Stifel Birds of Prey / 2025 Stakeholder Report

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2024 STAKEHOLDERS REPORT

Dear Ski Racing Friends, Partners, Volunteers, and Sponsors,

The 2024 Stifel Birds of Prey Audi FIS Ski World Cup marked a historic milestone for our community as we welcomed the world's fastest men and women to race on the iconic Birds of Prey course. For the women, this was the first time in history for them to compete on the Birds of Prey Downhill course. It was amazing to witness the talent of both the men's and women's athletes across back-to-back competition weekends. Beautiful weather allowed these incredible athletes to truly showcase their skills on our challenging course, with Austrian star Cornelia Huetter claiming victory in the inaugural women's downhill, and Switzerland sweeping the men’s races with first-place finishes in all three disciplines. We were also thrilled to see Olympic legend Lindsey Vonn forerun the course as she makes her return to Alpine World Cup skiing.

These historic back-to-back weekends showcased both our venue's world-class capabilities and our community's exceptional dedication. From the high-energy bib draws and athlete meet-and-greets to the non-stop live music, the first ever Stifel Birds of Prey Alpine Affair event, and more, Beaver Creek came alive with an unforgettable 10-day festival that celebrated ski racing at its finest. This achievement would not be possible without our nearly 800 volunteers, dedicated sponsors, generous donors, the tireless staff of the VVF, and our partners, including Vail Resorts, Beaver Creek Mountain, Beaver Creek Resort Company, U.S. Ski & Snowboard, the International Ski Federation (FIS), the U.S. Forest Service, and Ski & Snowboard Club Vail, as well as our entire ski racing and Eagle River Valley community.

Sincerely,

357 RAPTOR CREW VOLUNTEERS 439 TALON CREW VOLUNTEERS

189 SKI CLUB VOLUNTEERS & SLIPPERS

(from Ski & Snowboard Club Vail and Visiting Ski Clubs)

33.8 K+ COMBINED VOLUNTEER HOURS 15-92 VOLUNTEER AGE RANGE

38 DIFFERENT VOLUNTEER HOME STATES

6 DIFFERENT COUNTRIES

The 2024 Stifel Birds of Prey back-to-back men’s and women’s Audi FIS Ski World Cup races were an epic blast, all thanks to the amazing volunteers, sponsors, and partners who brought it all to life! Their energy and support made this historic event a thrilling experience for athletes and fans alike.

EVENT OVERVIEW

8,249 ROOM NIGHTS GENERATED* 89 27,469 TOTAL ATTENDANCE $6.8 M+ ECONOMIC IMPACT

*This includes the rooms generated by the organizers, athletes, sponsors.

WOMEN’S RACES

2024 marked a historic first as women raced on the iconic Birds of Prey course in Beaver Creek. Competing on one of the toughest tracks in alpine skiing, female athletes showcased their skill and determination, setting a new milestone for women’s racing on the World Cup circuit.

EVENT HIGHLIGHTS

33+ FESTIVITIES

The Stifel Birds of Prey Festival offered over 33 events in two weeks, including 10 free concerts, a Tiësto show, Vilar concerts & film screenings, Bib Draws, Beers of Prey tastings, athlete signings, and more!

VIP EXPERIENCE

The Vail Valley Foundation elevated the VIP experience for this historic event, hosting over 6,500 attendees with exclusive access, premier amenities, and world-class hospitality, ensuring a memorable experience for all.

TIËSTO IN VAIL

Stifel Birds of Prey brought the party to Vail hosting Tiësto and drawing over 4,000 attendees for an unforgettable night of electrifying music and energy.

WOMEN’S RACE HIGHLIGHTS

13,111 ATTENDANCE

77% CAME TO BEAVER CREEK SPECIFICALLY FOR THE EVENT

93% VERY/EXTREMELY LIKELY TO RETURN

$3.3 M ECONOMIC IMPACT

61% OVERNIGHT VISITORS 3.7 AVERAGE NIGHTS IN LODGING

"From five thrilling races to a jam-packed festival schedule featuring nonstop live music, athlete appearances, ski films, sponsor activations and more, Beaver Creek buzzed with an unforgettable 10-day World Cup Festival that truly honored the very best of ski racing, our world-class venue, and our incredible mountain resort and community. Witnessing the collaborative effort and passion of our partners, staff, volunteers and community members as they came together to commemorate this milestone moment made clear why the Stifel Birds of Prey is such a world renown event and important part of our valley's spirit.”

EVENT DEMOGRAPHICS

Gender:

Education:

Bachelors degree or higher: 86%

Income Categories:

Earning $100 K+: 88%

Location:

Overnight Visitors:

In-State Day: 5%

TopStatesofOrigin: Colorado, Texas, California, Minnesota, New York, Ohio

TopCategories: Sports Enthusiasts, Outdoor Enthusiasts, Traveler, Wine & Foodie

THANK YOU TO OUR SPONSORS

SPONSOR ACTIVATIONS

SEE ALL SPONSOR PHOTOS

MARKETING & PR SUMMARY

1.35 B+ TOTAL IMPRESSIONS

$4.38 M+ PAID MEDIA VALUE

1.32 B+

M+ Publicity Value 923 Placements

PRINT

1.27 M+ Impressions

K+ Media Value 32 Placements DIGITAL 5.02 M+ Impressions $16 K+ Media Value 31 Placements

K+

K+

LIVE BROADCASTING

5+ Airings

1.43 M+ Impressions

*INTERNATIONAL BROADCAST REPORTING NOT YET INCLUDED

THANK YOU!

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