bra n d st yle guid e
lo go
Primary
Rucola logo lettering takes its inspiration from most instantly recognizable icons of Italy: Riva yacht, Vespa scooter, La Dolce Vita movie,
secondary
While holding an old school retro vibes, type is organized and styled in a modern, compact way, defining classic yet modern and professional sophistication.
Version without tagline should be used in limited vertical space.
lo go
identity colors
Pleasing Earth tone colors are combined to create a naturally relaxing and elegant look.
IVORY 0-0-5-5
BLACK 0-0-0-100
COPPER 17-48-58-5
SILVER 0-0-0-30
lo go
clear space
minimum logo size
Minimum clearspace is the area that should remain untouched around the logo at all times to ensure prominence and legibility.
Minimum logo size should be W50 x H37.5mm. Minimum logo size for secondary version should be W50 x H37.5mm.
37.5mm
50mm
x
11.4mm
x/5 50mm
lo go
misuse
In order to preserve the integrity of the brand, it is imperative that you avoid changing or distorting the logo.
Do not kew or distort the logo
Do not scale any individual parts
Do not modify the logo
Do not recolor the logo
Do not rotate the logo
Do not change the typeface
Do not lighten the logo
Do not apply any effects
Typo g r a p h y
Primary Typeface
Bebas Neue
Classic modernist Bebas Neue possess clean lines, elegant shapes and a blend of technical straightforwardness which make it uniformly proper for both web and print.
Bebas Neue should be used for headlines or labels. Headlines are in all caps.
Bebas Neue Bold
A b c d e fgh ijk lm n opqrst uvwx y z 0 1 2 3456789=~!@# $^& *()+[]\ {}|:;â&#x20AC;&#x2122;<>?,./
Bebas Neue Regular
Ab cde fgh i jk lmn opqrst uv wxyz 01 2 3456789= ~! @# $^& *( ) +[]\{}|:;â&#x20AC;&#x2122;<>?,./
Typo g r a p h y
secondary typeface
Bodoni italic
Bodoni was created to impress the eye. The extreme contrast in weight variations and the thick and thin stroke lines make it a romantic, stylish, graceful, elegant typeface.
Bodoni Italic should be used for subtitle and body text.
Abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 =~!@#$%^&*()+[]\{}|:;â&#x20AC;&#x2122;:â&#x20AC;?<>?,./
Namecard
Rucola namecard front and back in identity colors.
W55 x H90mm
poster & Flyer
Version 1
Poster: A3 Flyer: A4, A5
poster & Flyer
Version 2
Poster: A3 Flyer: A4, A5
poster & Flyer
Poster and flyer samples in identity colors.
pr in t
menu
The menu is designed with look and feel to embrace Italian culinary civility, strike clients respectively, as polished, sophisticated and urbane, utilising the most basic elements in its creation.
digi tal
W612 x H612pixel
digi tal
facebook cover
W851 x H315pixel
t h a n k you