WCTR Newsletter - Winter 2011

Welsh Centre for Tourism Research Newsletter

WCTR to host major Destination Branding & Marketing Conference in 2012

Issue 3: 2011

WCTR welcomes CTS IV conference The Welsh Centre for Tourism Research celebrated its 10th birthday in style with a reception at the Fourth Critical Tourism Studies Conference (CTS IV) in July at Cardiff Metropolitan University’s School of Management Building.

recipient of the UNWTO Ulysses Prize giving the other keynotes.

CONTENTS Special Features: WCTR Hosts CTS IV WCTR on Social Media A Matter of Opinion: Lone Parents Left Out

by Tourism Polish Students Next to Cook Up a Storm ________________________

John Hilary of War on Want spoke on tourism & human rights

Regular Features: Editor’s Notes WCTR People in the

Over 130 delegates were at CTS IV in July

CTS IV brought together delegates from over 40 different academic institutions, charities, NGOs and policy-makers to discuss ethical and sustainable tourism practice.

Prof. Cherry Short of the University of Southern California gave the opening address on tourism and equality, with John Hilary, Executive Director of War on Want and Prof. Pauline Sheldon of the University of Hawaii and

This was the largest News ever CTS event and Research Group in the included a Visit Spotlight Wales-sponsored WCTR Research reception in the Associate Page Wales Millennium New on the Bookshelf Centre and a gala dinner and award ceremony at the Editor: Annette Pritchard Radisson Blu (raising Design: WCTR over £800 for charity). CTR’s coorganizers of the CTS Series are Wageningen University & the Zagreb Tourism Institute.

Editors’ Notes

CONTACT US

Professor Annette Pritchard, WCTR Director

Welcome to our final newsletter for 2011. Aimed at our friends and partners in industry, education and government, we have had tremendous feedback on these newsletters since we launched the first back in January.

As we say goodbye to 2011, we are reflecting on another busy year here at the WCTR. We celebrated our 10th birthday at the CTS conference in July, rebranded our centre and website, developed a host of new projects, launched into the world of social media and of course, our staff have been busy publishing and speaking at leading events around the world.

Behind the scenes at CTS IV - Annette, Richard & Callum on the reception desk

It has been a hectic year across our research, enterprise and teaching activities. At undergraduate level our courses in tourism, hospitality & events were updated and given the seal of approval at a validation in the spring and we have developed new projects with partners from Carmarthen to Croatia. As I write colleagues are working in Zagreb with local tourist board staff, in Zanzibar on British Council-funded workshops and across Wales and the UK with the charities Cerebra, the Alzheimer’s Society and the National Benevolent Fund for the Aged.

With so much in the pipeline, 2012 looks to be just as busy!

Welsh Centre for Tourism Research, Cardiff School of Management, Cardiff Metropolitan University, Cardiff, Llandaff Campus, Western Avenue, Cardiff CF5 2YB Tel: 029 20415682 cardiffmet.ac.uk\wctr

Research Group Leaders: Sustainable Destination Development & Marketing Prof Eleri Jones ejones@cardiffmet.ac.uk

Tourism, Social Justice, Inclusion & Citizenship Prof Nigel Morgan nmorgan@cardiffmet.ac.uk

Critical & Humanist Tourism Enquiry Prof Annette Pritchard apritchard@cardiffmet.ac.uk

Socio-Cultural Perspectives on Hospitality Dr Caroline Ritchie

critchie@cardiffmet.ac.uk

Events Management Dr Dewi JaimangalJones djaimangaljones@cardiffmet.ac.uk

WCTR joins the social media conversations

WCTR launches into Social Media As Jon Munro and Bethan Richards of Cinchmarketing wrote in our last newsletter, today’s organizations are facing a fundamental and revolutionary change. Digital channels have driven a radical shift in how many of us share ideas and online information, especially usergenerated content plays a critical role in influencing everything from politics to consumer trends.

Social media continues to move forward on so many fronts and a recent study shows that 57 percent of businesses surveyed plan to increase social media spending and almost 40 percent of CEOs see social media as one of their key priorities for 2012.

This month we created our Facebook (below) and LinkedIn pages so there are now even more ways to keep in touch with us.

Exactly why is this so important? Quite simply, because you were asking us for more personalized and immediate interactions.

WCTR STAFF Emma Bettinson Dr Sheena Carlisle Elspeth Dale Karen Davies John Dobson Dr Julia Fallon Helene Grousset-Rees Dr Claire Haven-Tang Dr Dewi Jaimangal-Jones Prof Eleri Jones Sara Johnson Dr Angie Luther Dr Steve Moore Prof Nigel Morgan

In our first week on LinkedIn (above), we connected with almost 200 tourism, hospitality and events professionals and academics, worldwide.

Join them by following & connecting with us.

