January 2013 by V3 Magazine

Northwest Georgia's Premier Feature Reader / January 2013

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18 Smoking the Competition 22 Target: LaPierre Le Pew 26 'Ish' Lee's Dad Says 32 Pain, Pain, Go Away 37 Playin' it Forward 40 Wizard of Posh 43 Arachnophobia: JOHNNY MITCHELL'S SMOKEHOUSE

J. BRYANT STEELE RE-EVALUATES THE TERM "GUN NUT"

PRESTIGE BUILDERS' OWNER, LEE BAGLEY

ROB GUSSENHOVEN, PharmD, AND DERMATRAN

THE JUNIOR SERVICE LEAGUE'S FOLLIES 2013

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n Dec. 21, 2012, for the third time in my life, the world didn’t end when it was supposed to. The first time I thought it was all over, at the age of 7, was the night Doug Williams’ Washington Redskins crushed my John Elway-led Denver Broncos 42-10 in Super Bowl XXII. But as did the heartache later caused me by my middle-school girlfriends, that too passed, and I realized, hey, life goes on. The latter two were the Y2K hoopla at the turn of the millennium and, of course, the recent death of the Mayan calendar—you know, at which time ancient Latin America’s preeminent purveyors of human sacrifice predicted the onset of global Armageddon. Neither came to fruition—this much is obvious. The world keeps turning, its inhabitants still marching to the beat of a their own drums. Nevertheless, one of my guilty pleasures is watching global disaster movies—The Day After Tomorrow, 2012, Deep Impact, so on. I have a real fascination with the prospect of anarchy and what it would be like. Films in this genre are sappy and overacted, no doubt, but they have a universal affect on us psychologically: What would I/we do if the world were to descend into complete chaos around me? Hollywood cranks out these fear-stokers once or twice Managing Partner/ per year because they so effortlessly cash in on our own Chief of Advertising

Ian Griffin

publishers'’ note

morbid fascination with how we, as individuals, might fare in an every-man-for-himself/herself scenario. It’s an intriguing subject, you can’t deny. Perhaps one day a Texas-sized meteor will pierce our atmosphere and strike the Earth’s surface head on. The polar ice caps will melt, the planet will flood. We might even witness a zombie apocalypse like that show on AMC, The Walking Dead. Who knows, maybe director James Cameron nailed it with his seemingly plausible T:2 theory (circa 1991); maybe M. Night Shyamalan even took a decent crack at it with one of his wacked out, questionable plot twists Creative Partner/ Either way, folks, we’re here now. We’ve made Designer/Editor-in-Chief it this far, having partied our way past another death sentence and into the year 2013, which I truly hope will be humankind’s best yet. In the meantime, if you need a good laugh, I’m almost positive you can find all three of the film selections noted above in the DVD clearance bin at your local Walmart. If nothing else, watching them should help you adopt a rosier outlook for the new year. Anything beats being pinned beneath a suffocating ash cloud or 100-foot tsunami wave.

Neal Howard

Ian Griffin, Managing Partner

M AG A Z I N E EDITOR-IN-CHIEF + PRODUCTION MANAGER + ART&DESIGN Neal Howard

WRITERS

J. Bryant Steele, Luke Chaffin, Holly Lynch, Mandy Loorham, Kim Treese, Robb Raymond III, Ian Griffin, Neal Howard

PHOTOGRAPHY Derek Bell, MFA 706.936.0407

CHIEF OF ADVERTISING + OFFICE MANAGER/SALES DIRECTOR Ian Griffin

AD SALES + CLIENT RELATIONS

Shadae Yancey-Warren, Chris Forino

AD DESIGN + CREATIVE ENGINEERING Ellie Borromeo

PUBLISHER

V3 Publications, LLC

CONTACT

One West Fourth Avenue Rome, Ga. 30161 Office phone_706.235.0748 Email_v3publicatons@ gmail.com

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WYWS 12.2.2012

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PHOTO BY DEREK BELL

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ohnny B G e ood J Text by Ian Griffin Photos by Derek Bell

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Johnny & Jill Mitchell

The fast-growing reputation of

Johnny Mitchell's

Smokehouse

tells us that, while a boy can easily take himself out of barbecue, taking barbecue out of the boy is an entirely different matter

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arbecue is religion to the true believers. A smokehouse is their chapel, each fingerstaining service a communion, the sauce acting as holy wine. Cracking open a fresh bun is how these disciples break bread in fellowship, and smack dab in the heart of historic Euharlee, Ga., just a 20-mile drive from Rome, is a barbecue joint that fuses fine dining with the godly art of smoking barbecue. Throw in a menu featuring everything barbecue from smoked beef brisket to certifiedvegan tofu, and Johnny Mitchell’s Smokehouse is a heavenly repast for barbecue lovers and nongenre-oriented foodies alike. The restaurant’s namesake, Johnny Mitchell, grew up in a family of folks who appreciate a good plate of barbecue, which, he says, resulted in his ability to create barbecue-infused dishes of all kinds from an early age. “I’ve always had a knack for cooking,” says Mitchell. “Getting into the

restaurant business was a pretty natural progression from cooking with my buddies. We would drink beers and barbecue, and the more they urged me to do it professionally, the more I listened.” Mitchell eventually rolled the dice, beginning with a stint as a caterer. After

years of success in that arena, he opened his first restaurant, The Dining Room at Lake Arrowhead, which offered its patrons a bit more “upscale” cuisine. Plating steaks, seafood and such on a given night, Mitchell explains, turned the Lake Arrowhead kitchen into something of a personal laboratory for a chef who clearly still harbored a passion for barbecue. Slowly, subtly, he began weaving barbecue-infused stylings into his nightly menu. The Dining Room’s patrons happily lapped it up, then began asking for seconds

