2015 STAKEHOLDERS REPORT
MESSAGE TO OUR PARTNERS FRIENDS We are sincerely grateful for your business and partnership. The success of the EverBank America’s Winter Opening and the Audi Birds of Prey is directly attributable to the top-tier outdoor lifestyle brands that choose this event as one of the platforms by which to showcase your products and services to grow your brand. We hope that aligning the iconic Audi Birds of Prey with the surrounding festivities and events that define the EverBank America’s Winter Opening has helped you to exceed your own brand goals and objectives. With millions of spectators world-wide, and a new generation of talented athletes just coming into their own, we’ve seen first-hand that ski racing is a thriving sport with passionate fans and a promising future. Please enjoy this detailed 2015 stakeholders report and do not hesitate to contact us should you have questions or need additional information.. Warm Regards, Mike Imhof President & CEO Vail Valley Foundation
QUICK FACTS AT A GLANCE
19,534 Estimated Spectators $2.2M Community Economic Impact 1.84B Media Impressions $26.1M Media Value
BIRDS OF PREY WAY The inaugural year of Birds of
Prey Way in Beaver Creek Village extended the event footprint with a
live race feed, daily sponsor expos, Downhill Dash interactive race course, free ice skating, free concerts, the Pumphouse Bar and swag giveaways. The EverBank America’s Winter Opening Kick-Off Party featured the Kettle Kurling
World [Tea] Cup with more than 50 participants & prizes for finalists.
SPONSOR SPOTLIGHT
MARKETING SUMMARY MARKETING IMPACT OUTLET
IMPRESSIONS
MEDIA VALUE
Website & Social
4,129,244
$20,297
2,437,500
$30,227
TV Advertising
2,224,086
$78,965
Public Relations
1,587,471,023
$14,684,107
Digital
1,407,396
$7,875
615,624
$18,656
Radio
2,857,000
$9,400
234,880,000
$11,274,240
TV Show(s)
1.84B MKTG & PR IMPRESSIONS $26.1M TTL MEDIA VALUE
2015 PARTNERS
MARKETING TELEVISION SUMMARY SUMMARY
DOMESTIC TELEVISION BROADCAST
NETWORK
TTL CUMULATIVE VIEWERS*
Men’s DH
NBC & NBCSN
1.04 million
Men’s SG
NBC & NBCSN
3.25 million
Men’s GS
NBCSN
3.5 million
WORLDWIDE TELEVISION NETWORK
TTL CUMULATIVE VIEWERS*
Men’s DH
Varies
86.47 million
Men’s SG
Varies
62.37 million
Men’s GS
Varies
86.02 million
BROADCAST
234.88 million Total Worldwide Viewers*
$11,274,240 Estimated Broadcast Media Value
*Based off 2014 results. 2015 viewership currently not available.
TV SUMMARY: MEN’S DH
1.04 million*
US viewers on NBCSN | NBC
86.47 million*
Worldwide television viewers *Based off 2014 numbers., 2015 numbers not yet available.
TV SUMMARY: MEN’S SG
3.25 million*
US viewers on NBCSN | NBC
62.39 million*
Worldwide television viewers *Based off 2014 numbers., 2015 numbers not yet available.
TV SUMMARY: MEN’S GS
3.5 million*
US viewers on NBCSN | NBC
86.02 million*
Worldwide television viewers * Based off 2014 numbers., 2015 numbers not yet available.
PUBLIC RELATIONS SUMMARY PR & MEDIA
173 Accredited Media Members 83 Unique Media Outlets 1,393 Media Placements Top 10 outlets by global reach 268.2 M
The Huffington Post
231. M
Yahoo!
132.7 M
The Washington Post
107. M
Yahoo! Sports
88.8 M
Yahoo! News
87.9 M
USA Today
81.5 M
37.6 M
Sports - ESPN USA Today Health and wellness NBC Sports
33.8 M
Zimbio
43.9 M
1.58B Potential Reach $14.6M AVE (Advertising Value Equivalency) PR HIGHLIGHTS
Impressions and AVE calculated by Meltwater
DIGITAL ADVERTISING
DIGITAL ADVERTISING OUTLET
IMPRESSIONS
MEDIA VALUE
Denver Post AdTaxi Magellan
891,333
$3,000
Denver Post Display: Targeting Winter Sports
3,938
$56
Denver Post Display: Targeting Travel/Lifestyle
89,321
$1,148
Denver Post Mobile: App & Web
65, 143
$1,148
Mile High Sports
40,000
$1,500
Ad Roll Retargeting
317,661
$1,023
1,407,396 Impressions $7,875 Media Value
EMAIL & TV ADVERTISING EMAIL SENDER
IMPRESSIONS
MEDIA VALUE
OpenSnow
33,962
$897
Vail Valley Partnership
3,800
$138
Vail Resorts Network
65,928
$2,373
OnTheSnow
436,108
$1,600
Vail Valley Foundation
75,826
$13,648
TV ADVERTISING OUTLET
IMPRESSIONS
MEDIA VALUE
Comcast Spotlight
24,086
$2,000
TV8 Vail Event Interviews
64,000
$76,200
TV8 Vail Onsite Look Lives
104,000
$325
2,032,000
$440
TV8 Vail (:15, :30, :60) Spots
$97,621 Media Value 2,839,710 Email & TV Advertising Impressions
PRINT & RADIO ADVERTISING PRINT OUTLET
IMP.
MEDIA VALUE
Vail Daily (x16)
608,000
$17,820
Daily Weekly (x2)
24,000
$1,000
Denver Post (x2)
1,800,000
$9,427
5,500
$1,980
Event Posters & Schedules
2,437,500 Impressions | $30,227
Media Value
RADIO KZYR Spots (:60, :90, :15)
1,300,000
KZYR Spectators Guide & Fantasy Downhill
260,000
KZYR Live Race Coverage
39,000
KZYR Studio Interviews
52,000
The Mile Interviews
16,000
The Mile Spots (:30)
800,000
AMT The Lift Interviews
40,000
AMT The Lift Spots (:60)
350,000
AMT KSKE Interviews
40,000
AMT KSKE Spots (:60)
350,000
2,857,000
Combined: $5,500
Combined: $2,100
Combined: $1,500
Combined: $1,500
Impressions | $9,400 Media Value
WEB & SOCIAL SUMMARY SOCIAL
Audi Birds of Prey America’s Winter Opening Total Media Value
1,207,482
9276
436,674
5512
Facebook Impressions
Facebook Engagements
Twitter Impressions
Twitter Engagements
1,568,305
14900
511,404
2430
335,616
13,112
Facebook Impressions
Facebook Engagements
Twitter Impressions
Twitter Engagements
Instagram Impressions
Instagram Engagements
$13,878
$4,740
69,763 Website Page Views | 4,059,481 Social Impressions $20,297 Media Value | 32,118
Social Media Engagements
$1,678
RESEARCH HIGHLIGHTS
2015 CREATIVE
THANK YOU
Thank you for helping make the 2015 EverBank America’s Winter Opening a success! We look forward to seeing you in 2016.