United Way of Central Florida Job Description Position Title: Communications Coordinator Department: Marketing
FLSA Classification: Non-Exempt/Hourly
Location:
EEO Classification:
Supervisor: Marketing/Communications Director
Status:
Professional
Full Time
Summary: To communicate the UWCF mission and vision through a variety of electronic tools to cultivate engagement between UWCF and targeted constituents. Demonstrate social networking experience with a command of each network and their best practices, and social analytics tools knowledge. Essential Duties and Responsibilities include the following: Other duties may be assigned to meet business needs.
Collaborate with the Marketing Director to develop and implement compelling content to build brand and product awareness. Assist with implementation of communication plans and strategy to ensure that proper messaging and branding is executed.
Assists with the development of editorial content for all communication pieces.
Creates timely press releases, and press advisories to highlight the work of United Way of Central Florida.
Creates, manages and grows the UWCF presence across social media channels, which may include sites such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram and potential additional channels (Snapchat, Vine, etc.)
Develop engaging content appropriate for specific networks to both spread our brand and our content and links.
Integrate and create digital communications, including social media, into routine marketing/communication activity.
Assist with writing, maintaining and monitoring content across a variety of platforms.
Develops content for internal and external newsletters. Assist with all aspects of event planning, from pre-planning to implementation. Develops content for event correspondence, collateral materials, social media and web. Maintain an awareness of best practices within the United Way Worldwide Network.
July, 2016
Alan H. Turner, II
United Way of Central Florida Job Description
Utilizes various measurement tools to analyze web and social media metrics and continually seek to find ways to improve those metrics through testing and new initiatives.
Assist as liaison to assigned Community Investment Team (CIT).
Follow all organization’s policies, practices, and procedures. Participate in proactive team efforts to achieve departmental and company goals. Provide leadership to others through example and sharing of knowledge/skill. Perform other duties as assigned.
Qualification/Requirements: • • •
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Proven strong written and verbal communication skills: proofreading, copy editing, developing and maintaining media contacts. Strong working knowledge of various social media platforms, with command of best practices and trends in social media marketing. Ability to read, analyze and interpret technical, financial and legal documents. Ability to respond to questions from groups of managers, clients, customers and the general public. Ability to respond to common inquiries or complaints from customers or members of the business community. Ability to write speeches and articles for publication that conforms to prescribed style and format. Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Demonstrated use of intermediate computer operations (basic programming, relational databases, and operating systems) and intermediate software packages (word processing, graphics and spreadsheets). Proficient personal computer skills including electronic mail, recordkeeping, routine database activity, word processing, spreadsheets and graphics Ability to handle a rigorous schedule of deadlines Ability to handle multiple tasks simultaneously
Education/Training/Experience Bachelor’s degree (B.A.) from four-year college or university; or one to two years’ related experience and/or training; or equivalent combination of education and experience. Experience required with: Social Media Marketing, strong written and verbal communication skills, and organizational skills; such as meeting coordination, event planning, and publication scheduling. Physical Demands:
July, 2016
Alan H. Turner, II
United Way of Central Florida Job Description Moderate physical activity performing somewhat strenuous daily activities of a primarily administrative nature. Includes sitting and/or standing for extended periods of time with the ability to lift up to 25 lbs. Manual dexterity sufficient to reach/handle items, works with the fingers and perceives attributes of objects and materials. Travel Demands: Must have reliable transportation and ability to travel to worksites and community based meetings and events Disaster Response: Every United Way of Central Florida employee is a disaster response worker and is expected to work any time when the Polk County Emergency Support Function (ESF) is activated. It is expected that all employees will work in their disaster response roles as assigned after they have assessed the welfare of their families and the safety of their own surroundings. HOW TO APPLY: SUBMIT YOUR COVER LETTER AND RESUME TO HR@UWCF.ORG. COMMUNICATIONS COORDINATOR MUST BE IN THE SUBJECT LINE.
July, 2016
Alan H. Turner, II