BURGERWORKS
CONCEPT Welcome to our new brand Burgerworks is a company about fastfood service. We developed the new brand identity to reect the company we want to be: fast, industrial and meaty and to deliver deliciousness through every single bite.
Why splashing cheese? Cheese has always been an important element in fastfood industry. Therefore, we decided to bring it to a new level when make cheese become a main object that everyone has to pay attention to. Furthermore, the vibrancy of the yellow color can catch people attention and easy to recognize from far distance. We hope that by designing this brand identity may help the company visual look last long in people’s memory.
OUR BRANDMARK The Burgerworks brandmark is a visual representation of our brand, and its integrity must be maintained at all times. b
It comprises of two elements: The Symbol The Type
BURGER WORKS
The brandmark must always appear in the proportions shown, and no attempt should be made to redraw, stretch, squeeze or distort the brandmark in any way.
For ease of recognition, the minium size of brandmark has been set
12a
Symbol height 6mm
a
b
COLOR PALETE YELLOW Pantone Yellow C
C 0
M 0
Y 100
K 0
R 246
G 229
B 0
HEX F6E500
BLACK Pantone Black C
C 0
M 0
Y 0
K 100
R 0
G 0
B 0
HEX 000000
WHITE
C 0
M 0
Y 0
K 0
R 255
G 255
HEX FFFFFF
B 255
TYPEFACE MONTSERRAT
DOSIS
AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz 1234567890$£€™®@;:!?
AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz 1234567890$£€™®@;:!?
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT. CRAS A AUGUE FERMENTUM, FINIBUS QUAM AC, GRAVIDA FELIS. MAURIS
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT. CRAS A AUGUE FERMENTUM, FINIBUS QUAM AC, GRAVIDA FELIS. MAURIS ORNARE, DUI QUIS FRINGILLA SODALES.
Use for headlines
Use for body text
CLEAR SPACE
x
To maximise the brand’s presence and visual standout, there is a defined minimum clear space area.
x
BURGER WORKS
This clear zone around the brandmark defines the area into which no other graphic elements, such as text, imagery or other brandmarks can intrude.
x x
x
x
LOCK-UPS Preferred lock-up Use when the backgorund color do not too similar with the brandmark’s color palete
Use when the background is too complex or too dark
Use when the background color is too similar to the brandmark’s color palete or the background is too bright
Use when the background color is yellow or black
INCORRECT USAGE
Do not distort brandmark
Do not use drop shadows
Do not change the color
Do not change the typeface
Do not outline
Do not rotate brandmark
Do not use warp effect
Do not put brandmark on yellow background. Use the mono tone
Do not color multiple parts of brandmark
BURGER WORKS
APPLICATIONS