Redneck Reuben

Chicken Olé 20

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“To quote my wife, barbecue is the true American, regional cuisine ...You can literally taste where a chef is from...in his barbecue.” Six years later, his heart and smoker were called to Euharlee. Johnny Mitchell’s Smokehouse was born. Mitchell believes barbecuing is a slow, meticulous process, which is why his pork and beef briskets relax in his monster smoker for 12 to 14 hours each and every day. Diners here, in turn, don’t take a bite that isn’t fresh, tender and flavorful. Each cut is massaged with Johnny Mitchell’s secret rub, then the pork and brisket are cooked over hickory; the ribs, over cherry wood. The flavor of Johnny Mitchell’s barbecue smacks of attention to detail, clearly saying to its customers, Hey, the meat is the focus here. And the sauce selection is perhaps the best in all of Northwest Georgia, drawing

from several Southeast regional influences like the mustard-based sauces out of South Carolina, and the vinegar-based out of N.C. “We have some great sauces,” Mitchell echoes. “We are very diverse in what we do, so we try to incorporate a lot of ideas into each sauce. But at the end of the day, sauces are condiments, not a cover up, so we serve ours on the side and let the meat speak for itself.” Neither does the menu begin and end with pork, beef and chicken. A few of Mitchell’s finest creations are his “Hippie Meatloaf” (1/3 ground beef, 1/3 ground turkey, 1/3 tofu) and the ever-clever “Redneck Reuben”, a traditional Reuben spinoff that replaces the corned beef with beef brisket. Cakes, pies and cobblers are

also made fresh daily. “We want to make sure that everyone’s tastes and preferences are covered when they walk through our doors,” Mitchell says. “We want meat-eaters and non-meat-eaters to enjoy themselves, and we make sure we have the ingredients to create something delicious no matter what you choose.” Johnny Mitchell’s NWGA customer base is already a fiercely loyal one, so it helps that its dining floor seats 60. The place is regularly jam-packed on the weekends, but the staff does a great job making sure empty bellies are filled to satisfaction in a timely manner. “To quote my wife, barbecue is the true American, regional cuisine,” Mitchell says. “Wherever you go, there are different philosophies on how to cook good barbecue, and I’m never going to say one is right and the other is not. “You can literally taste where a chef is from—or at least where his influence comes from—in his barbecue.” VVV

alice&trixie amandauprichard citizens daftbird dianawarner frenchconnection frye jbrand joes karinagrimaldi nation parker etc

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o open this discourse: I own two guns, but I do not fret that some big-city liberal is going to take them away from me. I worry about my smart phone instead—which I need way more than any gun. Also, I never tote either of the guns around. If a deadly situation should one day present itself that I might benevolently intercept, well, I do carry a pocketknife at all times. Sorry, that’s all I’m good for. Still, it’s better than the discourse we’re going to hear in the coming months with regard to gun control, particularly in the disturbing wake of the Dec. 14, 2012 tragedy at Sandy Hook Elementary School in Newtown, Conn. Why did we not become this obsessed over gun control after Columbine? After Virginia Tech? After Aurora, Colo.? After Tucson? After any of the mass slaughters we as a nation now endure multiple times each year? Why, because this time 20 of the victims were first-graders? Then shame on us. Do we not value the lives of our college students, mothers, fathers, teachers as greatly as we do those lost at Sandy Hook? These killings bewilder us, but most of us move on rather quickly. This time, however, we need to move on in a different direction. We need to demand that our lawmakers show some spine and stand up

Cents&

Sensibility .

with J Bryant Steele

to the gun lobby, mainly fronted by the National Rifle Association. Stand up not to take away our guns, but to get in touch with reality. The average person does not have a “right” to own or carry an assault-grade weapon or high-capacity magazines that have absolutely nothing to do with hunting, self-defense or target shooting for fun. Our Founding Fathers were talking about muskets, about defending themselves from tyranny, not about nutbag Adam Lanza’s right to a Bushmaster. This needs to be a federal effort, as well, because you know for a fact that you can’t depend on state lawmakers like those in Georgia, Alabama, et al. A few states cur-

The NRA's PostSandy Hook Acronym Should Read: Needs. Reality. Assessment. 22

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rently enforce strict gun laws, but citizens there can simply acquire guns from Atlanta, Chattanooga or Birmingham—or Rome, or Calhoun, for that matter. And wouldn’t you know it, despite an immediate outcry for some level of gun control in response to the tragedy, the second wave of loons wasn’t long in coming. Some of them even had the gall to assert that if staff members at Sandy Hook had been armed when a deranged Lanza

