THE
GRAPEVINECO. YOUTH MARKETING SOLUTIONS MARKETING BROCHURE
WHO ARE WE?
Grapevine is a youth marketing firm that helps your brand demystify the Y-word and keep in sync with the 200 million-strong youth of India. Our unique bottom-up approach ensures that you stay in touch with the trends and keep your marketing strategies funky, out-of-the-box and super effective.
WHY WE ARE HERE? William Casey Weldon (born February 3, 1969 in Americus, Georgia) is a former professional American football player. Weldon is best known for being the quarterback for Florida State in the late1980s and early-1990s. is an American independent video game development studio co-founded in 2006
DON’T FOLLOW NEWSPAPER
WE DON’T WATCH TV ADS
BLOCK ADS ON SOCIAL MEDIA
WHAT DO WE NEED?
CUSTOMIZED & RELEVANT
CUSTOMIZED & RELEVANT
CUSTOMIZED & RELEVANT
Highly diverse set Retain essence of their region Follow different passion
Highly diverse set Retain essence of their region Follow different passion
Highly diverse set Retain essence of their region Follow different passion
THE BIG IDEA CONCEPTUALIZATION & EXECUTION OF MARKETING CAMPAIGNS
Based on insights and co-created with the Standout Squad Campaign monitoring and feedback
GROUND-LEVEL INSIGHTS Collected through The Standout Squad continuously on marketing avenues and trends
THE STANDOUT SQUAD Influencer Network 15 Tier I & II Cities 300 Colleges
STANDOUT SQUAD 300
CAMPUS AMBASSADORS
300
FROM COLLEGES
15
COVERING CITIES
Outreach to over half a million college students reached through the ambassadors and their initiatives
ACCESS AVAILABLE TO
1500 20
COLLEGES COVERING
CITIES
GRAPEVINE INSIGHTS
COLLEGES COLLEGE EVENT DASHBOARD Profiling of marketing avenues in colleges from client perspective COLLEGE-PEDIA Trends in colleges
YOUTH B2C PRODUCTS – Character quizzes MARKET RESEARCH METHODS – informal and formal focus groups done by trained members of SS INCENTIVIZED SURVEYS – Obtained from the student network
OUR SERVICES
PRE-LAUNCH YOUTH MARKET ANALYSIS Know the best way to reach out to the youth
COLLEGE DASHBOARD: BE PRE-INFORMED Know about interesting events as they happen
PRODUCT SAMPLING AND BETA TESTING
INSIGHTS AND YOUTH SURVEYS About brand About product About market
LAUNCH
COLLEGE ACTIVATIONS
PROMOTIONAL CAMPAIGN IDEATION
PROMOTIONAL CAMPAIGN EXECUTION
COLLEGE ACTIVATIONS
360
COLLEGE PARTICIPATION
POST LAUNCH
OUR CLIENTS MTV India is a part of the MTV Networks, world’s largest television network with over 545,624 hyperactive users www.mtvindia.com continues to be the most popular youth hangout online
Launched on July 30, 2005, in Mumbai, dna is an English broadsheet daily owned by Diligent Media Corporation, an Essel Group company.
Industrial Design Centre (IDC) at the Indian Institute of Technology (IIT Bombay) offers an excellent environment for academics, research and applications in the field of design
PAST WORK
GRAPEVINE LABS Promote entrepreneurship and innovative thinking in youth
AIMS TO
Provide a platform for co-creation of innovative products with companies or independently
Creation of products which would be launched in collaboration with clients or independently
DNA Post-Election Political Scorecard App
GRAPEVINE KNOWLEDGE CENTRE Network of entry-level and established professionals to help members of Standout Squad in professional development, mentoring and nurturing passion
Grapevine TED: Lecture series of thought leaders from across companies across colleges
THE BIG
Based on insights and co-created with the Standout Squad Campaign monitoring and feedback
CONCEPTUALIZATION & EXECUTION OF MARKETING CAMPAIGNS
TH STANDOU
G PLAN
HE UT SQAUD
THE STAND
Influencer Net 15 Tier I & II C