Off the Hook Campaign An award-winning campaign exposing manipulative practices of the credit card industry and giving people tools to get out of debt. WORK PERFORMED: Art directed and branded the campaign. Designed all the deliverables: three posters, website, the “lost” cards, and wristbands. Directed and acted in “Debtman Walking” internet video. Crafted 6’x4’ credit card.
INTERNET VIDEO: “Debtman Walking” is 1m20sec long. This humorous
Check it out on youtube
video illustrates the uncomfortable daily life with the credit card debt.
www.youtu.be/9EPFMazNxDk
ADS: The three print ads were created as posters and can appear in newspapers, magazines, on the web, etc.
Off the Hook ad in a magazine spread
Off the Hook ad on comcast.net
Off the Hook Campaign An award winning campaign exposing manipulative practices of the credit card industry and giving people tools to get out of debt. WORK PERFORMED: Art directed and branded the campaign. Designed all the deliverables: three posters, website, the “lost” cards, and wristbands. Directed and acted in “Debtman Walking” internet video. Crafted 6’x4’ credit card.
WRISTBANDS: Wristbands serve as a sign of reminder, support, and commitment. Through that, wristbands help to control the use of credit cards.
THE “LOST” CARD: This is a guerrilla marketing campaign. The card was designed to be lost on purpose. It can be placed on the table or on the floor where it can look forgotten or lost. A random person walking picks it up and finds information about “Off the Hook” campaign.
WEBSITE: The website is a key component of the whole campaign. All of the materials refer back to it. The website is packed with really interesting sections and pages about the credit card industry: the truth, examples, tips, resources, etc. There is a lot of information on how to deal with debt, credit, and how to be a more responsible credit card user.
GetOffTheHook.org
Selected web pages
USS Annual Report 2012 Annual report design for United States Steel. WORK PERFORMED: Design. Layout. Information graphics.
FurCoat Magazine Furcoat magazine design. Furcoat is all about cats. The magazine teaches how to love and take care of these cute little friends. WORK PERFORMED: Design and layout.
Messenger Magazine For the 4th issue of Messenger Magazine I traveled to Ethiopia and Tanzania to photograph and film the work of Caravan of Mercy mission and gather assets for the issue. WORK PERFORMED: Art direction. Photography. Design and layout of Messenger’s all four issues.
Techno Poster 20”x26” techno poster design for Switchfoot band printed on super-glossy photo paper. WORK PERFORMED: Graphic design and illustration.
CD Case Design CD case design for 2011 Mt. Hood Jazz Band and Combo. WORK PERFORMED: Graphic design of the CD cover.
Selected Web Design Selected website design projects. WORK PERFORMED: Described under each website.
TaisShop.com WORK PERFORMED: Responsive Web Design, Project Management.
New Beginnings Christian Center. WORK PERFORMED: Responsive Web Design, Project Management.
J. W. Zirschky Photography
Elegant Wedding Design
WORK PERFORMED: Web Design, Project Management.
WORK PERFORMED: Set Up, Web Design, HTML, CSS.
Washington Academy of General Dentistry
Radio Cab Foundation
WORK PERFORMED: Web Design, Project Management, Maintance.
WORK PERFORMED: Responsive Web Design, Project Management.
Selected Logo Design Selected logo design projects. WORK PERFORMED: Complete design of all logos showcased.
Shipco Transportation. Trucking company.
Hammersmith. Recording Studio.
Law Enforcement Torch Run 2009. Special Olympics.
Off The Hook. Social Campaign.
Vadimages. Design studio.
Studio 52.. Full service salon.
Broken Dish Series These poster series were created from the dish my two-year-old nephew broke in front of me. The series were created for a visual artist, Jessica Hutchins. WORK PERFORMED: Research. Gathering of the broken dish. Scanning. Design of posters in various sizes.
Poetry Book Poetry book I published in March, 2011. The book includes a collection of poems two years in the writing process. WORK PERFORMED: 50 written poems. Design & layout. Cover illustration. Two minute long promotional video direction and performance. 20�x30� Poster design. Website design.
Content spread
02:50 minutes long promotional video.
Watch the video on Youtube www.youtu.be/joaA1aCmLv4
Inside spread
THANK YOU! w w w.va d i m a g es .c o m create@vadimages.com 97 1 . 2 5 5 . 2 6 3 3