Clinton’s elections in ’92 and ’96. Get over it, people. No one’s after your guns, just the empty head space where your common sense should be. The most sickening part of all this, though, is what the crazies at Westboro Baptist Church (Topeka, Ks.) did at the funerals of the Newtown victims, picketing that the shootings were “God’s will.” These are the same misguided (and apparently well-funded) folks who demonstrate at the funerals of slain U.S. soldiers. Some people, including pastors, have tried reasoning with these fundamentalists,

how to go about balancing the state budget, as required by the Georgia Constitution, while meeting needs from healthcare to education. (And oh, by the way, we still want a tennis center at Berry College.) All of them Republicans, Rome area lawmakers Rep. Katie Dempsey (the senior member), new state Sen. Chuck Hufstetler, new Rep. Eddie Lumsden, and Rep. Christian Coomer (Cartersville) together pointed out that that Gov. Nathan Deal is calling for a 3 percent decrease in expenditures, except in education. Hufstetler said $800 million more is needed in revenues “just to maintain what we do.” Dempsey believes the elimination of Georgia’s energy tax on manufacturing gives the state an edge in recruitment. “Some of our neighbors have decided to add a little energy tax back into their budgets. It’s a great challenge to meet their budgets without it, but it is a great way for us to increase our dollars and our industry and business right here in Floyd County.” The 2013 legislators pointed to population growth as a primary concern for budget needs, and spoke optimistically about the state’s trend toward growing revenues. In other state news, the ports along the Atlantic continue to play a game of oneupmanship. The Georgia Ports Authority last month unveiled its first four electrified, rubber-tired gantry cranes (ERTG), making the port the first in North America to introduce what it claims is a cleaner, more efficient method of operation. The new technology is expected to reduce fuel consumption by a staggering 95 percent. Georgia Power was a partner in the project with the Port of Savannah. And finally, if you are currently reading these words, the Mayans were wrong: The world didn’t end while I was writing— which works out great for me. I didn’t have a thing to wear. VVV

If thinking about the 20 children and 6 adult staffers so mindlessly―not to mention, so conveniently―murdered at Sandy Hook Elementary still doesn't prompt your rational mind to drown out the rhetoric calling for more guns in our nation's schools, perhaps you need a more thorough mental-health background check before owning one, too stormed into their building and opened fire, the scene wouldn’t have played out so tragically. Hmm. Let’s take that insane line of reasoning one step further, then, by bulldozing the playgrounds and ending recess altogether. Heck, we’ll even build each school a shooting range where the four-square and tetherball courts used to be, and have them conduct daily target practices instead. The paper-thin canard, “Guns don’t kill people, people kill people,” has also resurfaced as of late. There’s just one little problem with it: Why should we be giving guns to people who wouldn’t pass a credit check, who wouldn’t qualify for a mortgage, wouldn’t pass a driver’s test? How is it that a person diagnosed with a sociopathic disorder is able to purchase an AR-15 assault rifle and a 30-round magazine, on the open market without anyone so much as giving it a double-take? Because selling guns is a big, big business in America. I pray it doesn’t take another Sandy Hook to make us wonder when enough is too much. Gun sales instead went up after Sandy Hook. They also went up after President Obama’s reelection in November. And his initial election in 2008. And after

but I could have saved them some time if given the chance to tell the Westboro Baptist congregation something I learned long ago: When you beat your head against a wall, all you get is a sore head. The U.S. Supreme Court has ruled Westboro within the bounds of its free-speech rights, a decision I reluctantly agree with. The only silver lining here is that contentstarved media have downplayed Westboro’s tactics, denying them the level of publicity they so obviously crave. Local municipalities have used existing regulations to restrain the demonstrations, and groups ranging from the motorcycling Patriot Riders to everyday citizens have formed human chains to keep the demonstrators at bay. But that’s what we cherish in free speech, that the door swings both ways.

Steele's Biz Bits

ome different faces spoke a familiar refrain at the annual pre-legislative breakfast held by the Greater Rome Chamber of Commerce last month—i.e. discussing

J. Bryant Steele is an awardwinning business journalist and feature writer based in Rome. vini vidi vici / v3 magazine

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TEXT BY KIM TREESE

PHOTOS BY DEREK BELL

BAGLEY

KNOWS BEST 26

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IF YOU'RE A LOCAL CONTRACTOR WHO WANTS TO TASTE THE SUCCESS OF AN OUTFIT LIKE

PRESTIGE BUILDERS, YOU'D BETTER GET YOURSELF A LOAD OF TALENT, A WHOLE LOT OF GUMPTION TO PICK YOURSELF UP WHEN YOU FALL, AND MOST IMPORTANTLY, A WISE OLD DAD WILLING TO DISPENSE SOME QUALITY ADVICE WHEN YOU NEED IT MOST

