luminaire suitable for both offices and hospitality. The DayZone product family is appreciated by architects, end-users and Philips. The products will be further industrialized by Philips and will be available mid 2011.
MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
Philips Lighting
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Maaike Mulder-Nijkamp
EXAM DATE
1 October 2010
39
Management of Product Development
40
STUDENT
Mette Klaversma
Travelers’ experience in a light rail vehicle Currently the focus in the development process of lightrail rolling stock is not really on the traveller and his experience during the trip, but on technology,
can use to focus on travellers’ experience during the design process of the interior of lightrail rolling stock. Aspects as light, lay-out, environment, smell in and outside the vehicle, other travellers, used materials and cleanliness of the vehicle are of influence for the experience of the traveller. The feelings of the traveller about these aspects will result in approach or avoidance behaviour. For this reason experience is very important for the stakeholders, like the
Mette Klaversma
functionality and costs. Therefore a tool has been developed which designers
public transport operating companies. Experience differs per person, therefore a segmentation has been developed consisting of the following five types of travelers: business traveller during rush hour, business traveller outside rush hour, pupil / student, leisure traveller and caretaker.
MASTER SPECIALISATION
Management of Product Development
GRADUATION COMPANY
Intergo / Strukton Groep nv
PROFESSOR
Fred van Houten
UNIVERSITY MENTOR
Mieke van der Bijl - Brouwer
EXAM DATE
21 May 2010
41
Design & Styling
42
STUDENT
Marcel Koelman
Design of a hang out place for youth Yalp is a supplier of sport and playgrounds. They do not only create inspiring and challenging environments designed to stimulate people to play, sport
current youth trends, Yalp came up with the idea to create an interactive hang out place for loitering youth, where they can play with the music from their mobile phones. During this graduation project, the development of this product continued. The result is an attractive and innovative hang out place, where users can play and adjust their favorite music in a creative way, like a real DJ.
Marcel Koelman
and to become active, but mostly to let them have fun! After investigation in
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MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
Yalp
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Wouter Eggink
EXAM DATE
5 November 2010
Management of Product Development
44
STUDENT
Lenneke Koopmans
Designing a vacuum release system A significant proportion of the population struggles to open jars, purely because they are unable to apply the required forces. This project is therefore aimed
closures at minimal cost increase. After a market research was carried out and several concepts were generated, a final concept was chosen. Because of confidentially, no details regarding the final solution can be given. Many prototypes of the final concept were made and tested. Results of the torque measurements showed the opening torque dropped with almost 50%. Also other tests are carried out to prove the new closure is as good as
Lenneke Koopmans
at designing a vacuum release system, which can be applied to different
a standard one. Before the closure will be launched, more tests have to be carried out.
45
MASTER SPECIALISATION
Management of Product Development
GRADUATION COMPANY
Crown Packaging Ltd
PROFESSOR
Roland ten Klooster
UNIVERSITY MENTOR
Roy Damgrave
EXAM DATE
21 October 2010
Design & Styling
46
STUDENT
Jan Willem Peters
Unruly design: the evaluation of a product design method based on a particular design history In the history of product design there are several trends insubordinate to the standards in product design. These trends have been evaluated and
method, practical tests were done in order to gain experience with the method. Only one part of the method is applied to six different products. Encountered problems are evaluated to determine adjustments. A questionnaire was created to evaluate the results of applying the unruly design method to specific products. Both the practical test and the questionnaire show the usefulness of the product design method. The project concludes into points of
Jan Willem Peters
summarized into a new product design method; unruly design. To improve the
recommendation.
47
MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
University of Twente
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Wouter Eggink
EXAM DATE
24 August 2010
Design & Styling
48
STUDENT
Kim van Renswouw
Unlock and Discover a New Playing Experience During this graduation project, executed for Philips AVENT at Philips Design in Amsterdam, a design solution is developed for the Chinese market. Based on
the target group is defined as Chinese well educated parents of a young child who want to make the best choices for the health, development and well-being of their child. Together with a literature research on child development and by keeping in mind the brand promise of Philips AVENT, a product is designed which meets the needs of Chinese parents and their child. This innovative and unique product together with the research are discussed at Philips and due to a
Kim van Renswouw
an extensive research on China and a qualitative research on end-user insights,
non-disclosure agreement, more details about this project and detailed images of the final design cannot be given yet.