Prof Annette Pritchard Dr Caroline Ritchie Dr Andy Roberts Dr Diane Sedgley Sian Taylor Dr Alan White

Associate Members Prof David Botterill Prof Tom Baum Prof Conrad Lashley

http://uk.linkedin.com/in/ welshcentretourismresearch

Prof Stephen Page Prof Chris Ryan

http://www.facebook.com /WelshCentreforTourismR esearch

Prof Terry Stevens Prof Brian Wheeller

Recognition for WCTR People

Conferences, Journals & Advisory Boards Professor Nigel Morgan has joined the Editorial Board of the new Journal of Destination Marketing & Management as its Regional Editor for the UK & Europe and will write a headline piece in the first issue in March 2012.

Dr Caroline Ritchie has been invited to join the new International Journal of Wine Economics and Policy as an associate editor.

WCTR have appointed Professor Terry Stevens as Honorary Professor. Terry has over 25 years experience in the leisure and tourism industry working in both the public and private sectors. He is Director of Stevens & Associates and has previously been a Visiting Professor at Bournemouth and Reading universities before joining WCTR this year.

Dr Claire Haven-Tang gave a keynote at the Cantata Final Conference: Tourism and Innovation in North Wales on 17th November and has been invited to be a guest editor for the next

project newsletter. The conference was a dissemination event for an EUfunded Atlantic Area Transnational Project.

Professor Annette Pritchard has joined the Editorial Boards of Text and Visual Methodologies.

Prof Nigel Morgan has joined Finnmark University College, Norway as Visiting Prof and will be taking part in a series of seminars there in February. He will also be a keynote speaker on place brands in Denmark in June.

Terry Stevens joins WCTR as Visiting Prof

Professor Nigel Morgan is keynote at the York Business School Annual Tourism Futures Conference

John Dobson is invited to conduct research with the Micronesian shark foundation into shark dive experiences.

Prof Annette Pritchard joins the International Advisory Board of Copenhagen Business School’s Research Centre.

Opinion Piece: Lone Parents Left Out by Tourism

A Matter of Opinion

By Dr Diane Sedgley

Whilst research on tourism and poverty has grown rapidly recently, much of this focuses on less developed economies. Here at WCTR we have developed a range of projects which focus on the benefits of tourism and leisure for less affluent and often socially marginalized groups in the UK. These include fully-funded University doctoral projects on the tourism experiences of: older people with dementia (Jane Mullins); people with vision impairment (Victoria Richards); and migrant workers (Agnieszka Rydsik).

Much of this work has been conducted in partnership with charities including: The Alzheimer’s Society, Cerebra and the National Benevolent Fund for the Aged. One recent project was conducted with the sponsorship of an inner city London school, where we interviewed parents about their experiences of coping on reduced incomes during the long school summer holidays.

Many were lone parents on benefits and they found it a major

challenge to provide their children with stimulating and affordable things to do during the holidays.

Child poverty is about more than poverty of income; it is also about poverty of opportunity and expectation, including the fun and selfconfidence children experience on holidays – now seen as part of everyday lifestyles in the UK. With levels of child poverty rising in the UK, the tourism and hospitality sector need to ‘think parent’ and ‘think family’ as employers and service providers.

CHILDREN MISSING OUT

* over a fifth of children in the UK miss out on an annual holiday because their parents cannot afford it *12% of parents in the poorest fifth of people in the UK cannot afford to send their children on a school trip at least once a term * one in three UK children live in poverty, one of the highest rates in the industrialized world * 200,000 more children will be pushed into poverty in the UK between 2013 and 2014 as a result of the recession

* 40% of UK single parents are unable to afford a day trip and 60% cannot afford a week away from home for themselves and their children

* the Joseph Rowntree Foundation estimate that child poverty is costly to everyone in Britain, not just those who experience it directly and nationally it costs the UK at least £25 billion annually For more on this see: Sedgley, D., Pritchard, A. & Morgan, N. (in press) Tourism Poverty in Affluent Societies: Voices From Inner-City London, Tourism Management, doi:10.1016/ j.tourman.2011.10.001.

WCTR Research Group in Focus: Critical & Humanist Enquiry

RESEARCH In this issue we turn the spotlight on the third of WCTR’s five research themes and focus on critical and humanist tourism enquiry. This theme overlaps significantly with our work on social justice, inclusion and citizenship, led by Prof Nigel Morgan and with our involvement in tourism & community development in Africa led by Prof Eleri Jones.

This research theme includes the work of three staff and three PhD students funded by Cardiff Met. Perhaps the leading proponents of advocacy scholarship in the group are Profs Annette Pritchard and Nigel Morgan - both have reputations as two of the originators of the unfolding hopeful tourism perspective (together with Dr Irena Ateljevic of Wageningen University).

This notion that research should led to transformations in the classroom and the world of practice underpins several WCTR research projects – from Nigel’s work on the connections between tourism, citizenship and inclusive destinations to Annette’s and Diane’s various projects on tourism and disability, gender, older people and inequality.

The group collaborates with researchers around the world on these and related issues and has on-going projects with partners in Africa, Europe, North America and Australasia.

For more information on hopeful tourism and for examples of how it impacts in practice and in pedagogy, see Annette, Nigel and Irena Ateljevic’s article in the Annals of Tourism Research, which finished 2011 as the fifth most read paper in the journal’s history.