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ometimes, father really does know best. Lee Bagley, owner of Romebased contracting company Prestige Builders would likely agree. Lee founded Prestige back in 1995, not long after realizing that there might be more to life than being a student. “I dragged college out as far as I could,” Bagley recalls. “My dad finally said, ‘School is obviously not for you… You need to find something that you enjoy,’ ” Not knowing where to start, Bagley turned to his dad once more, who again pointed him in the right direction by re-

then another, and another—it just went from there. “Once again, my dad told me I needed a name. [He] suggested Prestige Builders, and here we are.” Since its establishment, Bagley says, Prestige has adopted a work ethic that adheres to tightly to its company motto: “Do it right the first time!” They specialize in contract remodeling work, light commercial work, custom homebuilding, highgrade concrete work for outdoor pa-

minding his son of his lifelong love for construction. “…My dad said I was starting the lawnmower and fixing stuff by the age of 3. I would build tree houses, deer stands, bike ramps and jumps. I built a quail pen and even raised quail for a while, so I have been constructing stuff for as long as I can remember.” 28

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With his innate ability to build things in mind, Lee took his dad’s advice and ran with it, eventually landing himself a job as a contractor. “If you want things in life, you have to work to get them,” Bagley says, “so that’s what I did. After my apprenticeship, I got a remodeling job,

"MY DAD SAID I WAS STARTING THE LAWNMOWER AND FIXING STUFF BY THE AGE OF 3. I WOULD BUILD TREE HOUSES, DEER STANDS, BIKE RAMPS... I HAVE

BEEN CONSTRUCTING STUFF FOR AS LONG AS I CAN REMEMBER."

DIXIE & LEE BAGLEY vini vidi vici / v3 magazine

tios and living areas. They can even handle the correction of light grading and waterdiversion issues, such as poor drainage. Chances are, whenever you’re walking down Broad Street, you’re walking on or alongside some of Prestige’s handiwork. Their current list of downtown projects includes the completion of a large brick home, the addition of a second story to a church, and several remodel jobs and outdoor living spaces. He also did extensive rot repair and metal roofing work when he and his wife, Dixie, bought the former Zion Farms, a gorgeous, sprawling slice of land off Big Texas Valley Road. The name has since been cropped to, more simply, “The Farm,” where the couple now hosts weddings and other pre-booked events. Whether serving clients via Prestige or The Farm, the Bagleys say they begin each project with one aspiration: “to create a custom space that exceeds my client’s desires.” If the job is done correctly, the customers won’t simply be satisfied, they’ll be in awe with the quality of craftsmanship and attention to detail. “All of my projects are great—meeting

"BIG IS IN THE EYE OF THE BEHOLDER. THEY ARE ALL BIG JOBS TO THE OWNERS.

PRESTIGE CUSTOMERS GET A ONE-ON-ONE RELATIONSHIP WITH MY FAMILY, AND WE TREAT THEM LIKE FAMILY." the people and building their dreams,” Bagley says. “I enjoy working together to put together a home or space that they will enjoy and want to be in.” Some projects prove to be more time consuming than others, of course, but there’s no such thing as a “small” one. All are big, and equally important. As Bagley explains, “Big is in the eye of the beholder. They are all big jobs to the owners. Prestige customers get a

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one-on-one relationship with me and my family, and we treat them like family.” In retrospect, Bagley’s talent and diligence has serviced him well, but the guidance from his dad cannot be undervalued. Because of it, he stays busy no matter how badly the economy might waver, and, in turn, most of his customers call on him the instant another project arises. “We are hoping people will keep us as busy in the future as they have in the past,” says Prestige Builders’ energized and highly optimistic founder. “Any contractor can do it, but doing it wrong or right is a different thing. I learned that you can’t do everything inhouse, and you have to have experts in those key areas to make everything comes together.” VVV

7 0

New Year New You Make 2013 Your Healthiest Year Ever

Lieberman Family Chiropractic

www.romechiropractic.com Dr. Brian Lieberman, Dr. Rebecca Lapham 706.232.9355 | 421 Broad St. Rome GA

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ew pharmacies can boast of such a true, earnest commitment to patient care than DermaTran, a national health solutions pharmacy provider and recent addition to the Northwest Georgia area. Patients of the innovative pharmacy are not just a number; these patients receive personalized pharmaceutical care, with their needs being made a priority to the pharmacists and staff. Rob Gussenhoven, PharmD, a licensed California pharmacist, Lisa Harris, RPh, the Georgia pharmacist in charge, and their fellow associates at DermaTran say they are putting the emphasis back on the patients. According to The American Academy of Pain Management, nearly 44 percent of all people with moderate to severe pain are being inadequately treated. Now enter DermaTran, where the focus is “on creating a pain-management concept that is sustainable and longlasting,” says Gussenhoven, one of DermaTran’s owners. “We want to enhance patient

of the newest companies to call Rome its home, DermaTran is a compounding pharmacy that makes individualized creams [with a physician’s prescription for a specific patient] to treat inflammatory and neuropathic pain syndromes with pure, pharmaceutical-grade powders. While compounding has seen a resurgence in recent years, interestingly enough, it was the norm until roughly 50 years ago. “Before the 1950s, most prescriptions were compounded, but then the process fell by the wayside,” Gussenhoven explains. However, thanks in part to the availability of far more advanced technology and other strides made in the industry, compounding has seen a significant comeback. According to the

