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Search Engine Optimization: Focus On Mobile, Content and Multimedia March 31, 2015
Here is something to think about in regards to search engine optimization, SEO methods that work change all the time. Whenever Google changes its algorithm, the methods that have been considered effective in ranking sites, may not work any longer. Newer methods of optimizing websites and blog have become more popular as regular bloggers like you and me attempt to implement them. If you prefer to outsource SEO, professionals must continue to find ways to adapt and survive the often harsh world of internet marketing. So, what can we expect in the world of SEO going forward? Here are some things we are seeing and being told to pay attention to.
Mobile Websites Will Become More Important Business without mobile optimized websites will most likely not only see their amount of incoming leads shrink, but might also see a decrease in rankings. Google is saying April 21st of this year they are not going to rank sites that are not mobile friendly. Why? Statistics show that 80% of all US consumers search for online shopping sites and local business online
on their smartphone. The expected shift from desktop to mobile finally happened in 2014 as mobile browsing took over desktop browsing. This will continue to gain popularity in the year ahead. Few things will be more important than mobile design. Mobile optimized websites consist of responsive pages that should load faster than their desktop-based counterparts. User experience is one of the major factors affecting SEO and therefore, flawless mobile website experience is important for successful SEO.
Keywords Will Not Be As Important Anymore Keywords used to be the main factor in ranking websites. Over the years, keywords have becomeless important for SEO. The reputation of a business and the quality of the content should not be aimed at search engines but rather at the online audience. Factors such as keyword density have lost their importance. Quality over quantity is going to make all the difference here. People want to connect on a deeper level with a brand and a website. Highly valuable and usable content is one of the better tools available to webmasters to develop the relationship with the visitors. It must be content that makes sense, draws in the reader, and leaves them wanting more. Engaging content also means that visitors will likely spend more time browsing through pages. That also helps improve the site’s search engine ranking.
Multimedia Content Becomes More Important Written content is still the main part of a blog or website, but video starts to increase in popularity as well. Since Google owns YouTube this is important for ranking as well. Another benefit of multimedia content is its tendency to go viral more easily. Social media accounts that
are linked offer the fastest way to share videos. When videos are shared more often, and get more likes, it helps move the SEO strategy along. You will notice dramatic improvements in search engine rankings and conversions if done properly. If you focus on mobile, fresh content, and multimedia you will be on your way to better search engine optimization and organic rankings.
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Vahagn Aris