SPOTLIGHT

Research Group Leader Prof Annette Pritchard

apritchard@cardiffmet.ac.uk

* Hopeful Tourism * Humanist Tourism Enquiry *Co-Created Learning *Transformative Enquiry *Ethical and Value-Led Scholarship *Advocacy Scholarship ________________________ Key Research Partners Wageningen University, The Netherlands Stenden University, The Netherlands, Auckland University of Technology For more on this research theme and its numerous publications and projects, visit cardiffmet.ac.uk\wctr

WCTR Research Associate News

RESEARCH News From the Cutting-Edge Cardiff Met has a long and Alan White was successful track record of research recently awarded his degree education in tourism, PhD for his work on hospitality, events and gender and hospitality leisure. Since our first employment. Dr All research completions in the White was students at UWIC mid-1990s, over 60 supervised by have the status of students have Professors Eleri research associate gained their Jones and Annette research degrees at Pritchard. the University in these fields.

Recently awarded his PhD, Dr Abu Sobaih John Dobson has been invited to has just had his paper carry out research with the (written with his Micronesian shark foundation into supervisors Dr shark dive experiences in Palau Caroline Ritchie and and he has been invited to work Prof Eleri Jones) with ETH in Zurich on research ‘Consulting the Oracle? into shark tourism in Fiji.

Applications of Modified Delphi Technique to Qualitative Research in With a background in tourism the Hospitality studies, humanities and modern Industry’ accepted by languages, Agnieszka Rydzik is the International undertaking PhD research at the Journal of WCTR. Her work is participantContemporary action research with Accession 8 Hospitality female migrants working in the Management.

UK hospitality sector. She recently won the Annals of Tourism Research Prize for best doctoral paper at CTS IV, a paper just accepted for publication in Hospitality & Society.

STUDENTS Saif Al-Habsi Saleh Al Shaaibi Paul Barrett Emma Bettinson Elspeth Dale Karen Davies John Dobson Khaled El-Sayed Reda Gadelrab Darryl Gibbs Helene Grousset-Rees Nancy Ya-ting Huang Oliver Jaycock Sara Johnson Nigel Jones Jo-Anne Lester Mohamed Moustafa Victoria Richards Andy Roberts Zaida Rodrigo Perez Agnieszka Rydzik Sameh Soleman Sian Taylor Richard Ward

New on the library shelves

Nigel Morgan and Annette Pritchard and Irena Ateljevic (of Wageningen University in The Netherlands) have just produced the second edition of The Critical Turn in Tourism Studies. This edition is subtitled Creating an academy of hope and has 17 wholly new contributions, including a hard-hitting 24 page foreword by Peter McLaren and Nathalia Jaramillo, which discusses critical pedagogy in the context of the current economic and financial crisis.

educators in developing ethical and responsible graduates’, ‘how does hopeful tourism influence the student experience’ and ‘how can we achieve social justice and transformation in and through tourism?’

WCTR staff and its associate members have produced several books and numerous papers and book chapters again this year.

Recent and upcoming publications include: John Dobson 'Towards a utilitarian ethic for marine wildlife tourism' Tourism in Marine Environments.

Nigel Morgan, Annette Pritchard & Ella Hastings, ‘Developing a New DMO Marketing Framework: The Case of Visit Wales’, Journal of Vacation Marketing.

This edition moves the debates over approaches to educating future tourism and hospitality managers and researchers forward by exploring how critical enquiry can make a difference in practice and by exploring the role of the contemporary university.

It confronts difficult questions, including ‘what is the moral, academic and practical role of

Dewi Jaimangal-Jones ‘More than words – Analysing the media discourses surrounding dance music events’ Events Management.

Caroline Ritchie, Gary Elliott and Mike Flynn ‘Buying wine on promotion is trading-up in UK supermarkets. A case study in Wales and Northern Ireland’, International Journal of Wine Business Research.

Polish Students Next to Cook up a Storm

In Brief

The Cardiff School of Management Brains Hospitality Suite

Polish pupils from schools across South East Wales visited the Cardiff School of Management's Brains Hospitality Suite recently to produce a menu of Polish specialities. Pupils from four different schools took part in the event and were assisted by Polish university students from Cardiff Met and the University of Glamorgan. The food on offer included Pickled Cucumber Soup, a Polish speciality called Golabkie (cabbage rolls), and sweet and savoury pancakes.

The event was part of a wider programme organised by First Campus to support Polish pupils in Rhondda Cynon Taff who have little English and have been struggling to cope in school. A team of Polish students from the University of Glamorgan have visited their school each week to support them and be on hand in their classes to translate and advise.

WCTR regularly hosts visiting academics and research students and this summer it hosted Dr José Fernández Cavia, director of the postgraduate programmes at the Department of Communication in Pompeau Fabra University in Barcelona.

Professor Nigel Morgan delivered training seminars on destination branding to local tourist board staff at the Zagreb Tourism Institute in November 2011.

WCTR is feeding into the Welsh Government’s major events strategy and Dr Dewi JaimangalJones is contributing to the development of its skills action plan.