TEXT BY LUKE CHAFFIN

PHOTOS BY DEREK BELL

transcendING

creams penetrate through the skin, going right to the source of the pain. Although pain affects all demographics, the typical DermaTran patient is between 40 and 65 years old, and is likely someone who is trying to return to work. So, just how did DermaTran make it to the foothills of the Appalachians? State Mutual Insurance Company president and CEO, Dee Yancey, learned firsthand of the effectiveness of a compounded prescription and, subsequently, recognized an opportunity to bring a growing business to the area. In the eyes of Gussenhoven, Yancey brings global business acumen to the operation, helping DermaTran pharmacists to focus even more intensely on patients and their healthcare needs. One of the greater benefits of compounding is the ability of physicians to custom-

Your PAIN care for the greater good of everyone.” Gussenhoven, a graduate of California’s University of the Pacific, studied industrial pharmacy and, eventually, landed in clinical pharmacy. Gussenhoven is an expert in the field, having worked with pain creams for nearly two decades, and helping thousands of patients. DermaTran’s mission, according to its co-owner, is to improve and change the way that chronic pain care is treated. One

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International Association of Compounding Pharmacists (IACP), over 30 million prescriptions are compounded annually by compounding pharmacies. Working side-by-side with doctors, DermaTran has compounded over 800 uniquely different pain-relieving formulations over the last six months. And while most treatments are aimed at inhibiting the perception of pain within the brain, DermaTran’s patient-specific, prescription

For those still taking opioids or other pain medications associated with adverse risks to your health, Rob Gussenhoven, PharmD, and

dermatran

offer a safe and effective way to alleviate the hurt and get you back to work in a hurry

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ize medications to meet the individual needs of the patient, particularly for those who have not found adequate pain relief via commercial medications. These individualized prescriptions provide a viable alternative for patients who cannot tolerate oral medications and/or might not be a candidate for other treatment procedures, such as surgery. Gussenhoven’s own pharmacy experience has often shown topical medications to be a valuable addition to more traditional pain treatments, which can often become problematic. “We have become overly complacent with the potential issue of long-term use of oral pain medications,” he explains. Studies compiled from medical journals like The American Journal of Medicine and the New England Journal of Medicine reveal that more patients have

David Stancil, RPh

Rob Gussenhoven, PharmD

individual patients and society at large, Harris says she wanted to be part of the solution—because one is certainly needed. As a compounding pharmacy, DermaTran works as a component of the triad of patient, physician, and pharmacist. Simply put, physicians prescribe a formulation created in concert with the pharmacist for use by a specific patient. All three parts must coexist in patient management and communication. This is what sets apart compounding pharmacies from pharmaceutical manufacturers. “Unlike drug manufacturers, we have a relationship with every patient and every physician,” says Gussenhoven. Yet, compounding pharmacies have not reemerged without challenge, and partially to blame are what Gussenhoven calls “rogue manufacturers.” A 2012 incident involving the New England Compounding Center (NECC) in Framingham, Mass. recently shook the compounding world, when it came to light that the NECC had been mass producing injectable medications under the guise of a compounding pharmacy. The patient portion of the triad was non-existent leading up to the scandal, in which 17,000 non-patient-specific injectable steroids were made in three different lots and distributed to 26 states. To boot, the medications were created in less-

"We have become overly complacent with the potential issue of long-term use of oral pain medications ... Unlike drug manufacturers, we have a relationship with every patient and every physician." died and/or have been hospitalized due to the use of non-steroidal, anti-inflammatory drugs (NSAIDs) than the combined number of soldiers killed in American wars since the dawning of our nation. NSAIDs, such as ibuprofen, are often the go-to treatments for pain resulting from inflammation, but have been linked to risky side effects like gastrointestinal bleeding. According to the Health Sentinel, approximately 300,000 people have died from NSAID-related gastrointestinal complications, with almost 1.7 million hospitalized, and all of this at a staggering cost of nearly $39 billion. According to a figure from the Centers for Disease Control and Prevention recently cited in The Wall Street Journal,

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overdosing on prescription painkillers—a.k.a. opioids—is now responsible for the deaths of more than 15,000 Americans each year. The number is “more than from heroin, cocaine and all the illegal drugs combined. Rising opioid abuse means that drug overdoses are now the single largest cause of accidental death in America, surpassing traffic accidents in 2009.” Concern over the negative impacts of opioids and NSAIDs was one of the reasons Lisa Harris, RPh, joined DermaTran earlier this year. Having seen firsthand the opiate epidemic’s effects on

