Sustainability Surveys & Rankings: Everything You Wanted to Know But Were Afraid to Ask Facilitator: Jacob Park Associate Professor of Business Strategy and Sustainability, Green Mountain College
Presenter: Paul Rowland Executive Director, AASHE Presenter: James Salo Vice President of Strategy and Research, Trucost
6th Annual Northeast Campus Sustainability Consortium Conference UVM, Burlington, Vermont October 26-27, 2009
Selected Issues & Questions 1. Who decides what product or which institution is green or sustainable?
2. What is the level of awareness associated with and impact of green/ sustainability labels on consumer purchasing? 3. What constitutes or is meant by “greenest“ or the most “sustainable” sustainability program, company, etc? 4. Given the human resource time/money required to fill out survey questionnaire, what should be the institutional rate of return on the time/resources devoted to all things green? 5. How can sustainability rankings/surveys serve as a real opportunity to have important conversations around capacity building and institutional strategy and avoid becoming all about the final rank and/or points?
Consumer Familiarity with Green Seals and Certification Systems: It Varies Tremendously!
Impact of Green Labels on Consumer Purchasing