49
MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
Philips AVENT
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Wouter Eggink
EXAM DATE
26 January 2010
Design & Styling
50
STUDENT
Sander Sloot
Unruly design tricks for mobile phones Unruly product design draws attention and triggers strong reactions. Based on the work of unruly designers from the past there are some recurring procedures. These procedures are summarized in an ‘unruly design approach’. This design approach
meaningful products. In this project, the unruly design tricks are used to create novel en meaningful mobile phones. The design process gave insight in the usefulness of the tricks for the industrial design practice. Research, on the experience of unruly properties in
Sander Sloot
consists of tricks that assist the designer in creating aesthetically pleasing and
styling, shows that Loewy’s Most Advanced Yet Acceptable (MAYA) principles play an important role in product acceptance. An aesthetically pleasing design is gained by a balance between novelty and typicality in the product. In mobile phones typicality can be preserved by using a standardized interface and novelty can be gained by implementing expressive styling. The unruly design approach gives industrial designers a broader view on functionality. It proves to be useful in the creative process for designing products that facilitate meaning.
MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
University of Twente
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Wouter Eggink
EXAM DATE
26 August 2010
51
take away long shelf life sales ready
kitchen pharmaceutical
FOOD
fresh
cosmetics furniture
purfume
oral care
PHARMACEUTICAL
LIVING interior
Design & Styling
audio-visual
household
PRODUCT EXPLORATION
PACKAGING CONSUMER ELECTRONICS computer
MEDIA
INTERNET
portable
merchandise merchandise
content
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event event
FASHION
cloth
sports bags suits
Post order order
STUDENT
Casper Tromp
A design toolbox to adapt to changing markets AGI van de Steeg and it’s main company AGI media are situated in a changing market. Sales of the main product, the Digipak CD and DVD packaging, have dropped since the internet took up a significant share of these media
formalised and could be described best as trial and error. This provides the starting point for a design innovation process. In this process a toolbox with tools for new market exploration and product development is put together, to guide and stimulate the design process. The toolbox is illustrated and tested in
Casper Tromp
carriers. The current strategy for exploring and adapting to new markets is not
two design cases: packaging designs for event related products and postorder gift packaging.
53
MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
AGI van de Steeg
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Roland ten klooster
EXAM DATE
21 January 2010
Management of Product Development
54
STUDENT
Judith van Voorthuizen
Life cycle assessment of Grolsch packagings ‘The most suitable packaging offers maximum performance for the required
over the whole life cycle.’ A clear statement, but how can environmental sustainability be applied to packaging development in practice? To gain more insight in the environmental impact, a packaging chain model is developed which represents the life cycle of a packaging. A literature research on sustainable design methods resulted in a list of sustainable packaging design guidelines. Ideas for more sustainable packagings were developed to test these guidelines. In addition, the environmental impacts of three beer packagings are determined by executing a life cycle assessment (LCA). The
Judith van Voorthuizen
functions and at the same time minimises the total environmental impact
critical points in the packaging chain were indicated, and improvements were suggested. The LCA results are used as a benchmark for new packaging development as well. The packaging development process of Grolsch is researched and recommendations for the integration of sustainability in this process were provided.
MASTER SPECIALISATION
Management of Product Development
GRADUATION COMPANY
Grolsch
PROFESSOR
Roland ten Klooster
UNIVERSITY MENTOR
Marten Toxopeus
EXAM DATE
20 May 2010
55
Design & Styling
56
STUDENT
Herman Weeda
The Passenger Perspective Why are most public spaces designed so poorly? At what point does the userexperience become part of the product design creation process of public spaces?
kind of improvements can be envisioned and implemented to enhance the user experience and esthetic-functional qualities of public spaces? These were some fundamental questions for embedding this research on the Experience of Public Spaces for ProRail and NS. An extended literature study on User-Experience of Public Spaces has resulted into a theoretical model, which is tested along a real-world case study for the design and construction of a small railway station for the city of
Herman Weeda
How can we improve on the current design situation and inherent processes? What
Sassenheim. The preliminary design of Sassenheim station has been reviewed, which has led to several recommendations, alterations and design changes. The knowledge acquired from this research and case study will be used to re-evaluate, re-think and recommend new guidelines for all levels of the design creation process of small railway stations in the Netherlands.
MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
ProRail / NS
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Robert Wendrich
EXAM DATE
24 June 2010
57
Design & Styling
58
STUDENT
Mike Westdijk
Being inspired by biology in product design: a designer’s review of biomimicry The science of biomimicry was researched within this thesis from a designer’s perspective. Biomimicry aims at finding solutions and creating insight and understanding within the biological domain, while at the same time applying these
creativity and sparking innovation in the technological context of developing and improving solutions. In case of product design, biomimicry could be used not only as bio-inspiration, but as applying biological knowledge to the product’s life-cycle and environment level as well.
Mike Westdijk
findings in the technological domain. Biology proves to be a good source for evoking
Finding biological patterns to be mimicked by creatives can be problematic due to domain-specific terminology, understanding of living organisms, appliance of this biological knowledge and the immensity of nature. To overcome these problems and to support creatives by making biomimicry easier for them, an improved approach for biomimicry has been developed, resulting in the biomimetic creative process. It has been illustrated with houseboat concepts on releasing excessive heat.
MASTER SPECIALISATION
Design & Styling
GRADUATION COMPANY
Dock36 / D’Andrea & Evers Design
PROFESSOR
Arthur Eger
UNIVERSITY MENTOR
Robert Wendrich
EXAM DATE
4 November 2010
59
List of all the graduates in 2010 NAME
EXAM DATE
Charlotte van Arragon Anneke Bakker
12-02-2010 04-11-2010
•
Unai Balda Irurzun
•
19-11-2010
Jonathan Bennink
•
16-07-2010
Dennis de Beurs
Index
Zimri van de Boer Hedde Bosma
15-10-2010
•
Oliver Davina
27-05-2010
•
22-04-2010
•
Stephan Brandenburg
•
29-06-2010 26-08-2010
•
Wietse van Dijk
•
05-01-2010
Florian Draisma
•
29-01-2010
Paul van Ettinger
60
•
09-12-2010
•
Marloes Everlo
•
16-04-2010
Lieke van Gorp
•
02-07-2010
Annemiek van de Grint Cor Heeres
•
18-11-2010
•
Jennifer Heezen
•
01-10-2010 16-12-2010
•
Huub Kienhuis
16-12-2010
•
Linda van den Heuvel Alske Jonker
19-03-2010
11-02-2010
•
Mette Klaversma
•
21-05-2010
NAME
EXAM DATE 21-12-2010
•
Marcel Koelman
05-11-2010
•
Lenneke Koopmans
•
21-10-2010
Marten Kraaijvanger
•
26-08-2010
Jelte Nijholt
08-10-2010
•
Leon Oudehand
30-09-2010
•
Wieke Oudhuis
•
23-12-2010
Nienke Peeters
•
16-04-2010
Jan Willem Peters Wilco Prinsen
20-10-2010
•
19-02-2010 26-08-2010
•
08-07-2010
•
Sanne Tiekstra
21-01-2010
•
Judith van Voorthuizen
Herman Weeda
Ryelle de Wit
•
20-05-2010 22-02-2010
•
Mike Westdijk
04-02-2010
•
Casper Tromp
Olle Vos
26-01-2010
•
•
Sander Sloot Bas Smilde
24-08-2010
•
Kim van Renswouw josse Ruiter
Index
Josja Kneefel
• •
•
24-06-2010 04-11-2010 12-11-2010
61
Colophon Publisher
University of Twente Industrial Design Engineering P.O. Box 217 7500 AE Enschede
Colophon
the Netherlands www.utwente.nl/ide
Printed by
Ipskamp Drukkers, Enschede
Design & Layout
Design Agency Demeneer www.demeneer.nl
62
Cover photo by
Dawn Pedersen
Copies
1000
Editor
Eduard Pupupin Mariska Winter
Published
August 2011
Masterpieces A masterpiece is (a) something superlative of its kind, and (b) a piece of work that proves a person is a master in his subject. That is what you will find in this booklet: the ‘final masterpieces’of twenty students of the Industrial Design Engineering master’s
Masterpieces 2011
programme (IDE) at the University of Twente. We present you the masterpieces of 2010!
In its short period of existence, Industrial Design Engineering has become one of the most popular programmes in Twente. The source of its popularity can possibly be attributed to its strong relationship to artefacts in people’s everyday life, and by the fact that the programme combines aspects of many subjects - from technology and management to psychology, ergonomics, creativity and philosophy. The students who get a master’s degree of Industrial Design Engineering are capable of integrating the various knowledge and academic domains, borth researching.