Lisa Harris, RPh

than-desirable conditions. Hundreds were hospitalized, and at least 39 deaths have resulted thus far. The aftermath of the NECC case has certainly drawn increased speculation on compounding pharmacies, but it is important to note that injectable medications and topical prescriptions, such as those filled by DermaTran, fall into dramatically different risk categories. DermaTran does not manufacture or mass produce creams; each compounded prescription is filled as ordered by the doctor, as part of the previously mentioned triad. According to Gussenhoven, there are greater adverse risks associated with injectable drugs. Epidural and intrathecal injections are delivered to the spinal cord, bypassing the body’s natural barriers to infection. The spinal cord also has limited immune-response capability. Comparing sterile injectable compounds to topical non-sterile compounds is like comparing apples to oranges. A serious, adverse drug event is one that leads to hospitalization or death. According to the Food and Drug Administration’s Adverse Event Reporting System (FAERS), there were 82,724 reported deaths and 471,291 total serious adverse drug events in 2010. There have been approximately 200 serious adverse events from compounded prescriptions since 1990, as cited by USA Today. The great majority of those were from compounded, high-risk, injectable medications unsupported by the patient-physician-pharmacist triad. DermaTran is unique within the industry because of its ability to conduct clinical studies on the prescriptions it fills. The pharmacy seeks patient input and tracks patient outcomes. And while each prescription may be different, the overall effectiveness of the topical medication is important data to gather. In educating the medical community and the general public, DermaTran hopes to further validate the topical treatment modality. A key part of these studies involves the reporting of patient outcomes through DermaTran’s Patient Experience Program and Patient Satisfaction Program. These outcomes are evaluated by an independent clinical research organization, and their initial findings have shown an overall reduction in pain of 39% after four weeks’ use. On a scale of 1-10, with 10 being the worst possible pain, patients chosen reported an initial pain level of 4 or greater.

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“H

ere’s the story. Of a lovely lady. Who was bringing up three very lovely girls…” The theme music for The Brady Bunch is so familiar that most people know every last word of the lyrics, but soon enough, they will get the chance to hear it live on stage as part of the Junior Service League’s (JSL) Follies 2013. “As Seen On TV” will be the theme for this year’s production, showing Feb. 1-2 at the Rome City Auditorium and already being touted as a two-night run of humorous skits, lively renditions, and funky dance numbers based on wellknown TV shows from the past 60 years. The Follies began in 1940 as a fundraiser for the JSL, and is essentially a theatrical production in which the women of the organization, with help from fellow community members, perform comedy sketches and musical acts. Proceeds from the event have benefited various charitable organizations across Rome and Floyd County in the 73 years since, including Open Door Home, Hospitality House and the Boys & Girls Club. The Follies, hosted biannually, are possible due to an enormous amount of planning and work needed to bring the show to life. Although the talent is grown locally, the JSL imports the help of a professional production company to ensure that the show is of the highest quality. Christopher Alan Productions provides the director, costumes, music, script, and even tailors each act to fit the talents of the town in which the show is to be performed. As JSL president Liz Tierney explains, three weeks prior to opening night, the

BRIDGET GRAY

ALI FREEMAN

The

Golden Girls Text by Mandy Loorham Photos by Derek Bell

ASHLEY EVANS

ELIZABETH TIERNEY

With a third consecutive show on the horizon for director Chris Fettig, the

JUNIOR SERVICE LEAGUE OF ROME’S FOLLIES 2013 promises to be an even bigger fundraising hit, featuring an even more “inclusive” Rome cast

director arrives and the theme of the show is unveiled—which is when things start to get a little crazy. You wouldn’t know it from the final production, but the Rome Follies are literally created upon the arrival of the director and his call for volunteers, then it’s on to the rising of the curtains come opening night—all in a mere three weeks. “When you look at the quality of the show that is put together in three weeks, it’s amazing,” Tierney says. She should know. Tierney has been played an integral role in the past two

vini vidi vici / v3 magazine

Follies. She reveals that the planning for the next biannual Follies run begins just one month after the closing of that year’s production. “If someone could only be a fly on the wall and watch how much time, blood, sweat, and tears go into producing this show,” muses Bridget Gray, Follies cochair. “It is a two-year planning process.” The big to-do begins with a director’s kickoff party, during which potential participant-performers learn about the show’s sketches, practice schedule, and about how to sign up for parts. This year, Gray says, the JSL decided to try to “cast a larger net in trying to draw more people into the show. We have invited community leaders, city and county commissioners, doctors, lawyers, bankers and radio personalities.” She estimates that Follies 2013 will have 75 to 100 cast members, although “more than 100 would be great,” and hopes the extra effort to be more inclusive will pay off. “We don’t try to limit our numbers. More feet on stage means more fannies in seats.” And that, of course, means higher ticket sales, which means more money raised. The kickoff party will take place Jan.

"YOU DON'T HAVE TO BE TALENTED TO BE IN THE FOLLIES, YOU JUST HAVE TO BE WILLING TO GET A LAUGH AT YOUR OWN EXPENSE." 13, 4-6 p.m. at Swift & Finch, 600 Broad Street in Rome. Director Chris Fettig will be returning to execute this coolly retro, rocking production. Fettig also directed the previous two Follies, “Hooray for Follywood” (based on iconic Hollywood films) and the “Forties Follies” (featuring music from that decade). As alluded to previously, this year’s “As Seen On TV” theme will be a stage review of various, classic, American television shows ranging from I Love Lucy to The Golden Girls. “If you have a favorite TV show, more than likely you will see it in the Follies,” Gray says. “There will be full-on skits and vignettes of theme songs.

www.romansocialscene.com

A SNAPSHOT OF ALL THINGS ROMAN

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The Cheers skit, though, I think will be the highlight. “There are no professional actors, just community members committing to three very long, very hard weeks leading up to the show.” The women of the JSL all participate, either onstage or behind the scenes. Of course, for many of them, this also means enlisting the help from their significant others. Gray’s husband, Jarrett, learned his fate the hard way, when his wife recruited him for a couples’ dance number. Although her husband was extremely reluctant, the choreographer taught the Grays their steps rather easily, and it turned out to be relatively painless for Jarrett. “You don’t have to be talented to be in the Follies,” says his proud wife, “you just have to be willing to get a laugh at your own expense.” This year, the JSL has introduced an application process by which organizations can apply for funds and/or volunteers. The Community Partnership Program will allow the JSL to identify certain needs within the community and will partner with these selected organizations from June 2013 through May 2014. The only requirements are that the organization be a 501(c)(3) nonprofit whose primary focus is on improving the lives of women and children in Rome-Floyd County. As Tierney puts it, this “is a group of women who are service minded and want to give back to our community. The Follies allows us to distribute a healthy amount of money back into our community. “We will be rolling out the red carpet at the auditorium. It is such a great theme and you can do a lot with it.” “You have this adrenalin high and such a sense of camaraderie,” Grays say of the emotion that follows the final curtain call. “You have helped raise money for women and children in Floyd County. The sense of accomplishment is really just one of the perks once it’s all over.” VVV

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5K & 2 Mile Health Walk February 23, 2013 Rome,GA RunWithTheWolves.ORG vini vidi vici / v3 magazine

Trends& Traditions w i t h H o l l y Ly n c h

don’t have a crystal ball. I can’t read tea leaves. I am, however, often asked about trends I see developing for the new year (wedding trends, in particular), and after reviewing a mountain of research related to wedding trends for 2013, I have instead chosen to illuminate some social trends that I feel are more deserving of note in this column. At the national conference for the Association of Bridal Consultants this past fall, we, the wedding planners in attendance, heard from experts on every subject from legal issues to hosting weddings at home (taught by yours truly). For me, though, one of the most exciting topics of conversation was Pantone’s Color of the Year: emerald. For those of you unfamiliar with this facet of my industry, Pantone is an international organization for color standardization. If you ever wanted to know why a certain local hospital’s logo is always— always—that luminescent shade of green, you can thank Pantone. Or if you purchased Coca-Cola in another country but still instantly recognized it by that signature red label, you can rest assured that a Pantone swatch was involved. 40

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Essentially, Pantone creates color profiles that can be subsequently be used for ink printing, textiles, plastics and much more. The idea is to create brand consistency, at least when it comes to color. Color trends are an interesting phenomena. In another life, I must have been a member of some international organization that predicts color trends. And based on my love for all shades of green, I could have easily voted emerald for 2013. Kermit had it all wrong, folks: It is easy being green. A color that speaks to our sense of nature, green is timeless, ever-present. Emerald isn’t just the color of jewels and the U.S. dollar, it’s the color of spring grass and child-like Christmas decorations made from brightly colored felt. Emerald is the color of a magical, fictional city where we can discover that which we desire. Green is bold, powerful. Couldn’t we all use a dose of some of these attributes in 2013: nature, fortune, whimsy, boldness, power? Of course. How keen of Pantone to recognize that emerald could inspire such deeply rooted feelings and play so well to our basest of human instincts. Saying goodbye to 2012—the year of tangerine, in case you missed it—won’t be

hard for most. Certainly, the last two weeks of 2012 were easy enough to bid adieu— school shootings, noxious political posturing, fires intentionally set by a mad man (also bearing guns), and so forth. Farewell, tired tangerine. Bring on the lively green. When most of us think of emerald, we probably think of either money or the environment. Both are natural first thoughts, and so intricately related in a slow-torecover economy. For many, recycling in these times is about conservation by way of reuse. Making do with less, keeping your old car longer, saving for disaster: These are the trends I see for 2013. Being green means making more green of your own— and no, not by printing counterfeit bills in the basement, but by finding fortune in unexpected places. I truly believe we will all be working harder in the years to come, and probably for less in our pockets. But the physical reduction in greenbacks may result in behaviors that could enrich our lives in the long run. Haven’t we all, at one point or another in our lives, learned valuable lessons on how to do more with less? Are our children less well-fed if we eat out less? Are we learning how to value our investments

more, like our cars and homes, instead of trading in (or trading up) every three years? I had a conversation today with a retired colleague who articulated one of the most important thoughts I’ve heard with respect to frugal living. She told me about a conversation she’d had with another friend regarding holiday presents. The two women agreed that instead of giving each other things neither of them really needed, they would spend time together instead. When my colleague was sick not long ago, for instance, her

together? Time may not put clothes on your body or food in your tummy, but it’ll fill your heart to the brim, perhaps even cause it to grow three times bigger. (Sorry, one last Christmas reference for the road.) Which brings me to whimsy: Shouldn’t 2013 be a time for us all to get a little silly? Worrying about the economy and the Grinches in Washington is not going to give us any joy or relief. When we aren’t working, we need to fill our time with good, real people. Not the ones on the magic boxes in our living rooms. Hosting a gathering of friends or family doesn’t have to be complicated. (If you need a party planner, I know a fabulous one located at 250 Broad Street in Rome. See postscript for details.) Try something small and simple to pull off, like a bi-monthly game night with your children’s friends and their parents, or start a backwards book club sans the burden of actually reading any books. My new favorite idea, though: Starting a monthly supper club in which the hosts are responsible for cobbling together the least expensive, yet best-tasting meal for their dollar. Each month, the next couple in rotation tries to create an even less expensive meal. (I can see the Pinterest

meet your neighbors and really get to know them. Knock on their doors. Invite them over for a cup of coffee one lazy Sunday afternoon. Make it a personal point to meet a new neighbor at least once per month. Exchange email addresses and friend them on Facebook. Strange how making new friends is sometimes intimidating for adults, but what a great example we’ll be setting for our kids. I see us all out there, working hard, feeling tired and frazzled at the end of the day. Wouldn’t a cheery wave from our neighbor make the late-evening arrival at home a bit nicer? Besides, knocking on a door costs nothing, and if the economy should happen to take another hit in 2013, what else will we have to spend but time? And while we’re getting to know our neighbors and spending more quality time with loved ones, we are building a very powerful tool: our communities in greater unison. In my business, my coworkers—I almost never refer to them as employees—are unquestionably the most important part of the final equation. I need help. My clients need their expertise, their patience, their helping hands. It’s the people that make my team so very special. We could also presume that most folks stay in crummy jobs or remain members of churches, civic clubs, et cetera because of the people who are there. A group of people together is a powerful force, one that can create serious influence. Let’s make sure we use that power for good, and maybe with a band of friends and neighbors at our sides, we can dispel some of the evil atrocities that have touched our nation in recent weeks. Think about Dorothy in The Wizard of Oz: Wasn’t her journey to the Emerald City all the better because of her new friends? The lessons we’ve all learned from the Emerald City continue to resonate for 2013. We already have everything we need, and there’s no place like home. It’s time to paint over that hideously negative tangerine with a lush, vibrant coat of emerald green. VVV

Elegance and Power in the Emerald City When it comes to starting 2013 on the right foot for style, you really can't go wrong setting the tempo with a bold, rich, timeless touch of green friend spent time at her home helping to tidy up and, simultaneously, bringing some much-needed cheer. Time is precious. How rich must my colleague have felt in her hour of need, to have someone willing to help? The gesture cost her friend not a dime. I love that we use the phrase ‘spending’ time together. Spending... Suggests something almost decadent, doesn’t it? For some, like my sister-in-law, the term implies hours upon hours shopping at Pottery Barn. But what about spending time

recipes posting as we speak.) No matter what you plan, make it easy and fun. When you’re lying on your deathbed, I can assure you that you won’t regret failing to dust the top of your china cabinet, but you will regret not playing Monopoly with your son’s girlfriend. I also challenge you, V3 readers, to bring some of this whimsy to the streets where you all live. I often worry that we are no longer making the proper effort to get to know our neighbors, but I see this ugly trend shifting for the better in 2013. Be bold. Bold like emerald. Make the effort to

Holly Lynch is managing coordinator/ owner of The Season Special Events Planning at 250 Broad Street in Rome. vini vidi vici / v3 magazine

YOU Choose...

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vini vidi vici / v3 magazine

>>> From pg. 35, “Transcending...”

(A reported pain level of 4 is pain great enough to prevent one from performing all daily-living activities.) Another part of DermaTran’s revolutionary approach is the integration of technology into the patient-physician-pharmacist

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relationship. DermaTran’s web presence fosters better communication between patients and their doctors, and affords web surfers the ability to peruse impressive web information, connect via social media, and use other online tools that put up-to-the-

minute content in the hands of pain sufferers and their physicians. Dialogue is encouraged between patients, doctors, and the pharmacy, insuring that the healthy triad is kept firmly in place. DermaTran currently operates a pharmacy in the former State Mutual Insurance Company building in Rome, a second in Louisville, Ky. and a third in Redding, Calif. Pain sufferers today want choices. They want to be able to live their lives to the fullest. These patients need empowered doctors who prescribe individualized treatments that go right to the source of their pain. Perhaps this describes you or someone you know. According to Gussenhoven, the choice to use DermaTran’s potent creams for pain management is clear. “Really, it’s not an alternative,” he says, “it’s a viable piece of the pain-care puzzle.” VVV For more on what DermaTran can do to help you get back to pain-free living, visit them on the web at DermaTran.com

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